The Power of Data and Storytelling: Marketing Insights for Education and Admissions

In this episode, we dive into the intersection of education marketing, data analytics, and admissions strategy with José Mallabo, Vice President of Marketing and a seasoned professional with over three decades of experience spanning Fortune 200 companies, tech startups, and higher education.
José brings his expertise from leadership roles at institutions like Morehouse College and SCAD, where he reshaped marketing and admissions strategies, and from corporate giants like eBay and LinkedIn, where he led global communications and market expansion.
Together, we explore:
How data analytics is transforming college admissions and recruitment.
The role of storytelling in creating compelling educational marketing campaigns. Insights into how HBCUs and selective colleges can leverage marketing to stand out in a competitive landscape. Practical advice for educators, administrators, and parents on navigating today’s admissions environment. Whether you’re a parent, an education leader, or just fascinated by the evolution of marketing in higher ed, this episode offers actionable insights and inspiration.
Tune in for a dynamic conversation that bridges the worlds of tech innovation and transformative education.