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Phil Spencer blaming Xbox’s continued failure on “losing the worst generation to lose” is maddening. It is so self defeatist. If Nintendo can comeback after the Wii U and release the Switch, Xbox can most definitely make a comeback but they refuse to try, to put out quality games.
It really feels like Phil just wants to always play the nice guy victim, asking his fans to feel sorry for a billion dollar company (that is owned by the largest conglomerate on the planet) Peter Moore's brash, aggressive competitiveness was much better suited to running a game company.
The Wii U was not as damaging to Nintendo as the Xbox One was to Xbox and it's not even close. Core Nintendo players still liked the Wii U OR played the 3ds. They had no option to seriously migrate off not Nintendo hardware because they would lose their IP. Core Xbox players could easily switch to PlayStation and barely lose many of the games they wanted. Microsoft also didn't have a backup console to pull out, like Nintendo.
@@fattiger6957 Hey, it probably helped when they were buying ABK. "We just can't compete with Sony so please let us, with our billions of dollars, buy out one of the largest game publishers. That would surely level the playing field!"
No because you're not understanding what Microsoft qualifies as success. They are not interested in console sales or gamers, they are interested in people having Microsoft accounts with subscriptions attached. People aren't getting why he said that because they're not seeing this from the perspective of a soulless all-consuming corporation. He was right, from Microsoft's perspective.
Exactly. Everyone already knows all game console manufacturers are sold at a loss. The money is in keeping you in their subscription ecosystem and I'm an Xbox guy still but also play PC and occasionally Switch.@silvershocknicktail6638
It's very amusing how Xbox has been gradually making their console names more and more confusing to the layman, and then goes and launches an ad campaign like this.
I've always appreciated the simple (if a little boring) naming scheme of Sony's machines. Maybe it isn't a coincidence that the one time they bucked that trend, they had a flop (the PSVita, which should have been called the PSP2)
@@fattiger6957 THIS. As lame as it may seem, the simple naming scheme of the PlayStation means people can hype a console before any work on it has begun! We can start talking about the PS7 right now! That can be leveraged. XBox 360 was named as such because XBox 2 VS PS3 makes XBox sound lesser, so they went with a bigger number...so explain to me, Microsoft, how XBox One was EVER a good idea?! And THEN we get Series S and Series X?! Most people didn't even know Microsoft was MAKING a new console when those launched because the named just sounded like XBone variants! Also S and X sound too similar! Console names MATTER. Give your console a bad name and you lost before you even started!
@@loneskankster2242 So are "normal" gamers. Who pays for DLC, loot crates, season passes, etc.? The last time I paid for DLC was in 2009 on MW2 and it was so worthless I vowed I'd never buy DLC again. Just buy cheap hardware with broken software that can vanish as soon as a game company decides they don't want you (or anyone) to play it anymore. Downloading a 150GB game is just plain dvmb. I can't get over how you can only have ~7 "good" games on your console because they eat up all of your 1TB storage. Absolute lunacy.
@encycl07pedia- Mobile gamers are a special breed. They're already dumb enough to spend 1k on a phone. What's a little more? DLC nonsense usually gets wrapped into a game or goes on sale for pennies. Really it just shows why you should never pre order or buy games at release. Wait until they're finished.
I'm reminded of Nintendo's famous "There's no such thing as a Nintendo" ad, in which it specifically distanced the brand from any console other than the NES and SNES and is widely credited with helping them in the first stage of the console wars against Sega. Microsoft just did the opposite of that and are now suffering for it.
After the genesis/MD there was no true rivalry between sega and nintendo All of Segas marketing efforts were against the PS1/2 and the saturn was a way more comparable machine in both hardware and software to the PS1
I was gonna mention this. I'm pretty sure that campaign was to avoid Kleenex-ification. If it happens again, I cross my fingers that SEGA takes their dirty gambling money and actually takes the Xbox brand for themselves, like MS did in reverse with the first Xbox. Would be funny
Didn't stop the local Pawn Shop from having "Nintendoes" (sic) on the list of things they bought, sold, and traded painted on the outside of their building.
@@LSA30 nah more like it becoming that weird uncle who ruin Thanksgiving and will ruin this year by going all out maga you know in your face and obnoxious
Now they're getting rid of the Avatars because of low engagement. They didn't even make new games or anyway to use them, so of course there's low engagement.
To be fair, the avatar thing was a fad from the 7th gen they took from the wii. It was a nice little thing, but even Nintendo has slowly fazed out the the mii avatars
@@SuperCeasar777 then do something new and refreshing with them ? 🤷♂️ If people like them use them , cause there's not much else people like about Xbox unless they bias fanboys
@@SuperCeasar777 that doesn't change the fact that if you have a thing that you do nothing with, of course no one will engage with it. Another example: Gambit in Destiny. It had its last new map in mid 2019 and since then barely received content. They only just recently added in new enemies but that was after 5 years of neglect. So Xbox depreciating Avatars after no content for over a decade is expected but entirely the fault of Xbox
This reminded me of a Reddit post where someone edited a case cover for some original Xbox game (I think it was Ultimate Spider-Man) and they edited out the 'BO' in the Xbox logo.
Isn’t it funny how GamePass was supposed to be this great entry portal into gaming and make people discover niche games and new IPs, yet most people end up playing Call of Duty on it - a AAA title that needs no promotion and would have sold at full price? And the best thing about it is they even raised Game Pass prices and canceled their free month trial over this one title - the COD tax if you will. Lowering the entry barrier to gaming by raising prices - brilliant!
Game Pass is a joke at this point. I can't recall how many times I've gotten the trial subscriptions with computers, graphics cards, etc. They even had a tear-off Game Pass promo sheet at BestBuy near the gaming laptops. Instead of focusing on the service, they should focus on the games. They even managed to completely ruin the FS2024 launch, which they did not learn four years ago during the FS2020 launch.
For me, it's just not the kind of relationship I have with games at all. I think I might still technically have a free year of Game Pass that I've never bothered activating (came with Windows 11, which is also something I didn't want to have to get, but hey), because most of the kinds of games on a service like that have zero appeal to me, and the couple games I'm interested in I've probably already bought on Steam.
I don't get it, why would you basically tell your very own xbox fans that their console is basically not needed anymore when your sales are already down, xbox's reputation has been shaky since the xbox one reveal to which your reputation ONLY NOW just started to recover, very few exclusives and any of the few there were can go to another platform at any moment, with "no red lines" apparently, so it's only a matter of time until they go to different platforms. hell, whose to say even gamepass wont come to another platform as another subscription service, like EA play or Ubisoft+? Very few reasons of owning an xbox (console) anymore unless you really want that backwards compat or are already locked into the ecosystem from last gen and dont want to switch since other platforms have more to offer at this point. Xbox, or to be more accurate, Microsoft is really out here giving their competitors everything, while giving their own fans crumbs in return. People always say that playstation needs more competition and we should be happy xbox is here but when xbox is pulling moves like this, its not surprising playstation is doing what it's doing now. Why try harder to win a race when your only real opponent fails at the first hurdle over and over again? A console platform should adapt to the needs of the players, not the other way around, since I have seen quite a lot of examples of xbox fanboys (fanboys, not regular xbox fans) calling other concerned fans "haters" and they should actually be happy xbox is doing this as it gives other people new ways to get into the ecosystem and so on, which is good when you look at it in a bubble, but when you look at the bigger picture, you see that it doesnt actually benefit the xbox console platform in itself, only the gamepass portion of it, so people who only want to play gamepass on their console wont really benefit from it...which is almost everyone who has an xbox console. As guy who owns a switch and a playatation, I really want to like xbox, everyone loves a good underdog story, but they really need to fix up and fast, what they need is a clear plan and stick to it. Their indecisiveness and backtracking will only hurt the brand more
I would argue the ps5 ad is better because it doesnt do anything either positive or negative to the brand other then being a bad way to advertise the console while the "this is an xbox" is directly hurting their console directly... But honestly this is 100% what microsoft wants
This raises a fantastic point. 11 years is a long ass time ago. Kids too young to remember the Xbox One launch are getting ready to graduate high school and make decisions of their own. In the same amount of time Nintendo has launched both its poorest selling console, then completely flipped to release what’ll probably end up as the best selling console *ever*. Blaming exec decisions from 2013 from this perspective feels laughably misguided
But we can't blame poor Uncle Phil. He's such a nice guy and cares so much about us gamers. It's all that mean Don's fault. Philly is just doing his best...
Well maybe Uncle Phil should start making good exclusive games and not shut down the studio that made a good exclusive game that sold very well and reviewed very well, but ended up not making a bajillion dollars because they keep putting it on gamepass.
I'm in a country with very weak presence of Xbox and the only reason to buy their console was much cheaper games than PS5 and sometimes even Steam. But then the prices spiked a few times and now it's more expensive than PS games. When I discovered that I just sold the console. That moment I knew Xbox is giving up at least this market. They didn't lose the console war, they just gave up.
Imo, Gamepass killed Xbox. (Blizzard acquisition didn't help.) Gamepass absolutely bleeds money, and has basically no way to become profitable, so Xbox was already getting glares from MS. When Xbox spent, what was it, 100 billion dollars on Blizzard? Your whole company being in the red suddenly becomes a hell of a lot more offensive.
@@nyahnyahson523 It's an investment for them. It's the standard business model of these kind of services, out compete and buy up the competition. MS can do this because this is just a tiny drop of money for them. They want to have a monopoly and it's working. They don't want to let it get like streaming where Netflix wasn't able to dominate, and if they own most the IP they avoid that problem
@@nyahnyahson523game pass could've saved Xbox if done well. I know a bunch of people who bought an Xbox one (me included lol) just for that. with all the announcements for the new Xbox exclusives I also was planning on buying the series x. thank God I don't lol
I assume it's because Steam Deck doesn't officially support Game Pass. The handheld PC shown in the ad I think is one of the ones that run windows, thus have native support for Game Pass Streaming.
@@The1stFishBone Valve does allow people to install windows on their Steam Deck, even updated the firmware so it is fully compatible. But it will never come pre-installed. I have absolutely no interest in windows, though. Not running windows was one of the big reasons I bought a Steam Deck. I hope they release an official version of SteamOS for desktop PCs because I refuse to install windows on my future home PC.
@@The1stFishBone you can put any app on the Steam deck you want. Valve gives you complete control over the device. Microsoft would just have to make a Linux XBox app. They could probably do without even porting the games to Linux and use Proton, Valve's tool to run Windows games on PC. It's not locked to Steam, and Valve lets anyone use it for free.
@@radroatch Until Micro$oft decides to hike the price, and all the suckers who bought in are SOL with higher tier prices. Imagine ads in games for lower tiers. Enshittification.
@@radroatchit's so profitable that they have to lay off many of their studio yeah. the fact that Hi Fi rush is a big success both in gamepass and steam and they still lay off the studio and many other really tell that the service are *so profitable.*
@@HandOn-c40009 Hi-Fi Rush was a critical success it wasn't a financial success. People forget that the game was on multiple platforms before they decided to get rid of Tango gameworks, not that I agree with it.
@@HandOn-c40009"many" 2 And one was pretty much already dead with Redfall, it was an internal mess Sony closed as much teams. I guess the classic business model dosent work as well
So while these aren't gaming related, Ford have just released a new car called the Capri which bears no resemblance to its iconic namesake and then centred the advertising around the original, and Jaguar have just tried to transition their cutting edge, high tech and very clean image into an arthouse mess with their brand colours changed from dark green, silver, black and white to red, yellow and pink, might be written diving into what they're doing with their brands too
Jaguar rebrand is disastrous. Looks like apple are selling kids toys. If Aston can go from old man cars to refined and cool jaguar can too. Idk who jaguar think they're selling luxury cars to with their "hello fellow kids" branding. No one under 40 can afford them
Yeah, and they are pissing off their fanbase as well. And the problem will come further down the road. Ford may realise that they need a sporty coup to sell to younguns. Well shit! Both the Capri and Puma brands are diluted. And then they have to use a new name without the historical anchorpoint. I also saw Mini tried to advertise the new Mini Aceman. "Like a gokart on the street." Yeah, because Gokarts weigh 1,7 tons and look like a modern Mini on a 1996 graphics game!
