howdy everyone! wanted to give a quick behind the scenes update for all my creator-friends here. this past month was tough... I was put under the evil spell of ~perfectionism~. long story short, I was planning on making another video and went way overboard. Too many bits, too much research and for a whole week in this month, I was just stuck. The quick remedy I've found was simply checklisting things. They say you eat an elephant one bite at a time and as bizarre as that statement is, there is truth behind it! Making big tasks into small wins keeps the engine chugging. The big picture remedy I'm slowly learning is that effort in =/ quality perceived. I can put in a lot of work in a video but that doesn't mean it's necessarily better. Learning this balance has also been a fascinating journey. Anyway! Thank you all for the continued support, really been finding my voice, my creative toolbox, and my purpose in this world :)
Tejas so proud of you man! Getting out of a rut gets heavily exhausting, yet you put in so much effort into the details of this video. Love this content, hope it reaches to all the film nerds out there. Hoping to be like you some day🤝🏼
Saw your most recent post on Instagram, and I can definitely see the effort you put into the cinematography in this video! Like you say, the small wins should be appreciated, so be proud of yourself for this one :) I also loved seeing the un-graded BTS while you were setting up the shots--added a nice example to the elements you were explaining in the content of the video itself! P.S. Nice shirt!Unsure if you wore it in the video and planned to publish on Seeker's day, but gotta love these small hints that signal community.
I think it needs to be acknowledged that not only were the comparison movies sequels, they were super sequels: Fast 10, Transformers like 6 or something, etc. Audiences are feeling superhero fatigue. Whereas Barbie and Oppenheimer, while based on existing IP or history, are new concepts: Greta Gerwig making a feminist statement with a controversial toy and Christopher Nolan doing a biographical film. Also, both filmmakers are auteurs while the comparison films are studio-driven and formula-based. And remember, the Barbieheimer phenomenon was grassroots, not planned. If a studio marketing team tried to create Fastformers or Flash and Furious, I don't think anyone would care. It's because the films are new, not recycled, and made by trusted artists who are excellent and have a personal vision, not by executives insisting on repeating a formula.
I think it's not superhero fatigue or even sequel fatigue. Don't forget that Spiderman: Across the Spiderverse also released this summer and has been wildly successful, both critically and financially. But yes, I think there's definitely an audience sense of "super sequel" or series fatigue!
Good point about Spider-Man. Maybe it's not the superhero genre that has grown stale but the prevailing style / recipe. Spider-verse creators threw all that out the window and made something fresh. And not just fresh, good. Unlike Disney, Sony didn't put beginners on Spider-verse. They used the excellent writers for the Lego Movie. To sum up and incorporate your insight, we like new things, and old things done in a new way, but ultimately we like things done well. Examples: I loved the new TMNT movie. It was something old done in a new way. I personally thought Mission Impossible 7 was excellent. It's a super sequel! But the franchise isn't worn out. It was made with great skill and care.
@@riverwyvernit’s not quite superhero fatigue as a whole, I’m really excited to see the new Spiderverse, it’s more that all the DC and Marvel films are so similar they basically feel like sequels. With the way they include plot points from other movies they might as well be super sequels. It’s to the point where I know some of them must be good, but I literally cannot make myself get excited to see another marvel movie, because no matter how unique and awesome it is, I know it’ll be more of the same in a lot of ways.
I also believe that people are just getting tired of sequels and massive franchises (with a few exceptions) because corporations seem to believe that slapping on a recognizable IP is guaranteed money. This did work for a while, but people started realizing how bad these movies are becoming and have increasingly cared less and less over the years.
Fair point. What Disney can’t seem to grasp is that all of their successes and well known movies started off as original movies (I get a lot of their classic movies were based off of old stories but you get my point) so instead of continuing this chain of making new movies they just get one of their existing IP’s, copy and paste it into live action, and call it a day. The only side of Disney that is chucking out at least some new concepts is Pixar. But even then I would be lying if I said Disney weren’t the only ones milking their IP’s to death.
I was going to say the same thing. I saw the first Indiana Jones in the theater when i was a kid, and i still love the original trilogy. I wasn't interested in Dial of Destiny. I'm tired of reboots and sequels and too many superhero movies. I was so happy two original and really good movies came out before the strikes started.
It was pretty smart for him to talk about how seeing the BTS of a production makes you appreciate the media more, and then he included clips of him setting up different shots.
I don't think it's always the Behind The Scenes that makes it good. That's like saying special effects are what makes a movie great. The BTS should ENHANCE the Movie Experience, which is something that Barbie did. It made me MORE excited to see the movie AND let me appreciate some of the jokes and catch some Easter Eggs. Hell hearing about Ryan Gosling's motivation, made me care MORE about Ken, in a way I wasn't before. How many movies can say you honestly say that hearing BTS or Interview stuff, BEFORE watching the movie, enhanced the experience of watching the movie itself?
