Lyor Cohen Tells His Life Story from Def Jam to Warner to 300 to Youtube Music (Full Interview)
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- Опубликовано: 23 окт 2023
- In this VladTV exclusive, music executive Lyor Cohen, who currently heads RUclips Music and is the former CEO of Warner Music and president of Def Jam, shares his journey in the entertainment industry. Born in New York and raised in Los Angeles by Israeli parents, Cohen describes his early career in banking as miserable, leading him to organize concerts. His first big hit was a Run-D.M.C concert, followed by a less successful Houdini concert, which was a critical turning point in his career. Moving to New York, Cohen joined Russell Simmons' management company, Rush, just as Def Jam was starting. He served as road manager for acts like Run DMC and Beastie Boys. Moving along, Cohen detailed the many highlights of his career, which included running Def Jam, leading Warner Music, starting 300 Entertainment, and joining RUclips. Check out the full interview above.
Развлечения
This guy is cut and dry and straight to the point.
20:00 Vlad says 300 was backed by Google and Atlantic. Lyor tries to deny and say only Google gave him “a little bit of money” he’s not straight to the point, you are naive
He's a freestyler.
"cut and dried".
This dude and Clive Davis are the literal representation of evil in the music industry.
Vlad was on his BEST BEHAVIOR in this interview 😂😂
😅😅😅
Reminds me of Vader and Palpatine.
A real boss. This is what a real mover and shaker sounds like and looks like - cold, to the point, a player.
Non empathetic psychopath with zero morals making money off violence and making people worse. A true devil
@@IIcultivatorII Always the victim, Louis Farrakhan is proud!
Too bad he belongs to the evil tiny hat’s 🤮
Really enjoyed this interview, love you VLAD!
Shortest interview I've seen on this channel
He probably had places to be lmao
@@jaygabbana6852no it's deeper than that. Stay woke. It's not a joke.
@@airington202x7stfu. Explain why or you just talking nothing about NOTHING.
From the first 5 minutes or so. I can tell this guy was just born connected. My dad was this, my mom was this, I grew up like this. I was offered a job here, my friends asked me to do this. Etc...
Must be nice.
His mom and dad have everything to do with his connections being apart of the Israeli government has so many perks globally
Vlad usually breaks videos down like a kilo, this was like a 3.5
Vlad really tucked his tail in on this interview. Especially when it comes to the 360 deal
same thing charlemagne did when he interviewed lyor. they know who the boss is.
@@lebumjames1373exactly. Not just Charlemagne. The whole breakfast club
VLAD WAS SCARED TO ASK LYOR HARD HITTING QUESTIONS!
Like he does with all those rappers putting them in a position to snitch on themselves or speak on things that make them awkward
Vlad smh
scared knowing Lyor is now a big time exec at youtube/google and can make things difficult for vlad channel
Vlad avoided questions like
Why Lyor gave Lupe Fiasco such a hard time with his deal?
Why Lyor antagonized Murder inc. By putting up a poster of 50 cent on his wall?
Why Jam master Jay who gave you Onyx via his JMJ label wasnt allowed an office at Def Jam?
Why you blocked Foxy Brown from getting released from Def Jam if you had no intention of releasing her album?
Why did you block the Migos and Young thug collaboration mixtape?
Is it true you and Todd Moscowitz only paid Thugga a 45k advance to sign him from Gucci Mane?
So many questions
most rappers esp the one he interviewers are pretty dumb lol. lyor knows the game like the back of his hand and vlad knows better than to disrespect him in any way.
@@lebumjames1373How is it disrespect to ask the real questions? This guy and his Jewish friends promoting black crime rap are the reason black kids crime keeps rising
Just like the breakfast club didn’t ask those hard questions either.
Gucci said himself he told thug to go and find a good label because he was in many problems at the time and facing jail. He said he wanted to see thug succeed and he had to let him go.
Lyor is just too sharp my man lol. Loved the interview! Never knew that he went to the U.
Thanks to Lyor Cohen for coming to Yonkers, New York in 1997 to sign DMX to Def Jam. 👏🏻🙏🏻🤞🏻🎶
Thank Irv Gotti
@@jesussinaloa9300 For sure!
14k ina week for one of the biggest music execs in rap is kinda crazy there gotta be some hidden sauce
Vlad was too much of a fangirl to ask the hard questions when it comes to how infamously scummy Lyor was in the early business of hip hop.
Vlad still claiming to be the "60 Minutes of Hip Hop" at this point is hilarious.
