The irony of people scolding Tyla for identifying as 'coloured' which is rooted in racism for them by calling her 'uppity', another word rooted in racism....
Despite all the unnecessary hate from some Americans, Tyla has been thriving especially in countries like Japan, South Korea, Brazil, and of course South Africa where she sold out arenas! Her debut has been solid so far and I think she shouldn't really prioritize pleasing the U.S demographic when she literally has fans all over the globe.
No one is hating on her. I think her label is trying to create drama to get more buzz around her. Americans just don’t care if she stays or goes, that’s the difference. We’re not mean, we’re just not kissing her azz
@@kelsilulu So you're just gonna ignore Joe Rogan, Armon, and the many bullies online who clearly have been mean to her for no proper reason? Lol that drama has been nothing but nothing but some Americans being mad at her for identifying as coloured and her asking for help to hold an award. Are you being for real?💀
@kelsilulu Doesn't look that way on social media where she's being crucified for just about everything mainly by your people. If you didn't say anything, it would be better.
Simply put,she isn't the African that they ordered. She's not a beg. She's bold enough to want to be a GLOBAL pop star pushing music that's not Western music and not changing her accent or heritage to fit in. She is about Africa to the world and is taking Afropop and Amapiano to places that would have otherwise not have been exposed to it (Korea,Japan,Thailand, Indonesia, Brazil etc). She has K-pop groups hiring dancers who do African style dances to choreograph for them. People from big companies like Irene and Seventeen are doing South African dance moves because they were inspired by the authenticity and freedom in her dance style. She is not pandering and she has surrounded herself with African and South African producers, dancers, directors etc all while pushing South African artists and having them on her album and on her stages. She is proudly South African.
Thank you soooooooo much for doing this. As a coloured South African, I truly feel seen with this video. Thank you for taking the time to understand the differences and embracing them.❤
So glad I came across your channel. Tyla is the global pop girl on same league as the Sabrina Carpenter, Charli XCX, Chloe Bailey et al but the western music power players trying so hard to deny this and box her, glad she’s not allowing it. Tyla will make her mark globally in pop because she’s smart as $h!t…and has a great team around her and many are South Africans highly protective about her, can’t wait for her next album
@18:27 Tyla is simply, but unfortunately, confirming why so many ppl from other countries have disgust towards Americans as tourists. The very self-righteousness the global community complains abt Americans, Tyla is exposing through the media so that we Americans can look at ourselves in the mirror and do some deep reflection and hopefully change.
True, not all Americans care about the controversies because her album and singles are performing well. Jump has breached the 500k mark, her album has been certified gold, water is platinum if I'm not mistaken and push 2 start is gaining major momentum with it at 100k. The hype online does not reflect the sentiments on the ground. And Stan culture is toxic
Exactly! And yet every day they say "she's in our spaces" and "she keeps wanting to be in our media" like girl y'all didn't even know about Amapiano or Tyla before Water meanwhile the diaspora in the UK and Europe has been hip to both and had no issues.
As a biracial American woman I can confirm that black Americans want any and everyone mixed black to be black regardless of how you look. It’s truly exhausting, the amount of racism is wild af over here 😅
@13:10 as an American, I get so frustrated with the myopia of US consumers. We are so consumed with our own experiences and fail to shift perspectives to understand others. It's one of the primary reasons there is such high political and social strife in the US
If any Africans are here As a American I understand what colored means Here vs Africa. I feel like Americans need to wake up and step out of their bubble just because they are the mainstream artist
to whoever is reading this reply i really wish americans can understand more about *coloureds* heres some things u may have not know: 1- we are mutli racial so we are consided *mixed* for yall, 2-no coloureds are dark skin,you get light skins also 3-we a result of a large racial group because of the colonisation of our ancestors (dutch,british etc) and the minority (east asians) who were slaves, 4-our own pple sometimes get confused if we one of them bc we all a mix of something diffrent (either black and european or asian and european or all that combined) an example is me ,i am a "wasian' looking coloured bc pple notice i look very white and my features are mixed, sometimes they think im wasian bc of my almond doulbe eyelid eyes and nose bridge that europeans have ( hhope this helped im in a rush so this might be nonseniscal)
I remember telling my colleague that Tyla will be an international superstar one day, after her first single and video dropped on YT, he disagreed… Here We Are! I’m Namibian.
Also great video/edits Side note America thinks they’re the centre of the world, gotta focus on creating great art and stay in your lane, they’ll follow the trend eventually
@@JasNakira-bs5nx 😂😂 bro the trajectory is shifting quickly the American music industry is on downward spiral look at the stats except a few mostly white acts over there most of the artists are struggling when it comes to sales and selling out shows while artists from uk and Africa are selling out arenas in their respective areas we love to engage with the world but arrogant Americans take that as begging to be a part of their culture
@JasNakira-bs5nx Your inability to display humbleness is quite astounding. Maybe you're right, but your massive ego and and disrespectful tone makes it hard to agree with you or even tolerate you.
@@JasNakira-bs5nx American Entertainment Industry repackages and resells trends from all over the world but I see some of us have not been paying attention
@@JasNakira-bs5nx I'm here in the US watching artist imitate Tyla today...Ciara has a new song called "Jump", Bey was tryna roll out some afrobeat track, SZA in her latest video "Drive" spray painted blue like a demaeon, and several are trying to up their dance performance...c'mon let's be real. The girl is a quadruple threat! There's a reason Tyal was booted out of the Grammy nominations.