Well, realistically, most people don’t have both consoles, a switch and a PC. They can afford only one so prioritise it, so his point is that they’d have to sell their PS5 in order to justify the financial move to go to Xbox. I think he’d be more out of touch if he implied it was feasible for most people to own both.
Selling consoles has never been the aim of the console market, they take a loss on them for much of their life cycle. It's always been about selling the product and that used to be physical media that had to be locked to the physical device, but now it's no longer a technological requirement
@@radroatch Consoles are usually not sold at a loss for very long after launch anymore. Sony had refined the manufacturing process that they were able to sell PS5's at a profit within a year. However, profits on hardware sales isn't very significant. The point of consoles is to be a get people to buy games for it. All three console makers get a 30% cut on game sales. More consoles = more potential game sales.
@@Longshanks1690Sure, they’re unlikely to switch over _now,_ but that’s just a worthless argument to stop trying. If you aren’t focused on making great games TODAY, why would people buy your next console? You haven’t built the trust that you’ll deliver. They’re not just gonna buy one and “hope things work out this time”. Essentially, you’re making a potential sale “tomorrow”. This is exactly what led to PS4’s success. Ya the “features” and inflated price from Kinect didn’t help Xbox One, but you better believe people would deal with it if it had great games. PS3 had nothing for years, cost more, had less third party support, and ports were literally worse when they did come. And then about halfway through they started releasing great games one after another. By the time PS4 released, they proved they were committed to making great games. And The Last of Us was touted as a game of all time… which released 6 months before the new consoles. That is incredible positive buzz for your company. Meanwhile, the latter half of Xbox wasn’t doing much new. They were kinda petering out. PlayStation wasn’t having “finally catching up to par” moment, they were having a _comeback_ journey, and more eyes were drawn to them as the years went on. And then having said GOAT re-release on PS4 within its first year helped a lot. Now all those Xbox players that hadn’t yet decided on a console could catch up with what they missed. Sony spent their “loser” generation gearing up for their next console, and in the end of the PS3/360 gen, matched them in console sales. So it wasn’t even just beneficial for future success, it was helpful in the moment too. Xbox’s head start and all the benefits they initially had PS, mattered little in the end. And the whole “no one will buy a competing console” is funny too. Because I’ve seen a number of people saying they’re trading in their Series X for a PS5. Granted, I doubt it’s the majority, but it is happening. Even still… what is the excuse for “great games won’t move consoles”? It implies you’re _not already_ making great games. Newsflash Phil, that’s the entire purpose of a video game console. And even if you fail to move consoles “today”, you’d still be making money. It sure is better than the alternative, crappy games that lose money and you go on an apology tour on podcasts, as if this is “new” when you were green-lighting broken games since Xbox One. It’s not because you bought that studio late into development, it’s because you have no people properly managing anything. That’s why studios you own and had control over _from the start_ of development are still either lacklustre or broken.
PC has games you can't play on PS5, Switch or Xbox. PS5 has games you can't play on PC, Switch or Xbox. Switch has games you can't play on PC (unless you count emulators), PS5 or Xbox. Xbox has... Uh...
This statement is disingenuous. Every game that has released this generation on the PS5 is available on the PC. Nintendo is the only console maker with (true exclusives)
It reminds me of Sega in their second generation where they honestly seem like they had no idea what they had and so the next time around, they just fumbled the ball and ended up cutting off their noses It really is the same thing happening over and over again
xbox 360 first years was what ps3 could have been if sony had continued with their ps2 tactic. Luckily, Sony discovered this when the ps3 was about to take third place in the console race.
@@MihomitiThe Kinect was a bad move but nowhere near unsalvageable. The One reveal on the other hand? That was a downward slope that set them on the path to where they are now.
@@Longshanks1690 Microsoft pissed off their core consumer, by sacrificing core games to instead pump out Kinect trash. Of which they thought it was enough to pump out Halo,Gears,Forza,Fable over and over...Aka the classic Meme about Microsoft E3 press in a nutshell. And when they said that they had listened to their core consumers, of which they promised that they had several new exclusive titles on the way, what happend?..Xbox one.
It's odd seeing such a massive company having issues figuring out the market they are targeting to... Dude just make good games, it's obvious time and money are on their side, I don't care about exclusives, but Xbox seriously hasn't had a good ground breaking game since the 360. While having like 30 studios that are delivering nothing most of the years.
Y'know... I'm not convinced Phil knew about those issues with Starfield. I don't think he (or anyone else in upper management at these companies) actually plays video games. I'm sure he saw demos of Starfield. I'm sure he didn't even notice or think about the framerate. Most likely, Bethesda demo'd some of the more exciting bits of Starfield, cutting out the "boring" bits for the sake of time. After all, these guys are such busy men, they don't have time to actually play the games they're selling. If you're demoing your game to management, it wouldn't be hard to make something like Starfield look exciting. And they're never gonna actually play the game, so that's good enough.
Yeah, even in an average job, you don’t tell your boss whenever you feel overworked or when you’re behind on projects. You only present the best stuff to him, and better than your best when talking to his bosses. The same principle applies here as there’s such an incentive to only show off the best you have and underreport any issues you might be having.
Phil is a huge phony. I honestly believe the whole "gamer" persona of his is 100% manufactured. If he was such an experienced gamer, he would have been able to get his division to actually make good games.
@@fattiger6957of course he's A phony , do you really think Phil was playing redfall and going this is great we need to put this out , if he was any kind of gamer he would be like WTF IS THIS GARBAGE like the rest of us
People can name a lot of reasons why the PS2 won in the 6th generation such as a free dvd player but I think it was because tired parents thought the other two being named "cube" and "box" would cause an extra level of confusion for grandma.
@@dragnjames2190 Namely it’s because Sega was on the verge of bankruptcy so they had to do the sacrificial deed of discontinuing the Dreamcast and leaving the console market all together.
Once Xbox dies, you reckon he'll go to PlayStation or Nintendo? I've heard rumors about a collaboration with Sega but I doubt he's going to revive them or start his own.
It’s insane to say that making the game of a generation couldn’t save xbox when that exact situation is exactly what happened with the original xbox. They were competing with literally the most popular console in history (the PS2), had absolutely no games anybody cared about, were on the brink of shutting down, and them they made Halo, revolutionized gaming and saved the xbox brand with literally one game. Making the game of the generation is the ONLY thing that cab save Xbox and for some reason they want to do anything else in the world except make good games again.
You wanna know what I first thought when I got an ad saying "You're watching this on an XBOX!" in big fat text? I had assumed the ad had bugged, got something wrong with hardware data and simply assumed I was using the RUclips app on Xbox, and that it was trying to drag me off the RUclips app to play some new game they'd brought out. Terribly thought out message, really.
It's like someone at the company said '' Guys, You do realize everyone in the world is using a Windows PC at some point and all your games are made on them. Why do we bother with box boy in the corner'' Then everyone at the company unanimously agreed to beat up and bully Xbox every time he came into work.
Man I remember that fake PlayStation 9 commercial with the electronic spores. That’s a certified hood classic on RUclips (Jesus Christ Sony stay out of my adrenal glands please)
Seriously, they could get back in the game, fighting the old way, with a bunch of exclusives, but, instead, they’re trying to fight a war for the future, except nobody wants their future.
15:00 disagreement. The Wii U is not comparable to the Xbox One. The Wii U was NOT a bad product, it was poorly marketed. The Wii U did not alienate core Nintendo players--they liked it, and the games, even if they didnt care much for the gimmicks. The Xbox One alienated core Xbox players. Also, when Nintendo launched the Wii U, they still had the 3ds running offense for them. This cushioned any damage caused by it. No one who was seriously anayzing the situation with the Wii U thought that it was going to be the end of Nintendo hardware.
I mean, EVERY generation people think it's gonna be the end of Nintendo. Even THIS generation. I remember being in a GameStop a few years back and the guy behind the counter heard MS and Nintendo were in talks and that this meant Nintendo games would be coming to XBox One soon...so uhh...apparently he got that backwards, huh? But no, while sensible people knew Nintendo had a war chest, the Wii U WAS their biggest flop of all time. Worse than the Virtual Boy. Oh make no mistake, I love the goofy thing dearly, but it was weird. 3DS cushioned them but the Wii U still cost them dearly. But the main point is that you can turn things around if you try. Which starts with having a good console name. XBox Series S/X was a TERRIBLE name and pretty much doomed the system because many people didn't even know it WAS a new console...ironically, much like the Wii U!
@@GELTONZ despite the fact that Nintendo is doing great I remember that leaked Phil Spencer e-mail from last year, though it was written in 2021, where Phil mentioned that buying Nintendo would be a "career moment" for him and that Nintendo had to realize that their software can live on other consoles. I mean, while having Nintendo games legally available in other consoles and PC would be a dream come true for many, Nintendo makes all of their profits by selling their own hardware and software, they don't need to develop for other systems
actually the Wii U was a bad product lmao that's exactly why it failed. Its gimmick was completely and utterly useless on every level and did nothing except to make it more confusing and expensive for no reason. As for alienating core Nintendo fans, it sounds like you literally weren't there. Months and months of absolutely zero releases and droughts where no first party games were coming out on the console. When third party games did release they were often inferior, ran worse and were more expensive than the competition. The Wii U was fundamentally unfocused: It tried to win back the hardcore audience the Wii had lost and failed. The SWITCH is a good product. The 3Ds despite also suffering from the same unfocused identity, is a good product. The Wii U just had so many problems that were never fixed. It's terrible branding, it's horrifically slow UI, a gimmick that was pointless and made the console more expensive than it had to be, and just a lack of quality first party or third party releases which really started to set in by 2015. What games did release were not at the same standard as Nintendo had put out a few years before.
@lurmpfh0ne The Wii U was cheaper than its console competition, and it was its marketing which was more confusing than its gimmick (though I will say, the switch feels like the realization of what most people wanted the Wii U to be). It was a more powerful Wii that allowed you to play without using the TV display. The problem, was that it was aesthetically indistinguishable from the Wii, save for the new touch screen component, and its name did not help it distinguish itself, since it did not imply a clear progression. This killed sales. Core audiences *did* get the Wii U. They needed to for the exclusives they wanted. BOTW, Mario/Luigi U, Mario Kart, Smash... Content creators played Wii U games, kids got the console (most of my friends who still gamed got Wii Us), people liked it; those who did not get it stayed with the 3DS, as I said, which was still Nintendo hardware. The numbers prove this point: nearly every major exclusive was purchased by 40%+ of the Wii U player base. The number of Mario Kart 8 copies sold was 61% of the player base, compared to less than 30% of Wii for the Wii player base. Nintendo's core audience played the Wii U, but the console failed to attract people beyond that. The inferior nature of third party ports is a chronic issue with Nintendo, since the Wii era. This did not kill the Wii U. The fact is, Nintendo players do not play Nintendo consoles for their ability to play third party. They buy the consoles for first party exclusives. That's what supports Nintendo. This is also why Nintendo players cannot simply abandon Nintendo in the same way Xbox players abandoned Microsoft, which is what I mean by "alienation". Xbox One lost Microsoft players. Wii U did not.
