just implemented everything I’ve been learning from you and my ads out of the gate are hovering between 0.09 to 0.20 a conversion on day 1. thanks for all the knowledge 🙏
Hey Andrew. A problem I’m having, as well as a chunk of the Reddit community is that we are seeing large numbers of conversions (even being tracked on our landing pages) but absolutely no stream return. The biggest issue I’ve seen is that free users have to listen to completely unrelated songs to get to yours if you have no algorithm, and it’s a massive deterrent obviously. I have no idea how to help them or go about this
Make sure your conversion event is firing after people click the Spotify button. Also make sure you aren't using Audience Network. Next, if thats correct, check which countries are converting on FB, and then check which countries convert in Spotify. If you see a country with a ton of results in FB but none or very little on FB, add that country to your sh*t list and avoid them going forward. I personally exclude Egypt, Tunisia, Paraguay, Uraguay, the Phillipines and most of the Carribean for this reason. Indonesia and India are hit or miss it seems. For those countries that don't convert you can isolate them in their own ad set and send them to a playlist to see if you can get some streams from them, or just avoid them entirely.
I think it's click-farms/bot-traffic. My FB results plummeted since January. I am testing a new method... 1st ad to get video views... then create custom audience of 95% views... (You can also use this to make lookalike audience) then target traffic or conversion ads to custom audience (no other targeting except region if needed) My theory is bot acounts watching 10+ seconds of videos are different acounts than ones clicking loads of links. Won't know if it's working for a few days yet...
Thanks as always for your super helpful videos! I don't know if you've already done this, but a full video on Lookalike Audiences would also be amazing! And, just to confirm: it doesn't matter if you click detailed targeting expansion for retargeting audiences? I usually leave that unchecked...
It's not cheaper to do the retargeting campaign on a reach campaign rather than in conversion? Also, the reach campaign let you set up a frequency cap which is quite cool. There is a reason why you are using conversion campaign over reach campaign for retargeting?
Great video! One question though: I followed the exact steps and after populating the toneden audience consists of 2500 people. I'm sure there are more, my pixel shows 780 "view content" conversions for the past 28 days and I've been using it for 6 months. What am I doing wrong?
I used to make the adds on the Instagram phone app. After seeing this I realized I wasted a lot of money. Doing it on the Facebook desktop gives a million options that are better for retargeting.
Hey Andrew, I have a question for you. I've been running ads in first world countries as well as the cheapest countries. Why is it best to not put all your money towards the cheapest countries? If I am getting conversions for 3 cents in mexico and indonesia vs 12 cents in US/Canada/Europe, why should I not just put all my money towards the cheaper countries and get 3x the results? All the countries seem to convert into spotify results at about the same rate. Thanks - Keelan
As long as the countries are coming in as listeners on Spotify, you can totally focus on the cheaper countries. FB will kind of do that automatically. The reason I don't let 100% of my budget go to cheaper countries is because those countries also pay a lot less in streams, and they're less likely statistically to join an email list and buy stuff from me later (merch and stuff). Its a balance that only you know the answer to. For new artists I recommend going with all countries and over time focusing on key countries that will likely have a higher ROAS over time.
Great video as always Andrew. For some reason when I create a LAL audience based off of a custom audience of over 45,000 50% video views for an ad I've been running Facebook keeps telling me my audience is too specific and won't run the ad. Do you have any idea why this might be happening? Thanks!
Hey Andrew, just wanted a quick opinion. Do you believe that running ads on an older song is valuable in terms of hitting algorithmic playlists? I'm currently running a campaign that is doing extremely well but I'm curious as to if my money might be more valuable running on a new song. The song I'm referring to was released a bit over a month ago.
This is a good question. I'm not sure if a month is too late, but I have heard Andrew mention that if you do it the day a song drops, the surge in listeners will trigger the algorithm.
@@counterpoprecords Yeah that's why I was curious. I ran a campaign for two weeks on a track accumulating about 11k streams with an incredibly high save rate but nothing seemed to happen in terms of algorithmic movement. Seems that it might be more valuable to stick with new singles when running ads.