Such a refreshing take on clarifying who Tyla really is, culturally and musically. As a South African I applaud you. Keep up the good work. Your channel will grow
I know certain online Americans are deliberately miscomprehend and misrepresent what it means to say someone is Coloured in South Africa when they insist she "go to Bollywood" and claim she's Indian to strip her of any and all of her African heritage. She's not lying or pretending to have a African identity for the sake of appealing African-Americans. She's Coloured. When she says R&B artists are part of her musical inspiration, no South Africans are surprised. The most prominent Coloured female pop artists in South Africa have been R&B or R&B-leaning/adjacent- btw Jonathan Butler is a Coloured South African who made a international name for for himself in the '80s as R&B/jazz singer/songwriter with Jive Records with his biggest hits being original song "Lies", (Grammy-nominated and peaking at no.5 on the U.S. R&B charts) and a duet cover of "Come Go with Me" with Ruby Turner. While our Coloured/Black distinction in South Africa can be confusing to people outside the region (it's not without tension and debate even here), with the roots of Coloured communities' heritage lying in the uprooting of Indigenous South Africans and the Indian Ocean slave trade (most of our mixed ancestry traces back to our enslaved ancestors being a mix of East Africans, South Asians and Southeast Asians back in the 1600's to 1800's), it's arguably part of a broader history of experiences of colonisation that Americans (and the Diaspora) would call "Black" anyway. Whether she's calls herself "Coloured", "mixed race", "Black", "multiracial", she's a South African girl, she's from a Black country, and a part of her culture, heritage and influences has always included what most of the world would recognise as Blackness. You can dislike the label (which she's said she doesn't insist on anyone using if they not comfortable with it), but you can't begrugde her just existing. That's doing too much.
This video is so well researched, god job! And even here in other parts of Africa, she's received mixed receptions among the youth because most people were blindsided by the 'westernization' of her music. Yes the African inspirations were recognized, but do were the others. But majority seem to be accepting it which is good. On a side note, of course she was expected to dance with Usher, people here made it a big deal when she rejected Kai Cenat. Everyone seems to expect her to let these famous men she has no real relationship with to do whatever they want with her and it sickens me.
To Americans, mostly “black” Americans Tyla is mixed (black) even knowing mixed could mean black & white, black & Asian, Hispanic and White. However they don’t care if you have tanned skin, you’re black and you can’t identify with the other races you’re made up of which is CRAAAAAAZY! And the Usher thing you can clearly see him point for her to move to the left of him.
Black American are a mixed race but we say we’re black , my mom is Native American my dad is black and Irish . I’m a black American , Chris brown has 2 black parents and he is the same skin tone as me even though he isn’t mixed .skin color doesn’t matter some black Americans look white , Asian , Latino , Native American , ect . No one said she couldn’t identify with the other races just don’t be presented in black spaces leading people on then say sorry I’m not one of you lol
@@boomboombaby9140First of all, if you have admixture, which is the case in most black Americans, you are NOT BLACK, so stop saying that you are and then claim to be the standard of blackness when you are not even black. Secondly, Tyla saying that "I'm not one of you" is true. She's literally from another country. How did you miss that?
And strange thing is that Tyla doesn’t even phenotypically look Black…looks mixed with Indian/Asian. she literally has Indian ppl from South Asia claiming her as their cousin. Her dad is of Indian heritage but identifies as Coloured and her Mum is the one mixed with Irish and Zulu but the Mum still doesn’t look Black, so ppl are wanting her to Blackfish like Cardi B, so they can be mad about that too
@bharris4517 Interesting that you should mention that song from Beyonce. Actually some of the dance choreography in the music video of that song comes from South Africa. The 2 gentlemen dancing alongside Beyonce in that video are South African dancers who were flown out to America in order to participate in that music video. They also had to teach those dance moves to Beyonce. South African music and dance culture goes very deep. Most of what people now see on social media platforms like TikTok is really just the tip of the iceberg. South Africa has dance styles that most people outside of South Africa have never even heard of. For example, the dance moves that were taught to Beyonce are part of a dance style known as Pantsula, which was very popular in the sixties, seventies, eighties, and early nineties. As much as black Americans like to accuse others of cultural appropriation, they have been taking from Africa for years, presented it as their own, and they are never called out for it.
I urge everyone to do their research on Apartheid in South Africa. Otherwise, great episode. We love Tyla here and we represent her widely 🇿🇦 We really don't need to be accepted by America. They don't even respect themselves enough. We are watching their celebrity cult(ure) fall!
They're trying to push her into the Pop space which i don't think she really wants to because she made it clear she's an Amapiano Artist. I think if she does American Pop she'll be massive but, she'll be at risk of massively flopping cause Americans are not that invested in her and if she turns into an actual Pop singer some Africans will turn against her and replace her meaning if she starts to crumble she'll fall hard what I'm saying is, if she sticks to Amapiano or African Music she will not stay at the top Internationally for long but her career will last long as long as she has the African fan base, if she does a JLO and becomes a Pop Star she may become really massive but her longevity will be at risk.
I'm so sorry, but Americans are so entitled sometimes there's a whole world outside the US. Not all countries use this one drop rule like ya'll. This hate is unnecessary and gives xenophobia.
Just hopped on here to show some love. Great content! I'm a coloured guy, living in the UK. I've stopped saying I'm coloured to people because it always requires an explanation, so instead, I say mixed race. Your content is helping to get the message out there and educate the masses. If you're not from South Africa, then please don't debate it, just accept it for what it is.
Foundational Black Authorita! Started out as a need to recognize and celebrate their own culture and influence. Ended on a need to completely disregard and insult other cultures. Interesting journey.
Love Tyla , I’d love to see that girl keep winning but at this point it seems American validation got her here and it’s suppose to stay that way if she wants to remain relevant. She literally moved to the states and she had to just to elevate her to where she is now in her career. It is what it is
It's odd that Non Americans have so much to say about American people and our thoughts and opinions. What do you think qualifies you to do so? Tyla is signed to a US Label, Chris Brown assisted in putting her on, in the US, Tyla also has MANY Black American influences. Additionally YES colored means something different in the US. It is a derogatory term and YES her and her team should have known this. Dismissing that is Disrespectful. Additionally R&B was music created by Black Americans so YES if we have something to say about our music WE WILL absolutely speak on it. Lastly Tyla and her team marketed her and her music to the US specifically, more specifically to Black Americans. Therefore why wouldn't she or her team talk about the term "colored" on a popular platform? The entertainment world actually DOES revolve around the United States. I get that there is envy from other countries about this it's the truth tho. Lastly she's talked negatively about the US, yet if it wasn't for the US she wouldn't be this popular. There are so many nuisances that can be addressed here.