The fact that the answer to "is Halo coming to PlayStation in the near future?" isn't a quick, firm no is what tells me the XBox brand is screwed. It's going to take a miracle and a LOT of hard work to come back from this hole.
i think xbox is just dead it never really had a fan base so it only has like 3 people that defend them and it never really did good 360 was just the exception and even then its more sonys fault for doing so bad with the ps3 xbox cannot make a comeback anymore they’re so dead sony felt comfortable selling a 700 dollar console with no disc drive
It honestly shocks me how many times Microsoft just fails at everything. Even when they have the chance to get the easiest W, they still fail due to incompetence
Console gaming died when internet connectivity became the norm for videogames. The perk of consoles 20+ years ago was that you just popped in your game and were off to the races. No installing, no updates, no configuration. Just plug and play. Once that was lost, the value of a console over a PC was lost with it. I've tried to play videogames at my friends' houses a few times over the last few years, and it's always a nightmare. Any game we play has to update, then we fumble around seeing if it's even splitscreen like the old games, then if it is we have the make a new account for player 2. By the time we slog through 20+ minutes of crap just to get to actual gameplay, we don't even want to play anymore.
Consoles aren’t going anywhere. They’re still more easy to use and maintain over a PC. Your story is hard to believe. It’s not that hard to figure out if a game is 2 players or not. Also you only have to go to the guest account. Unless you wanted to make a new profile. Do games not update on PC? Along with drivers and other things that have to be updated.
Having to install games to hard drives was inevitable. Blu-Ray transfer speed just wasn't enough to be able to run games adequately off the discs anymore.
U can play physical games without updates, no internet (singleplayer only) and install times are fast, much faster than downloading 100+gb, so its still is "plug and play"
Look i was a Xbox guy since it released on my country in 2010, but i bough a PS5. Honestly i am over this, i feel like I was a butt of a joke for 15 years, I keep Loved Xbox because of forza and Halo, and both franchises are not at their best right now. This had a significant impact in my life, while most of my friends had Playstations 4 I had the Xbox One, and I missed playing with them for basically nothing...
Maybe don't base your identity on a plastic box or swear allegiance to a soulless corporation? I don't mean this in a mean way, I know the console wars were a long time ago, but its a good reminder to just go where the fun is.
@@DogginsFroggins Oh I agree, but tell that to teenager me... By the time I had grew out of it i had missed ~5 years of playing with my friends. In the end I wasn't that bad as we all started playing in PCs later. I current have the PS5 and my making console, to play mostly singleplayer games on a TV and to have physical media. For me the push to buy the Playstation was actually when Microsoft stopped producing physical media in my country.
Completely understand where ya coming from when I was In college some people had Xbox 360s and some had ps3s so I ended up getting both , but it was the false advertising of the Kinect that made me start questioning Xbox , ps move wasn't up to much but it was never falsely advertised either Ever since then I've always seen Sony as the lesser of two evils and been proven right so many times
It’s sad because I really felt like they were starting to turn things around at the end of the Xbox One gen/ early Game Pass days of 2017-2021. They’ve just been consistently making bad decisions since then though. The fact that they don’t see this as a five alarm fire is very worrisome.
Gamepass was the final nail in the coffin to me , I thought nope if they gonna push an anti consumer rental service trying to kill off vote with your wallet and used game sales (which was obvious that's what they were doing after trying to kill used game sales before) then I will never buy a product from them again
No it has games, it's just you heard someone else say it and decided it must be true. Demons Souls, Spider-Man 2, Final Fantasy 7 Rebirth, Final Fantasy 16, God of War Ragnarok, Gran Turismo 7, Horizon Forbidden West, Ratchet and Clank A Rift Apart, Returnal, Stellar Blade, Howarts Legacy, Silent Hill 2, Should I keep going😂
@@yeahyeahwowman8099are you the same guy I saw before? Are you spamming this? Not everybody is interested in all of those, quite a few are on Steam & unless you REALLY care about graphics Grand Turismo 7 is no different from the previous entries.
Some marketing team probably got paid a fuck ton for coming up with this. How tf did that meeting even go. "And then in the middle we'll put a different box related term for comedic effect"
My boss, rest his bones, got very excited when the Xbox One trailer dropped. He wasn't a gamer, hadn't been for decades, but he watched a lot of TV. The 'do everything set-top box' pitch sounded like a great idea to him, and he invested a lot of his portfolio in Microsoft because of that reveal. A good object lesson in trying to assess the direction of things without field expertise.
To point out just how bad THIS IS AN XBOX is as a campaign, I watch RUclips on my PS5, so while watching a gaming video and the ads proudly announcing YOU ARE WATCHING THIS ON AN XBOX was both baffling and hilarious.
Xbox’s entire strategy ultimately is what Microsoft’s strategy is: Software as a Service. Microsoft wants to make their Office Suite, their 365 and OneDrive into a web service and so far they have. They want to make their AI, Co-Pilot, into a web service which currently it is and with how much Windows now begs and pleads to be connected to the internet with your Microsoft account I wouldn’t be amazed if Windows eventually just turns into Chrome OS where you can only use it when connected to the Internet. Xbox, being a subsection of Microsoft, is doing this. They’ve been doing this but the market they specifically work in REFUSES to easily work with Cloud Based Services. Not only that but it’s also a market Xbox cannot DARE to compete in because they will always be out competed by the PC sphere with Valve’s Steam having a vice grip not even Epic could’ve genuinely loosened. Xbox has no idea what to do because Microsoft is forcing them to be what they can’t be, what they shouldn’t be because the market they want to enter is one they simply cannot compete in.
You're right, like Office suite, they want to push services and they are pushing towards that goal hard, not to say they won't keep selling consoles. But I think Steam might end up losing to MS in the same way Netflix lost dominance. MS is buying as much of the industry as it can, while Steam really is more of a marketplace. It will just be a case of waiting till MS are in the position when they can start making it difficult for them
As it stands, if MS wants to compete with Steam all they have to do is put a lot of resources into revamping this Xbox app, both mobile and desktop. The only problem I see with them is getting people to join their ecosystem. Because of their buying of Activision, MS has once again been put under the Monopoly lens so they really can’t do exclusives right now without invoking a possible legal battle. So for a while, exclusives will be out of the question for Xbox. That really only leaves them Game Pass which is good but not enough to tip the scale in their favor against Steam. If they did cross-progression with Steam accounts that would be MASSIVE but good luck getting Valve and MS to work together lol
This is ultimately Nintendo's fault. The Wii was so successful that Microsoft and Sony felt like they had to make the Kinect and PS Move. With the next generation, Microsoft fully embraced the Kinect while Sony quietly sidelined the Move until PS VR came out. Sony never relied on these gimicks, but quietly supported or dropped them on the side while Microsoft actively hamstrung the XBOX 3(One), making their hardware dedicate part of itself to the Kinect into powering their games. And they shoehorned the gimmick in as much as they could in every game they could. The XBOX 3(One) reveal was a disaster in its own right, but the continuation of that console was a running disaster until they ultimately dropped the Kinect and unlocked the hardware. It set the stage for a lot of effort to earn back the fanbase with their backwards compatibility efforts and while restoring that good will they were tapering off on quality games. By the time the XBOX 4(series S & X) came out, they stood a decent enough chance against the PS5. Sales were soft on both consoles at first because of the pandemic and production/availability so they had a chance to really bang out some hits. And they didn't. Not even one. Meanwhile PS5 was showcasing cross-generation compatible bangers, genuinely compelling first-party games, and were starting to embrace PC support without totally compromising their hardware loyalists. XBOX 4 astral-projected itself into other machines, letting its body atrophy in the process and splintering its identity. And Nintendo? Quietly surging along, dominating the whole market, making everyone ask the question, "When will it be on Switch?" of literally every game. This was an unforced error. Microsoft's leadership in the XBOX division and all their game development partners are getting what they deserve.
I agree with this comment... kinda. Microsoft's main driving force into the console market was Sony. While they lost to the PS2... majorly, the original Xbox gained a fanbase and Microsoft actually TRIED again with the Xbox 360. And of course, Microsoft has those deep pockets, so they were able to take those losses with ease. For the first few years on the market, Microsoft was directly focused on destroying Sony with the Xbox 360 and it didn't help with the infamous E3 2006 showing of the PS3 that Sony became a laughing stock in the gaming industry for a good bit. Xbox was doing fine, until after 2007 where Microsoft stopped fighting nearly as hard against Sony and became content with where they were, at that point. While Nintendo was off in the corner with the original Wii, that console was a tremendous success that THEY didn't even expect. The generation prior, they lost to both Sony AND Microsoft with the ladder being a newcomer to the console space. And Nintendo legitimately tried to compete with them from a traditional console perspective with the GameCube, but despite their efforts, it didn't work and in their eyes, why bother competing with them DIRECTLY when it comes to specs? The original Wii was a risk and I still maintain the fact that it was only successful because it was the right system to release at the time that it did. Perfect timing helped that console out big time, as well as it's marketing.
Apparently for the Brazilian gaming industry, there the only game market that’s still selling retro game consoles like the Sega Master System or Mega Drive by a local toy company called Tec-Toy because there’s a large tariff on electronics in Brazil to the point where it’s more affordable to buy a retro console than a new console for the average Brazilian gamer.
Xbox ain’t got no games plus the ps5 just feels so much cooler. Everytime I turn on my PlayStation I’m like “oh hell yea” but when I turn on my Xbox I’m like “aw hell nah man”
@ I will say that multiplayer on Xbox feels little smoother, slightly more stable. But even then, but the difference isn’t enough to justify not being able to play ghost of Tsushima or god of war, shit even astros playroom is a better exclusive than anything on xbox. Ghost of Yotei is coming out soon, can’t play that on Xbox. No duelsense edge on Xbox, everything on gamepass is either Old Af or toddler brained sissy cringe. PlayStation on the other hand starts up deliciously, like a spaceship transporting you to your gaming star system. Ps plus is okay but at least it isn’t overhyped like gamepass
This is literally just what Microsoft does ROG Ally is a Windows machine Your HP laptop is a Windows machine Your surface tablet is a Windows machine Your Dell desktop is a Windows machine Your custom built PC is a Windows machine They’re literally doing the exact same shit with Xbox now since cloud will make it available on nearly anything
11:34 if you knew it would be the worst time to lose, why tf did you stop trying? Why did you make worse decisions than your competitors? Why DIDNT YOU TRY?????
They didn’t realize during the time, no one knew where it was gonna be in 2013-2016/17 I’d say. For all they knew PS was dead how many good exclusives where there before 2016 besides LoU 1.
Isn’t it ironic how Phil Spencer was pushing Backwards Compatibility on Xbox One, making Sony aware of its potential - then blaming Backwards Compatibility as to why they lost the Console War because people have built up their digital libraries on PS4 bringing them over to the PS5?
Theyre not mutually exclusive, you can tout that its good to have backwards compatibility on your console, but it can also be true that its bad for your brand when people are more likely to carry over existing purchases from ps to ps, rather than starting out new with xbox. Theyre both true
It’s a ridiculous argument because it assumes people only trade up or throw out their last console for the new one. And I sincerely doubt the majority do those. Example, buying a Series X doesn’t mean you lose access to your PS4 games. If you have the console, you still have access. You’re not forced to throw it out for “switching sides”. And last I checked most people don’t replay games anyway, so I doubt they care about their “library”. Crossplay in most multiplatform games also means people aren’t buying the same console to play online with their friends. And I think Xbox has a payment plan to make a purchase easier than Sony. What Xbox doesn’t have are any major games for people to be _enticed_ to switch over. We’re long past the Sega days where different consoles have different art or sound chips. Virtually everything has parity, it’s solely the exclusives now. And even if you’re not crazy for Sony’s 1st party games, they’re at least competently made. You’re not having blunders like Redfall or Halo Infinite where they’re broken or missing features _they themselves_ promised would be there. The latter being with Halo 5 they promised the next game would never “launch without split-screen co-op”. Not only did it not _launch_ without it, they attempted and 2 years later they pulled the plug. Even though some guy hacked it and said it was nearly done too.
Backwards compatibility wasn’t some new innovation of Spencer’s. PS2 could play PS1 games, and the OG PS3 could play them all. PS4 was the only Sony console without BC but it had enough exclusives to make up for it. Nowadays the best thing about the PS5 is that it plays PS4 games.