Andrew, have you ever had your ad account disabled? I’ve been following your tutorials and just had my account disabled. I’ve already chatted with an agent but they said it could be a week before it’s manually reviewed.
I am having hundreds view the hypeddit page that aren't clicking thru to listen. 1st world countries but some islands. There is a preview of the song in the page. 1) Should I kill that? 2) I linked to the song using the Spotify web player...do you create the link to the app instead? 3) How do I find who my song sounds like? 4) I looked at your calendar to hire ya, but the availability is a week past the song release date. :(
Hey andrew. First of all your videos are amazing, no one as helpful as you. keep it up! Quick question for anyone in the comments: im working with an artist currently and ive set up a campaign. The conversion rate is about 18 cents which is pretty good for our first ad but our clickthroughs are not translating to streams/listeners very well. Anyone else have this issue? any ideas to maximize the clickthrough rate to translate into actual listeners? im not sure if im getting strictly bot clicks or whatever but its quite confusing. Thanks ahead of time!
Hmm usually for me its cheaper. One thing you can do though... Since you've already vetted a person that converted in the past with a landing page, you can pretty safely just run a link click campaign retargeting them. This should help reduce the cost somewhat.
Hey, Andrew, thanks for sharing another extremely valuable video! I´ve been watching them all! I have a quick question kind of related to retargeting and I was hoping you could shed some light on it. Is it a bad thing to use redirecting services like Pixelme or Linkly to track link clicks for third party links like spotify? I mean, I´ve read people stating that this might lead to your ads account being banned. Would you have some thoughts on that? Thanks A LOT, man!
Great video thanks for sharing your knowledge with us! Got a quick question: Just started my first facebook ads campaign and my event is a hyperfollow click link on my hyperfollow page. What im seeing now is, that a lot of people click the link to get to that hyperfollow page / swipe up in the story ad, but only a few of those click on any links at my page (linked spotify and apple music). Now i was wondering, if it wouldnt make more sense to directly get them to spotify/apple music without using a hyperfollow page as an event inbetween?
Hey Andrew, I'm new to the world of FB advertising and I've been learning a lot from your videos, so thanks a ton for your great content! I'm trying to set everything up and Facebook restricted my account - I'm banned from advertising due to "unusual activity." I didn't do anything wrong and I haven't even run any ads yet. I requested a review but who knows how long that could take. Have you ever encountered this issue or have any advice? Thanks
Great video! How do I retarget ppl that have interacted and or viewed a Facebook video views ads I’ve done. It was someone doing a funny dance to my song
@@AndrewSouthworth had the feeling you were working with these figures. My landing page ctr is around 70% now so long as i use cover art similar to ny advert
@@AndrewSouthworth do you still run both fb and IG placement? If so, does most of your spend go towards FB or what does the ratio look like? And does fb generally have a cheaper CPA? Lately i have been finding that CPA isnt everything and that targetting the right users gives me a bigger boost in spotufy data. As some users who convert into content views might not be targetted as well
Hey how’s it going Andrew I watch your videos and get a lot of insight but as it seems with the release of iOS 14 everything you teach may be effected so I’m wondering how your planning to get around this. I could sure use your insight on this matter! Thank you
I have a few videos on the topic out already, for the most part once you verify your domain in your business manager and use aggregated events measurement, nothing changes (at least for this type of campaign).
Has anyone here actually had a consult with Andrew? I just booked one for next week and don't see any instructions on how to actually go about doing this session on our date/time. Or, Andrew, if you could let me know, that'd be great!
Hey Dan. In the calendar invite there’s a zoom link in the location, just join that a couple minutes before your scheduled time and I’ll let you into the room when it starts.
Yeah! You can either retarget everyone that watched it, or decide to only target people that watched a certain length of time of that reel (like 75% for example).