1. what qualifies her? Well she’s a human being. 2. Tyla has American influences, Americans are influenced by other cultures, so? 3. Colored is a word before anything. 4. In the case of r&b, refer to no.2. 5. Tyla’s team market her to the world. 6. The world doesn’t revolve around the US. 7. US popularity is forced onto the world.
Black Americans have been taking from Africa for years, yet no African ever cries about it. Things like corn rows and head wraps come from Africa, yet it is common in America and no African has a fit over it. The aesthetic of artists like Jill Scott, Erykah Badu, and even people like Aretha Franklin in her earlier days come from Africa, yet Americans use it only to turn around and accuse Africans of copying them when it's the other way around. Why is that? Also, since Tyla is accused of not being black, yet profiting off of black American culture, what I want to know is where was that energy for people like Justin Timberlake, Eminem, Justin Bieber, and so many others who are also NOT BLACK, yet actually profiting off of black American culture, while Tyla receives nothing but hate and she isn't even doing that? It is clear that black Americans would rather have fully white people profit off of black American culture and celebrate them, but when an African does African music, she receives hate and is accused of profiting off black American culture, even when she is not doing it.
Tyla has a lot of star power and great music, and as you can tell with Kpop, Latin, European music and all kinds of genres.. Americans are not needed to have success in the music industry. The only thing is.. let’s not pretend that the American market is not a target audience. Otherwise a Grammy should mean nothing to people around the world and the US Billboard charts should mean nothing as well. Tyla is the one marketing herself to Americans, moving to the states and wanting to be the next RihRih. Can she do it? Absolutely! She is very talented but the US market is very fickle and I think people in general aren’t super concerned with music right now and even big names aren’t getting the kind of support that they had in the past.
We support her heavy and you’re weird for these lies. Tyla has done music with big SA DJs and artists like DJ Lag and Kooldrink and she was on Netflix Blood and water sound track with those SA producers way before any American artist…ppl who know Tyla know this, so don’t be a liar and a weirdo
I came to say America doesn't have shi* wrong, lmao. Our opinions are our opinions, and yours are yours. Also, not all Americans have the same opinion. Nor, do we even care about music as much anymore as a whole.
You people love to run your mouth about these Americans. If the rubbish that come La from your mouth were true. She wouldn’t rank so high on Spotify and other charts
There three types of industry plants. The first ones are the nepo babies,blue ivy,North West etc. second type is the one that gets viral moments on tiktok then boom a record label tells you if you sign this contract we will make you the next Beyonce, Rihanna, Britney,then people begin to compare you to those artists the label mentioned because they have been promoting you that way.despite the artist being averagely talented then the project goes wrong and people say ur trash because of high expectations .ice spice is an example. The third one is where TYLA belongs😂.these categories are very talented and pushed beyond all limits by using other bigger stars name to market them 😂 when tyla started it used to be south African artists being her inspiration.when she signed with epic Aliyah became the inspiration and which Aliyah was also under epic every fucking time Aliyah Aliyah Aliyah.she hesites while mentioning Rihanna try to notice.what am saying is that it's like the label is trying to force Aliyah to her to market tyla more.push to start before the music video was nothing completely to people they didnt care at all ,when the music video was realized people realized that it was a similar video to Rihanna and Beyonce that's when push to start gained momentum and attraction and streams.because shake ahhh is also a very nice song l expected since the western community is not so familiar with ampiono l expected Africans to hype it up looking around they were all on mute my question is when will tyla ever get that we truly give a fuck.if ur to notice it's just not there on tyla when it comes to her music.when it comes to her looks yes people be very happy with some of the outfits she wears because she has a nice body but when it comes to the music why Rihanna, Rihanna Rihanna Rihanna every time why can't she sell for tyla.wait if you think am lying look at tylas project after water they were good but they were not surviving the hype n wear dieing easily it already happened to all her deluxe that she realized .apart from push to start. it nearly happened to push to start but the only difference is that its involving the names of icons Rihanna and Beyonce that promoted the song am not saying the song is bad nope am saying when will people give a fuck with our an icons name being attached.its because category three industry plants are pushed in an over dosed way into the public eyes n attaching there names to stars by doing something similar to the old stars making it seem as if they are there to replace those old stars .look at Olivia,Tate .my thing is tyla still has that "tyla album is out ." people ,"'oh l don't listen to her music really "
Really Boring. So I suppose if her growth is fixed, so too is Rihanna, Beyonce and the list goes on way before Tyla. Please don't force "American culture" of which we give a fuck about, on the rest of the world. You'll can't choose a president for one thing
You actually do give a F about American Culture. You're on RUclips which is an American platform. BEYONCÉ is one of the MOST popular entertainers in the WORLD. She got there though TALENT, Hard Work, and Dedication. What country are you from? Who is your President? I doubt you want to get deep into politics because I'm sure your country's Government is NOT PREFECT and likely corrupt. Attempting to minimize the importance of the US wildly ridiculous. The US is the CENTER of GLOBAL entertainment. You care. CLEARLY.
to black south africans, don’t you guys feel like this girl whose coloured and only like 10% zulu, is appropriating ur specifically black south african culture and genres ?? regardless of if she grew up with it or not, she’s at a higher position in the south african racial hierarchy compared to you guys and benefits from it. notice how no black south african artists have blown up to the extent she has with their own music that they created?? like don’t you guys feel like instead of pushing and supporting this girl that looks nothing like you without the tan and the braids, you should give this same backing to the female artists that are actually black/zulu etc. like this girl is majority south asian. idk it confuses me
She is South African and a coloured woman... we support our own sorry you don't feel that way but one thing you must know is that South Africa is a rainbow nation for a reason( a diverse nation) our principles is to love one another and not let race influence our interactions....this may not be the same in other countries but in SA it is. So Yes when a South African goes out of SA and faces the world just know we will be backing them cause that's just how we are. Tyla is a coloured woman who has Zulu, Mauritian and Irish ancestry, you may not know South Africans bro Tyla doesn't need braids and tan to look South African...
