BMW TODAY - Episode 22: THE 4.

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  • Опубликовано: 7 сен 2024
  • Take a look into the next chapter in coupé tradition, shaped by numerous legendary BMW models. The all-new BMW 4 Series Coupé is worth staring at. With its distinctive character profile, sharp and standalone body design it focuses on pure driving dynamics. The new interior design and state of the art connectivity features create a place where everything revolves around you: the driver.
    The all-new BMW 4 Series Coupé. Enjoy every edge.
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    Sheer Driving Pleasure

Комментарии • 296

  • @ManlyHK1
    @ManlyHK1 4 года назад +129

    HEY BMW: In case I haven't made myself clear: get back to horizontal videos and fire that stupid person who came up with this vertical video ideas after reading some Digital Marketing textbook!!!!

    • @ntinospis8703
      @ntinospis8703 4 года назад +2

      vertical video for the vertical kidneys... mind game...

    • @weed46
      @weed46 4 года назад +1

      Agree, Also the car's look like shit (mostly because of the grille, the rest is ok)

  • @Blockbussaz
    @Blockbussaz 4 года назад +108

    This guy proudly said he does the grill also like he shouldnt be fired 😂

  • @martipascualskrypachov1289
    @martipascualskrypachov1289 4 года назад +100

    At least do a redesign for European and American markets, this grill looks awful.

    • @aviator-kn8zq
      @aviator-kn8zq 4 года назад +8

      @Leo M21 lol no

    • @markb4772
      @markb4772 4 года назад +11

      It looks like a Chinese copy of a BMW

    • @marksmanr
      @marksmanr 4 года назад +4

      If you read the comments on BMW China’s Weibo, also some Chinese fans complain about the grille too. :D

  • @ManlyHK1
    @ManlyHK1 4 года назад +28

    Who's that wicked marketing person behind these wicked "mobile friendly" videos??? I am sure he/she must have watched some RUclips videos on Digital Marketing and said "Oh yes over 70% videos are consumed on mobile so we must make vertical videos to be mobile friendly". But the right way is actually do 2 versions: one for mobile and one for desktop. BMW wake up!

    • @tenzinsmith7991
      @tenzinsmith7991 4 года назад

      Zegna Man Or just make them horizontal. It’s a lot easier to turn a phone on its side than a computer.

  • @NickDskate
    @NickDskate 4 года назад +65

    Absolutely disgusting! Bmw design house needs to be replaced

  • @memesinnit
    @memesinnit 4 года назад +16

    Can't wait for your next model , plz fix the grill

  • @bozhidar_bozhkov
    @bozhidar_bozhkov 4 года назад +77

    At least now we know who needs to be fired :)

  • @bobalto
    @bobalto 4 года назад +31

    Ah! Here’s the one who ruined the 4 series. The kidney is horrible!

  • @maboyyhcj3333
    @maboyyhcj3333 4 года назад +37

    Less than 24 hours in and I can’t wait for the facelift to see them fix that grill 🤮

  • @seang3538
    @seang3538 4 года назад +41

    WHO FILMS THIS WAY? AMATEUR HOUR

    • @cjschlieker8978
      @cjschlieker8978 4 года назад +4

      Its recorded like that because this series is made for instagram

    • @Px4164
      @Px4164 4 года назад +1

      they filmed this that way so the grill looks better

  • @daCorasla
    @daCorasla 4 года назад +78

    not a fan of the new kidney grill and overall front view. everything else is awesome, interior is nice and modern... but that face looks bad :(

    • @wrl3810
      @wrl3810 4 года назад +1

      False. It’s awesome.

    • @kylejacox
      @kylejacox 4 года назад +5

      False back sucks too... looks like this guy designed for Lexus 5 years ago! Boo

  • @av7447
    @av7447 4 года назад +12

    Ok, I am gonna stop you guys right there! Who’s ridiculous idea was filming vertical??? Is your marketing department in Germany completely unaware how extremely annoying this is?? We are in a year 2020 now, hello 👋... we all have wide screen monitors and would like to use them, duh... I will not watch another video from you guys until you fix your filming techniques!