Well Lyor runs RUclips Music so Vlad's gotta tread lightly. It's just business
lol lyor isn't stupid. he would never do an interview (like any politician) where the questions were actually inflammatory in any way.
As well as the breakfast club didn’t ask them either.
The part where he says "There must be something about Math and Music"...
Beautiful.
Kevin Liles and Chris Lighty being mentioned only in the last minute of the interview was interesting. Even more interesting was no mention of LL Cool J who's single "I Need a Beat," was the first single that really set off Def Jam.
Couldn’t afford the whole story, Glad? 😬😉
It's nothing to do with cost - it's deeper than that.
Say what it is. I cant figure it out.
The mans busy. stop mystifying everything
His time is expensive. He there to promote something else
I think this interview is to build a rapport. There will likely be a part 2 to this in the future.
Never thought I’d hear the circle jerks and chili peppers mentioned in a vlad interview
I definitely expected this interview to be over an hr.
This should've been a 2 hour piece minimum.
@@retiredtidepodeater3339not possible. There's a reason why it's this short. Don't worry about why though, ok.
@@airington202x7 LMAOOOOO Ohhh trust I definitely already know why but I was just saying it COULD'VE, in theory, been a 2 hour long interview.
@@retiredtidepodeater3339 lol - glad is glad though
Good or Bad, this man helped show the world that Black Artists are worth investing in and can yield unbelievable returns.
The world already knew that. He didn’t do shit
Wtf you taking about lol black artists were profitable while this dude was in diapers decades upon decades ago.
lol he's a sociopathic predator who profits off of rap. especially rap indulging in the self destruction of the community.
Lmao yes he has also been exploiting those same black artists for personal gain for decades😂
People already knew that wtf
Glad we're glad you got this one. Some deep indsutry dealing insight in this for those interested in the musc biz regardless of the general audiences perecption of Lyor whose still a legend for his contributions.
I always wondered about Lyor's accent and where he's originally from ever since Nore imitated his voice 😅
What a fascinating man
Vlad idol only gives him 30 minutes lmfao 🤣. Lyor staying true to his culture vulture roots
He's done more for the culture than you'll ever do. You're a sheep
Mad respect for Mr. Cohen, he is what he is. You don't get in a cage with a Tiger and then complain that it's eating you, it's a Tiger. He's a little old fashioned though, even as head of YT music, not realizing how much $ Vlad is clocking out of his studios. Most TV studios are small.
Lyor is like, ' ACCENT?' Asked and answered, now move on Bro.
Man y'all crazy Only 24k views as of today march 21 2024 If he was on here high on drugs talking crazy with his pants down, this interview would have gone viral. Well guess what I'm bout to watch this whole thing, because this guy controls the lives of the rappers you admire.
Your seeming to forget 98% of society especially in 2024 are sheep robots who can barely see past a persons skin color let alone actually have a deep thought or any intelligence of there own
Vlad: free feddy wap
Lyor : sure
WOAH - Lyor said "Raps that old?" because Thugger said he didnt know who Run DMC was...Hip Hop is officially a GENRE of Music with deep lore and history. Let the 50 years and counting begin. Let that sink in.
Why do I hear Dame shouting, "CULTURE VULTURES!!!".
Very interesting to me
The BIGGEST PIMP of all times next to Hugh Hefner, Lyor Cohn….
🤣🤣🤣 stop it it's the Black Rappers fault
Hefner ain’t got shit on this man. He has legit real power.
@@Chardwick9literally lmao hefner was big in his time but lyor really be stepping on niggas behind the scenes🤣
You guys had all the Def Jam records and merchandise and you loved it!! Oh well, do you guys still live on food stamps?
Vlad 💪🏾👏🏾
Of course vlad gonna play it safe his income is RUclips and Lyor is the RUclips man now 😂😂😂
Lyor is the Head of RUclips Music, not RUclips as a whole. So your point is a bit invalid because Vlad is not a musician, and thereby not under Lyor's division. Your point would have made sense if Vlad was talking to Neal Mohan, the actual CEO of RUclips
He was very guarded even though Vlad was vouched for by Russ.
I can see why the interview was this short. There's no way Vlad was gonna get any candid conversation about any controversial music industry talking points.
Aye, sometimes you take what you can get. Hopefully one day we can get an exec that's in his retirement to come on while promoting their memoir or something, to tell it all. That episode would break the internet.
Probably would never happen. Those Jews practice omertà. Take it to the grave and let the next generation do the same thing.