Did you have issues getting your ad acct disabled a lot in the beginning? I'm on my third, after 10 days with benign ads. Now they are saying FB business manager needs to he verified with proof of LLC or EIN tax numbers before my ad account can be re enabled. Did you go through all of this?
With a new account it’ll take a while before they trust you. Typically you’d want to have a Facebook profile for months or years prior to making an ad account, and be reasonably active on it that whole time. Even with an old FB you have to kind of warm up new ad accounts and business manager accounts.
I am Restricted From Advertising and can't run ads or manage ad accounts. I don' have any Idee what's happend?!!! I even can not Email Facebook, I think I’m somehow in their blacklist what should I do?😢😢😢😢
![Seungmin "그렇게, 천천히, 우리(As we are)" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/kAzmhLHePqU/mqdefault.jpg)
just implemented everything I’ve been learning from you and my ads out of the gate are hovering between 0.09 to 0.20 a conversion on day 1. thanks for all the knowledge 🙏
Thats awesome! Great job pulling off something this good the first try.
Great video man. Thanks.
Hey Andrew. A problem I’m having, as well as a chunk of the Reddit community is that we are seeing large numbers of conversions (even being tracked on our landing pages) but absolutely no stream return. The biggest issue I’ve seen is that free users have to listen to completely unrelated songs to get to yours if you have no algorithm, and it’s a massive deterrent obviously. I have no idea how to help them or go about this
Look into how iOS 14 may be impacting your situation
@@Bronkoifish I wanted the issue to be iOS 14, but I think it’s Spotify itself. That’s where myself and some others are getting tripped up
Make sure your conversion event is firing after people click the Spotify button. Also make sure you aren't using Audience Network. Next, if thats correct, check which countries are converting on FB, and then check which countries convert in Spotify. If you see a country with a ton of results in FB but none or very little on FB, add that country to your sh*t list and avoid them going forward.
I personally exclude Egypt, Tunisia, Paraguay, Uraguay, the Phillipines and most of the Carribean for this reason. Indonesia and India are hit or miss it seems.
For those countries that don't convert you can isolate them in their own ad set and send them to a playlist to see if you can get some streams from them, or just avoid them entirely.
I think it's click-farms/bot-traffic. My FB results plummeted since January. I am testing a new method... 1st ad to get video views... then create custom audience of 95% views... (You can also use this to make lookalike audience) then target traffic or conversion ads to custom audience (no other targeting except region if needed)
My theory is bot acounts watching 10+ seconds of videos are different acounts than ones clicking loads of links.
Won't know if it's working for a few days yet...
Thanks as always for your super helpful videos! I don't know if you've already done this, but a full video on Lookalike Audiences would also be amazing! And, just to confirm: it doesn't matter if you click detailed targeting expansion for retargeting audiences? I usually leave that unchecked...
It's not cheaper to do the retargeting campaign on a reach campaign rather than in conversion? Also, the reach campaign let you set up a frequency cap which is quite cool. There is a reason why you are using conversion campaign over reach campaign for retargeting?
It’s just an example. You can use any campaign method depending on your goals and audience size for retargeting.
What else to do friday night but get some killa knowledge, thank you Andrew!
haha big mood
Great video! One question though: I followed the exact steps and after populating the toneden audience consists of 2500 people. I'm sure there are more, my pixel shows 780 "view content" conversions for the past 28 days and I've been using it for 6 months. What am I doing wrong?
you are the greatest!!
ALWAYS COMING THROUGH WITH THE FIRE CONTENT!!! wOOhOO!
haha thanks!
Will be interesting to see how the new Apple privacy rules affect the accuracy/cost of retargeting web conversion audiences.
I used to make the adds on the Instagram phone app. After seeing this I realized I wasted a lot of money. Doing it on the Facebook desktop gives a million options that are better for retargeting.
Yup! Fire! Man..I'm still learning here. I cant wait to finish my new album and out beat my old one. Much love!
Really useful this was something I was going to discuss with you in our next meeting. Thanks Andrew
Nice! Glad it helped.