  • @MrArcan3
    @MrArcan3 4 года назад +68

    car looks like its wearing covid mask

  • @nbc8944
    @nbc8944 4 года назад +9

    🤮🤮🤮 that front, in particular the grill is a total design failure

  • @alexeyrayman1781
    @alexeyrayman1781 4 года назад +43

    This is the guy, The worst designer ever🤢🤮🤮🤮🤮

    • @Shaunak_Aital
      @Shaunak_Aital 4 года назад +3

      No mannn

    • @carguyns4348
      @carguyns4348 4 года назад +2

      Alexey Rayman heck no, look at the fiat panda, bmw is amazing

  • @TheM3csl
    @TheM3csl 4 года назад +6

    Last BMW design I liked was the E46 M3. This one I just can't get over that grill.

    • @carguyns4348
      @carguyns4348 4 года назад +1

      Slowbaru what about the 6 and 8 series

  • @SUTU6000
    @SUTU6000 4 года назад +21

    I was a regular BMW customer for many many years. But after seeing the change in design language I’m sorry to say I will no longer buy another BMW. I think the design becoming too Asian which is not my type.

    • @stubones
      @stubones 4 года назад +5

      They only care about the Chinese market now. The same market that has no problem with stealing everyone else's designs.

    • @TheAfrilazeeq
      @TheAfrilazeeq 4 года назад +1

      Yeah you do that. Each to their own taste.

    • @stubones
      @stubones 4 года назад +5

      @@TheAfrilazeeq Obviously. and many people will choose not to by the 4 with it's ugly grill. lol

    • @TheAfrilazeeq
      @TheAfrilazeeq 4 года назад +1

      @@stubones many people in youtube are not Chinese. Blame China per say?

    • @yes8032
      @yes8032 4 года назад +2

      Ahmed Alhameli China ruins cars they have no taste in cars only thing they want is big grills and big screens that’s all I hate them for doing that #blamechina

  • @jeandunow7794
    @jeandunow7794 4 года назад +7

    As a long time BMW fan and owner, I really think the front grille design is hideous. I've tried to like it, looked at it many times, hoping it would grow on me as some previous BMW designs have but just...nope. Dropped the ball on this one. 😖

  • @JDCALDECOTT
    @JDCALDECOTT 4 года назад +13

    Hideous

  • @joaquinjavaloyesruiz8040
    @joaquinjavaloyesruiz8040 4 года назад +13

    As a BMW customer and enthusiast I think that the essence and values of its design is being lost. The 3 series is pure BMW style. The 4 likes a kind of Lexus mixed with an AMG, ... and a KIA

  • @joaquinjavaloyesruiz8040
    @joaquinjavaloyesruiz8040 4 года назад +10

    Globally it looks much more linked to 8 series. But trying to “educate” the customers with so risky elements as the kidneys could be a commercial big failure.

    • @nessuno5403
      @nessuno5403 4 года назад +2

      These are *LUNGS* now and the 8 Coupé is a sexy Mustang, while the 8 GranCoupé a Mustang + Stinger. Meanwhile, this 4 Coupé is really Audi A5 + Infiniti Q60 with Bugs Bunny frontage.

    • @joaquinjavaloyesruiz8040
      @joaquinjavaloyesruiz8040 4 года назад

      nes suno hahahaha. Brilliant!!

    • @Philthese93
      @Philthese93 4 года назад +1

      @@nessuno5403 yes we need to call it Lungs now!! Hahaha

  • @KamilDojko
    @KamilDojko 4 года назад +29

    Grille design for chinese market. Looks awful!

    • @yes8032
      @yes8032 4 года назад +12

      China ruins cars they are annoying and also ruined 2020

    • @stubones
      @stubones 4 года назад +10

      @@yes8032 They need to pay for releasing that China virus.