Nah, they love their oppressors in that country. They'll proudly declare that they're the "rainbow nation." It's only blk people from other African countries that they would rather not be part of that rainbow. I think the exception is American black folks though. They emulate black Americans.
First of all, she's coloured because of more than one race in her genealogy, and not as u stated, first Coloured then an added "10% Zulu", etc... because then can be said about her a Indian, Mauritian genealogy as well. You don't get how it works, only because you wanna suggest she's had better privileges and suggest that brought her to where's she's today? Do u know why "she's blown up" in reaching such success? Sheer talent, hard work, and utter passion for music. One thing you must know about South Africans. We love our diversity, we love our blacks, whites, coloureds, indians, chinese. We are happy being unique in a mixed pot. That's why we are called the 🌈 Rainbow Nation. We try and follow in the legacy of our very own Nelson Mandela. He was pivotal in showing us accepting and embracing one anothers cultures and diversity to form a unified nation🇿🇦❤
just because she made it "quick" does not mean she is an industry plant, as a south afrcan, she's been pushing since 2019, you guys internationally are only recongizing her now.
She won a bunch of US-based awards - stop the "hate" narrative. Please stop victimizing this plant. Really, we don't think about her as much as y'all think we do.
I’m from an older generation 80’s R&B and KROCK so I have listened to all types of music around the world but international music has never Hit in America but American music will always Hit internationally if your music makes it in America the rest of the world is your oyster and yes FBA “Black American” music is top dog around the world which is why any artist old or new attaches to a famous Black American artist is sure to get a hit and an invite to the Barbecue 😑
The irony of people scolding Tyla for identifying as 'coloured' which is rooted in racism for them by calling her 'uppity', another word rooted in racism....
Despite all the unnecessary hate from some Americans, Tyla has been thriving especially in countries like Japan, South Korea, Brazil, and of course South Africa where she sold out arenas!
Her debut has been solid so far and I think she shouldn't really prioritize pleasing the U.S demographic when she literally has fans all over the globe.
true but that's up to her label I believe
No one is hating on her. I think her label is trying to create drama to get more buzz around her. Americans just don’t care if she stays or goes, that’s the difference. We’re not mean, we’re just not kissing her azz
Right?! Honestly Americans don’t bloody well deserve her!
@@kelsilulu So you're just gonna ignore Joe Rogan, Armon, and the many bullies online who clearly have been mean to her for no proper reason?
Lol that drama has been nothing but nothing but some Americans being mad at her for identifying as coloured and her asking for help to hold an award. Are you being for real?💀
@kelsilulu Doesn't look that way on social media where she's being crucified for just about everything mainly by your people. If you didn't say anything, it would be better.
As a black South African woman, I am so proud of this girl 😊 She is true to herself, and she is talented 🎉🎉🎉 She represents South Africa well
Love from South Africa. We don't need American validation, we love to interact with the rest of the world but we are not begging
But the industry shes in is American, validation is key to staying relevant to sustain a carrier
well go back to South Africa then! I personally like Tyla, but we don't need her. artist come a dime a dozen in this country.
No Baby. The music industry is global and US is just one part of the world. Getover yourselves @timkruse9912
@@juandavidson9111spoken like someone who has never left the island called the United States.
@@juandavidson9111so because she isn't begging she should go back? Do u even know what you're replying to?
Simply put,she isn't the African that they ordered. She's not a beg. She's bold enough to want to be a GLOBAL pop star pushing music that's not Western music and not changing her accent or heritage to fit in. She is about Africa to the world and is taking Afropop and Amapiano to places that would have otherwise not have been exposed to it (Korea,Japan,Thailand, Indonesia, Brazil etc). She has K-pop groups hiring dancers who do African style dances to choreograph for them. People from big companies like Irene and Seventeen are doing South African dance moves because they were inspired by the authenticity and freedom in her dance style. She is not pandering and she has surrounded herself with African and South African producers, dancers, directors etc all while pushing South African artists and having them on her album and on her stages. She is proudly South African.
The research you did for this video is amazing. Usually American creators just quote headlines and pick sides. Your research was amazing 🎉
@@kulaniculk6423 thank you 🙏🏽
Agree 💯 very well done💖✨🇿🇦
Thank you soooooooo much for doing this. As a coloured South African, I truly feel seen with this video. Thank you for taking the time to understand the differences and embracing them.❤
Fax, she’s been hitting the ground running since her first single
Really?
And what has she done since then???
She needs songs
badly
quickly
@@jonnyrondo507 the girl has a whole album. She's still made hits. You guys just want to pretend she's done nothing.
Her first single was getting late😂😂 now she is industry controlled
@@ms.ferretmanthing2404 Really?
Name these 'hits' then
Then I will show you their chart positions!
So glad I came across your channel. Tyla is the global pop girl on same league as the Sabrina Carpenter, Charli XCX, Chloe Bailey et al but the western music power players trying so hard to deny this and box her, glad she’s not allowing it. Tyla will make her mark globally in pop because she’s smart as $h!t…and has a great team around her and many are South Africans highly protective about her, can’t wait for her next album
@18:27 Tyla is simply, but unfortunately, confirming why so many ppl from other countries have disgust towards Americans as tourists. The very self-righteousness the global community complains abt Americans, Tyla is exposing through the media so that we Americans can look at ourselves in the mirror and do some deep reflection and hopefully change.