You’re sort of right about them intentionally coming out on the same day, but it wasn’t to create some illusion of choice, it was primarily to fuck over Nolan. Nolan left Warner Bros, who he had been working with for over a decade, after disputes over the distribution of his last film Tenet, and partnered with Universal for his next movie (which would become Oppenheimer). Warner Bros selected Barbie’s release date to be on the same day know that their movie was more family friendly and was a much more marketable IP, hoping to cut heavily into Oppenheimer’s box office, and ironically all this did was boost ticket sales for both movies.
Funnily enough, something very similar happened with the Little Mermaid movie (made by Disney) and Ruby Gillman: Teenage Kraken (made by DreamWorks). When the casting list was revealed for the Little Mermaid and controversy arose, DreamWorks attempted to base all of its marketing and advertising off of the fact that their movie had an "evil mermaid" to try and persuade the people angry about the casting choices to just see their film instead. The ultimate problem was that they decided that revealing their plot-twist mid commercials was a good enough sacrifice for advertising rather than to stand out on its own and compete with the Little Mermaid. The movie ended up bombing. In fact, it was pulled from most viewings early because they realized that people aren't going to watch a film where important plot-related details are spoiled before even watching the film.
Hollywood used to make LOTS of films for women and starring women and even directed by women. And they were very successful! But at some point men stopped “letting” women direct, and started making more movies THEY wanted to see. The films that women wanted to see were fewer and more poorly done, which was used as “evidence” that women didn’t go to the movies. Also the emphasis became international sales, and the action films translate better into international markets. These films (Barbie and Oppenheimer) ended up attracting BOTH men and women, in spite of the assumption that it would be divided. Good filmmaking, as evidenced by Everything, Everywhere All at Once, has an audience.
My understanding was that the same release date happened because WB wanted to punish Nolan for going with another studio, hoping to steal its thunder. That Nolan insisted on 100 days in theaters only, then went with U when WB wouldn’t acquiesce. And of course ultimately it became, “We have to see BOTH.” But I believe from my reading that that was a happy accident, not a premeditated strategy.
I heard about barbie many times, but the moment I heard it's an R-rated… that got me interested. I genuinely thought it would be children's show. But I always love when they spin it off into an adult targeted audience. Part of it become nostalgic. And humorous. That's why barbie is the first movie I watch after half a decade without ever going to any cinema.
I like how you mentioned about Steven Spielberg’s talk and didn’t explain anything from it. I think it was about a year ago that I watched a video that says modern Hollywood lacks mid budget films. Mid budget films are important for new comers directors, actors and because it’s less budget, studios can take a risk. Now, everything is big budget blockbuster movies where they need 2-3 times of the money they invest to make a profit. That’s the problem (also people’s fatigue of sequels and reboots). So in the end their greed just hit them back.
I agree with you on the illusion of choice having something to do with why Barbenheimer became so successful, but I would push back against that being the reason that studios released them the same day. Studios would (up until now) avoid overcrowding release dates, and the main reason for this I believe was Warner Bros and Zaslav trying to bury Christopher Nolan's film for going to another studio.
The unoriginality in Hollywood is astounding. Reboots, Live action version, Remakes, Sequels, Prequels, Spin-Offs, Part 2, 3, 4, 5, 6, and 7 No one has an original idea and it is exhausting.
w/ how exploitative meme marketing is, like Elemental's "clod" while Barbienhiemer helped alot during SAG and writer strike. memes for Oppenhiemer were coming since the classic use of practical effects, Barbie appeared as soon as the date was announced.
Amazing video Tejas! Another thing to note is the amount of memes generated by barbiehiemer, the contrast in hot pink colorful and bright to fiery red dark and gloomy were strong catalyst for social media sh*tposts and memes. This is personally why I wanted to watch at least one of them as I had good laughs at the memes and then wanted to experience it (the explosion in the front row imax) for myself.
Tejas always gives us the content we didn't know we want, but definitely needed! Having said that, creating a product that its customers have thought of but definitely needed, that goes beyond our limitations, that's when you know Tejas is a good creator😎
eh this isn’t really what spielberg meant, he was saying that audiences would eventually get tired of big budget blockbusters and we’d see a shift back towards smaller indie films being popular. Barbie and Oppenheimer are still big budget blockbusters even though they’re original films. And in barbie’s case it’s a well known IP. Their success is just down to a difference in marketing and internet culture. Not really a “paradigm shift” tbh
The marketing for barbie is something else. The movie is definitely not for children under a certain age.. moat of the jokes and conversation went over their head. Lots of children clamoured to go
I quite liked when you talked about the success and rationale for BTS documentaries about films, and then proved your point by showing the kerfuffle of taping your mic up for a shot. Definitely worked, as I find myself falling for it and appreciating the work you put into this xD. Funny, informative, and interesting! The physicality of your graphics was also very slick and fun to see. Well made video!