    • @memesinnit
      @memesinnit 4 года назад +1

      @@yes8032 I agree

    • @carguyns4348
      @carguyns4348 4 года назад +1

      george ibrahim I don’t what cars they make, but yeah they they ruined 2020, and there was 2 epidemics from China, now a pandemic, when they just gonna cook their food instead of randomly eating it🤦‍♂️

    • @Philthese93
      @Philthese93 4 года назад

      @@carguyns4348 it was actually made in the Wuhan lab lol same thing when Sars 2 broke out in 2003 (or was it 2006)

  • @itsravt
    @itsravt 4 года назад +15

    i dunno.. hearing how nice and stunning the car from it own design team is like a mother telling how handsome her ugly kid is

  • @epicon6
    @epicon6 4 года назад +21

    I didn't think i would see the day when BMW would make a Renault.

    • @vaagmikaelian9078
      @vaagmikaelian9078 4 года назад +3

      Not even close

    • @memesinnit
      @memesinnit 4 года назад +1

      You probably never will

    • @aviator-kn8zq
      @aviator-kn8zq 4 года назад +3

      or a wannabe lexus

    • @markb4772
      @markb4772 4 года назад +2

      Renault wouldn’t put a hideous grille like that on a car, it’s vile

    • @LimiitedChans
      @LimiitedChans 4 года назад

      @@aviator-kn8zq and bmw is supposed to be above lexus

  • @xxxxxtrxxx13
    @xxxxxtrxxx13 4 года назад +30

    But why? The old 4 series was incredibily good-looking, why destroying the looks with those hideous grills? The side and the rear are awesome, why ruin everything with that front? If huge grills are needed, please use the hommage 3.0 csl ones, those were cool, unlike these...

  • @mistryraj
    @mistryraj 4 года назад +12

    Front grill - just awful otherwise good refinements

  • @aviator-kn8zq
    @aviator-kn8zq 4 года назад +10

    Why do you have to feel inferior to other competitors and panic build on the grille ???
    BMW always looked handsome now for the sake of attention and design language, its looking offensive.

  • @ytuberization
    @ytuberization 4 года назад +4

    It’s not a good sign if you have to convince others for a new design language. Either it appears attractive to a certain customer group large enough to be a financial success, or not. I’m pretty sure that the later case will come true for this ugly monstrosity and we will hopefully see a more appealing BMW design in the not too far future. By the way, the 4-series is another disappointment after the 7-series facelift and the 2-series Gran Coupe...maybe time for a new design chief? Other idea: Do some customer survey BEFORE bringing something like this to the market and please LISTEN to these people carefully. Last remark: Please don’t wear a hipster hat for a 80.000€ car advertisement and please use your iPhone in landscape instead of portraiture mode for filming.

  • @Mr_Banker222
    @Mr_Banker222 4 года назад +3

    Way to go bmw! The future looks bright..

    • @BMW
      @BMW  4 года назад +1

      ​+DawitBelay​ We appreciate the compliment! Thank you!

  • @depressedsquidward7539
    @depressedsquidward7539 4 года назад +7

    I don't like that new grill at all. Please, Fix the grill!

    • @samuel.fraser
      @samuel.fraser 3 года назад

      The grille is so ugly, even the car itself wants to throw up

  • @g.dhanasekar4931
    @g.dhanasekar4931 4 года назад +6

    Bmw forever

  • @roymoorman5990
    @roymoorman5990 4 года назад +3

    BMW G-series : When the design department is ruled by marketeers. Come on just admit it: Big grilles = brand reinforcement. Homing in on a new demographic of potential buyers in China who are oblivious to the history of BMW but just want the brand for status.

  • @s.argirov
    @s.argirov 4 года назад +1

    I'm sure, that aftermarket front bumper + kidney grill will be the most bought aftermarket upgrade for the new 4 series

  • @chumpey
    @chumpey 4 года назад +3

    Oh come on! Did a focus group tell you to optimise your videos for Instagram, "cause that's where all the cool kids hang out"?! They're not going to be able to afford this car anyway!! Please stop shooting in this ridiculous aspect ratio.

  • @gnargnarpogo
    @gnargnarpogo 4 года назад +15

    Guys the grille is totally out of control and exaggerated.