@@mrshmuga9 while o agree with most of what you said, i disagree with "buying a series X dosnt means you lose ps 4 games". I disagree. If you buy a game on PSN, You cannot play that game on xbox, and vice versa. You will need a new copy of the game. Same for steam/pc players. The upside is its usually fine because of sales and whatnot. But if youre a longtime osn subscriber, id say its a hard sell to move over to xbox and have to buy your entire library again, AND lose exclusives. Its certainly a contributing factor.
I was a decades long Xbox fan. My Call of Duty account was hacked and banned for cheating earlier this year. Activison claims to have an appeal process for this exact situation but my one time appeal was auto denyed and it's physically impossible to get ahold of Activision support in any other way. BBB complaints, FTC complaints, submitting tickets adjacent to this problem.. Nothing.. I view Activision's chosen customer support incompitence as the cause for +$600 dollars of content being stolen from me by Microsoft for their data leak. Microsoft is not your friend. They're a garbage giant corporation.
the thought process of corporations is genuinely so baffling though “we have plans for the future that our existing and still extremely large audience will hate to such a degree that there’s no feasible way for it to succeed so instead of going back to the drawing board with determination and the mission to improve what our fans love and get people on the outside to realize we still matter in the name of profits.. we will carry on tiptoeing around the announcement our fans will hate, which we are in COMPLETE control of by the way !!”
9:20 I think Phil Spencer and Sarah Bond’s comments are not as at odds as you say. I think Phil is saying that the leaps required in tech to give genuinely new, evolutionary features, is exponentially higher than it used to be. So while Sarah Bond says that this is going to be the biggest leap in tech for Xbox, that may be true. But to the end user it can be hard to tell. It’s also easy to make jumps like that when technology, mainly computing, is still evolving at such an incredibly rapid pace, a year of technological evolution now is like 5 or more from when the first Xbox released, so it’s not that hard to make Bond’s statement true.
Yea. So far as I am concerned xbox lost all meaning the moment the master chief collection hit steam. Because suddenly we have all the fun halo games and halo 4 without having to buy a whole console for it. Sure last time I checked that was basicly an always online thing but it still beats the hell out of buying a console for a bare handful of exclusive titles.
Looking back on the Kinect, that thing was the coolest piece of tech, especially back then. I had both a PS3 and a 360 (ladder got the ring of death a month after I got it for Christmas in 2009). I was forced to use it back then during Christmas parties when the extended family would be over and we’d play the dancing games (we had a Wii as well). Funny thing, the ring of death solidified me never wanting to own an Xbox. I thank my dad for getting it for me with his situation back then. Couldn’t be mad at him even then as a preteen. No, I wasn’t in a rich family by any means.
Very good point. Console choice won't be defined by killer apps going forward, it'll be defined by what you already bought a digital library for. It's the Steam conundrum all over again. One company holds a monopoly and it doesn't matter how good of a service the competition tries to offer, the one who got there first and got the most customers for digital purchases emerges the victor.
the worse is that Cloud makes no sense from a logistic standpoint games like Genshin impact, and all those f2p games that require to be connected to the internet work, are essentially. "cloud gaming". for all intents and purposes. but they are doing the smart thing and deferring most of processing required to run them to the client's machines, instead of banking the costs of the hardware. hardware which is not only expensive. but will be idle most of the time. but you need to over compensate for the big game launches. this is true even for things like AWS and other cloud providers, they are many times more expensive than self hosting, people pay because of other advantages. none that is applicable to gaming.
It feels like Microsoft as a whole is slowly dying. Xbox is irrelevant, Halo is unknown, Blizzard and Activision are barely making sales, Windows is getting worse.
I wouldn't say Activision are barely making sales. Call of Duty is still an infinite money glitch, though Blizzard has seen better days. Microsoft itself and it's traditional products though? Yeah, they're awful, office gets worse and worse, as does windows, as does outlook and their sodding OneDrive integration, nothing annoys me more than auto backup shite
@@jamesowens7148I will order a new laptop on Black Friday specifically without a preinstalled OS. I already have a USB drive with Linux Mint flashed on it ready for action.
@@jamesowens7148 I probably should upgrade my home PC (I'm still running a Skylake i5 with a GTX 1060) but I refuse to have windows on a new PC. I'm waiting for Steam OS to officially release for use with desktop PCs.
@@coygus BINGO BINGO. Windows 11 updates and I get full screen ads wanting me to subscribe to OneDrive. They kill off their native mail, calendar, and news app and replace it with horrible versions web-based applications. If I also didn't game on PC, I would be using a MacBook, where there's an incredible level of polish, consistency, and syncrhonization within the OS and Apple ecosystem.
The point about how we can’t just blame Don Mattrick is a valid one Like you say a lot can change in 11 years, 11 years ago people thought Nintendo would leave the hardware industry and now they are the industry leader… Xbox right now is doing a lot better than Nintendo was in 2013 and yet videos like this and others balance on this idea that Xbox is getting out of the console industry based on vibes alone once again. Or in this case, based on an ad campaign that 99.9% of Americans have never and likely will never see. It’s also not even that obtuse I’d imagine most people thought like I did when they saw it “oh basically everything can work like that overpriced PlayStation Portal does, but for Xbox”
16:10 You're probably right. I saw the reverse happen. My roommate plays Xbox, has never owned a Playstation, but bought a PS5 just to play Helldivers. It was secondhand, sure, but he was still willing to buy a console just for one really good game.
Xbox bringing up matrick and the xbone launch is like playstation bringing up the $599 ps3 or nintendo bringing up the wiiu years later. It happened, it wasn't great, but they switched things up and moved the f**k on! If xbox keeps bringing up why its all doom and gloom and under delivering and saying one thing and doing another, why would we even want to stick around? 😅
![I.N "HALLUCINATION" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/n5B5q1Hwt_U/mqdefault.jpg)
Play War Thunder now with my links, and get a massive, free bonus pack including vehicles, boosters and more on PC and consoles: playwt.link/knowledgehusk24 | Mobile: mwt.game/knowledgehusk
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Could you do a video on Tanks the crusades
I was laughing my ass off on the transition into the ad
warfunder
gay
They should have released the Xbox 720 when they had the chance.
They were turning things around with the One by the end and then just gave up
@@YoungMrBlue God i hate that they called it Xbox One for having all TV entertainment in one.
@@zalabit927 at least they had a reason for that name
What the fuck does Series X mean?
@@YoungMrBlue lol yeah that's even worse, the XXX.
And then paid for an exclusive Tony Hawk Pro Skater to coincide with the release of the Xbox 1080.
Phil Spencer blaming Xbox’s continued failure on “losing the worst generation to lose” is maddening. It is so self defeatist. If Nintendo can comeback after the Wii U and release the Switch, Xbox can most definitely make a comeback but they refuse to try, to put out quality games.
It really feels like Phil just wants to always play the nice guy victim, asking his fans to feel sorry for a billion dollar company (that is owned by the largest conglomerate on the planet)
Peter Moore's brash, aggressive competitiveness was much better suited to running a game company.
The Wii U was not as damaging to Nintendo as the Xbox One was to Xbox and it's not even close. Core Nintendo players still liked the Wii U OR played the 3ds. They had no option to seriously migrate off not Nintendo hardware because they would lose their IP. Core Xbox players could easily switch to PlayStation and barely lose many of the games they wanted. Microsoft also didn't have a backup console to pull out, like Nintendo.
@@fattiger6957 Hey, it probably helped when they were buying ABK.
"We just can't compete with Sony so please let us, with our billions of dollars, buy out one of the largest game publishers. That would surely level the playing field!"
No because you're not understanding what Microsoft qualifies as success. They are not interested in console sales or gamers, they are interested in people having Microsoft accounts with subscriptions attached. People aren't getting why he said that because they're not seeing this from the perspective of a soulless all-consuming corporation. He was right, from Microsoft's perspective.
Exactly. Everyone already knows all game console manufacturers are sold at a loss. The money is in keeping you in their subscription ecosystem and I'm an Xbox guy still but also play PC and occasionally Switch.@silvershocknicktail6638
"When everything is an Xbox, nothing is..."
- Sonydrome
The comment that won this section.
Snoys btfo
"You sly dog you got me remastering"
@@bradleighb snoys lost
😂
Seeing Xbox employees tweet out pictures of PS5's saying "this is an Xbox" was the nail in the coffin for me ngl
I saw the writing on the wall long ago and finally traded in my Xbox Series X when the PS5 Pro came out.
Please tell me you have a screenshot of it because I want it
@@MarkosXplease don't tell me you got the PS5 pro
@@MarkosXI might do the same the Series X is underwhelming.
@@tranquility6789 If he got a PS5 Pro but not another one then nothing really wrong with that.
Imagine being a kid now and asking your parents for an Xbox but they point to your phone and say that’s an Xbox you got one already
"We have Xbox at home"
@@scaper12123 The Xbox at home:
@@WillTurnagepeek comedy
Don’t you guys have phones? That’s an Xbox.
@@trevorrogers95 lol, if my phone is an Xbox, then a mac is a gaming PC.
It's very amusing how Xbox has been gradually making their console names more and more confusing to the layman, and then goes and launches an ad campaign like this.
I've always appreciated the simple (if a little boring) naming scheme of Sony's machines. Maybe it isn't a coincidence that the one time they bucked that trend, they had a flop (the PSVita, which should have been called the PSP2)
@@fattiger6957 THIS. As lame as it may seem, the simple naming scheme of the PlayStation means people can hype a console before any work on it has begun! We can start talking about the PS7 right now! That can be leveraged.
XBox 360 was named as such because XBox 2 VS PS3 makes XBox sound lesser, so they went with a bigger number...so explain to me, Microsoft, how XBox One was EVER a good idea?! And THEN we get Series S and Series X?! Most people didn't even know Microsoft was MAKING a new console when those launched because the named just sounded like XBone variants! Also S and X sound too similar!
Console names MATTER. Give your console a bad name and you lost before you even started!
Now if only they keep their console design simple. It’s not a big deal but I definitely prefer just a black box
I think its smart, the future of gaming is very much in streaming and having a physical box will be a thing of the past.
Grandmas going to have a hard Christmas
“This comment is an Xbox”
"This reply is an Xbox"
@@MustraOrdo this reply to your reply is an xbox
These character you are reading that are made of binary code on a remote server is an Xbox!
Get played, noob
@@scaredjakku "This reply to your reply to the other reply is an Xbox"
that guy from 'don't you guys have phones' quote will just never live it down.
We refuse to let go, lol
Diablo Immortal has made a LOT of money.
@@Mihomiti Mobile gamers are easy marks
Who cares? A right most of the freakin morons on this Planet @@Mihomiti
@@loneskankster2242 So are "normal" gamers. Who pays for DLC, loot crates, season passes, etc.? The last time I paid for DLC was in 2009 on MW2 and it was so worthless I vowed I'd never buy DLC again. Just buy cheap hardware with broken software that can vanish as soon as a game company decides they don't want you (or anyone) to play it anymore. Downloading a 150GB game is just plain dvmb. I can't get over how you can only have ~7 "good" games on your console because they eat up all of your 1TB storage. Absolute lunacy.
@encycl07pedia- Mobile gamers are a special breed. They're already dumb enough to spend 1k on a phone. What's a little more?
DLC nonsense usually gets wrapped into a game or goes on sale for pennies.
Really it just shows why you should never pre order or buy games at release. Wait until they're finished.
I'm reminded of Nintendo's famous "There's no such thing as a Nintendo" ad, in which it specifically distanced the brand from any console other than the NES and SNES and is widely credited with helping them in the first stage of the console wars against Sega.
Microsoft just did the opposite of that and are now suffering for it.
