IKEA in Russia in 2023. Really left or not?
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- Опубликовано: 30 сен 2024
- IKEA left Russia. Their market share was quite empty. But obviously it began getting occupied by other companies. Swed House is one of these companies. They claim they are a complete replacement of IKEA. Is it true? Let's find out.
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Thanks for going out of your way to film for us ~ Hopefully you got a good rest once you got home 🌻
I know you hit a block or questioning of what to do with your content. This is good. Just stick with it. Some pieces will be ok and others will be amazing. Just let it come to your mind as it does. Go with your creative flow. You got this.
Decent replacement. From a Finnish point of view, not that cheap. But I am not so sure have I really visited IKEA ever at here so hard to compare.
Ikea in the UK is cheap, but the products are decent quality for the price and can be described as "minimalist chic". Swed House on the other hand seems very overpriced vs local salaries in Moscow and while I dont want to sound mean, the products look tacky and low quality.
Much smaller than the normal IKEA. Thanks for making the effort Ksenia, you’re awesome!
Considering the average wage in Russia I don't know how a Russian can afford these things unless they are wealthy..So sad..Take care Ksenia ❤
The average wage in Moscow and St. Petersburg is much higher than in the rest of Russia.
And you think the prices were more affordable before when it was Ikea?
It’s a nice store, but a bit empty. IKEA is much better because they have room displays and bigger inventory. Does SWED have a restaurant that sells Swedish meatballs too? I heard IKEA food is very good. My IKEA store is popular here in California, but I live kind of far away from it.
It is a Belarusian chain called Swed House and therefore the products offered are made up of 20% of IKEA products.
I don't think they should call it SWED HOUSE, though. Who gave the permission, I wonder? And the fact that most items are spelt in Swedish, it totally confuses me!
so it is allowed to have yellow and blue colours after all😂 Not much in furniture or lamps
Appears to have way less furniture
I worked for a very large company and they made A-Z, On Monday we would put made by IKEA, and On Tuesday that same product was made by SEARS, It was a running joke. We would have thousands of belts come in from Mexico and we would have all the labels removed and replaced with Made in USA. This is common practice even in 2023.
It is a misleading and illegal practice to falsely label Mexican product as Made in the USA.
Ty so much Xenia for making this video despite being so sleepy ❤😊.
Really found this coffee mug set very classy too .
Much love from Germany
Ironically, the Swedish, "Ikean" and Ukrainian colors are the same. It does not look like my local IKEA at all. A cheap copy, I would say, to be honest. More like "Jysk", maybe, they are less stylish than IKEA, so to speak. In Denmark, IKEA's have theme departments, that look like actual flats/rooms, this is more like a room full of different items. Copying a concept like this will not be taken lightly by IKEA - probably they'll never reconsider returning to Russia.
"Potatis" is "potatoes" in Swedish, so a press for mashed potatoes. I think, Swedes like "Korv och potatis", "Sausage with mashed potatoes". In Denmark, potatoes are "kartofler". And sausage is "pølse", by the way.
I'm pretty sure IKEA are still there, I think they own a shopping mall chain called mega in moscow.
So, is Swed House really a replacement to IKEA?
Please, give this video a like, comment and share.
We have an IKEA in Costa Mesa (a city in Southern California near me). Compared to your store, our IKEA is HUGE! It even has a cafeteria where you can buy Swedish food.
@@kirkkohnen5050 Russian IKEA was also huge. This store is 20 times smaller or even more. And Russian IKEA also had a cafeteria and a store with Swedish food. All gone now.
It's a Belorussian company that opened in Moscow last month. 15 to 20% of their goods are IKEA products, the rest is their own. They have a website, but I only get a 504-bad gateway error.
@@StPetersburgme Russians are not the only ones who are crushed by what's happening in our world today. 😞
They have few products, but the IKEA experience is not there, not even close. IKEA should be like amusement park, not a basic store.
Love You Xenia and any video that you make..Blessings😄🌺🌼
Immagine the Z patriots singing: Я РУССКИЙ with those cheap tacky cushions while I am on my leather sofa in England.