  • @senne3315
    @senne3315 4 года назад +3

    I LOVE the design of the new 4 Series. It's PERFECT. I'm sure sales will be very, very good. The kidney looks perfect. It's not just big, it's a new interpretation.

    • @hansandhismp-4033
      @hansandhismp-4033 4 года назад +2

      I'm thinking the same, but ppl just didn't accept the new language design

    • @hansandhismp-4033
      @hansandhismp-4033 4 года назад +1

      @McLarenBMW moron? Huh...

    • @aris1956
      @aris1956 4 года назад +1

      Senne This will replace my current BMW 440i. At first I was quite insecure but, to tell the truth, I start to like it more and more. And my new one will soon be an M440i .

  • @BUCKS247RICH
    @BUCKS247RICH 4 года назад +2

    Nightmare 4 BMW fans.

  • @meikob
    @meikob 4 года назад +9

    BMW was always my favorite brand and the M4 F82 was my favorite car but this ugly thing ruins it all for me.

  • @wannabemotorcyclist2232
    @wannabemotorcyclist2232 4 года назад +6

    That grill looks hideous

  • @Daniel-jb5dw
    @Daniel-jb5dw 4 года назад

    The GRILL is not great but once the NUMBER PLATE was on it.. it kind of balanced everything. Good thinking. Well done BMW.

  • @bmwforlife6951
    @bmwforlife6951 4 года назад

    Christopher: We have to drive it to experience the whole package. Joy: Thank you for your time. Am I missing something here? This is your chance! LOL

  • @killerlamp982
    @killerlamp982 4 года назад

    Aftermarket front bumpers and grill are a must

  • @angusmok5231
    @angusmok5231 4 года назад +3

    look really horrible, C class coupe definitely is the better choice

  • @alexvelasquez5481
    @alexvelasquez5481 4 года назад +3

    Record the video in horizontal potition, not vertical, it looks aweful

  • @johndavidc.abatayo6785
    @johndavidc.abatayo6785 4 года назад +4

    Okay, I get that you want to have a throwback with the kidney grills. But to me it's just way off. In the csl. It looks good, to the new one....not so much. It's just a personal perspective. If I had the money. I'd buy the M430i or the Aplina B3

  • @ChromeDonutGaming
    @ChromeDonutGaming 4 года назад +1

    Stupid camera guy for filming vertically and stupid designer for making huge vertical kidney grills

  • @NicolasLopez-yi1hi
    @NicolasLopez-yi1hi 4 года назад +3

    Please turn the phone

  • @doccyber
    @doccyber 4 года назад +7

    Time for a LCI refresh already. Horrible kidneys and the rear lights look like a Lexus IS. True lack of imagination. I will take my money elsewhere. Thanks for nothing.

  • @bash8972
    @bash8972 4 года назад

    I love it.

  • @danielmax3327
    @danielmax3327 4 года назад +4

    this giant front grille looks awful

  • @dracovirals7705
    @dracovirals7705 4 года назад

    That new face look suits for 8 series

  • @mussataee3468
    @mussataee3468 4 года назад

    Omg I hope to get one like it

  • @DavidSmith-hw2jx
    @DavidSmith-hw2jx 4 года назад

    I own the 2020 4 series and love it. I really enjoy the design of this newer model and actually prefer it over the 2020. No need to fire anybody. There are plenty of more traditional style models in the line up for those who aren't open to this design.

  • @nungkinugroho5425
    @nungkinugroho5425 4 года назад +3

    That bunny teeth grill...good God! So ...so... Jelek Banget. (Use translate)

  • @senitnelav
    @senitnelav 4 года назад

    I like it

  • @jasperkraaijeveld5648
    @jasperkraaijeveld5648 4 года назад

    I had to get used but the grill looks so aggressive and cool

  • @peakreactivesr3504
    @peakreactivesr3504 4 года назад

    The end of THE 4 is near ...with this model design they dug their own burial ground REST IN PEACE

  • @EugeneAkimov-RedLinia
    @EugeneAkimov-RedLinia 4 года назад +1

    Funny, if you don’t like this particular design for what to cry “ I don’t buy BMW anymore”, there are plenty other models. Each model for own niche, customer segment. Can’t tell yet how this look in live but nothing wrong with it. It has different style, that’s all. Time will show. Same things was any time BMW introduced new look. If you hate, go buy another car.

