Why Littledata and Grid & Pixel complement each other so well

It’s smart to leverage user behavior and activity to decide who gets what email.
But then you need to personalize what each person sees, even when they are in the same segment.
What each person sees should be personalized down to the individual user.
This is known as 1:1 personalization, and it generates significantly more revenue than segmentation alone.
Let’s take this strategy and hear from Lou Minzter who joined us on last weeks Live with Littledata on how you can leverage Littledata and Grid & Pixel together.
Since both apps integrate automatically with Shopify and Klaviyo, it couldn’t be easier to target high-intent customers with personalized images that convert.
Here’s the recipe:
1. Sell on Shopify and use Klaviyo for your email and SMS marketing.
2. Set up an abandoned browse flow inside of Klaviyo.
3. Install Littledata on Shopify App Store and add the Klaviyo connection
4. Change the trigger to Littledata’s server-side “Viewed Product” event. This will help you retarget users higher up the funnel with email & SMS.
5. Install Grid & Pixel on the Shopify App Store
6. Design or customize a hero graphic for the abandoned cart email
7. Get the Live Embed Code and then paste that into the email that triggers from the Littledata Viewed Product event.
8. Preview to double-check the email graphics that will be sent to each recipient.
Ta-Da!
Now you will automatically retarget your anonymous site visitors with hyper-personalized emails that entertain with animation and high relevance.
This is the path to creating 1:1 personalized experiences that result in more repeat customers and higher AOV over the long run.
This is how you can turn “Real” Email Personalization into the sturdy backbone of your business.