True, not all Americans care about the controversies because her album and singles are performing well. Jump has breached the 500k mark, her album has been certified gold, water is platinum if I'm not mistaken and push 2 start is gaining major momentum with it at 100k. The hype online does not reflect the sentiments on the ground. And Stan culture is toxic
Europe been vibing to Tyla and Amapiano before the Americans found out and started to act funny lmao
Exactly! And yet every day they say "she's in our spaces" and "she keeps wanting to be in our media" like girl y'all didn't even know about Amapiano or Tyla before Water meanwhile the diaspora in the UK and Europe has been hip to both and had no issues.
As a biracial American woman I can confirm that black Americans want any and everyone mixed black to be black regardless of how you look. It’s truly exhausting, the amount of racism is wild af over here 😅
This video was exactly what I needed right now, so well done!
@13:10 as an American, I get so frustrated with the myopia of US consumers. We are so consumed with our own experiences and fail to shift perspectives to understand others. It's one of the primary reasons there is such high political and social strife in the US
If any Africans are here As a American I understand what colored means Here vs Africa. I feel like Americans need to wake up and step out of their bubble just because they are the mainstream artist
to whoever is reading this reply i really wish americans can understand more about *coloureds* heres some things u may have not know: 1- we are mutli racial so we are consided *mixed* for yall, 2-no coloureds are dark skin,you get light skins also 3-we a result of a large racial group because of the colonisation of our ancestors (dutch,british etc) and the minority (east asians) who were slaves, 4-our own pple sometimes get confused if we one of them bc we all a mix of something diffrent (either black and european or asian and european or all that combined) an example is me ,i am a "wasian' looking coloured bc pple notice i look very white and my features are mixed, sometimes they think im wasian bc of my almond doulbe eyelid eyes and nose bridge that europeans have ( hhope this helped im in a rush so this might be nonseniscal)
I remember telling my colleague that Tyla will be an international superstar one day, after her first single and video dropped on YT, he disagreed… Here We Are! I’m Namibian.
Also great video/edits
Side note America thinks they’re the centre of the world, gotta focus on creating great art and stay in your lane, they’ll follow the trend eventually
The US is the center of the entertainment world. That's a fact not a thought. We set trends we don't follow them.
@@JasNakira-bs5nx 😂😂 bro the trajectory is shifting quickly the American music industry is on downward spiral look at the stats except a few mostly white acts over there most of the artists are struggling when it comes to sales and selling out shows while artists from uk and Africa are selling out arenas in their respective areas we love to engage with the world but arrogant Americans take that as begging to be a part of their culture
@JasNakira-bs5nx Your inability to display humbleness is quite astounding. Maybe you're right, but your massive ego and and disrespectful tone makes it hard to agree with you or even tolerate you.
@@JasNakira-bs5nx American Entertainment Industry repackages and resells trends from all over the world but I see some of us have not been paying attention
@@JasNakira-bs5nx I'm here in the US watching artist imitate Tyla today...Ciara has a new song called "Jump", Bey was tryna roll out some afrobeat track, SZA in her latest video "Drive" spray painted blue like a demaeon, and several are trying to up their dance performance...c'mon let's be real. The girl is a quadruple threat! There's a reason Tyal was booted out of the Grammy nominations.
This was such a good video, you said everything ive been wanting to say in such an articulate way
@@kimchoisn thank you! 🙏🏽
One thing about the POC/black people in the UK? Y'all always GET it. Much love ❤
Such a refreshing take on clarifying who Tyla really is, culturally and musically. As a South African I applaud you. Keep up the good work. Your channel will grow
I know certain online Americans are deliberately miscomprehend and misrepresent what it means to say someone is Coloured in South Africa when they insist she "go to Bollywood" and claim she's Indian to strip her of any and all of her African heritage. She's not lying or pretending to have a African identity for the sake of appealing African-Americans. She's Coloured. When she says R&B artists are part of her musical inspiration, no South Africans are surprised. The most prominent Coloured female pop artists in South Africa have been R&B or R&B-leaning/adjacent- btw Jonathan Butler is a Coloured South African who made a international name for for himself in the '80s as R&B/jazz singer/songwriter with Jive Records with his biggest hits being original song "Lies", (Grammy-nominated and peaking at no.5 on the U.S. R&B charts) and a duet cover of "Come Go with Me" with Ruby Turner. While our Coloured/Black distinction in South Africa can be confusing to people outside the region (it's not without tension and debate even here), with the roots of Coloured communities' heritage lying in the uprooting of Indigenous South Africans and the Indian Ocean slave trade (most of our mixed ancestry traces back to our enslaved ancestors being a mix of East Africans, South Asians and Southeast Asians back in the 1600's to 1800's), it's arguably part of a broader history of experiences of colonisation that Americans (and the Diaspora) would call "Black" anyway. Whether she's calls herself "Coloured", "mixed race", "Black", "multiracial", she's a South African girl, she's from a Black country, and a part of her culture, heritage and influences has always included what most of the world would recognise as Blackness. You can dislike the label (which she's said she doesn't insist on anyone using if they not comfortable with it), but you can't begrugde her just existing. That's doing too much.
They use the n word but hate the word colored?
what are you even talking abt
@@k3thugginnwats so confusing? Ppl get upset for 1 racial slur but not the other
Dancing on Usher was a step to far, her dad probably the same age. They strange across the pond
Thanks for explaining what colouredness means in South Africa! Very important discussion!
Quality context! Salute!
