Real Knows Real | adidas x MLS | Jam3.Monks

Jam3.Monks worked with adidas & the Major League Soccer for a nationwide OOH takeover that put US soccer culture on the map. Here's a teaser into the creation of Real Knows Real ⚽️
[Check out Ad Age’s coverage of the experience: adage.com/crea....]
We dropped into 7 cities, with 7 installations, each inspired by yet-to-be-revealed jerseys and crafted in a way so that only true fans would recognize their meaning. For the die-hards, it was a kick-off to the season and a glimpse into what’s in store for their club kits. To everyone else, the installations were a sign that US soccer culture is on the rise and here to stay.
Those who scanned the installations were entered into a draw, resulting in fans winning their very own custom jersey on launch day. Meanwhile, 7 winners got a prize that takes being a real fan to the next level: an adidas contract to be a real player for their team.
#brandexperiences #adidas #mls #adidasFootball #culture