Yeah we know you people value talking points over the truth.
His relationship with thug was intimate? Pause 😂
Genuine dude
WATCH OUT VLAD IS ABOUT TO GET INVITED TO THAT NEXT LEVEL UP
IYKYK 😂😂😂😂
Who "ju" talking about? "Ju" talking about me? I'm taking about "JU"! 😮
WELCOME TO "JU" TALK!
Vlad: how does it feel to make money off of Black Death and destruction?😂😂
Lyor: IDK Vlad, you tell me😂
How come the breakfast club didn’t have the balls to ask those questions for there fellow black people?
Black death/Destruction started mostly late 60's and after that The Crips and Bloods came in the picture, crack and whatever. Nice try.
Vlad got clips longer than this whole video.
You know its some deeeep next level stuff when the most powerful man in the musc business only gets a HALF HOUR interview? Hmmm...Lyor is a legend though hate em or love em he's been (and Russ and them) instrumental in impacting our lives with this thing called Hip Hop so still gotta give credit where its due becuase families were fed and many inspired.
Lyor did nothing but skim off the top like a mobster , that Jew don’t give two fucks about hip hop
Dude ain’t create a single note.
@@davruck1 neither did Russel. They are music biz execs and served their purpose (good/bad/indifferent) to bring us this very thing we love called Hip Hop. All of them including some of our favourite artists have their share of good and bad shady industry dealings. It happens in many industries (unfortunately and I'm not justifying) in order to bring the product/service out to the mass consumer base. In the perfect world, yes, no shady biz dealings and injustice happens but it's just the world we live in.
@@airington202x7 it actually doesn’t have to be the way it is. They just make it seem that way to justify their BS.
@@davruck1 that's true. You're right - it really doesn't have to be like that.
Dame dash salute. Lyor knows him
Bigger gangster than the gangsters glad interviews. G all the way
I don’t understand the American legal system. Ha ha ha. He’s doing business with people that are constantly talking about gangs and shooting and whores and pimps and drugs, and he doesn’t understand why they are in jail.
Lyors team was giving the hand motions behind camera, time to wrap it up.
Lyor bullshitted this interview. Only came to promote his medical business venture
“And my mother worked for the Israeli government” who knows who the REAL Jews are……explains some of his moves with us & our culture
Look into the bronfman family lyor mentioned. They are organized crime and mossad big backers. And epstein
Dumb antisemitic conspiracies.
U caught that too!!
@@shawnredmond8402”conspiracies” LOL. Nice. I like how u used that word. Reminds me of the “antisemitic” word tactic.
@@shawnredmond8402 look into everyone involved with/above diddy, tell me if you start noticing any patterns.
I'm sure Cohen has had people Whacked. 😮😮
Also, I love RUclips Music. Love it!
og 🥳👍🏻
the GOAT !!!
Why so short on the interview? I'm guessing you could only afford half hour with this guy?
👍
Vlads shortest interview ever! Trumped beanie seagal!.. he must of made vlad nervous! So powerful its scary
I expected more from Lyor
Drake said ima play Lyor at his own game
Ha
Lmfaoo😂
Boss
The way he talks about 360 deals like it’s partnership when is possible one of most Predatory deals in music history. The music industry was disparate as record sales were going away. Funny him re writing history. Even now labels have stopped doing them.
Logical. People started downloading everything for free, that's why everything after '2000 dropped. I'm 100% sure you don't have a record/cd collection.
@@Andressa87-g9t they were still make money just less than before because mega made from cds. Not excuse to do one or most horrible deals in entertainment. This guy is monster screwed over so many people.
@@Andressa87-g9t ohh have massive record collection by the way
Lyor: "That's so unfair what's happening to young thug"
Vlad: "have you talked to young thug since he got locked up?"
Lyor: No I haven't..
CULTURE VULTURES ‼️
I wouldn’t say culture vulture especially since he helped elevate HipHop but it’s fucked up that he’s not seeing or probably not helping Thug. Thug was one of his biggest artist and he said he was like a second dad to him.
This dude is 80 years old. You really think he is gonna be in a jail call with thug? Tf outta here.
@@shawnredmond8402a phone call?
Thugs getting out if Lyor wants him out
@@shawnredmond8402victim mentality. Always been in there blood and always will be
SHORTEST INTERVIEW EVER😫
There's a deeper reason why it's a short interview.
@@airington202x7And what is it
@airington202x7 so u keep saying.elaborate then
@@marxman300 not possible.