Newsflash: the entertainment industry considers any movie costing more than $100 million to make, a BIG BUDGET production. Barbie = $140 million Oppenheimer = $100 million
You have to make a follow-up to this including Mission: Impossible Dead Reckoning. I'm pretty sure that had the most behind the scenes stuff and the biggest "this was hard to make" campaign. IT also came after the huge success of Maverick and was advertised as Tom Cruse being the last authentic movie star. And it ended up just breaking even, so not a flop, but not a major success. How can they learn from Barbie and Oppenheimer? (Besides Mission being a franchise)
It was absolutely overshadowed by Barbenheimer. MI came out only a week earlier, and Barbenheimer fever was reaching a peak at that time. Most people don't go see a movie a week, so the idea of seeing a double feature and then ALSO going to the nth MI film just a few days earlier, it didn't appeal to a lot of people. It also didn't help that Oppenheimer had a deal with IMAX to take all their screens from the moment it opened. I thought the new MI was a solid movie, but they should have pushed the release.
I doubt it has broken even yet. Most of its box office (70%) is from overseas where studios get even less of a ticket sales cut, especially in China where it’s a paltry 20%. With its $290M budget, not including marketing, I fully expect it to have lost money in its theatrical window.
I like how he does a video talking about good marketing and the effort behind a successful production, he tries to appy what he learns to this video itself, showing us behind the scenes when choosing setting, preparing the set and the research. I rarely leave a like, but when I do it's because i consider theres hard work and talent behind what i just saw. Kudos man, you just gained a new sub 👌
The quality of this video is insane! Okay, I'm just confused about WHEN they decided to market in opposition to each other. Like, I was watching another video, and apparently Barbie or Oppenheimer (one of their studios) decided to get back and Christopher Nolan for leaving by scheduling the movies to premier on the same day, but that ended up backfiring for them because it caused people to watch BOTH movies. So I'm wondering, if that's the case, when did they realize this could be a really cool marketing strategy, or did they plan this from the get go?
I love your storytelling and also the style of your videos! I feel like I learn a lot not just through the topic, but also through the way you film and edit.
I am tired of the sequels and the remix and the marvel movies… I think a really big part of why these movies were successful, aside from the amazing marketing, was that people are just tired and want an original movie.
I can't believe this doesn't have more views!! Here's hoping for your channel to blow up as much as you deserve with all the time and effort you've put in to make this incredible content c: I'm sure that won't take too long
People have always been interested in the behind the scenes of movies. There was a documentary series about VFX back in the early 2000s and DVD extras allowed people to look behind the curtain. CGI took away that magic.
People are simply tired of remakes and large franchises. We want original ideas by passionate writers and directors. Both Nolan and Gerwig put immense thought into their movies and we as the audience can see this… literally I mean Oppenheimer had zero CGI and in Barbie they actually recreated Barbieland from scratch. That’s more than impressive. I hope these huge blockbusters (especially from Disney) will continue to flop so real cinema can come back.
Not Vox's Johnny Harris's obnoxious, overdramatic editing, music and narration style 😭 Even down to the delivery, the unnecessary, dumbed down graphics on paper and text highlighting, and the random quirky camera angle shots and the self aware behind the scenes clips 💀😭
This video is cool and well made. Would’ve been nice to see more of a breakdown of why the movies listed at the beginning failed by comparison. IP exhaustion compared to new IP (?) seems to be one of the many other variables at play here besides marketing alone.
Little mermaid was the only remake/sequel that actually broke even, but barely by $54 mill. To movie executives that’s what matters, sadly to the average person it isn’t a success.
On the topic of guerrilla marketing in movies, I'd love to see what you think of the A24 movies and how they operate. I think they are the perfect example of what you're calling the future of Hollywood
Being realistic though, was anyone really expecting 'Transformers: Rise of the Beasts' or 'Fast and Furious x" to be not only box office smash hits but also, y'know, good? People are tired of CGI messes and are looking for an experience thats a bit different than what they can stream at home. People talk about superhero fatigue its wider than that - its looking for something, anything that hasn't been run into the ground
Damn man, for 21k subs that's some serious presentation ability and production value. Hell of a start. If someone had linked me this video and told me you had 2 million subs I'd have believed it easily
Great video Tejas (as always). You’re thoughts are always so great. Your videos are some of my all time favorites, and your channel is definitely also a favorite.
Another great video. If we just stop for a second, we have to acknowledge that we are spending all of our existence on marketing gimmicks. How much can we sell! How can influence people to make more! How can we validate our ideas! It is the major fail of humanity. I myself am part of it. I've obsessed about material wealth for most of my youth. I've built and sold companies. And spent most of my mental energy on business initiatives. It's a really sad state of affairs. Only when we wake up from the dream will we realize that we are spending all of energy on capitalism. It's a lame achievement. This surely will not last.
it’s actually pretty well documented the reason they were released on the same day was WBD was trying to be petty towards Nolan for leaving the studio for Universal. and marketing from the studio should get more praise since Barbie is a rare blockbuster where it’s marketing budget ($155m) was greater than its production budget ($150m)
Another point to be made is that neither film pandered to all audiences. They were made for very specific audiences overlooked by Hollywood now, female-centric comedies with female writer/directors that are marketed directly to the majority population of America (a rarity these days, the last round being maybe Sex and the City, Hunger Games, etc) and an adult audience not into comic books.. Christopher Nolan is one of the biggies of grown up CINEMA instead of movies as it were.. People that don't appeal to the under 18 crowd despite young males being the #1 box office demographic by a country mile. I know I was one until recently and use to take in 2-3 films a week in theatres... Now I do that per day at home with streaming like most middle aged folks.. ;-)
The Flash bombed because the lead actor was under investigation for very serious allegations. The Flash movie was doomed for over as year, it got pushed back due to Ezra Miller. The studio was showing its greed by releasing it and trying to recoup some money instead of having a moral backbone.
