AZORES AIRLINES TV COMMERCIAL 2017

PLEASE NOTE: THE OFFER LISTED IN THIS COMMERCIAL HAS EXPIRED.
NBC 10 BOSTON CASE STUDY: AZORES AIRLINES
Objective: increase sales in Boston
Solutions: NBC TV EVERYWHERE, TV, and LIVE VIDEO PRE ROLL
RESULTS: Boston office ended up with a 20% increase in sales, whereas TORONTO office ended up DOWN 10% .
Video pre roll percentage was over 3.3%
REASONS WHY IT WORKED SO WELL:
PRODUCTION: NBC 10 Boston created a great spot from STOCK FOOTAGE of destinations
AUDIENCE TARGETING: Digital portion of campaign was audience targeted to TRAVEL INTENDERS and WORLD TRAVEL INTENDERS making every single impression one with a POTENTIAL CUSTOMER.
NBC 10 Boston MINIMIZES MEDIA WASTE to make your campaigns the most efficient you can buy!
CREATIVE EXAMPLES: AZORES AIRLINES :30 commercials: vimeo.com/2609...
vimeo.com/2609...
Used mostly stock footage of destinations. That and a great offer was all it took!
TO IMPLEMENT A CAMPAIGN LIKE THIS, CONTACT
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