This is a gem! Deserves more views fasho 🔥
Hey Andrew, I have a question for you. I've been running ads in first world countries as well as the cheapest countries. Why is it best to not put all your money towards the cheapest countries? If I am getting conversions for 3 cents in mexico and indonesia vs 12 cents in US/Canada/Europe, why should I not just put all my money towards the cheaper countries and get 3x the results? All the countries seem to convert into spotify results at about the same rate. Thanks - Keelan
As long as the countries are coming in as listeners on Spotify, you can totally focus on the cheaper countries. FB will kind of do that automatically. The reason I don't let 100% of my budget go to cheaper countries is because those countries also pay a lot less in streams, and they're less likely statistically to join an email list and buy stuff from me later (merch and stuff).
Its a balance that only you know the answer to. For new artists I recommend going with all countries and over time focusing on key countries that will likely have a higher ROAS over time.
Great video as always Andrew. For some reason when I create a LAL audience based off of a custom audience of over 45,000 50% video views for an ad I've been running Facebook keeps telling me my audience is too specific and won't run the ad. Do you have any idea why this might be happening? Thanks!
Hey Andrew, just wanted a quick opinion. Do you believe that running ads on an older song is valuable in terms of hitting algorithmic playlists? I'm currently running a campaign that is doing extremely well but I'm curious as to if my money might be more valuable running on a new song. The song I'm referring to was released a bit over a month ago.
This is a good question. I'm not sure if a month is too late, but I have heard Andrew mention that if you do it the day a song drops, the surge in listeners will trigger the algorithm.
@@counterpoprecords Yeah that's why I was curious. I ran a campaign for two weeks on a track accumulating about 11k streams with an incredibly high save rate but nothing seemed to happen in terms of algorithmic movement. Seems that it might be more valuable to stick with new singles when running ads.
@@joeyholli that's still pretty good, plus valuable testing
@@counterpoprecords No doubt
Videos are so good and helpful Andrew thank you!
Thanks bro for real. Amazing helpful content
Andrew, have you ever had your ad account disabled? I’ve been following your tutorials and just had my account disabled. I’ve already chatted with an agent but they said it could be a week before it’s manually reviewed.
I am having hundreds view the hypeddit page that aren't clicking thru to listen. 1st world countries but some islands. There is a preview of the song in the page. 1) Should I kill that? 2) I linked to the song using the Spotify web player...do you create the link to the app instead?
3) How do I find who my song sounds like?
4) I looked at your calendar to hire ya, but the availability is a week past the song release date. :(
Hey andrew. First of all your videos are amazing, no one as helpful as you. keep it up!
Quick question for anyone in the comments: im working with an artist currently and ive set up a campaign. The conversion rate is about 18 cents which is pretty good for our first ad but our clickthroughs are not translating to streams/listeners very well. Anyone else have this issue? any ideas to maximize the clickthrough rate to translate into actual listeners? im not sure if im getting strictly bot clicks or whatever but its quite confusing. Thanks ahead of time!
Does your method retarget the exact same people as before or the same type?
For some reason my retargeting is consistently always more expensive than a new audience
Hmm usually for me its cheaper. One thing you can do though... Since you've already vetted a person that converted in the past with a landing page, you can pretty safely just run a link click campaign retargeting them. This should help reduce the cost somewhat.
@@AndrewSouthworth neat idea, how I never thought about that before
@@AndrewSouthworth do u put retargets and lookalikes of what your retargeting in the same audience, or are you talking strictly a retarget audience
@@AndrewSouthworth maybe that's why mine are more expensive I do retargeting and lookalikes together
Hey, Andrew, thanks for sharing another extremely valuable video! I´ve been watching them all! I have a quick question kind of related to retargeting and I was hoping you could shed some light on it.
Is it a bad thing to use redirecting services like Pixelme or Linkly to track link clicks for third party links like spotify? I mean, I´ve read people stating that this might lead to your ads account being banned. Would you have some thoughts on that?
Thanks A LOT, man!
