Episode 1: What is Marketing?

In this first episode of " The Business World with Pierre-Raffaele ", our star presenter, Pierre-Raffaele (9 years old at the time of shooting) wonders about the definition of marketing. With his father, a doctor in marketing, they explore in 3 minutes what marketing is and for what it is used. Based on the example of the iPhone and comparing it to a classic phone, they propose a clear and straightforward definition of marketing.