As a swede I can tell that some words makes sense in Swedish while some looks to be wrong spelled Swedish words. Like the candles with the title "Doftfärmaljus", they should've been spelled "Doftvärmeljus" if they would be spelled correctly in Swedish. So I can see that they've tried to sound Swedish, but they're not. "Ingabritta" is spelled correctly, though. The potato press is a very Swedish item. Perfect to use for your typical Swedish dish: Potatoes, sauce, meatballs and lingonberry jam 😂, and also when you makes potatoe panncaces (raggmunk in Swedish). Thank's for an interesting video 👏👏👏👏👏
The exchange rate is "unstable" or volatile" with your good definition of "jumping forth and back"
I’m so sorry for your sick Putin government.
I hope you will get to a safe place, maybe out of the country before the Russian civil war starts. Be well ❤
not to get me wrong, i am by no way a supporter of the current ukraine-russia situation. but a "russian civil war"? sorry. if you check the stats, russian GDP per capita (in purchasing power parity) is as high as it never was before. significatly higher then several of eastern countries that are part of the EU since more then an decade. even if there are for sure still lots of poor ppl (moneywise), russia still also has a decent amount of higher middle class population. if you check the biggest realestate portals, there are 3 times the amount of houses for sale with 300 sqm and up compared to germany (where i am from) and if you check google maps, in all the outskirts of any huge city, there are almost kilometers of range somewhere with huge houses, probably tenthousends or even hundredthousends of them all over the whole country, houses of dimensions and design you will not find in most western european countrys, at least not in such an quantity. also the home owner rate in russia is like 92 percent, while we have just 45 percent here in germany and most people will have to pay rent their whole life. there are 4x times more rolls royce sold in russia compared to germany (300 compared to 70 in 2021) so several hundrets per year, so its very clear that not only oligarchs buying them.
@K HAAS that is true, as typically in most countrys these days, the majority of ppl is concentrated in the citites. and land in places where a lot of ppl want to life is expensive, russia is no exception to this natural market rule of supply and demand, therefore you have to build upwards to be as profitable as possible. therefore as far as i could find studys, in russia 65 percent of the ppl indeed live in flats or apartments and 31 percent in houses, also 4 percent live in dormitories. (compared to germany approximately 56 percent live in apartments while 14 percent lived in semi-detached housing, where are the missing 30 percent is living is not listed, probably some sort of duplexes or idk as it statet semi-detached before). the fact that the home owner rate in ex soviet countrys is that high has two additional reasons, first one is that after the UDSSR collapsed most ppl already lived in an apartment that was more or less owned by some government structures, and in most cases they were able to take over this flat they already lived in for a very affordable price (just a couple thousend usd in most cases) and secondly because of the unpredictable economy (including pensions and nobody exactly knows how the future will look like) the focus of owning an home is much higher as in western countrys, as at aleast you want to have a place that is paid off if you get older, a secure place to stay, and maintanance cost in countrys like russia are traditionally and almost always will be very cheap (due high natural resources of gas and oil) so you will be able to survive when you are old on very small budget. natural gas for heating householdprice is just USD 0,007 per kWh (compared to germany USD 0,32 which is 45 times higher, and compared to USA its USD 0,06 8 times higher) , electricity is USD 0,063 per kWh (compared to germany USD 0,547 which is 7 times higher, and compared to USA its USD 0,18 3 times higher) stats from september 2022
but as i mentioned, you just can check google maps, after the ruble collapsed for few months after the invasion i was curious about real estate and prices in russia and checked the big online classified sites, and thats how i came across this fact that there is or must be indeed also a huge upper middle class in russia, as there are listed so manyy houses that are huge, and those are for sure to many to just be owned by elites (even if they probably also will own such similar or even bigger places too). please dont get me wrong as i not want state that russia is a fair counutry in concerns of distribution of wealth, and i am very sure there is a elite (like in most countrys, but probably even bigger there) that will be profiting from the autocratic regime, but still there are a lot of upper average middle class ppl also, probably like your average business man running a small production, trading-activity, shops and stores etc, otherwise it would not be possible to see this never ending scale of huge detached family homes in the outskirts of bigger cities. maybe also because russia is a much colder place too, and ppl invest more of their earnings into their homes if they can afford to, as they probably will stay much more inside instead of doing outdoor activities especially in autum and winter time idk
I suggest a lot of the stuff is made in China - see the Chinese characters on several of the labels. This is no doubt where the RU economy is heading. And, if they had a restaurant, it would probably be serving dim sum.