I don’t people are just tired of sequels but more of the same shit being forced on them over and over without any passion behind it. We all know the superhero movies only exist to make the studios money and it doesn’t feel right
Unpredictable, indeed. Only a few movies are predicted accurately, like Guardians of the Galaxy 3, Meg 2, or Spider-Verse. In fact, I also expect Blue Beetle (August 18 only in cinemas) to be a wild card, with all the gen Z impact surrounding it (like Blue Beetle Burger or 100% rotten tomatoes), either for the best or the worst.
Tejas, great job as always!! Excited to see how the paradigm will continue to shift & how us creators will help change the ways people learn and experience the world 🙌
Great production value! I really thought you were a much, much larger channel while watching this video. I hope your hard work pays off and you'll become as big of a channel as i thought you were.
You need to know do a video on "The Sound of Freedom", which did the paradigm opposite of Barbie and Oppenheimer yet it was a sleeper hit. It had a budget of $14 million, and it grossed $167 million dollars. Explain this one?
Why do you say they have to make 3x their budget? If they make at least 2x their budget they wouldn’t be considered flops, because they aren’t losing money, but maybe just disappointing for the studio. But other revenues such as merchandising make a lot of money on top of that.
I dont comment often, but, This will pop off. It is incredibly well done. And the changes of views throughout the video makes it very entertaining to watch.
I would say to your very final point about A-list actors: it certainly helped me and many people i know want to see each movie. I wanted to anyway but as soon as members of my family the casts they were like "wow if these people wanted to do this instead of other big budget things then they must be good we have to see them"
Unfortunately, Ronald Reagan would be rolling in his grave. Seeing how bad Hollywood is nowadays. End game The Batman Spider-Man, no way home. Transformers 5 Ended the whole Hollywood project.
howdy everyone! wanted to give a quick behind the scenes update for all my creator-friends here.
this past month was tough... I was put under the evil spell of ~perfectionism~. long story short, I was planning on making another video and went way overboard. Too many bits, too much research and for a whole week in this month, I was just stuck.
The quick remedy I've found was simply checklisting things. They say you eat an elephant one bite at a time and as bizarre as that statement is, there is truth behind it! Making big tasks into small wins keeps the engine chugging.
The big picture remedy I'm slowly learning is that effort in =/ quality perceived. I can put in a lot of work in a video but that doesn't mean it's necessarily better. Learning this balance has also been a fascinating journey.
Anyway! Thank you all for the continued support, really been finding my voice, my creative toolbox, and my purpose in this world :)
Love your style! Hope to see you in NYC one day
Tejas so proud of you man! Getting out of a rut gets heavily exhausting, yet you put in so much effort into the details of this video. Love this content, hope it reaches to all the film nerds out there. Hoping to be like you some day🤝🏼
Saw your most recent post on Instagram, and I can definitely see the effort you put into the cinematography in this video! Like you say, the small wins should be appreciated, so be proud of yourself for this one :) I also loved seeing the un-graded BTS while you were setting up the shots--added a nice example to the elements you were explaining in the content of the video itself!
P.S. Nice shirt!Unsure if you wore it in the video and planned to publish on Seeker's day, but gotta love these small hints that signal community.
♥
Bro you are so good
I think it needs to be acknowledged that not only were the comparison movies sequels, they were super sequels: Fast 10, Transformers like 6 or something, etc. Audiences are feeling superhero fatigue. Whereas Barbie and Oppenheimer, while based on existing IP or history, are new concepts: Greta Gerwig making a feminist statement with a controversial toy and Christopher Nolan doing a biographical film. Also, both filmmakers are auteurs while the comparison films are studio-driven and formula-based. And remember, the Barbieheimer phenomenon was grassroots, not planned. If a studio marketing team tried to create Fastformers or Flash and Furious, I don't think anyone would care. It's because the films are new, not recycled, and made by trusted artists who are excellent and have a personal vision, not by executives insisting on repeating a formula.
I think it's not superhero fatigue or even sequel fatigue. Don't forget that Spiderman: Across the Spiderverse also released this summer and has been wildly successful, both critically and financially. But yes, I think there's definitely an audience sense of "super sequel" or series fatigue!
Good point about Spider-Man. Maybe it's not the superhero genre that has grown stale but the prevailing style / recipe. Spider-verse creators threw all that out the window and made something fresh. And not just fresh, good. Unlike Disney, Sony didn't put beginners on Spider-verse. They used the excellent writers for the Lego Movie. To sum up and incorporate your insight, we like new things, and old things done in a new way, but ultimately we like things done well.