After the genesis/MD there was no true rivalry between sega and nintendo
All of Segas marketing efforts were against the PS1/2 and the saturn was a way more comparable machine in both hardware and software to the PS1
I was gonna mention this. I'm pretty sure that campaign was to avoid Kleenex-ification. If it happens again, I cross my fingers that SEGA takes their dirty gambling money and actually takes the Xbox brand for themselves, like MS did in reverse with the first Xbox. Would be funny
Hell yeah the return of the Genesis 😂@@vdpt9911
@@snapdragonzoroark and sega got their butts kicked worse than my butt got kicked in pokemon crystal's battle tower
Didn't stop the local Pawn Shop from having "Nintendoes" (sic) on the list of things they bought, sold, and traded painted on the outside of their building.
Kinda sad we’re about to lose the G in the RGB of consoles
It's all becoming political smh
Not the Green Party!
@@LSA30 nah more like it becoming that weird uncle who ruin Thanksgiving and will ruin this year by going all out maga you know in your face and obnoxious
I'm afraid it's been a while since we lost them.
It's now just the R in the RGB of consoles, we already lost the B from Sony and PlayStation's stupid choices
“The phone is an Xbox, the Switch is an Xbox, are there any other Xboxes I don’t know about?!”
Garry with an Xbox instead of a shell: “Meow”
I'm outta here.
No, Patrick, Mayonnaise is not an Xbox.
Horseraddish is not an xbox either. @@nathangamble125
We all are Xbox
Now they're getting rid of the Avatars because of low engagement. They didn't even make new games or anyway to use them, so of course there's low engagement.
how the hell am I supposed to play Doritos crash course now
To be fair, the avatar thing was a fad from the 7th gen they took from the wii. It was a nice little thing, but even Nintendo has slowly fazed out the the mii avatars
@@roux6715 It's only new the avatars released in 2018. The 360 era ones are sticking around.
@@SuperCeasar777 then do something new and refreshing with them ? 🤷♂️ If people like them use them , cause there's not much else people like about Xbox unless they bias fanboys
@@SuperCeasar777 that doesn't change the fact that if you have a thing that you do nothing with, of course no one will engage with it. Another example: Gambit in Destiny. It had its last new map in mid 2019 and since then barely received content. They only just recently added in new enemies but that was after 5 years of neglect. So Xbox depreciating Avatars after no content for over a decade is expected but entirely the fault of Xbox
The two x's in the xbox brand are slowly becoming a metaphor for dead eyes
That lowercase b can serve as the tongue flopping out of XBox's dead mouth.
Dang, that's deep
XoX
Or snake eyes.
This reminded me of a Reddit post where someone edited a case cover for some original Xbox game (I think it was Ultimate Spider-Man) and they edited out the 'BO' in the Xbox logo.
Isn’t it funny how GamePass was supposed to be this great entry portal into gaming and make people discover niche games and new IPs, yet most people end up playing Call of Duty on it - a AAA title that needs no promotion and would have sold at full price? And the best thing about it is they even raised Game Pass prices and canceled their free month trial over this one title - the COD tax if you will. Lowering the entry barrier to gaming by raising prices - brilliant!
And Game Pass growth has completely stalled. And PS5 to Xbox Series sales are 2-1. Evidently most people aren't interested.
Game Pass is a joke at this point. I can't recall how many times I've gotten the trial subscriptions with computers, graphics cards, etc. They even had a tear-off Game Pass promo sheet at BestBuy near the gaming laptops. Instead of focusing on the service, they should focus on the games. They even managed to completely ruin the FS2024 launch, which they did not learn four years ago during the FS2020 launch.
i mean who isn't playing black ops 6 now that it's on game pass. I know a ton of people who subscribed just for that lol
For me, it's just not the kind of relationship I have with games at all. I think I might still technically have a free year of Game Pass that I've never bothered activating (came with Windows 11, which is also something I didn't want to have to get, but hey), because most of the kinds of games on a service like that have zero appeal to me, and the couple games I'm interested in I've probably already bought on Steam.
@@fattiger6957 it's more like 2.5 to 1 (just saying)
Imagine yourself playing Halo.
You're an Xbox now.
I didn’t want this.
I didn’t ask for this.
Take that Elon
Elon musk is an xbox
playing Halo?
Only with Bungie making them in my opinion (before you say, I know Bungie is now owned by Sony)
Too bad Halo hasn’t been a good Xbox exclusive for more than a decade now
i’ve been seeing a ps5 commercial that features no games and i’m wondering how xbox could possibly be worse
“From my womb to my tomb”🎶🎶🎶
I don't get it, why would you basically tell your very own xbox fans that their console is basically not needed anymore when your sales are already down, xbox's reputation has been shaky since the xbox one reveal to which your reputation ONLY NOW just started to recover, very few exclusives and any of the few there were can go to another platform at any moment, with "no red lines" apparently, so it's only a matter of time until they go to different platforms. hell, whose to say even gamepass wont come to another platform as another subscription service, like EA play or Ubisoft+?
Very few reasons of owning an xbox (console) anymore unless you really want that backwards compat or are already locked into the ecosystem from last gen and dont want to switch since other platforms have more to offer at this point. Xbox, or to be more accurate, Microsoft is really out here giving their competitors everything, while giving their own fans crumbs in return.
People always say that playstation needs more competition and we should be happy xbox is here but when xbox is pulling moves like this, its not surprising playstation is doing what it's doing now. Why try harder to win a race when your only real opponent fails at the first hurdle over and over again?
A console platform should adapt to the needs of the players, not the other way around, since I have seen quite a lot of examples of xbox fanboys (fanboys, not regular xbox fans) calling other concerned fans "haters" and they should actually be happy xbox is doing this as it gives other people new ways to get into the ecosystem and so on, which is good when you look at it in a bubble, but when you look at the bigger picture, you see that it doesnt actually benefit the xbox console platform in itself, only the gamepass portion of it, so people who only want to play gamepass on their console wont really benefit from it...which is almost everyone who has an xbox console.
As guy who owns a switch and a playatation, I really want to like xbox, everyone loves a good underdog story, but they really need to fix up and fast, what they need is a clear plan and stick to it. Their indecisiveness and backtracking will only hurt the brand more
That isn't a PS5 commercial. That's a Sony commercial.
This is an Xbox commercial without an Xbox 😂
I would argue the ps5 ad is better because it doesnt do anything either positive or negative to the brand other then being a bad way to advertise the console
while the "this is an xbox" is directly hurting their console directly... But honestly this is 100% what microsoft wants
This raises a fantastic point. 11 years is a long ass time ago. Kids too young to remember the Xbox One launch are getting ready to graduate high school and make decisions of their own. In the same amount of time Nintendo has launched both its poorest selling console, then completely flipped to release what’ll probably end up as the best selling console *ever*. Blaming exec decisions from 2013 from this perspective feels laughably misguided
But we can't blame poor Uncle Phil. He's such a nice guy and cares so much about us gamers. It's all that mean Don's fault. Philly is just doing his best...
Well maybe Uncle Phil should start making good exclusive games and not shut down the studio that made a good exclusive game that sold very well and reviewed very well, but ended up not making a bajillion dollars because they keep putting it on gamepass.
I went to the toilet and took a shit, and guess what: that was the Xbox 💚
Meanwhile Nintendo is all "Hey you guys wanna do the Mario and such?" and makes a bajillion dollars.
'Here's the original Mario Bros again, eat up piggies!' - Nintendo every 10 years.
good thing we have GOG
@@jonahabenhaim1223?
...and then I swing my arms from side to side.
Is called releasing games, Nintendo has been doing this crazy thing called releasing games, some people have called it a bold strategy😂
I'm in a country with very weak presence of Xbox and the only reason to buy their console was much cheaper games than PS5 and sometimes even Steam. But then the prices spiked a few times and now it's more expensive than PS games. When I discovered that I just sold the console. That moment I knew Xbox is giving up at least this market. They didn't lose the console war, they just gave up.
Imo, Gamepass killed Xbox. (Blizzard acquisition didn't help.)
Gamepass absolutely bleeds money, and has basically no way to become profitable, so Xbox was already getting glares from MS. When Xbox spent, what was it, 100 billion dollars on Blizzard? Your whole company being in the red suddenly becomes a hell of a lot more offensive.
@@nyahnyahson523 It's an investment for them. It's the standard business model of these kind of services, out compete and buy up the competition. MS can do this because this is just a tiny drop of money for them. They want to have a monopoly and it's working.
They don't want to let it get like streaming where Netflix wasn't able to dominate, and if they own most the IP they avoid that problem
Xbox is just committing suppeku
@@nyahnyahson523 Gamepass isn't the reason its absolutely the horrid moves they've done with xbox in general.
@@nyahnyahson523game pass could've saved Xbox if done well. I know a bunch of people who bought an Xbox one (me included lol) just for that. with all the announcements for the new Xbox exclusives I also was planning on buying the series x. thank God I don't lol
I like how they refused to show a Steam Deck instead of a few much less known devices instead
I assume it's because Steam Deck doesn't officially support Game Pass. The handheld PC shown in the ad I think is one of the ones that run windows, thus have native support for Game Pass Streaming.
why would they promote a device from the competition? both the deck and rog ally are pretty niche devices anyway
The steam deck doesn't come with a windows license. It's a direct competitor. I'm not sure if valve would allow an Xbox store or app to ever be on it.
@@The1stFishBone Valve does allow people to install windows on their Steam Deck, even updated the firmware so it is fully compatible. But it will never come pre-installed.
I have absolutely no interest in windows, though. Not running windows was one of the big reasons I bought a Steam Deck. I hope they release an official version of SteamOS for desktop PCs because I refuse to install windows on my future home PC.
@@The1stFishBone you can put any app on the Steam deck you want. Valve gives you complete control over the device.
Microsoft would just have to make a Linux XBox app. They could probably do without even porting the games to Linux and use Proton, Valve's tool to run Windows games on PC. It's not locked to Steam, and Valve lets anyone use it for free.
If _everything_ will become *Xbox,* then *Xbox* will become _nothing._
If you get people buying nothing *services* then it's pretty profitable... unlike consoles
@@radroatch Until Micro$oft decides to hike the price, and all the suckers who bought in are SOL with higher tier prices. Imagine ads in games for lower tiers. Enshittification.
@@radroatchit's so profitable that they have to lay off many of their studio yeah. the fact that Hi Fi rush is a big success both in gamepass and steam and they still lay off the studio and many other really tell that the service are *so profitable.*
@@HandOn-c40009 Hi-Fi Rush was a critical success it wasn't a financial success. People forget that the game was on multiple platforms before they decided to get rid of Tango gameworks, not that I agree with it.
@@HandOn-c40009"many"
2
And one was pretty much already dead with Redfall, it was an internal mess
Sony closed as much teams. I guess the classic business model dosent work as well
Am I a Xbox?
No, you're a bento box
No, *I* am an Xbox!
Guys were not humans were Xhumans
Well, you’re not not an Xbox.
You is
So while these aren't gaming related, Ford have just released a new car called the Capri which bears no resemblance to its iconic namesake and then centred the advertising around the original, and Jaguar have just tried to transition their cutting edge, high tech and very clean image into an arthouse mess with their brand colours changed from dark green, silver, black and white to red, yellow and pink, might be written diving into what they're doing with their brands too
Jaguar rebrand is disastrous. Looks like apple are selling kids toys. If Aston can go from old man cars to refined and cool jaguar can too. Idk who jaguar think they're selling luxury cars to with their "hello fellow kids" branding. No one under 40 can afford them
Yeah, and they are pissing off their fanbase as well. And the problem will come further down the road. Ford may realise that they need a sporty coup to sell to younguns. Well shit! Both the Capri and Puma brands are diluted. And then they have to use a new name without the historical anchorpoint. I also saw Mini tried to advertise the new Mini Aceman. "Like a gokart on the street." Yeah, because Gokarts weigh 1,7 tons and look like a modern Mini on a 1996 graphics game!
The lines MUST go up.
They're getting desperate. They'd rather go bankrupt than have profits slow down.
Paradoxical, I know.
Stop noticing things.
Don't forget the Mustang Mach E... 😑
My biggest issue with Phil Spencers comments on Starfield is that "selling thsir PS5s" shouldnt be the goal. Pushing people to buy Xboxes should be!
