THE DAY THE PRODUCERS BEAT THE BIG COFFEE COMPANIES | CAPELTIC CASE | FAIR TRADE

This coffee shop model made coffee producers in Chiapas rich thanks to fair and sustainable trade. When we think of coffee we think of companies like Starbucks, Flor de Córdova, La Borra de Café, etc., but what would you think if I told you that there is a Mexican company that sells coffee and is run by indigenous people? In addition to the fact that it only has cafeterias in universities of the stature of ITESO and IBEROAMERICANA. In today's video we will talk about Capeltic, a company from the state of Chiapas in Mexico that has managed to create a fair, social and sustainable business model, in addition to ending various social problems related to coffee corruption. Capeltic produces coffee from the lands of Chiapas and sells it to the final consumer in beautiful cafeterias, and this whole process benefits its workers since this social enterprise works as a cooperative, in which its employees are mostly Tzeltal indigenous families, families that have benefited, since they have managed to improve their economy through a company with a totally social approach, a successful, profitable and ethical Mexican company. #companies #entrepreneurship #business