Interesting video. Thanks for bringing us there, even if you were so tired. You are a trooper!
I noticed that some foreign brands such as Tefal and Du pareil au même (both French, btw) are still there.
One thing that surprised me is the name of the IKEA replacement: "Swed House". I would have thought that they would have avoided English and gone full patriotic, like they did with McDonald's.
Is English still the "cool" trendy language to use? I mean with things like songs on the radio and TV, ads and all of that? Or there is already a shift towards being more... patriotic?
Английский язык по-прежнему изучается в России и в том числе в Москве. Я из Москвы
It's seemingly a Belarusian company, I presume it existed before the 'special operation '.
Many Chinese manufacturered items.
MOSCOW, April 15 (Reuters) - Belarusian furniture company Swed House, which sells items intended to look like those made by Swedish giant IKEA,
"We are not IKEA - we aim to be like IKEA, we have our own brands, our own goods. Yes, we have IKEA items as well," said Swed House general director Mamedali Kasymov.
"We sell them -- 15% to 20% of our range are original IKEA products. Nobody prohibited us from doing this ... our own Swed House goods are in big demand as well," he said, referring to the packed store.
Ikea is NOT cheap in Ireland.... I never buy stuff there...overpriced and not good quality
Interesting Ksenia. In New Zealand we dont have an Ikea store? I've been to Ikeas in Perth & Queensland in Australia and found them to be busy, crowded stores & designsxare interesting but goods faily expensive. Both sores were on multi levels & boyh had a restaurant serving Swedish meatballs + the children got free icecreams if they answered questions on the current themes ( last one was on sharks details).
The same lamp IKEA in Netherlands asks €19,99 for it. In Russia on todays exchange rate: €37,08..
8:48 I just bought the same bowl at Ikea here in Austria and it had a sticker at the bottom with cyrilic writing only and I was thinking that they took all the remaining stock to other countries. But as I see here, they (?) still sell their products in Russia, haha
Russian factories worked for IKEA, I know the drinking glasses were made in Russia. There I have the feeling that these are the remains...
I think the word for your garlic press is rusty, or rusted, not sure why it wasn't made of stainless steel though.🤔🤷♂️
IKEA leftovers... Still WAY too expensive.
In English, the potato press is called a potato ricer. Don't ask me why. I don't know. I have one of those metal IKEA utensil holders in my kitchen. Funny how small the world is in some ways.
Oh Ksenia that is a long day. Thank you for the video. Glad you found good prices except the blanket. Yikes. I say metal things rust. I try to wash some things right away so they dont rust. It is annoying. I think they can make product to last and better quality. I hate Ikea here in St Louis. It is huge! Hard for me to walk far because of arthritis. The store design is easy to get lost in and we walk round and round. I joke people live in their because they cant find there way out. Very interesting how companies rebrand or reinvent themselves. Spasibo and paka. On Monday is Memorial Day in America and we honor all who have sacrificed their live in military for freedom and democracy. Enjoy your day. 😘
Perhaps it's not as large as the original Ikea but it seems to have enough of the similar items that those who Miss Ikea might be satisfied with the replacement. It's an interesting video.
I saw Travelling with Russells video from the opening of this Swed House. It is only a "Display" shop. They are opening in the old big IKEA stores. Rumor, not confirmed, is that Ikea and the Belarusian company works together so Ikea can continue make big money in Russia. That Ulltistel blanket is really expencive in that store. In Swedish IKEA the price for it is 2970 Rubles. The white vase, Stilren, IKEA in Sweden has for 960 Rubles, big difference from 2700 in the Moscow Swed House.
I think the word is ‘rust’ if it is red/orange in color. I too loved the plate and cup but I wish they had it in silver handles and trim. Wish you showed the other pink mug too with l shaped handle
Imo it’s Ikea, just like other companies they found a way to still function in Russia, they don’t want to lose that market. And the fact that there are items “made in Russia” isn’t surprising, I think them and Jysk have factories all over Eastern Europe. I ordered online some of this Swedish furniture and it comes from various places like Poland or Bulgaria.