Well, realistically, most people don’t have both consoles, a switch and a PC. They can afford only one so prioritise it, so his point is that they’d have to sell their PS5 in order to justify the financial move to go to Xbox.
I think he’d be more out of touch if he implied it was feasible for most people to own both.
@Longshanks1690 I sold my PS5 and I got into PC gaming instead
Selling consoles has never been the aim of the console market, they take a loss on them for much of their life cycle. It's always been about selling the product and that used to be physical media that had to be locked to the physical device, but now it's no longer a technological requirement
@@radroatch Consoles are usually not sold at a loss for very long after launch anymore. Sony had refined the manufacturing process that they were able to sell PS5's at a profit within a year. However, profits on hardware sales isn't very significant. The point of consoles is to be a get people to buy games for it. All three console makers get a 30% cut on game sales. More consoles = more potential game sales.
@@Longshanks1690Sure, they’re unlikely to switch over _now,_ but that’s just a worthless argument to stop trying. If you aren’t focused on making great games TODAY, why would people buy your next console? You haven’t built the trust that you’ll deliver. They’re not just gonna buy one and “hope things work out this time”. Essentially, you’re making a potential sale “tomorrow”.
This is exactly what led to PS4’s success. Ya the “features” and inflated price from Kinect didn’t help Xbox One, but you better believe people would deal with it if it had great games. PS3 had nothing for years, cost more, had less third party support, and ports were literally worse when they did come. And then about halfway through they started releasing great games one after another. By the time PS4 released, they proved they were committed to making great games. And The Last of Us was touted as a game of all time… which released 6 months before the new consoles. That is incredible positive buzz for your company. Meanwhile, the latter half of Xbox wasn’t doing much new. They were kinda petering out. PlayStation wasn’t having “finally catching up to par” moment, they were having a _comeback_ journey, and more eyes were drawn to them as the years went on. And then having said GOAT re-release on PS4 within its first year helped a lot. Now all those Xbox players that hadn’t yet decided on a console could catch up with what they missed.
Sony spent their “loser” generation gearing up for their next console, and in the end of the PS3/360 gen, matched them in console sales. So it wasn’t even just beneficial for future success, it was helpful in the moment too. Xbox’s head start and all the benefits they initially had PS, mattered little in the end. And the whole “no one will buy a competing console” is funny too. Because I’ve seen a number of people saying they’re trading in their Series X for a PS5. Granted, I doubt it’s the majority, but it is happening.
Even still… what is the excuse for “great games won’t move consoles”? It implies you’re _not already_ making great games. Newsflash Phil, that’s the entire purpose of a video game console. And even if you fail to move consoles “today”, you’d still be making money. It sure is better than the alternative, crappy games that lose money and you go on an apology tour on podcasts, as if this is “new” when you were green-lighting broken games since Xbox One. It’s not because you bought that studio late into development, it’s because you have no people properly managing anything. That’s why studios you own and had control over _from the start_ of development are still either lacklustre or broken.
PC has games you can't play on PS5, Switch or Xbox.
PS5 has games you can't play on PC, Switch or Xbox.
Switch has games you can't play on PC (unless you count emulators), PS5 or Xbox.
Xbox has... Uh...
I’m sorry, the ps5 has what?
The only exclusives Xbox has are 360 games from 15 years ago...
What PS5 game that isn't Astrobot?
timed exclusives, demon's souls. it was a joke anyways @@belot217
This statement is disingenuous. Every game that has released this generation on the PS5 is available on the PC. Nintendo is the only console maker with (true exclusives)
Xbox really fell off after the 360 era. When the One released I had a feeling that it wasn't same anymore.
It reminds me of Sega in their second generation where they honestly seem like they had no idea what they had and so the next time around, they just fumbled the ball and ended up cutting off their noses
It really is the same thing happening over and over again
xbox 360 first years was what ps3 could have been if sony had continued with their ps2 tactic. Luckily, Sony discovered this when the ps3 was about to take third place in the console race.
The Kinect had something to do with that.
@@MihomitiThe Kinect was a bad move but nowhere near unsalvageable. The One reveal on the other hand? That was a downward slope that set them on the path to where they are now.
@@Longshanks1690
Microsoft pissed off their core consumer, by sacrificing core games to instead pump out Kinect trash. Of which they thought it was enough to pump out Halo,Gears,Forza,Fable over and over...Aka the classic Meme about Microsoft E3 press in a nutshell.
And when they said that they had listened to their core consumers, of which they promised that they had several new exclusive titles on the way, what happend?..Xbox one.
I WILL NOT STAND FOR FILLET-O-FISH SLANDER
Indeed, it literally was added because they wanted more market share on Fridays with the Catholics lol
Would you go to McDicks if they ONLY sold filletio-fish?
@@Planag7 Really? Never knew that and I'm not catholic, I just like how they taste
@@MustraOrdo ...no. I get the point now. But the fillet-o-fish is still a good burger ok?
@@inktendo Never tried it but I'll take your word for it. Go enjoy some, champ.
It's odd seeing such a massive company having issues figuring out the market they are targeting to...
Dude just make good games, it's obvious time and money are on their side, I don't care about exclusives, but Xbox seriously hasn't had a good ground breaking game since the 360. While having like 30 studios that are delivering nothing most of the years.
Xbox buys game studio
Game studio works on game
Xbox closes game studio
Xbox has no games
What's this marketing strategy called
@@loneskankster2242uhh... stupid?
@@loneskankster2242 It's the I can sit on all the IPs and you can't stop me strategy
Xbox hasn't had a clue since Peter Moore left.
@@loneskankster2242and give games that end up releasing suck lol
Sucks when you pay for RUclips premium and you realize you've watched a 2 minute ad that had nothing to do with the content you were interested in.
Y'know... I'm not convinced Phil knew about those issues with Starfield. I don't think he (or anyone else in upper management at these companies) actually plays video games. I'm sure he saw demos of Starfield. I'm sure he didn't even notice or think about the framerate. Most likely, Bethesda demo'd some of the more exciting bits of Starfield, cutting out the "boring" bits for the sake of time. After all, these guys are such busy men, they don't have time to actually play the games they're selling. If you're demoing your game to management, it wouldn't be hard to make something like Starfield look exciting. And they're never gonna actually play the game, so that's good enough.
Yeah, even in an average job, you don’t tell your boss whenever you feel overworked or when you’re behind on projects. You only present the best stuff to him, and better than your best when talking to his bosses.
The same principle applies here as there’s such an incentive to only show off the best you have and underreport any issues you might be having.
Phil is a huge phony. I honestly believe the whole "gamer" persona of his is 100% manufactured. If he was such an experienced gamer, he would have been able to get his division to actually make good games.
@@fattiger6957of course he's A phony , do you really think Phil was playing redfall and going this is great we need to put this out , if he was any kind of gamer he would be like WTF IS THIS GARBAGE like the rest of us
People can name a lot of reasons why the PS2 won in the 6th generation such as a free dvd player but I think it was because tired parents thought the other two being named "cube" and "box" would cause an extra level of confusion for grandma.
What about the Dreamcast?
@@leonlegendWasn't the Dreamcast already on it's way out by late 2001-2002?
@@dragnjames2190 Namely it’s because Sega was on the verge of bankruptcy so they had to do the sacrificial deed of discontinuing the Dreamcast and leaving the console market all together.
@17:30 why did he say X-Box 4 times?
_“So what’s in the box?”_
*opens the box to reveal nothing inside except the green X symbol*
I just get the idea phil is just sad, everything I’ve seen him say about Xbox just makes me think he’s just kinda sad and hopeless
Or that his last resort is to get Xbox fanboys to feel sorry for him.
He looks like a walking corpse the stress of trying to push this garbage is definitely doing something to his health 😂😂😂😂
Once Xbox dies, you reckon he'll go to PlayStation or Nintendo?
I've heard rumors about a collaboration with Sega but I doubt he's going to revive them or start his own.
It’s insane to say that making the game of a generation couldn’t save xbox when that exact situation is exactly what happened with the original xbox. They were competing with literally the most popular console in history (the PS2), had absolutely no games anybody cared about, were on the brink of shutting down, and them they made Halo, revolutionized gaming and saved the xbox brand with literally one game. Making the game of the generation is the ONLY thing that cab save Xbox and for some reason they want to do anything else in the world except make good games again.
You wanna know what I first thought when I got an ad saying "You're watching this on an XBOX!" in big fat text? I had assumed the ad had bugged, got something wrong with hardware data and simply assumed I was using the RUclips app on Xbox, and that it was trying to drag me off the RUclips app to play some new game they'd brought out. Terribly thought out message, really.
00:10 its a brightly lit room because they don’t want anyone napping.
I dont feel like I need Xbox to do great or even good. I just don’t want to live in a one-console world. Less competition means less quality
And higher prices, too. Also less variety in games. Don't like the options? Too bad.
Let's never forget the surreal PS3 ads with the robot baby😂
that wee scottish lassie
It was definitely hardening back to those weird lynch inspired Saturn ones lol
The PS3 ads were cool at some point with Kevin Butler , that Gran Turismo 5 ad was cool
At least it was artsy & it stuck with you. This is just... waving a white flag.
The PS3 has Metal Gear Solid 4. What does the Xbox have...?
It's like someone at the company said
'' Guys, You do realize everyone in the world is using a Windows PC at some point and all your games are made on them. Why do we bother with box boy in the corner''
Then everyone at the company unanimously agreed to beat up and bully Xbox every time he came into work.
0:16 Daniel Radcliffe + Tom Hiddleston lovechild jumpscare
Man I remember that fake PlayStation 9 commercial with the electronic spores. That’s a certified hood classic on RUclips
(Jesus Christ Sony stay out of my adrenal glands please)
I still reference this commercial on occasion.
Maybe the real xbox was the friends we made along the way
Seriously, they could get back in the game, fighting the old way, with a bunch of exclusives, but, instead, they’re trying to fight a war for the future, except nobody wants their future.
15:00 disagreement. The Wii U is not comparable to the Xbox One. The Wii U was NOT a bad product, it was poorly marketed. The Wii U did not alienate core Nintendo players--they liked it, and the games, even if they didnt care much for the gimmicks. The Xbox One alienated core Xbox players. Also, when Nintendo launched the Wii U, they still had the 3ds running offense for them. This cushioned any damage caused by it. No one who was seriously anayzing the situation with the Wii U thought that it was going to be the end of Nintendo hardware.
I mean, EVERY generation people think it's gonna be the end of Nintendo. Even THIS generation. I remember being in a GameStop a few years back and the guy behind the counter heard MS and Nintendo were in talks and that this meant Nintendo games would be coming to XBox One soon...so uhh...apparently he got that backwards, huh?
But no, while sensible people knew Nintendo had a war chest, the Wii U WAS their biggest flop of all time. Worse than the Virtual Boy. Oh make no mistake, I love the goofy thing dearly, but it was weird. 3DS cushioned them but the Wii U still cost them dearly.
But the main point is that you can turn things around if you try. Which starts with having a good console name. XBox Series S/X was a TERRIBLE name and pretty much doomed the system because many people didn't even know it WAS a new console...ironically, much like the Wii U!
@@GELTONZ despite the fact that Nintendo is doing great I remember that leaked Phil Spencer e-mail from last year, though it was written in 2021, where Phil mentioned that buying Nintendo would be a "career moment" for him and that Nintendo had to realize that their software can live on other consoles. I mean, while having Nintendo games legally available in other consoles and PC would be a dream come true for many, Nintendo makes all of their profits by selling their own hardware and software, they don't need to develop for other systems
actually the Wii U was a bad product lmao that's exactly why it failed. Its gimmick was completely and utterly useless on every level and did nothing except to make it more confusing and expensive for no reason. As for alienating core Nintendo fans, it sounds like you literally weren't there. Months and months of absolutely zero releases and droughts where no first party games were coming out on the console. When third party games did release they were often inferior, ran worse and were more expensive than the competition. The Wii U was fundamentally unfocused: It tried to win back the hardcore audience the Wii had lost and failed. The SWITCH is a good product. The 3Ds despite also suffering from the same unfocused identity, is a good product. The Wii U just had so many problems that were never fixed. It's terrible branding, it's horrifically slow UI, a gimmick that was pointless and made the console more expensive than it had to be, and just a lack of quality first party or third party releases which really started to set in by 2015. What games did release were not at the same standard as Nintendo had put out a few years before.