@11:39 Charlamagne "not a God" is a real a$$. He ambushes a lot of artists....it's how that show gets views
This video is so well researched, god job! And even here in other parts of Africa, she's received mixed receptions among the youth because most people were blindsided by the 'westernization' of her music. Yes the African inspirations were recognized, but do were the others. But majority seem to be accepting it which is good.
On a side note, of course she was expected to dance with Usher, people here made it a big deal when she rejected Kai Cenat. Everyone seems to expect her to let these famous men she has no real relationship with to do whatever they want with her and it sickens me.
As a South African, I will say Tyla is very South African in here outspokeness. We call a spade a spade.
U.S.A people need to understand that they are not the only important culture in the world
Some people don't think like they do, and that's okay.
Then why is she trying so hard to insert herself into American culture?
We never said we were. I just don’t understand how we got into all this
She not trying to insert herself. She is doing it. Top interviews. Top awards. Ag give me a break. Love from South Africa
I'm not American, but this a generalization, there lots of Americans who support her and others who don't vibe to her just like any other artist.
@@SeanIanThomas "She is doing it ", where though???
yes looking forward to your next video about Tyla becoming the new fashion IT girl!
I will always encourage Tyla content from people of sane mind. So yess on the fashion video and this was very well done. Thank you
This was a fair and unbiased commentary. Great job 👏🏽👏🏽👏🏽
To Americans, mostly “black” Americans Tyla is mixed (black) even knowing mixed could mean black & white, black & Asian, Hispanic and White. However they don’t care if you have tanned skin, you’re black and you can’t identify with the other races you’re made up of which is CRAAAAAAZY!
And the Usher thing you can clearly see him point for her to move to the left of him.
Hispanic is NOT a race
Black American are a mixed race but we say we’re black , my mom is Native American my dad is black and Irish . I’m a black American , Chris brown has 2 black parents and he is the same skin tone as me even though he isn’t mixed .skin color doesn’t matter some black Americans look white , Asian , Latino , Native American , ect . No one said she couldn’t identify with the other races just don’t be presented in black spaces leading people on then say sorry I’m not one of you lol
@ leading on how?
@@boomboombaby9140First of all, if you have admixture, which is the case in most black Americans, you are NOT BLACK, so stop saying that you are and then claim to be the standard of blackness when you are not even black.
Secondly, Tyla saying that "I'm not one of you" is true. She's literally from another country. How did you miss that?
And strange thing is that Tyla doesn’t even phenotypically look Black…looks mixed with Indian/Asian. she literally has Indian ppl from South Asia claiming her as their cousin. Her dad is of Indian heritage but identifies as Coloured and her Mum is the one mixed with Irish and Zulu but the Mum still doesn’t look Black, so ppl are wanting her to Blackfish like Cardi B, so they can be mad about that too
First of all I just wanna say 5k VIEWS IN TWO DAYSS?!! CONGRATS!! You're killing it
THANK YOU!!
She is coming
But Im ready 4 her to dive into different genres and have more emotion provolkers
I cant wait 4 her next monster hit
@bharris4517 Interesting that you should mention that song from Beyonce. Actually some of the dance choreography in the music video of that song comes from South Africa. The 2 gentlemen dancing alongside Beyonce in that video are South African dancers who were flown out to America in order to participate in that music video. They also had to teach those dance moves to Beyonce. South African music and dance culture goes very deep. Most of what people now see on social media platforms like TikTok is really just the tip of the iceberg. South Africa has dance styles that most people outside of South Africa have never even heard of. For example, the dance moves that were taught to Beyonce are part of a dance style known as Pantsula, which was very popular in the sixties, seventies, eighties, and early nineties. As much as black Americans like to accuse others of cultural appropriation, they have been taking from Africa for years, presented it as their own, and they are never called out for it.
I urge everyone to do their research on Apartheid in South Africa. Otherwise, great episode. We love Tyla here and we represent her widely 🇿🇦 We really don't need to be accepted by America. They don't even respect themselves enough. We are watching their celebrity cult(ure) fall!
You do know Americans made them release Mandela.
Good job,love from South Africa 🇿🇦
You are a great reporter!
Excellent video. Loved it
You just got yourself a new subscriber! Thanks for the great video! U have a supporter here in SA.❤
Hey please make more vids like the you are so good ❤
Your work is beautiful 👏🏾👌🏾
this was a great video!
Looking forward for the info about tyla
I luv tyla so much she is an inspiration to me
Yeah I wanna see the fashion video
Brilliant video and analysis.
Great video ❤️
They're trying to push her into the Pop space which i don't think she really wants to because she made it clear she's an Amapiano Artist.
I think if she does American Pop she'll be massive but, she'll be at risk of massively flopping cause Americans are not that invested in her and if she turns into an actual Pop singer some Africans will turn against her and replace her meaning if she starts to crumble she'll fall hard what I'm saying is, if she sticks to Amapiano or African Music she will not stay at the top Internationally for long but her career will last long as long as she has the African fan base, if she does a JLO and becomes a Pop Star she may become really massive but her longevity will be at risk.
Great job Cee
You deserve a subscription for this video 👏🏽👏🏽
She is definitely pop when it comes to US categories and water has been the only good song of hers that I’ve heard thus far
you elaborated this so clear and beautifully. Thank you really...
Stunning video. ❤
I'm so sorry, but Americans are so entitled sometimes there's a whole world outside the US. Not all countries use this one drop rule like ya'll. This hate is unnecessary and gives xenophobia.
Great video🤏🏻
Just hopped on here to show some love. Great content! I'm a coloured guy, living in the UK. I've stopped saying I'm coloured to people because it always requires an explanation, so instead, I say mixed race. Your content is helping to get the message out there and educate the masses. If you're not from South Africa, then please don't debate it, just accept it for what it is.
Great video! Great breakdown of all the misconceptions! Thank you from South Africa!!!!
Great essay❤
Your channel is f in growing 😊👏🏾
great quality and great video!