PS I think the potato press is for mash.
Russian mkts are rather small, based on revenue.
Most Western brands would pay for letting their shops in Russia go and leave the country forever, as keeping (low income) business hurts revenues in Western countries.
Problem is that this is not so easy.
Not only because the corrupt regime tries everything to make this impossible,
but also because production chain is already there.
And as Russia doesn’t abide by any international law, they cannot easily close it. The only way is to bomb it or to somehow deliver poisened food or whatever, but this task is up to the Ukraine
A lot of Swedish brands come from eastern Europe. I had a White-Westinghouse (an Electrolux brand) refrigerator that was made by the state refrigeration plant in Wroclaw, Poland. When the Iron Curtain fell, Electrolux bought the plant.
We do not have to speculate. Ikea quit retail last summer and her factories were sold to a Russian company early this year. The sale had to be approved by the Russian government therefore it took a while to finalize the contract. It is very likely that the products are sold in different stores. Some people mentioned that they bought similar stuff but much cheaper than in the video. Maybe it was made in those factories?
You are such a sweet woman Ksenia ❤️ be safe 🙏
Its all the old Hemnes collection. All old stock. Its on last chance in the real IKEA.
Are the assembly instruction cartoons just as confusing?
🤣 I will have to buy something there to check it.
These types of vlogs are always interesting xsenia. It's neat to see the differences that the same businesses have depending on the country. I really enjoy when you take us down the history route and architecture exploration as well. I'm a huge gothic cathedral lover and the buildings in your city are beautiful. Is the palace of the Romanov family in St Petersburg or is it Moscow? I took some independent reading about the Romanov family and it's so brutal but very interesting. I'd like to see a video maybe of what you are taught about them in Russia and if there are any monuments? Thanks for all you do!
Having the Ikea label, (called a label not tag in uk 🇬🇧) I think it might be Ikea old stock which your Russian shop has bought ... 🤔🤔
The shop was very small, and the prices very high. And we call them Tea Lights not tea candles (although they ARE candles 🙂)
Beautiful video, but don't you think they are expensive?
Ikea was expensive. And the items that are tagged IKEA now are aldo expensive. But Swed House stuff goes with quite good prices.
@@StPetersburgme Beautiful, but please show us shops who sold cheaper goods, they are beyond or an average Russian. Thanks for video, was good and interesting. but we have to meet our budget.
Hi, everything OK with you over there?
I have always thought
IKea overpriced for the quality weather in North America or anywhere else.
Yes good for dorm or recent grad starting out but later replaced !
Nice Job ! Higher Prices it seems in smaller store and still selling previous stock with IIKEA tags !
Personally not fan of iIKEA as prefer all Hardwood Furniture! Lean more Traditional New England style as built to last !
Swed house... Ahahaha 🤣🤣🤣🤣.
I have that exact blue seat cushion on my chairs in the kitchen. Bought in IKEA 10 years ago :)
How are you Sweet Xenia?
Thanks for the update. Ikea in Houston is giant. I have not been in it for 16 years since I moved out of Houston. That is a potato press for boiled potatoes to make mashed potatoes.❤😉
Xenia you are a heroine !
Hope you were not too tiered by the time you go to the place you were staying at.
I have never been to Ikea, but it is a very big store and that one has very few of the Ikea items that I have seen in houses I visited. For me this is a small shop even for the other chains that would normally be much smaller. Still as you say there are some things there that people might like. It is possible though that the stocks they are getting will run out and then I dunno the furniture is what Ikea is really about, already they do not have much.
Where do you live if you never been to Ikea store🤔
@@Lassemalten well there is one in Dublin but when I was building my house it wasn't there.
I live 1 hr 20 mins from it now but I've only gone into the store beside it decatlon.
For furniture my local town has lots of shops but I already have what I need.
I bought a small console table two years ago and for garden furniture I just got stuff locally.
@@paulgallagher6544 Alright, yeah guess Ikea is mostly in the capital of smaller countries
@@Lassemalten I am not sure if they plan or if there is a second one now. Iive in a town with 30,000 people and Dublin or just a bit closer Galway are the two near cities.