Great video thanks for sharing your knowledge with us! Got a quick question:
Just started my first facebook ads campaign and my event is a hyperfollow click link on my hyperfollow page. What im seeing now is, that a lot of people click the link to get to that hyperfollow page / swipe up in the story ad, but only a few of those click on any links at my page (linked spotify and apple music). Now i was wondering, if it wouldnt make more sense to directly get them to spotify/apple music without using a hyperfollow page as an event inbetween?
This came on time for my retargeting campaign!!!
Hey Andrew, I'm new to the world of FB advertising and I've been learning a lot from your videos, so thanks a ton for your great content! I'm trying to set everything up and Facebook restricted my account - I'm banned from advertising due to "unusual activity." I didn't do anything wrong and I haven't even run any ads yet. I requested a review but who knows how long that could take. Have you ever encountered this issue or have any advice? Thanks
Great video! How do I retarget ppl that have interacted and or viewed a Facebook video views ads I’ve done. It was someone doing a funny dance to my song
hey man, what are your CPM and CTR figures on a good campaign?
thought id share mine since im asking, an average CPM i get is $2 AUD and 0.5% CTR. Interested to see how it compares
CPM for me is less than $1 USD, $0.40-$0.85 depending. CTR is around 0.5-0.8% (from Facebook, from the landing page its usually 40-80%).
@@AndrewSouthworth had the feeling you were working with these figures. My landing page ctr is around 70% now so long as i use cover art similar to ny advert
@@AndrewSouthworth do you still run both fb and IG placement? If so, does most of your spend go towards FB or what does the ratio look like? And does fb generally have a cheaper CPA?
Lately i have been finding that CPA isnt everything and that targetting the right users gives me a bigger boost in spotufy data. As some users who convert into content views might not be targetted as well
So they dont enjoy the music even though they convert into a listener
question how did you get the Spotify country pdf for bulk upload
I just go off the Spotify website. There isn’t a pdf.
Hey how’s it going Andrew I watch your videos and get a lot of insight but as it seems with the release of iOS 14 everything you teach may be effected so I’m wondering how your planning to get around this. I could sure use your insight on this matter! Thank you
I have a few videos on the topic out already, for the most part once you verify your domain in your business manager and use aggregated events measurement, nothing changes (at least for this type of campaign).
Has anyone here actually had a consult with Andrew? I just booked one for next week and don't see any instructions on how to actually go about doing this session on our date/time. Or, Andrew, if you could let me know, that'd be great!
Hey Dan. In the calendar invite there’s a zoom link in the location, just join that a couple minutes before your scheduled time and I’ll let you into the room when it starts.
Anyone you recommend to help me find a target audience and set up my ads? Gospel pop music. Thank you!
do you have a budget for this?
@@alexmesasaez7104 yes
I have an instagram reel with 700k views, can I retarget that in facebook ads for my single release campaign?
Yeah! You can either retarget everyone that watched it, or decide to only target people that watched a certain length of time of that reel (like 75% for example).
Did you have issues getting your ad acct disabled a lot in the beginning? I'm on my third, after 10 days with benign ads. Now they are saying FB business manager needs to he verified with proof of LLC or EIN tax numbers before my ad account can be re enabled. Did you go through all of this?
Idky but I keep getting restricted from FB ads. I literally just made a Facebook. Idk what to do.
With a new account it’ll take a while before they trust you. Typically you’d want to have a Facebook profile for months or years prior to making an ad account, and be reasonably active on it that whole time.
Even with an old FB you have to kind of warm up new ad accounts and business manager accounts.
Your FB ads for your course are still running, but It's showing full so I can't join.
Thanks! Yeah that was a fail on my part. Fixed it but wasted like $30 haha
I am Restricted From Advertising
and can't run ads or manage ad accounts.
I don' have any Idee what's happend?!!! I even can not Email Facebook, I think I’m somehow in their blacklist
what should I do?😢😢😢😢
Andrew how can we contact you to manage our ads again? I lost the link