  • @BeachBumsk8
    @BeachBumsk8 4 года назад

    Grill no bueno!!!

  • @javieramiri
    @javieramiri 4 года назад +3

    The kidneys changed because Chinese like it that way...

  • @mayankgomeshwar2829
    @mayankgomeshwar2829 4 года назад +1

    Did anyone think it's like Alpha Romeo

  • @TheMystro1971
    @TheMystro1971 4 года назад

    The management names on the approval sheet for the 4 series design needs to be so friggen fired it’s unbelievable.

  • @g.dhanasekar4931
    @g.dhanasekar4931 4 года назад +3

    Bmw is the best

  • @maicwidmer
    @maicwidmer 4 года назад

    Dear BMW I don't understand your decisions right now. I remember when you told us that the new 8 series will define the future BMW design language. Everyone was hiped, because the 8 looks absolutely stunning from every angle. The kidney grill on the 8 looks amazing and fits perfectly into the front... but this mess on the front of the 4... why? It looks absolutely terrible!

  • @z6316
    @z6316 4 года назад

    LETS GO BMWWWW!!!! LOVE ALL OF YOU GUYS!

  • @yes8032
    @yes8032 4 года назад +8

    I personally like the car and yes even the grill in still prefer the small one but great video anyways

  • @d.b.cooper2277
    @d.b.cooper2277 4 года назад +1

    Fire the guy responsible for the kidneys, it's hideous

  • @zakinuman1658
    @zakinuman1658 3 года назад

    Nice

  • @miguelgoncalves8845
    @miguelgoncalves8845 4 года назад

    The grill design really grew on me. Really cool.

  • @markrhoden68
    @markrhoden68 4 года назад +1

    I want to like it, i really do but I'm struggling.
    Maybe once we see it on the road....in the flesh we'll be more loving toward it

    • @markb4772
      @markb4772 4 года назад

      Nah, the 3 series grille still looks hideous, this looks like an April fools joke

    • @yanabi83
      @yanabi83 4 года назад

      I think it looks awesome. I'm gonna pick one up when it's 2 years old 👌

  • @theonlydarian
    @theonlydarian 4 года назад

    So dynamic

  • @DickeHaarexD
    @DickeHaarexD 4 года назад +2

    How dare you!

  • @code066gaming
    @code066gaming 4 года назад

    Chief is on the phone again. I think you know what he wants to say.

  • @tym3116
    @tym3116 4 года назад +2

    Yeah a high tech coupe with a pig's snout they don't have to make the grille that big you know...😒

  • @abdulwahabk8401
    @abdulwahabk8401 4 года назад

    Great video, and could you please do horizontal videos, it's so annoying watching a video about car details in vertical.

  • @yumitengyunalibryam8256
    @yumitengyunalibryam8256 4 года назад

    It's will come with 4 doors coupe also ?

  • @emilfarzaliyev1902
    @emilfarzaliyev1902 4 года назад

    I like it!

  • @g.dhanasekar4931
    @g.dhanasekar4931 4 года назад +5

    Omg too good bmw

    • @BMW
      @BMW  4 года назад +2

      ​+THEWRAITH​ We love hearing this. 😎

    • @stubones
      @stubones 4 года назад +6

      @@BMW I love BMW, but I think you're not listening to people when they tell you that the grill is not popular, and does not look good. It's like you're putting your fingers in your ears and shouting "I can't hear you". BMW heritage does not require a giant ugly grill.

    • @TheAfrilazeeq
      @TheAfrilazeeq 4 года назад +1

      @@stubones nah, BMW customer love it, that's all they need to hear

    • @stubones
      @stubones 4 года назад +4

      @@TheAfrilazeeq You're delusional. I'm a BMW owner looking to upgrade and I won't be buying a 4.