I would say befast has one but it is too far.
Ireland has 5 million people and we have lots of other stores with a lot of people with lots of money in the bank as well as people with debt.
It is a small market but a very profitable one for business so that's why they are here.
Your personality is very atractive and charming❤❤❤
Keep posting more videos❤❤❤
Thanks for the Video Amiga !!!
Thanks for bringing us here ❤ Get some rest 😊
That was fun. I like IKEA but I have only been there once I think. Possibly twice. We didn’t get it until several years ago and it’s all the way over in Tampa. the other thing - aside from the prices - The stores here are very big, but also they only go one way. They are made so that you must follow a certain path, although they are, they have a secret passageway, I hear, but people don’t like going to them because of the certain path all of the other stores you can go wherever you want, but not IKEA. You must Traverse the entire store. Unless you can find a secret passageway that someone says does exist. And I usually end up going to Target. And that other furniture store, stuff that people leave on the curb so the trash will come pick it up. We all like to get our stuff there. Some people like to go to the rich neighborhoods because they throw away more expensive trash :-)
Swedhouse 😂 Looks pretty terrible ngl. Silly that they left.
I loved the cup and plate too.
Its belurussian, not ikea, i think its wierd that you used that name and those colors, havent your goverment a hostile view of sweden? They talk about attacking gotland and nuking stockholm on your state media
Do they have a restaurant with swedish meatballs?
No, it is a very small store.
More likely dim sum.
@@expatexpat6531 it's actually a company from Belarus so it would be traditional potato dish then
a privet business is independent from a government, so why leave !!!!!!!
FINALLY THE EGGS HAVE DROPPED TO $24 FOR 12, yeah❤❤❤❤❤
1
As a Swede I had no clue of this. Are the products pirat copies? Or has IKEA sold it's production in Russia? Wow, to know there is a chain called SWED HOUSE in Russia, it blows my mind! Oh, I just saw that the word potatoe press is in Swedish; "Potatispress" and other items too. I'm totally confused now.... I bet much of it is made in China.
But do they have Swedish meatballs and ligonberry?😅
Buying and testing product quality and durability are “the acid test” of the substitute products and company brand. In the meantime, thanks for sharing the video tour.
With IKEA, buyers had some certainty when buying from the company.
An unknown substitute with “maybe” what we call “a knock-off” copy of merchandise? There will be some uncertainty.
You as Russian consumers might not know the answer for maybe two to five years as you test and evaluate the new brand substitute.
Good luck. Jim. an Economist.
In modern business, not all products are made downstream by one brand. They only facilitate products from other brands, and this is profitable for well-known brands like IKEA. IKEA only produces furniture and that is its core, while the others are products outside of IKEA that use IKEA as a facility to sell them. In business it's called collaboration, to increase profits you have to collaborate, that's the advantage of globally famous brands.
$50 for that lamp! I don't have an Ikea nearby but the hardware chain which _is_ in my 'city' is working hard to make the lightbulbs/globes that would go in it cost $50! 😤
I have a 1,000 Tea Candles for emergency. We get power outages a lot with thunder storms. Light a candle and put it in a glass jar. 4 of them can light up a room.
Some stuff was not bad price and other stuff like the furniture was way over priced
I think its all leftovers from IKEA..so good to see you Xenia!!!
Russian Freedom fighters may be coming to a neighborhood near you.
Freedom from fear, freedom to live your best life in prosperity and peace with the world.
Join them for the march on Moscow ❤❤❤
French Coffee makers. I use mine to make a strong cup of coffee once in a while. And it's a backup for power outages. I can boil water on my grill.
Seems to be few business that have stayed.. Are the old companies still operating but hiding behind new names. ie Coke still suppling cola syrup. Why didn't you get the cup and plate?
There are businesses that stayed and some products are gray imports!
Many companies are finding it difficult to leave as they need permission to sell, and this has been made into a lengthy complex process on purpose, some companies have been waiting a year!
Also when you sell you cannot take the money out of russia anyway! Trapped.
Swedish house
It's not the USSR. Capitalism fills the gaps.