Examples: I loved the new TMNT movie. It was something old done in a new way. I personally thought Mission Impossible 7 was excellent. It's a super sequel! But the franchise isn't worn out. It was made with great skill and care.
@@riverwyvernit’s not quite superhero fatigue as a whole, I’m really excited to see the new Spiderverse, it’s more that all the DC and Marvel films are so similar they basically feel like sequels.
With the way they include plot points from other movies they might as well be super sequels.
It’s to the point where I know some of them must be good, but I literally cannot make myself get excited to see another marvel movie, because no matter how unique and awesome it is, I know it’ll be more of the same in a lot of ways.
Alternative: "Flash at the furious"
@RandomKSandom that could work, but you'll have to be a very good looking person.
I also believe that people are just getting tired of sequels and massive franchises (with a few exceptions) because corporations seem to believe that slapping on a recognizable IP is guaranteed money. This did work for a while, but people started realizing how bad these movies are becoming and have increasingly cared less and less over the years.
Fair point. What Disney can’t seem to grasp is that all of their successes and well known movies started off as original movies (I get a lot of their classic movies were based off of old stories but you get my point) so instead of continuing this chain of making new movies they just get one of their existing IP’s, copy and paste it into live action, and call it a day. The only side of Disney that is chucking out at least some new concepts is Pixar. But even then I would be lying if I said Disney weren’t the only ones milking their IP’s to death.
than and other factors yea
I was going to say the same thing. I saw the first Indiana Jones in the theater when i was a kid, and i still love the original trilogy. I wasn't interested in Dial of Destiny. I'm tired of reboots and sequels and too many superhero movies. I was so happy two original and really good movies came out before the strikes started.
Really well made video dude!
Let's make some pasta next time youre in NYC!!
Bingo! This video just got me to subscribe! New fan from Canada, here!
It was pretty smart for him to talk about how seeing the BTS of a production makes you appreciate the media more, and then he included clips of him setting up different shots.
I don't think it's always the Behind The Scenes that makes it good. That's like saying special effects are what makes a movie great. The BTS should ENHANCE the Movie Experience, which is something that Barbie did. It made me MORE excited to see the movie AND let me appreciate some of the jokes and catch some Easter Eggs. Hell hearing about Ryan Gosling's motivation, made me care MORE about Ken, in a way I wasn't before.
How many movies can say you honestly say that hearing BTS or Interview stuff, BEFORE watching the movie, enhanced the experience of watching the movie itself?
@@TheAyanamiRei lmao have you even read the original comment? 😂😂😂
@@TheAyanamiReiyour reading comprehension may need some work...
You’re sort of right about them intentionally coming out on the same day, but it wasn’t to create some illusion of choice, it was primarily to fuck over Nolan. Nolan left Warner Bros, who he had been working with for over a decade, after disputes over the distribution of his last film Tenet, and partnered with Universal for his next movie (which would become Oppenheimer). Warner Bros selected Barbie’s release date to be on the same day know that their movie was more family friendly and was a much more marketable IP, hoping to cut heavily into Oppenheimer’s box office, and ironically all this did was boost ticket sales for both movies.
Funnily enough, something very similar happened with the Little Mermaid movie (made by Disney) and Ruby Gillman: Teenage Kraken (made by DreamWorks). When the casting list was revealed for the Little Mermaid and controversy arose, DreamWorks attempted to base all of its marketing and advertising off of the fact that their movie had an "evil mermaid" to try and persuade the people angry about the casting choices to just see their film instead. The ultimate problem was that they decided that revealing their plot-twist mid commercials was a good enough sacrifice for advertising rather than to stand out on its own and compete with the Little Mermaid. The movie ended up bombing. In fact, it was pulled from most viewings early because they realized that people aren't going to watch a film where important plot-related details are spoiled before even watching the film.
Hollywood used to make LOTS of films for women and starring women and even directed by women. And they were very successful! But at some point men stopped “letting” women direct, and started making more movies THEY wanted to see. The films that women wanted to see were fewer and more poorly done, which was used as “evidence” that women didn’t go to the movies. Also the emphasis became international sales, and the action films translate better into international markets. These films (Barbie and Oppenheimer) ended up attracting BOTH men and women, in spite of the assumption that it would be divided. Good filmmaking, as evidenced by Everything, Everywhere All at Once, has an audience.
I'm a woman and I chose Oppenheimer. I like quality films over trash
@@Smarty2ablewhy do you asume something made for woman is trash? 🤔
@@Smarty2ableSo why did you choose Oppenheimer then? Lol
What’s an example
My understanding was that the same release date happened because WB wanted to punish Nolan for going with another studio, hoping to steal its thunder. That Nolan insisted on 100 days in theaters only, then went with U when WB wouldn’t acquiesce. And of course ultimately it became, “We have to see BOTH.” But I believe from my reading that that was a happy accident, not a premeditated strategy.
solid explanation + messaging in this one - nice one tejas!
Glad you liked it!
