Boost Engagement with Smart Content in HubSpot Emails

Stop sending generic emails-personalize email content by using HubSpot's "smart content" feature in Marketing Pro or Enterprise tiers!
What does this mean? You can show different content-like text, images, buttons and more-to specific contacts based on their list membership or lifecycle stage.
Need inspiration? Use this feature to show different content to leads vs. customers. Or contacts who live in different regions. Or contacts who work in different industries. The possibilities are endless!
In this video, your HubSpot Helper will review:
• practical ideas for using smart content in emails
• use cases when you should NOT use smart content
• how to set up smart content within HubSpot's drag n' drop email modules
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🎦 About "Your HubSpot Helper"
Your HubSpot Helper is a RUclips series hosted by the HubSpot experts at Kiwi Creative with one goal: to help you understand how to use all the awesome tools within HubSpot!
Stay tuned for future videos that will dive deeper into HubSpot Marketing, Sales, Service, Operations and Content capabilities.
Have an idea for a future video topic? Drop a comment below and you just might see it added to this playlist in the near future.
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🥝 About Kiwi Creative
Kiwi Creative is digital marketing agency for B2B software and technology companies. We are:
• A long-time HubSpot Platinum Solutions Partner
• Leaders of the HubSpot User Group for B2B Technology USA
• Certified in HubSpot's Partner Scaled Onboarding program
• Hosts of the "Your HubSpot Helper" RUclips Series
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