@@airington202x7 (in dmx voice) what's up u scared to post 🤣🤣
Nobody asking him about Thug’s situation is bothering me. Adam22 would ask!
How can a video have more likes than views??
Like his for fathers before him
It’s not about ownership it’s about control
Stop the propaganda, and get your streets clean, start with single mothers don't have too make baby's with drug dealers and so on.
That’s the Master to them all smh 🤦🏽♀️
They signed there contracts anyway, the ''kings and queens''.
Second father but he never even callee him while locked up. SMDH.
You didn't listen, Young Thug said that. Doesn't mean Lyor is on the same page with a THUG!
Vlad you have an Russian California accent, you can't hear yourself 😅😂smh
that comment he made on vlads office size🤣 sneaky
Days are numbered for these vultures, it’s getting too blatant and people are getting tired of it
Are you angry because you didn't get a record contract?
You have razor sharp wit Mr lard, but no I’m mad at people who profit off the degradation of a culture and mindless consumers like you who think degradation is culture. Thank you for your input tho!
Razor sharp wit Mr Lard, but no I’m mad at vultures who profit off of the degradation of a culture and vlad fans like you who think degradation is culture. Thanks for your 2 cents tho bro,
Razor sharp wit Mr lard, but no I get mad at people who profit off of the degradation of a culture and vlad fans like you who think degradation is culture. Thank you for your 2 cents tho bro
See eye aye
He a cultural vulture no legend here. He ran the plantation and the artist were his slaves.
Public Enemy for exampe didn't came out of nowhere, they sign contracts. So, are you sure? How's Griff doing these days? lol
AhHAA HE SAID VLAD PLACE IS SMALL SO SLICK HE AINT EVEN CATCH IT. SHIDDD I DID. 😮
The vulture himself
what vlad wishes he was
A lot of blood is on this man's hands 🤬
🦤🐍
" my mother was a stay at home mom " 15 secondes later " my mother was working for the government " context please ? the logic is not logicing.
Parttime work maybe? Bright light.
@@Andressa87-g9t maybe, but isn't the definition of stay at home mom a mother who does not work and who's main focus / job is to raise the children ? this was not today, working from home at that time was wayyyyy less frequent.
Vlad a ask a black man anything but not lyor 😂
He skipped the important part of how he got involved with Hip Hop in the first place.
Why didn't you tell the story then?
lol dj vlad stopped pretending he was black for this interview
free palestine
From Hamas, yes! (they voted for themselves)
He gave vlad 35mins obviously his time is to valuable to sit on vlad
Seriously, he’s just a bad dude- I get bad vibes just looking at him!
This seems rushed. and it's only 33 min? wtf??? i was expecting 2 hours. and Lyor looks ANNOYED. i don't blame him, this interview isn't the best.
2 culture vultures.
My mother worked for the Israeli government’, ‘ I worked for the national bank of Israel’, gtfoh this shit is ridiculous
You'd think a man who has done so much in his life would have more to say than 35 minutes worth. Heck random babbling from Boosie can go an hour.
1st
🐀 🐀 🐀
Your not an immigrant stop saying it
Free thug
The man invested in these artist when no one else did. He loves out culture and made many millions. Should be thankful as he did put some well known artist on the map.
That's the thing. Many of the things we enjoy as consumers with all sorts of products/services have to realize there's polarizing things that happen behind the scenes to get that product, service or talent out to you. The guys running the Nike's, Apples, etc of the world have aspects of the business that are bad and good. Just part of business.
You’re an obvious troll bot. Do better
lol you're very gullible
Yes, he indeed do that. And they all loved Public Enemy! Except Griff, but who's that anyway?
What is (gen n i) that Lyor is talking about at 27:15 minutes?
That’s Obama 100000%
Dis man buying selling wit des big companys name.....built his own and also sellin it um um um
Lyor Cohen is the real deal.
Bra don’t like Vlad I can tell lol
he doesn't respect him for sure. lyor doesn't really respect anyone that isn't on his level though so i'm not surprised lmao.
Culture vultures
Nothing but greedy people who pimp out talent in the end God will make the final decision
You need labels and contracts too do something? Just like working as a carpenter, people sign contracts. Do you work? lol
Because he’s white
Free Palestine
Free the tax payers from freeloaders ''who wuz kingz''.
Jew
Go listen to Mos Def The Rape Over now.
Mos Def is overrated and brainwashed, good rapper tho. (in the beginning)