I heard about barbie many times, but the moment I heard it's an R-rated… that got me interested. I genuinely thought it would be children's show. But I always love when they spin it off into an adult targeted audience. Part of it become nostalgic. And humorous.
That's why barbie is the first movie I watch after half a decade without ever going to any cinema.
Barbie isn’t r rated
Uhhh...Barbie is PG-13. It's for Teens AND Adults, but yes. It is NOT a kids movie like they normally are
I like how you mentioned about Steven Spielberg’s talk and didn’t explain anything from it. I think it was about a year ago that I watched a video that says modern Hollywood lacks mid budget films. Mid budget films are important for new comers directors, actors and because it’s less budget, studios can take a risk. Now, everything is big budget blockbuster movies where they need 2-3 times of the money they invest to make a profit. That’s the problem (also people’s fatigue of sequels and reboots). So in the end their greed just hit them back.
I agree with you on the illusion of choice having something to do with why Barbenheimer became so successful, but I would push back against that being the reason that studios released them the same day. Studios would (up until now) avoid overcrowding release dates, and the main reason for this I believe was Warner Bros and Zaslav trying to bury Christopher Nolan's film for going to another studio.
Who would have excepted that making the 13583747th reboot of a movie wont be as successfull as a fresh new idea.
The unoriginality in Hollywood is astounding. Reboots, Live action version, Remakes, Sequels, Prequels, Spin-Offs, Part 2, 3, 4, 5, 6, and 7
No one has an original idea and it is exhausting.
w/ how exploitative meme marketing is, like Elemental's "clod" while Barbienhiemer helped alot during SAG and writer strike.
memes for Oppenhiemer were coming since the classic use of practical effects, Barbie appeared as soon as the date was announced.
Amazing video Tejas! Another thing to note is the amount of memes generated by barbiehiemer, the contrast in hot pink colorful and bright to fiery red dark and gloomy were strong catalyst for social media sh*tposts and memes. This is personally why I wanted to watch at least one of them as I had good laughs at the memes and then wanted to experience it (the explosion in the front row imax) for myself.
tooootally. I'm watching imax again haha
it's simpler than that. 1) know your subject matter, 2) don't be lazy.
No amount of marketing can save a lazy sequel.
Tejas always gives us the content we didn't know we want, but definitely needed! Having said that, creating a product that its customers have thought of but definitely needed, that goes beyond our limitations, that's when you know Tejas is a good creator😎
means so so so much!!
eh this isn’t really what spielberg meant, he was saying that audiences would eventually get tired of big budget blockbusters and we’d see a shift back towards smaller indie films being popular. Barbie and Oppenheimer are still big budget blockbusters even though they’re original films. And in barbie’s case it’s a well known IP. Their success is just down to a difference in marketing and internet culture. Not really a “paradigm shift” tbh
The marketing for barbie is something else. The movie is definitely not for children under a certain age.. moat of the jokes and conversation went over their head. Lots of children clamoured to go
I must say, the way you configure your videos, cut scenes and ect, are very engaging. Great job 👌
thanks! that's the fun part hahaha
This is a super underrated video. So well done and informational as well as entertaining. Deserves way more views!!!
I quite liked when you talked about the success and rationale for BTS documentaries about films, and then proved your point by showing the kerfuffle of taping your mic up for a shot. Definitely worked, as I find myself falling for it and appreciating the work you put into this xD. Funny, informative, and interesting! The physicality of your graphics was also very slick and fun to see. Well made video!
Newsflash: the entertainment industry considers any movie costing more than $100 million to make, a BIG BUDGET production.
Barbie = $140 million
Oppenheimer = $100 million
Amazing Quality man you deserve a lot more! Keep pushing brother you got it💪
You have to make a follow-up to this including Mission: Impossible Dead Reckoning. I'm pretty sure that had the most behind the scenes stuff and the biggest "this was hard to make" campaign. IT also came after the huge success of Maverick and was advertised as Tom Cruse being the last authentic movie star. And it ended up just breaking even, so not a flop, but not a major success. How can they learn from Barbie and Oppenheimer? (Besides Mission being a franchise)
yeah I wonder how much of it was being overshadowed by barbie and oppenheimer?
It was absolutely overshadowed by Barbenheimer. MI came out only a week earlier, and Barbenheimer fever was reaching a peak at that time. Most people don't go see a movie a week, so the idea of seeing a double feature and then ALSO going to the nth MI film just a few days earlier, it didn't appeal to a lot of people. It also didn't help that Oppenheimer had a deal with IMAX to take all their screens from the moment it opened. I thought the new MI was a solid movie, but they should have pushed the release.
I doubt it has broken even yet. Most of its box office (70%) is from overseas where studios get even less of a ticket sales cut, especially in China where it’s a paltry 20%. With its $290M budget, not including marketing, I fully expect it to have lost money in its theatrical window.
