So this is what I would do: 1. If you were just a sales person at the dealership I would record a vertical video that follows this format: Hook, why you are special (you may not know this but figure it out), credibility (flex your lot/how long you have been in business/how many people you helped get a car), call to action (send me a message to book your test drive today)> Then, I would set up a DM campaign prompting people to sending you the word "test drive" and run it at $50/day for a month. Figure out what your cost per lead, cost per appointment, and cost per car sold are. Then reverse engineer that to find out how much you need to spend to hit your monthly goal> 2. If you owned the dealership: If it's small I would do the exact same thing I just mentioned above. If it's larger you have 2 options: either do the above and put an admin to book the appointments for your team and eat the cost in order to sell more cars OR sell the appointments to your sales people at an up charge. Crack down on figuring out the audience in your area then reach out to other dealerships to do it for them and charge them a fee. Could be a completely different avenue of revenue you may not know is available
Thats actually a great idea! I only showed a tutorial on how to run the ads. I didn't actually publish them. I just launched a series on building an SMMA again from scratch I can definitely share that info on it.
Hi Christian i'm running ads for my first client. Its in solar niche. Would you be a life saver and do an audit of this campaign as results aren't coming and ideally don't want to lose the client. Great video btw
Yes I can easily do that if I can record the meeting and post it on RUclips for content. If you are open to that DM me on IG @christianjamal and we can link up!
this video provided so much value it’s insane, I didn’t even realize how much I didn’t know about running these ads
there is always more to learn!
helped a lot 😍
Glad it helped!
What should I set as a daily budget for a pre-owened car dealership? The average car we sell is 40,000.
So this is what I would do:
1. If you were just a sales person at the dealership I would record a vertical video that follows this format:
Hook, why you are special (you may not know this but figure it out), credibility (flex your lot/how long you have been in business/how many people you helped get a car), call to action (send me a message to book your test drive today)>
Then, I would set up a DM campaign prompting people to sending you the word "test drive" and run it at $50/day for a month. Figure out what your cost per lead, cost per appointment, and cost per car sold are. Then reverse engineer that to find out how much you need to spend to hit your monthly goal>
2. If you owned the dealership: If it's small I would do the exact same thing I just mentioned above. If it's larger you have 2 options: either do the above and put an admin to book the appointments for your team and eat the cost in order to sell more cars OR sell the appointments to your sales people at an up charge. Crack down on figuring out the audience in your area then reach out to other dealerships to do it for them and charge them a fee. Could be a completely different avenue of revenue you may not know is available
Wow! Insane value. Next Up is on analysis the data from these 3 campaigns, when you dropping it?
Thats actually a great idea! I only showed a tutorial on how to run the ads. I didn't actually publish them. I just launched a series on building an SMMA again from scratch I can definitely share that info on it.
Hi Christian i'm running ads for my first client. Its in solar niche. Would you be a life saver and do an audit of this campaign as results aren't coming and ideally don't want to lose the client.
Great video btw
Yes I can easily do that if I can record the meeting and post it on RUclips for content. If you are open to that DM me on IG @christianjamal and we can link up!
100% bro im keen to do that @@christianjamal
This shit is insane my G
Im glad you got value out of it bro! Imma keep dropping videos like this