You should have bought the cup and plate as u travelled 40 mins by train to get there .... and spent the day at the office too 🤔
Seems to be highly overpriced stuff
As always, you make very good videos and I enjoy watching them. Please understand that many of your viewers, like me. are politically oriented, but you should not be worried or even concerned. I am looking for possible indicators that American sanctions have had on the Russian economy, simply because I am oriented towards the interests of my nation. Looking at a Russian perspective however, you seem to do a good job displaying many good things of your nation. I would be very pleased with your work if I was the leader of Russia. As an American, I am certainly not angry with anything you have showed us either. You are very pleasant, and I watch your work objectively. I absolutely care about the well-being of the Russian people as I do my own fellow Americans. Please continue your work.
it is called a ricer and it makes wonderful mashed potatoes. the store sorely misses furniture
My friends in Russia says its all made in china like Ikea . Its totalt same
Wow so interesting! Some of the stuff with your money translations seems quite expensive. Here in Canada Ikea is fairly inexpensive. I have seen some of those items in ikea.The metal canister for putting you utensils in, I have the very same one from ikea. When the actual Ikea was in Russia was it the huge mega Ikea's that we have in Canada??
Things are going to get crazy, please be careful.
Anything with the IKEA name on a label probably is equal quality to IKEA standards. I don't believe they would allow their name on an item otherwise. I noticed other items were made in Russia and China. These may or may not be equal to IKEA quality standards. They do certainly have IKEA type prices.
5,800 rubles came out to 73.43 usd I don't like Ikea , I found it confusing but to be fair I went during a time when covid was at it's peak and things were not in stock. That table was 489.94 usd. Maybe it comes with chairs.
I recognized the potato press right away.
What does your money that you carry look like?
Was there a cafeteria serving swedish meatballs? 🧆
I really enjoyed the video!
Thank you! Yes, in Russian IKEA there were cafeterias and they had meatballs.
Swed House is too small a store to have a cafeteria in it.
@@StPetersburgme darn, it would have been great to have the cafeteria too! It was such a big part of the IKEA shopping experience.
as a swedish guy this is very wierd
Try the potato press someday. My children would call the potatos worms after going through the press. They were great to serve with a stew or similar dish where there is juice tomash them if you desire.
Is it for boiled potatoes?
@@StPetersburgme Yes, it is for boiled potatoes to make mashed potatoes.❤
@@StPetersburgmeI think you could also fry them. It just breaks the potatoes down for smoother faster cooking. Maybe for the onions also but i like to taste larger chunkier potatoes and onions.
Our family knows it as a "potato ricer," I suppose because the cooked potato comes out in pieces about the size and consistency of cooked rice.
@@StPetersburgme Sorry, should have said yes for boiled potatoes.
Thank you so much for the tour.
Is it made in a Swed Shop? lol
9:25 for making "riced" potatoes
Great content ❤😊
Did you start a new job in Moscow, moving to Moscow, or just a temporary committment?
She went to Moscow for a few days to work in her company's headquarters. She still lives in Saint Petersburg. She is waiting for her "paperwork" to be processed so that she can relocate to Bulgaria. That could take up to a year or more.
Hello
Are they serving Swedish meatballs?
No
Some of my furniture comes from my local Ikea store (in the UK), including the desk for my gaming PC and all my bookcases. Generally quite pleased with the products and the general quality. Russia really needs to work on making their own products look like something worth buying though.
But it is literally IKEA material. Even the price tag is the same. :)
Hello Ksenia!
Living in Moscow now?
No
Hello Ksenia. I think that in general this Swed House may have some similarities with IKEA, but probably these products are not made in Sweden at all. Anyway prices are more or less the same as in Italy where by the way we have a wide choice.of products with different prices. Thanks a lot for this nice info.
Hi, we also have a wide choice. For example, I bought a lamp 10 times cheaper than that one from the video. Mostly it's expensive because it's "kinda IKEA".
@@Natashanjka This is a good thing. Wider choice, better prices
Ikea had several factories in Russia. The company left last summer. I do not know what happened to those plants but it seems that Ikea was not able to find a buyer.
@@smk7516 Sorry for that
I live in the USA. Very small IKEA stores have popped up in malls.