I like how he does a video talking about good marketing and the effort behind a successful production, he tries to appy what he learns to this video itself, showing us behind the scenes when choosing setting, preparing the set and the research. I rarely leave a like, but when I do it's because i consider theres hard work and talent behind what i just saw. Kudos man, you just gained a new sub 👌
Hollywood isn't unpredictable, Hollywood just hasn't realiced that we are sick of francises
Love your Video still btw😉
The quality of this video is insane! Okay, I'm just confused about WHEN they decided to market in opposition to each other. Like, I was watching another video, and apparently Barbie or Oppenheimer (one of their studios) decided to get back and Christopher Nolan for leaving by scheduling the movies to premier on the same day, but that ended up backfiring for them because it caused people to watch BOTH movies. So I'm wondering, if that's the case, when did they realize this could be a really cool marketing strategy, or did they plan this from the get go?
The paradigm shift will be the technology that allows indie film makers to produce better work than the present monopoly studios.
I love your storytelling and also the style of your videos! I feel like I learn a lot not just through the topic, but also through the way you film and edit.
I am tired of the sequels and the remix and the marvel movies… I think a really big part of why these movies were successful, aside from the amazing marketing, was that people are just tired and want an original movie.
i don’t think it was so much the marking strategy as it was the way both movies resonated with people
The probability is very low that it's just zero. It's not near zero, it's zero.
I can't believe this doesn't have more views!! Here's hoping for your channel to blow up as much as you deserve with all the time and effort you've put in to make this incredible content c:
I'm sure that won't take too long
The paradigm shift "atomic bomb" of word of mouth marketing is *chefs kiss*; congrats on another hit!
thank you!
The editing is nuts, that timeline must look insane! Great video keep making more
People have always been interested in the behind the scenes of movies. There was a documentary series about VFX back in the early 2000s and DVD extras allowed people to look behind the curtain. CGI took away that magic.
People are simply tired of remakes and large franchises. We want original ideas by passionate writers and directors. Both Nolan and Gerwig put immense thought into their movies and we as the audience can see this… literally I mean Oppenheimer had zero CGI and in Barbie they actually recreated Barbieland from scratch. That’s more than impressive. I hope these huge blockbusters (especially from Disney) will continue to flop so real cinema can come back.
Not Vox's Johnny Harris's obnoxious, overdramatic editing, music and narration style 😭
Even down to the delivery, the unnecessary, dumbed down graphics on paper and text highlighting, and the random quirky camera angle shots and the self aware behind the scenes clips 💀😭
Amazing breakdown, I was hooked from the start. Keep it up Tejas!
This video is cool and well made. Would’ve been nice to see more of a breakdown of why the movies listed at the beginning failed by comparison. IP exhaustion compared to new IP (?) seems to be one of the many other variables at play here besides marketing alone.
Little mermaid was the only remake/sequel that actually broke even, but barely by $54 mill. To movie executives that’s what matters, sadly to the average person it isn’t a success.
On the topic of guerrilla marketing in movies, I'd love to see what you think of the A24 movies and how they operate. I think they are the perfect example of what you're calling the future of Hollywood
they are amazing for sure. felt like they popped outta nowhere
It is incredible to see how Tejas just somehow makes a perfect breakdown and a great edit every upload
Bro should become a movie director, he knows all the marketing secrets and the way the videos are structured is amazing great job Tejas!!
wow, so that niche historical figure and a 3hr called Oppenheimer was for film nerds and barbie was a franchise 🤩.
It’s almost people like well casted and original ideas
Being realistic though, was anyone really expecting 'Transformers: Rise of the Beasts' or 'Fast and Furious x" to be not only box office smash hits but also, y'know, good?
People are tired of CGI messes and are looking for an experience thats a bit different than what they can stream at home. People talk about superhero fatigue its wider than that - its looking for something, anything that hasn't been run into the ground
Dude. your content is AMAZING!!!!
thanks! trying my best!
Damn man, for 21k subs that's some serious presentation ability and production value. Hell of a start. If someone had linked me this video and told me you had 2 million subs I'd have believed it easily
You’ve been killing it recently with the videos man. Loving it. Please keep going, great content
wow, the quality on this video is up their with 1 million+ subscriber channels, I guarantee you that this guy will be on top in a few years
Great video Tejas (as always). You’re thoughts are always so great. Your videos are some of my all time favorites, and your channel is definitely also a favorite.
WOW thanks so much!
Another great video. If we just stop for a second, we have to acknowledge that we are spending all of our existence on marketing gimmicks. How much can we sell! How can influence people to make more! How can we validate our ideas! It is the major fail of humanity. I myself am part of it. I've obsessed about material wealth for most of my youth. I've built and sold companies. And spent most of my mental energy on business initiatives. It's a really sad state of affairs. Only when we wake up from the dream will we realize that we are spending all of energy on capitalism. It's a lame achievement. This surely will not last.
Very smart, Tejas! And your audio was really good, so we appreciate you making the mic work!
Thank you so much Don!
