Pernod Ricard CEO: People drank less in lockdown

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  • Опубликовано: 12 сен 2024
  • Despite slumping sales, the CEO of beverage giant Pernod Ricard is in high spirits. Alexandre Ricard reveals how consumers' habits have changed, which brands are best-sellers, and why virtual happy hours are here to stay. "At the end of the day, we're in quite a resilient industry."

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