@lurmpfh0ne The Wii U was cheaper than its console competition, and it was its marketing which was more confusing than its gimmick (though I will say, the switch feels like the realization of what most people wanted the Wii U to be). It was a more powerful Wii that allowed you to play without using the TV display. The problem, was that it was aesthetically indistinguishable from the Wii, save for the new touch screen component, and its name did not help it distinguish itself, since it did not imply a clear progression. This killed sales.
Core audiences *did* get the Wii U. They needed to for the exclusives they wanted. BOTW, Mario/Luigi U, Mario Kart, Smash... Content creators played Wii U games, kids got the console (most of my friends who still gamed got Wii Us), people liked it; those who did not get it stayed with the 3DS, as I said, which was still Nintendo hardware. The numbers prove this point: nearly every major exclusive was purchased by 40%+ of the Wii U player base. The number of Mario Kart 8 copies sold was 61% of the player base, compared to less than 30% of Wii for the Wii player base. Nintendo's core audience played the Wii U, but the console failed to attract people beyond that.
The inferior nature of third party ports is a chronic issue with Nintendo, since the Wii era. This did not kill the Wii U. The fact is, Nintendo players do not play Nintendo consoles for their ability to play third party. They buy the consoles for first party exclusives. That's what supports Nintendo. This is also why Nintendo players cannot simply abandon Nintendo in the same way Xbox players abandoned Microsoft, which is what I mean by "alienation". Xbox One lost Microsoft players. Wii U did not.
Microsoft could do the most funny outdated joke ever and make a game sphere
The fact that the answer to "is Halo coming to PlayStation in the near future?" isn't a quick, firm no is what tells me the XBox brand is screwed. It's going to take a miracle and a LOT of hard work to come back from this hole.
i think xbox is just dead it never really had a fan base so it only has like 3 people that defend them and it never really did good 360 was just the exception and even then its more sonys fault for doing so bad with the ps3 xbox cannot make a comeback anymore they’re so dead sony felt comfortable selling a 700 dollar console with no disc drive
It honestly shocks me how many times Microsoft just fails at everything. Even when they have the chance to get the easiest W, they still fail due to incompetence
Release Rare Replay on Steam or the Switch, you cowards!!
I couldn't care less about Halo or Gears, but I would buy Rare Replay on Steam.
Why would they just kill Xbox right now?
Console gaming died when internet connectivity became the norm for videogames. The perk of consoles 20+ years ago was that you just popped in your game and were off to the races. No installing, no updates, no configuration. Just plug and play. Once that was lost, the value of a console over a PC was lost with it.
I've tried to play videogames at my friends' houses a few times over the last few years, and it's always a nightmare. Any game we play has to update, then we fumble around seeing if it's even splitscreen like the old games, then if it is we have the make a new account for player 2. By the time we slog through 20+ minutes of crap just to get to actual gameplay, we don't even want to play anymore.
I relate to this completely. I'm just glad that retro gaming is still a thing, these days.
Consoles aren’t going anywhere. They’re still more easy to use and maintain over a PC. Your story is hard to believe. It’s not that hard to figure out if a game is 2 players or not. Also you only have to go to the guest account. Unless you wanted to make a new profile. Do games not update on PC? Along with drivers and other things that have to be updated.
Having to install games to hard drives was inevitable.
Blu-Ray transfer speed just wasn't enough to be able to run games adequately off the discs anymore.
U can play physical games without updates, no internet (singleplayer only) and install times are fast, much faster than downloading 100+gb, so its still is "plug and play"
@@Sinncere06 They seem to be going somwhere and its the toilet while the PC and Emulators rake it in
Look i was a Xbox guy since it released on my country in 2010, but i bough a PS5.
Honestly i am over this, i feel like I was a butt of a joke for 15 years, I keep Loved Xbox because of forza and Halo, and both franchises are not at their best right now.
This had a significant impact in my life, while most of my friends had Playstations 4 I had the Xbox One, and I missed playing with them for basically nothing...
Maybe don't base your identity on a plastic box or swear allegiance to a soulless corporation? I don't mean this in a mean way, I know the console wars were a long time ago, but its a good reminder to just go where the fun is.
@@DogginsFroggins Oh I agree, but tell that to teenager me... By the time I had grew out of it i had missed ~5 years of playing with my friends.
In the end I wasn't that bad as we all started playing in PCs later.
I current have the PS5 and my making console, to play mostly singleplayer games on a TV and to have physical media.
For me the push to buy the Playstation was actually when Microsoft stopped producing physical media in my country.
@@343themarine Awesome, me too, PS5 is a good time.
Completely understand where ya coming from when I was In college some people had Xbox 360s and some had ps3s so I ended up getting both , but it was the false advertising of the Kinect that made me start questioning Xbox , ps move wasn't up to much but it was never falsely advertised either
Ever since then I've always seen Sony as the lesser of two evils and been proven right so many times
It’s sad because I really felt like they were starting to turn things around at the end of the Xbox One gen/ early Game Pass days of 2017-2021. They’ve just been consistently making bad decisions since then though. The fact that they don’t see this as a five alarm fire is very worrisome.
Gamepass was the final nail in the coffin to me , I thought nope if they gonna push an anti consumer rental service trying to kill off vote with your wallet and used game sales (which was obvious that's what they were doing after trying to kill used game sales before) then I will never buy a product from them again
they never turned anything around it was pretty much a straight line down
PS5 has no games and Xbox has no hardware. What an odd time.
No it has games, it's just you heard someone else say it and decided it must be true.
Demons Souls, Spider-Man 2, Final Fantasy 7 Rebirth, Final Fantasy 16, God of War Ragnarok, Gran Turismo 7, Horizon Forbidden West, Ratchet and Clank A Rift Apart, Returnal, Stellar Blade, Howarts Legacy, Silent Hill 2,
Should I keep going😂
@yeahyeahwowman8099 it's a joke that went over your head
@@yeahyeahwowman8099are you the same guy I saw before? Are you spamming this?
Not everybody is interested in all of those, quite a few are on Steam & unless you REALLY care about graphics Grand Turismo 7 is no different from the previous entries.
@@yeahyeahwowman8099I think that litterally just one of this is a ps5 exclusive and i'm not even sure
@@yeahyeahwowman8099I’m sorry dude but that’s not very many games and most of them aren’t very good either
That trash can probably sold more in Japan than the Series X.
Some marketing team probably got paid a fuck ton for coming up with this. How tf did that meeting even go.
"And then in the middle we'll put a different box related term for comedic effect"
My boss, rest his bones, got very excited when the Xbox One trailer dropped. He wasn't a gamer, hadn't been for decades, but he watched a lot of TV. The 'do everything set-top box' pitch sounded like a great idea to him, and he invested a lot of his portfolio in Microsoft because of that reveal. A good object lesson in trying to assess the direction of things without field expertise.
As an avid Xbox fan I think I’ll just start reading as a hobby instead.
getting a ps5 feels like unlocking some sort of expansion cause they’re both pretty much the exact same thing except ps5 actually has games
"Don't you guys have phones?" Nice touch : D
The irony of an xbox ad coming up before this video plays
This advertisement campaign is even worse than when they stealth launched Blumpo on the original XBOX and no one knew about it
To point out just how bad THIS IS AN XBOX is as a campaign, I watch RUclips on my PS5, so while watching a gaming video and the ads proudly announcing YOU ARE WATCHING THIS ON AN XBOX was both baffling and hilarious.
Xbox’s entire strategy ultimately is what Microsoft’s strategy is: Software as a Service.
Microsoft wants to make their Office Suite, their 365 and OneDrive into a web service and so far they have.
They want to make their AI, Co-Pilot, into a web service which currently it is and with how much Windows now begs and pleads to be connected to the internet with your Microsoft account I wouldn’t be amazed if Windows eventually just turns into Chrome OS where you can only use it when connected to the Internet.
Xbox, being a subsection of Microsoft, is doing this. They’ve been doing this but the market they specifically work in REFUSES to easily work with Cloud Based Services. Not only that but it’s also a market Xbox cannot DARE to compete in because they will always be out competed by the PC sphere with Valve’s Steam having a vice grip not even Epic could’ve genuinely loosened.
Xbox has no idea what to do because Microsoft is forcing them to be what they can’t be, what they shouldn’t be because the market they want to enter is one they simply cannot compete in.
You're right, like Office suite, they want to push services and they are pushing towards that goal hard, not to say they won't keep selling consoles.
But I think Steam might end up losing to MS in the same way Netflix lost dominance. MS is buying as much of the industry as it can, while Steam really is more of a marketplace. It will just be a case of waiting till MS are in the position when they can start making it difficult for them
As it stands, if MS wants to compete with Steam all they have to do is put a lot of resources into revamping this Xbox app, both mobile and desktop.
The only problem I see with them is getting people to join their ecosystem.
Because of their buying of Activision, MS has once again been put under the Monopoly lens so they really can’t do exclusives right now without invoking a possible legal battle. So for a while, exclusives will be out of the question for Xbox.
That really only leaves them Game Pass which is good but not enough to tip the scale in their favor against Steam. If they did cross-progression with Steam accounts that would be MASSIVE but good luck getting Valve and MS to work together lol
Being a seasoned PC user is boring, we keep on winning by doing nothing.
The real winners are people who don't participate in console wars
This is ultimately Nintendo's fault. The Wii was so successful that Microsoft and Sony felt like they had to make the Kinect and PS Move. With the next generation, Microsoft fully embraced the Kinect while Sony quietly sidelined the Move until PS VR came out. Sony never relied on these gimicks, but quietly supported or dropped them on the side while Microsoft actively hamstrung the XBOX 3(One), making their hardware dedicate part of itself to the Kinect into powering their games. And they shoehorned the gimmick in as much as they could in every game they could.
The XBOX 3(One) reveal was a disaster in its own right, but the continuation of that console was a running disaster until they ultimately dropped the Kinect and unlocked the hardware. It set the stage for a lot of effort to earn back the fanbase with their backwards compatibility efforts and while restoring that good will they were tapering off on quality games.
By the time the XBOX 4(series S & X) came out, they stood a decent enough chance against the PS5. Sales were soft on both consoles at first because of the pandemic and production/availability so they had a chance to really bang out some hits. And they didn't. Not even one. Meanwhile PS5 was showcasing cross-generation compatible bangers, genuinely compelling first-party games, and were starting to embrace PC support without totally compromising their hardware loyalists. XBOX 4 astral-projected itself into other machines, letting its body atrophy in the process and splintering its identity. And Nintendo? Quietly surging along, dominating the whole market, making everyone ask the question, "When will it be on Switch?" of literally every game.
This was an unforced error. Microsoft's leadership in the XBOX division and all their game development partners are getting what they deserve.
I agree with this comment... kinda. Microsoft's main driving force into the console market was Sony.
While they lost to the PS2... majorly, the original Xbox gained a fanbase and Microsoft actually TRIED again with the Xbox 360.
And of course, Microsoft has those deep pockets, so they were able to take those losses with ease.
For the first few years on the market, Microsoft was directly focused on destroying Sony with the Xbox 360 and it didn't help with the infamous E3 2006 showing of the PS3 that Sony became a laughing stock in the gaming industry for a good bit.
Xbox was doing fine, until after 2007 where Microsoft stopped fighting nearly as hard against Sony and became content with where they were, at that point.
While Nintendo was off in the corner with the original Wii, that console was a tremendous success that THEY didn't even expect.