Well said ..
@15:24 I had the impression that Tyla was being her typical cute and confident self, and flirting with Nas. "I'm just a girl" gggrrrr...
Foundational Black Authorita!
Started out as a need to recognize and celebrate their own culture and influence. Ended on a need to completely disregard and insult other cultures. Interesting journey.
as an American, she does not need this market 😂 america hasn’t produced a good pop act since Rihanna.
Great analysis!
Love this. 🔥🔥🔥
Place? She's been here 5mins
Some people are born to be stars…Tyla is a star and her 15 minutes of fame aren’t dwindling, just being extended 😊🐅🐾
Nice video, I'd like to hear your take other african artist
Auto sub just cause you talking about Tyla ❤
I enjoyed watching this definitely subscribing to your channel..please do another video about her fashion
Great explanation of the heritage of colored people😊
coloured
As a south afr3 I fee she can choose for her self
Love Tyla , I’d love to see that girl keep winning but at this point it seems American validation got her here and it’s suppose to stay that way if she wants to remain relevant. She literally moved to the states and she had to just to elevate her to where she is now in her career. It is what it is
Twyla’s contract is only 2 million dollars her contract needs to redone.. it’s unfair.
🫡🫡🫡🫡🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦✊🏿✊🏼✊🏻
It's odd that Non Americans have so much to say about American people and our thoughts and opinions. What do you think qualifies you to do so? Tyla is signed to a US Label, Chris Brown assisted in putting her on, in the US, Tyla also has MANY Black American influences. Additionally YES colored means something different in the US. It is a derogatory term and YES her and her team should have known this. Dismissing that is Disrespectful. Additionally R&B was music created by Black Americans so YES if we have something to say about our music WE WILL absolutely speak on it. Lastly Tyla and her team marketed her and her music to the US specifically, more specifically to Black Americans. Therefore why wouldn't she or her team talk about the term "colored" on a popular platform? The entertainment world actually DOES revolve around the United States. I get that there is envy from other countries about this it's the truth tho. Lastly she's talked negatively about the US, yet if it wasn't for the US she wouldn't be this popular. There are so many nuisances that can be addressed here.
couldnt have said it any better
Wow...
1. what qualifies her? Well she’s a human being.
2. Tyla has American influences, Americans are influenced by other cultures, so?
3. Colored is a word before anything.
4. In the case of r&b, refer to no.2.
5. Tyla’s team market her to the world.
6. The world doesn’t revolve around the US.
7. US popularity is forced onto the world.
Black Americans have been taking from Africa for years, yet no African ever cries about it. Things like corn rows and head wraps come from Africa, yet it is common in America and no African has a fit over it. The aesthetic of artists like Jill Scott, Erykah Badu, and even people like Aretha Franklin in her earlier days come from Africa, yet Americans use it only to turn around and accuse Africans of copying them when it's the other way around. Why is that? Also, since Tyla is accused of not being black, yet profiting off of black American culture, what I want to know is where was that energy for people like Justin Timberlake, Eminem, Justin Bieber, and so many others who are also NOT BLACK, yet actually profiting off of black American culture, while Tyla receives nothing but hate and she isn't even doing that? It is clear that black Americans would rather have fully white people profit off of black American culture and celebrate them, but when an African does African music, she receives hate and is accused of profiting off black American culture, even when she is not doing it.
Where or when did she speak negatively about the US? Please give details of the interview or provide a link. Thanks
Tyla has a lot of star power and great music, and as you can tell with Kpop, Latin, European music and all kinds of genres.. Americans are not needed to have success in the music industry.
The only thing is.. let’s not pretend that the American market is not a target audience. Otherwise a Grammy should mean nothing to people around the world and the US Billboard charts should mean nothing as well. Tyla is the one marketing herself to Americans, moving to the states and wanting to be the next RihRih. Can she do it? Absolutely! She is very talented but the US market is very fickle and I think people in general aren’t super concerned with music right now and even big names aren’t getting the kind of support that they had in the past.
Eventually thay will understand....😂😂...and if they dont we force them to understand...😂😂....eather way they will know about us..😂😂
You guys acting as if she wasn't an industry plant 😂
its funny seeing south africans claim to support her yet their artists never took her on tour until an american artist came and gave her a chance LOL
We support her heavy and you’re weird for these lies. Tyla has done music with big SA DJs and artists like DJ Lag and Kooldrink and she was on Netflix Blood and water sound track with those SA producers way before any American artist…ppl who know Tyla know this, so don’t be a liar and a weirdo
it will be interesting to see if she has longevity, personally i dont see it, but time will tell
Lol hope you don’t die of envy as she keeps rising globally😂
I came to say America doesn't have shi* wrong, lmao. Our opinions are our opinions, and yours are yours. Also, not all Americans have the same opinion. Nor, do we even care about music as much anymore as a whole.
mostly we use 112 tempo for Amapiyano beat, now I understand why Americans why the hate to be called colored, and I wouldn't like ether.
