David Rogers on The Digital Transformation Playbook
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- Опубликовано: 30 сен 2024
- BRITE founder, author, and Columbia faculty member David Rogers talks at BRITE '16 about how businesses need to transform by understanding that now: 1) customers are part of a network, 2) competition comes from platforms more than products, 3) data is a strategic asset, 4) innovation is driven by small experiments and scaling, 5) value is dynamic and adaptable. Get further insights and tools to make this transformation by reading his new book, "The Digital Transformation Playbook: Rethink Your Business for the Digital Age."
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
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I'm enlightened by this content. A book with corresponding themes catalyzed a major shift in my worldview. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint
amos vcs
Hey everyone, I am a student of Master of International Management here, I have a course in Marketing and my professor which is a researcher asked: "what are the 3 characteristics of a platform according to David Rogers". can anyone help me on the answer? i cannot find anything online!
A platform is a business that creates value by facilitating direct interactions between two or more distinct types of customers.
Three key points from Hagiu and Wright:
Distinct types of customers
Direct interaction
Facilitating
Rogers, D.L. (2016, p.56). The Digital Transformation Playbook: rethink your business for the digital age. New York: Columbia University Press.
Basic yet powerful message delivered on digital transformation
Hey everyone, I am a student of Master of International Management here, I have a course in Marketing and my professor which is a researcher asked: "what are the 3 characteristics of a platform according to David Rogers". can anyone help me on the answer? i cannot find anything online
Bruh it’s been 3 years and you have 4 likes and one two comment sad
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No 🤬🤬🤬🤬🤬🤬
Good job profesor ilike
Ycysrur
no gracias, ya comi
Gracias mi hermano me
Greetings from México.saludos desde México.
Excellent speaker and presentation! Thanks
Pues tira agua ya le dije sí ya vino pero mi mamá me dijo el papá está bien no te encuentro ya
@@enriquegarduno1114saludos
I love the closing statement - Disruption is not inevitable if you can think differently and learn to challenge your assumptions you can transform your business (as example is given the case of encyclopedia Britannica).
The Gospel of salvation of our souls: 💜💕💜💖💞💜💕For what I received I passed on to you as of [first importance]: that Christ died for our sins according to the Scriptures, that he was buried, that he was raised on the third day according to the Scriptures, and that he appeared to Peter, and then to the Twelve. After that, he appeared to more than five hundred of the brothers and sisters at the same time,
Excellent, thanks
I love the fact that we have to upgrade our strategical thinking!
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Ay papi
Un benti ocho de enero
dapat tumutulong din kyo katulad ng ibng vloger...pansarili lng ninyo ang kita ninyo d nman ninyo madadala yan pag wala na tyo sa mundong ito
It`s very interesting how the world is moving now. Opportunities are everywere thanks to digital technology.
🙏💕"Heavenly Father, I know that I have broken your laws and my sins have separated me from you. I am truly sorry, and now I want to turn away from my past sinful life toward you. Please forgive me, and help me avoid sinning again. I believe that your son, Jesus Christ died for my sins, was resurrected from the dead, is alive, and hears my prayer. I invite Jesus to become the Lord of my life, to rule and reign in my heart from this day forward. Please send your Holy Spirit to help me obey You, and to do Your will for the rest of my life. In Jesus' name I pray, Amen
Great prez...enriching content.
สวัสดีครับ 09/11/2018
Eu
50
Blockbuster planned to close their operation in 2002 so that the advent of the digital, but the message is so interesting. I just brought the book The Digital Transformation...
Hey everyone, I am a student of Master of International Management here, I have a course in Marketing and my professor which is a researcher asked: "what are the 3 characteristics of a platform according to David Rogers". can anyone help me on the answer? i cannot find anything online