Global Pulse Ep. 121: Nike's Olympic Bet To Revitalize Brand Momentum

oin Dean's Chair of Marketing and Area Chair for Marketing Amna Kirmani, who brings her expertise to analyze Nike's strategic move to leverage the Olympics for reviving its sales momentum. Explore the dynamics of Nike's sponsorship of athletes and teams, its response to market challenges, and the potential impact of its high-profile Olympic campaign on consumer perceptions and purchasing behavior.