You people love to run your mouth about these Americans. If the rubbish that come La from your mouth were true. She wouldn’t rank so high on Spotify and other charts
I don’t know I just don’t see longevity in her
me too, i dont see it, respectfully shes like a south african tinashe, that can barely sing
Lol hater keep dreaming
@@QhamileDiena-rl1olyou keep dreaming that your Temu Rihanna makes it 😂with only one song that charted on billboard100
There three types of industry plants. The first ones are the nepo babies,blue ivy,North West etc. second type is the one that gets viral moments on tiktok then boom a record label tells you if you sign this contract we will make you the next Beyonce, Rihanna, Britney,then people begin to compare you to those artists the label mentioned because they have been promoting you that way.despite the artist being averagely talented then the project goes wrong and people say ur trash because of high expectations .ice spice is an example. The third one is where TYLA belongs😂.these categories are very talented and pushed beyond all limits by using other bigger stars name to market them 😂 when tyla started it used to be south African artists being her inspiration.when she signed with epic Aliyah became the inspiration and which Aliyah was also under epic every fucking time Aliyah Aliyah Aliyah.she hesites while mentioning Rihanna try to notice.what am saying is that it's like the label is trying to force Aliyah to her to market tyla more.push to start before the music video was nothing completely to people they didnt care at all ,when the music video was realized people realized that it was a similar video to Rihanna and Beyonce that's when push to start gained momentum and attraction and streams.because shake ahhh is also a very nice song l expected since the western community is not so familiar with ampiono l expected Africans to hype it up looking around they were all on mute my question is when will tyla ever get that we truly give a fuck.if ur to notice it's just not there on tyla when it comes to her music.when it comes to her looks yes people be very happy with some of the outfits she wears because she has a nice body but when it comes to the music why Rihanna, Rihanna Rihanna Rihanna every time why can't she sell for tyla.wait if you think am lying look at tylas project after water they were good but they were not surviving the hype n wear dieing easily it already happened to all her deluxe that she realized .apart from push to start. it nearly happened to push to start but the only difference is that its involving the names of icons Rihanna and Beyonce that promoted the song am not saying the song is bad nope am saying when will people give a fuck with our an icons name being attached.its because category three industry plants are pushed in an over dosed way into the public eyes n attaching there names to stars by doing something similar to the old stars making it seem as if they are there to replace those old stars .look at Olivia,Tate .my thing is tyla still has that "tyla album is out ." people ,"'oh l don't listen to her music really "
Yawn
Really Boring. So I suppose if her growth is fixed, so too is Rihanna, Beyonce and the list goes on way before Tyla. Please don't force "American culture" of which we give a fuck about, on the rest of the world. You'll can't choose a president for one thing
You actually do give a F about American Culture. You're on RUclips which is an American platform. BEYONCÉ is one of the MOST popular entertainers in the WORLD. She got there though TALENT, Hard Work, and Dedication. What country are you from? Who is your President? I doubt you want to get deep into politics because I'm sure your country's Government is NOT PREFECT and likely corrupt. Attempting to minimize the importance of the US wildly ridiculous. The US is the CENTER of GLOBAL entertainment. You care. CLEARLY.
What a diatribe of nonsense, yet you have not said a thing. Please rewrite your comment using a cogent argument with facts to back it up.
to black south africans, don’t you guys feel like this girl whose coloured and only like 10% zulu, is appropriating ur specifically black south african culture and genres ?? regardless of if she grew up with it or not, she’s at a higher position in the south african racial hierarchy compared to you guys and benefits from it. notice how no black south african artists have blown up to the extent she has with their own music that they created?? like don’t you guys feel like instead of pushing and supporting this girl that looks nothing like you without the tan and the braids, you should give this same backing to the female artists that are actually black/zulu etc. like this girl is majority south asian. idk it confuses me
She is South African and a coloured woman... we support our own sorry you don't feel that way but one thing you must know is that South Africa is a rainbow nation for a reason( a diverse nation) our principles is to love one another and not let race influence our interactions....this may not be the same in other countries but in SA it is. So Yes when a South African goes out of SA and faces the world just know we will be backing them cause that's just how we are. Tyla is a coloured woman who has Zulu, Mauritian and Irish ancestry, you may not know South Africans bro Tyla doesn't need braids and tan to look South African...
Yeaaaa I think they’re a bit naive to those things 😂
Nah, they love their oppressors in that country. They'll proudly declare that they're the "rainbow nation." It's only blk people from other African countries that they would rather not be part of that rainbow. I think the exception is American black folks though. They emulate black Americans.
First of all, she's coloured because of more than one race in her genealogy, and not as u stated, first Coloured then an added "10% Zulu", etc... because then can be said about her a Indian, Mauritian genealogy as well. You don't get how it works, only because you wanna suggest she's had better privileges and suggest that brought her to where's she's today?
Do u know why "she's blown up" in reaching such success? Sheer talent, hard work, and utter passion for music.
One thing you must know about South Africans. We love our diversity, we love our blacks, whites, coloureds, indians, chinese. We are happy being unique in a mixed pot. That's why we are called the 🌈 Rainbow Nation. We try and follow in the legacy of our very own Nelson Mandela. He was pivotal in showing us accepting and embracing one anothers cultures and diversity to form a unified nation🇿🇦❤
@@kelsilululook at you condescending to us. We do not have the same mentality as you no need to act smarter. This is why you rub people the wrong way
Facr
Industry plant, industry plant🌿🌿
just because she made it "quick" does not mean she is an industry plant, as a south afrcan, she's been pushing since 2019, you guys internationally are only recongizing her now.
Like your stupid mom?
okay ??
At least bring an argument to the table🥴
American American???
ot
She won a bunch of US-based awards - stop the "hate" narrative. Please stop victimizing this plant. Really, we don't think about her as much as y'all think we do.
She also won a bunch of European,African and Asian awards. Now what,madam?
We in America especially black America don’t rock with her…
Speak for yourself.
@ go to bed Meredith 🙄
@@Thetrueview409 no. 🧐
@ go put your tyla on and go to bed… Meredith 🙄
@@Thetrueview409 Hush.
who
Shallow video…one sided. Why would people subscribe to this channel.
She's had ONE HIT SINGLE!!!
Come back to us when she's had 4
Dont get wet yet!
I’m from an older generation 80’s R&B and KROCK so I have listened to all types of music around the world but international music has never Hit in America but American music will always Hit internationally if your music makes it in America the rest of the world is your oyster and yes FBA “Black American” music is top dog around the world which is why any artist old or new attaches to a famous Black American artist is sure to get a hit and an invite to the Barbecue 😑
Tyla is a big liar
Where l'm lost lol🤔🤔