The peaking of the violin at the third “to clothing” was a personal favourite
ah! Sam thank you :)
@2:12 This camera shot/ angle compelled me to sub. The style of this video is a huge creative W
it’s actually pretty well documented the reason they were released on the same day was WBD was trying to be petty towards Nolan for leaving the studio for Universal. and marketing from the studio should get more praise since Barbie is a rare blockbuster where it’s marketing budget ($155m) was greater than its production budget ($150m)
This is the highest quality video i have ever seen! Amazing job Tejas!
Another point to be made is that neither film pandered to all audiences. They were made for very specific audiences overlooked by Hollywood now, female-centric comedies with female writer/directors that are marketed directly to the majority population of America (a rarity these days, the last round being maybe Sex and the City, Hunger Games, etc) and an adult audience not into comic books.. Christopher Nolan is one of the biggies of grown up CINEMA instead of movies as it were.. People that don't appeal to the under 18 crowd despite young males being the #1 box office demographic by a country mile. I know I was one until recently and use to take in 2-3 films a week in theatres... Now I do that per day at home with streaming like most middle aged folks.. ;-)
The way you tell a story, the shots everything about your videos are amazing!! 🙌🏻
Glad you like them! You're the best Chloe!
Spend less money on making film, but spend big budget on promoting film,
the huge attention it gets, huge money it will make .
Why was Sound of Freedom not mentioned? Because the success of the movie goes against all what the host said.
This is such a quality video!! Excited I get to watch a creator on the rise 💛
Thank you so much!!
The Flash bombed because the lead actor was under investigation for very serious allegations. The Flash movie was doomed for over as year, it got pushed back due to Ezra Miller. The studio was showing its greed by releasing it and trying to recoup some money instead of having a moral backbone.
Also the marketing budget was tiny in comparison to other DC films due to the controversy.
I don’t people are just tired of sequels but more of the same shit being forced on them over and over without any passion behind it. We all know the superhero movies only exist to make the studios money and it doesn’t feel right
i think it's just that people want original films. they are sick (as they should be) of overmilked cash cows
Well done bro! Great analysis and production
Unpredictable, indeed. Only a few movies are predicted accurately, like Guardians of the Galaxy 3, Meg 2, or Spider-Verse. In fact, I also expect Blue Beetle (August 18 only in cinemas) to be a wild card, with all the gen Z impact surrounding it (like Blue Beetle Burger or 100% rotten tomatoes), either for the best or the worst.
Super interesting topic, good stuff!
You are great at this. Not often I see something unique on this platform
thank you!
Tejas, great job as always!! Excited to see how the paradigm will continue to shift & how us creators will help change the ways people learn and experience the world 🙌
Great production value! I really thought you were a much, much larger channel while watching this video. I hope your hard work pays off and you'll become as big of a channel as i thought you were.
You need to know do a video on "The Sound of Freedom", which did the paradigm opposite of Barbie and Oppenheimer yet it was a sleeper hit. It had a budget of $14 million, and it grossed $167 million dollars. Explain this one?
Your channel is gonna blow up! The quality of this video was amazing
Franchise /sequel fatigue as well.
Why do you say they have to make 3x their budget? If they make at least 2x their budget they wouldn’t be considered flops, because they aren’t losing money, but maybe just disappointing for the studio. But other revenues such as merchandising make a lot of money on top of that.
I really think Barbie used 75% of thier budget money in marketing
another great video dude! The pacing, storytelling, music, editing! SO GOOD
Mr Admani himself! Thank you!!
Love this breakdown Tejas! And your use of music🙌
Tejas! Another hit, your story telling is going to take you so far (your cuts are perfectly timed, keeps it engaging) Excited to see you grow 💯
Thanks a ton!
I love this video! Great balance of intriguing content & beautiful/unique visuals. Keep it up
I dont comment often, but,
This will pop off. It is incredibly well done. And the changes of views throughout the video makes it very entertaining to watch.
I would say to your very final point about A-list actors: it certainly helped me and many people i know want to see each movie. I wanted to anyway but as soon as members of my family the casts they were like "wow if these people wanted to do this instead of other big budget things then they must be good we have to see them"
Really good video!
Interesting photography and story telling guessing 1 million subs in a year or 2!
Holy shit, this video is way too underrated for how well it's made
I thought id look down and see a big M right in front of the subscriber counter. This is top notch.
ALWAYS LOVE TO SEE YOUR VIDEOS POP UP, LOVE THE PRODUCTION .
Unfortunately, Ronald Reagan would be rolling in his grave. Seeing how bad Hollywood is nowadays.
End game The Batman Spider-Man, no way home. Transformers 5 Ended the whole Hollywood project.
People want new stories ...simple
Came here initially due to following Shervin, glad I stopped by to see what you do. Love your content. Subbed.
I feel like its not just the marketing its also that they are actually good movies while the boring sequels aren't
The quality in this video and your storytelling skills are incredible man!
Great video man!
Got this video from my feed and now i'm gonna delve deeper into your older videos!
You should have more views!
Great video man love the visual storytelling you use🔥so excited to see more vids from you😄
thanks cody!
amazing quality content, you deserve way more than 18k subs
Great video, deserves 100 times the views it currently has
Love love the mirror trick in the beginning
Well said 👏👏