The generation prior, they lost to both Sony AND Microsoft with the ladder being a newcomer to the console space.
And Nintendo legitimately tried to compete with them from a traditional console perspective with the GameCube, but despite their efforts, it didn't work and in their eyes, why bother competing with them DIRECTLY when it comes to specs?
The original Wii was a risk and I still maintain the fact that it was only successful because it was the right system to release at the time that it did.
Perfect timing helped that console out big time, as well as it's marketing.
Rest in Peace
The Xbox
January 3rd 2001 - November 14th 2024
Killed by incompetence.
Here in Brazil we called the Playstation 4 the "Playstation 4K". Because it costed 4.000 BRL. That's a lot.
Apparently for the Brazilian gaming industry, there the only game market that’s still selling retro game consoles like the Sega Master System or Mega Drive by a local toy company called Tec-Toy because there’s a large tariff on electronics in Brazil to the point where it’s more affordable to buy a retro console than a new console for the average Brazilian gamer.
Xbox ain’t got no games plus the ps5 just feels so much cooler. Everytime I turn on my PlayStation I’m like “oh hell yea” but when I turn on my Xbox I’m like “aw hell nah man”
Fr even Xbox startups feel so lame and soulless now compared to before with the original Xbox and 360 days
@ I will say that multiplayer on Xbox feels little smoother, slightly more stable. But even then, but the difference isn’t enough to justify not being able to play ghost of Tsushima or god of war, shit even astros playroom is a better exclusive than anything on xbox. Ghost of Yotei is coming out soon, can’t play that on Xbox. No duelsense edge on Xbox, everything on gamepass is either Old Af or toddler brained sissy cringe. PlayStation on the other hand starts up deliciously, like a spaceship transporting you to your gaming star system. Ps plus is okay but at least it isn’t overhyped like gamepass
This is literally just what Microsoft does
ROG Ally is a Windows machine
Your HP laptop is a Windows machine
Your surface tablet is a Windows machine
Your Dell desktop is a Windows machine
Your custom built PC is a Windows machine
They’re literally doing the exact same shit with Xbox now since cloud will make it available on nearly anything
11:34 if you knew it would be the worst time to lose, why tf did you stop trying? Why did you make worse decisions than your competitors? Why DIDNT YOU TRY?????
They didn’t realize during the time, no one knew where it was gonna be in 2013-2016/17 I’d say. For all they knew PS was dead how many good exclusives where there before 2016 besides LoU 1.
Isn’t it ironic how Phil Spencer was pushing Backwards Compatibility on Xbox One, making Sony aware of its potential - then blaming Backwards Compatibility as to why they lost the Console War because people have built up their digital libraries on PS4 bringing them over to the PS5?
Theyre not mutually exclusive, you can tout that its good to have backwards compatibility on your console, but it can also be true that its bad for your brand when people are more likely to carry over existing purchases from ps to ps, rather than starting out new with xbox. Theyre both true
I don't even know how true that is. Early PS3s had full BC and that was the period when the 360 was steamrolling PS3.
It’s a ridiculous argument because it assumes people only trade up or throw out their last console for the new one. And I sincerely doubt the majority do those. Example, buying a Series X doesn’t mean you lose access to your PS4 games. If you have the console, you still have access. You’re not forced to throw it out for “switching sides”. And last I checked most people don’t replay games anyway, so I doubt they care about their “library”. Crossplay in most multiplatform games also means people aren’t buying the same console to play online with their friends. And I think Xbox has a payment plan to make a purchase easier than Sony.
What Xbox doesn’t have are any major games for people to be _enticed_ to switch over. We’re long past the Sega days where different consoles have different art or sound chips. Virtually everything has parity, it’s solely the exclusives now. And even if you’re not crazy for Sony’s 1st party games, they’re at least competently made. You’re not having blunders like Redfall or Halo Infinite where they’re broken or missing features _they themselves_ promised would be there. The latter being with Halo 5 they promised the next game would never “launch without split-screen co-op”. Not only did it not _launch_ without it, they attempted and 2 years later they pulled the plug. Even though some guy hacked it and said it was nearly done too.
Backwards compatibility wasn’t some new innovation of Spencer’s. PS2 could play PS1 games, and the OG PS3 could play them all. PS4 was the only Sony console without BC but it had enough exclusives to make up for it. Nowadays the best thing about the PS5 is that it plays PS4 games.
@@mrshmuga9 while o agree with most of what you said, i disagree with "buying a series X dosnt means you lose ps 4 games". I disagree. If you buy a game on PSN, You cannot play that game on xbox, and vice versa. You will need a new copy of the game. Same for steam/pc players. The upside is its usually fine because of sales and whatnot. But if youre a longtime osn subscriber, id say its a hard sell to move over to xbox and have to buy your entire library again, AND lose exclusives. Its certainly a contributing factor.
3:03 is when the sponer ends
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Sponer
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Sponer is now how I’m saying sponsor. Everytime I say it, I’ll think of you. An inside joke between us!
You’re the goat❤
I was a decades long Xbox fan. My Call of Duty account was hacked and banned for cheating earlier this year. Activison claims to have an appeal process for this exact situation but my one time appeal was auto denyed and it's physically impossible to get ahold of Activision support in any other way. BBB complaints, FTC complaints, submitting tickets adjacent to this problem.. Nothing.. I view Activision's chosen customer support incompitence as the cause for +$600 dollars of content being stolen from me by Microsoft for their data leak. Microsoft is not your friend. They're a garbage giant corporation.
the thought process of corporations is genuinely so baffling though
“we have plans for the future that our existing and still extremely large audience will hate to such a degree that there’s no feasible way for it to succeed
so instead of going back to the drawing board with determination and the mission to improve what our fans love and get people on the outside to realize we still matter in the name of profits.. we will carry on tiptoeing around the announcement our fans will hate, which we are in COMPLETE control of by the way !!”
"the xbox could be any one of us... it could be you! it could be me! it could even be-" *BANG*
On one of the ads, they literally said "try it out, really" on the bottom. They are actually begging for you to click on whatever tf they are selling
Is mayonnaise an XBox?
Is horseradish an Xbox??😂
Do you want it to be?
9:20 I think Phil Spencer and Sarah Bond’s comments are not as at odds as you say. I think Phil is saying that the leaps required in tech to give genuinely new, evolutionary features, is exponentially higher than it used to be. So while Sarah Bond says that this is going to be the biggest leap in tech for Xbox, that may be true. But to the end user it can be hard to tell. It’s also easy to make jumps like that when technology, mainly computing, is still evolving at such an incredibly rapid pace, a year of technological evolution now is like 5 or more from when the first Xbox released, so it’s not that hard to make Bond’s statement true.
Life is like an xbox. Full of infinite xboxes, existing within infinite xboxes, itself an infinite xbox.
I can't wait for kids to wish for an XBOX, and when their parents buy a console the kids go "NOOO I wanted the XBOX phoooooone, moooom!!!!"
Yea. So far as I am concerned xbox lost all meaning the moment the master chief collection hit steam. Because suddenly we have all the fun halo games and halo 4 without having to buy a whole console for it. Sure last time I checked that was basicly an always online thing but it still beats the hell out of buying a console for a bare handful of exclusive titles.
Can we all just agree that Starfield is awful and Todd Howard is completely delusional at this point
I’m still waiting for a Legend of Dragoon remake from PlayStation. Someone has to keep the dream alive.
Legendary game, hope it gets a remake someday
Looking back on the Kinect, that thing was the coolest piece of tech, especially back then. I had both a PS3 and a 360 (ladder got the ring of death a month after I got it for Christmas in 2009). I was forced to use it back then during Christmas parties when the extended family would be over and we’d play the dancing games (we had a Wii as well). Funny thing, the ring of death solidified me never wanting to own an Xbox. I thank my dad for getting it for me with his situation back then. Couldn’t be mad at him even then as a preteen. No, I wasn’t in a rich family by any means.
Very good point.
Console choice won't be defined by killer apps going forward, it'll be defined by what you already bought a digital library for. It's the Steam conundrum all over again. One company holds a monopoly and it doesn't matter how good of a service the competition tries to offer, the one who got there first and got the most customers for digital purchases emerges the victor.
EpicGames store is doing fine as is GOG
@kalkuttadrop6371 EGS is certainly not doing fine, it makes mounting losses year on year.
the worse is that Cloud makes no sense from a logistic standpoint
games like Genshin impact, and all those f2p games that require to be connected to the internet work, are essentially. "cloud gaming". for all intents and purposes.
but they are doing the smart thing and deferring most of processing required to run them to the client's machines, instead of banking the costs of the hardware.
hardware which is not only expensive. but will be idle most of the time. but you need to over compensate for the big game launches.
this is true even for things like AWS and other cloud providers, they are many times more expensive than self hosting, people pay because of other advantages. none that is applicable to gaming.
It feels like Microsoft as a whole is slowly dying. Xbox is irrelevant, Halo is unknown, Blizzard and Activision are barely making sales, Windows is getting worse.
Year of Desktop Linux soon.
I wouldn't say Activision are barely making sales. Call of Duty is still an infinite money glitch, though Blizzard has seen better days.
Microsoft itself and it's traditional products though? Yeah, they're awful, office gets worse and worse, as does windows, as does outlook and their sodding OneDrive integration, nothing annoys me more than auto backup shite
@@jamesowens7148I will order a new laptop on Black Friday specifically without a preinstalled OS. I already have a USB drive with Linux Mint flashed on it ready for action.
@@jamesowens7148 I probably should upgrade my home PC (I'm still running a Skylake i5 with a GTX 1060) but I refuse to have windows on a new PC. I'm waiting for Steam OS to officially release for use with desktop PCs.
@@coygus BINGO BINGO. Windows 11 updates and I get full screen ads wanting me to subscribe to OneDrive. They kill off their native mail, calendar, and news app and replace it with horrible versions web-based applications. If I also didn't game on PC, I would be using a MacBook, where there's an incredible level of polish, consistency, and syncrhonization within the OS and Apple ecosystem.
9:48 This is also an Xbox
I am also an Xbox 🤖
phil spencer is the reason there are no exclusive games for xbox so i dont see any good things that he did
The point about how we can’t just blame Don Mattrick is a valid one
Like you say a lot can change in 11 years, 11 years ago people thought Nintendo would leave the hardware industry and now they are the industry leader…
Xbox right now is doing a lot better than Nintendo was in 2013 and yet videos like this and others balance on this idea that Xbox is getting out of the console industry based on vibes alone once again. Or in this case, based on an ad campaign that 99.9% of Americans have never and likely will never see.
It’s also not even that obtuse I’d imagine most people thought like I did when they saw it “oh basically everything can work like that overpriced PlayStation Portal does, but for Xbox”
17:23 don't you guys have phones? 💀
16:10
You're probably right. I saw the reverse happen. My roommate plays Xbox, has never owned a Playstation, but bought a PS5 just to play Helldivers. It was secondhand, sure, but he was still willing to buy a console just for one really good game.
Don’t you understand what this means!?
RETURN OF THE WINDOWS PHONE BABY!!!
Imagine playing tekken against someone who is streaming the game on their tablet while in the subway.... It's gonna still show 3 bars isn't it
Xbox bringing up matrick and the xbone launch is like playstation bringing up the $599 ps3 or nintendo bringing up the wiiu years later. It happened, it wasn't great, but they switched things up and moved the f**k on! If xbox keeps bringing up why its all doom and gloom and under delivering and saying one thing and doing another, why would we even want to stick around? 😅
Kinda fitting that a PlayStation ad is the first thing I see when I clicked on this video
I'm surprised they didn't get sued for this by saying that other products are Xboxes
My thoughts exactly!
They obviously lisenced them
It helps the other products out
This is the definitive answer to the question of "...how do you market a brand that has no discernible cultural identity or relevance."
I don’t think the suits at Xbox are even listening to the community
They're listening to sweet baby inc