Ultimate growth hacking for bootstrapped SaaS with Luca Micheli @Customerly

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #35, we talk with Luca Micheli, CEO and Co-founder of Customerly, an In-App Messaging platform for SaaS companies. With Over 31 thousand businesses using the tool already, they are on a mission to help and inspire at least 1 Billion people.
Luca shares the complexities of managing lifetime deals and the transition to monthly recurring revenue, the intricacies of Product Hunt launches, and how these experiences have shaped his approach to customer acquisition.
We also explore the transformative power of AI in customer communication and the pivotal role of a dedicated team in the success of a company. Luca talks about the way AI has revolutionized his business model and how a small team's passion and efficiency have led to their live chat product reaching billions.
-------- EPISODE CHAPTERS --------
(0:00:06) - Successful Business With Lifetime Deals
(0:12:56) - Product Launch Strategies
(0:25:37) - AI and Customer Acquisition in Business
(0:33:38) - The Importance of a Dedicated Team
(0:39:15) - Improving Customer Communication With AI
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