    • @TheAfrilazeeq
      @TheAfrilazeeq 4 года назад +1

      @@stubones you can tell that to the Chinese

  • @tobywigglesworth
    @tobywigglesworth 4 года назад +8

    God it’s ugly

  • @NinjaTactiks
    @NinjaTactiks 3 года назад

    Kind of sad the man responsible for the fantastic F30s also came up with these monstrous grilles. Goes to show you either die a hero or live long enough to become a villain.

  • @NauticaloneEd
    @NauticaloneEd 4 года назад

    Any idea when the Grand Coupe will debut?

  • @Dgzzmrz
    @Dgzzmrz 4 года назад

    Hey Christopher Weil, thank you for designing the UGLIEST kidney grille in BMW's history. Still have hope in BMW with a facelift version to fix this nonsense.

  • @user-tx7mf9vx5l
    @user-tx7mf9vx5l 4 года назад

    I love it , that's gonna be my car when it comes out.

    • @kraenk12
      @kraenk12 4 года назад

      Prepare to be laughed about, but if you have strong confidence.

  • @smokefast90606
    @smokefast90606 4 года назад

    Your fired for making a signature kidney grill design look like a botched nose job as punishment you must hang the frint facia in you home living room

  • @bernie-k
    @bernie-k 4 года назад

    These Instagram formats should not be posted on RUclips. Regret to have clicked on it.

  • @pw258
    @pw258 4 года назад

    Agree- get rid of the vertical cell-phone videos!

  • @dasoosam3776
    @dasoosam3776 4 года назад +1

    cris bangle come back plz lol

  • @moiggc
    @moiggc 4 года назад

    Love this car - especially those new kidney grills.

  • @sandyvalentin3072
    @sandyvalentin3072 4 года назад

    That car will sell like hot cakes in states that don’t require a front license plate , but all of the other states that do require one it will look terrible on that grill but overall it is a good looking car

  • @Allanhyde264
    @Allanhyde264 4 года назад

    Re-hire Nicolas Huet from GM and have the entire design of the front over-hauled as a fix.
    Do the same for the 5 LCI and 6.

  • @P373RV2
    @P373RV2 4 года назад +1

    Wanted to see the new 4 on my big screen at home, then i saw its only phone format. oh man, guys..... thumbs down!

    • @jsponson
      @jsponson 4 года назад +1

      Indeed, even on my phone I turn it landscape to watch videos!

  • @LuvvSURYA
    @LuvvSURYA 4 года назад

    I don’t get it why do you have to do portrait mode?

  • @aris1956
    @aris1956 4 года назад +1

    I think the right words for this car (as was also said in the video) are ..... elegant and expressive !
    The face in the crowd !

  • @gazs6571
    @gazs6571 4 года назад

    I bet when people see this car in person they will like it.

  • @JMNTN
    @JMNTN 4 года назад

    I think it looks pretty good but not if a license plate has to go there. Audi has to do the same thing but at least there it doesn’t interrupt any styling lines, here it splits the kidneys right in two. On the all black grill it looks better.

  • @kraenk12
    @kraenk12 4 года назад +1

    Sorry man, I can see this look good on the M3/4 but it just looks so hideous here, I'll say it again: I will point with the finger on it and laugh about it just as I do for the 7series facelift already. Angry pig style is hideous AF.
    The worst thing is this car doesn't even look good in general. The only attractive side is the back. I always felt as if BMW had several design teams, one does the hits and another one the plentyful misses. This is clearly one of the latter.
    Total FAIL.

  • @TK-yn4xq
    @TK-yn4xq 4 года назад

    Ouh BMW uffff so, geil!!!!! An3r die alten Nieren wahren besser 😉

  • @tw-6252
    @tw-6252 4 года назад

    Sheer Design Nightmare (also Filming Nightmare btw)

  • @DroNewView
    @DroNewView 4 года назад

    I was unsure about the grill when the 7 series came out
    but after I saw it in real life I could only love it, amazing and such a strong appearance
    so am waiting to see that 4 series in "person" and will decide then 😉

  • @Origen17
    @Origen17 4 года назад +2

    Love the grill. Hate the portrait mode - can't watch