CMX Summit 2024 - Leveraging Community Engagement for Enhanced Sales and Support Efficiency

Speakers: Pascal Debets and John Summers
Are you unlocking the full potential of your community as a revenue driving solution? Join Pascal Debets, Director of Customer Account Management at Gainsight & John Summers, Digital Community Manager at CData, to explore new ways to measure community impact and ROI. Discover strategies like integrating with your CRM for lead tracking, leveraging community activity in sales opportunities, and harnessing organic advocacy for revenue growth.
Pascal Debets, currently at Gainsight, helps clients make their customers successful. Previously, he was responsible for building the US go-to-market efforts for inSided. Originally from Amsterdam, the Netherlands, and currently living in NYC! Passionate about community, travel, and great conversations.
With a career spanning over 15 years in marketing and community management, John Summers has had the privilege of working with industry leaders like Oracle, NetApp, EA, and Google. He specializes in developing and implementing strategic Community platforms.
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