Create Your Brand Colour Palette In 8 Minutes
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- Опубликовано: 27 июл 2024
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If you're struggling with creating a colour palette for your brand, this video will help you get the job done in 8 minutes. Join Branding Expert & Designer Scott Lancaster for a quick lesson how to make include brand colour palettes that look great using his simple step-by-step process.
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QUICK JUMP MENU
00:00 Lesson steps & what we'll learn
00:38 What is a brand colour palette?
01:05 The benefits of brand colour palettes
01:14 What different colours can represent
01:37 The best advantage of having a core brand colour
02:02 Brand Colour Palette Example
02:29 Why have a brand colour scheme?
02:47 Dominant & accent colours
03:50 Creating your own brand colour palette
07:45 Saving your new colour palette safely
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About Lancaster Academy of Design & Brand
Lancaster Academy of Design & Brand is an online education platform with a mission to make world-class design & brand education accessible to everyone. All revenue we generate is reinvested back into creating new education content, courses & resources to help our students.
About Scott Lancaster
Scott Lancaster is the Managing Director & Founder of a leading strategic branding agency, Clementine House. His decade of experience creating & developing brands & businesses inspired him to launch his online academy, Lancaster Academy of Design & Brand. The mission for LAODAB is to give everyone access to world-class design & brand development education.
#brandcolourpalette #brandcolours #colourpalette
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Literally went back to this video to leave a comment 😅 I've been trying to build my own color palette for my own brand and this video literally summed up everything I've read and researched for the past two weeks. It's the only thing that gave me a step by step process. I'm happy to say that I already have my own color palette and I can now move on to fonts ❤ And that's all because of this video.Thank you! You made me take a step closer to making my own brand 😍
We’re really glad our content could help. We also have a video on Fonts, so be sure to check that out too. Best of luck and enjoy the process Daizee
Yes, I did check it out 😊 I chose Bebas Neue and Montserrat, I moved on to brand name and Logo and got stucked 😅 I'll work on it again today. I wasn't able to see a video from you regarding those by using the search bar, but let me try to visit your channel's video list instead. Hope to find one cos your videos are not only direct to the point, but also very helpful.
@@daizeemeii2653 We do have content related to brand naming and logos on our channel :) so you'll be sure to find something to help you. Let us know if you get stuck again. We are always happy to help.
I real don know how to THANK this dude right here for this VIDEO ✓ 💯 this one went directly to my 🧠 foshō.
• ²Dominant Colors
• ³Accent Colors
• ¹For Typography
• ²For Backgrounds
•••
Case Closed 🔐
Easy Pizzy ✓
This must be the best video to show how to use colours
Appreciate it
This video is so well designed and brought together. Great work! You can really see you care about the learning experience. Keep up the good work. Can't wait to see the rest of the series.
Really great feedback. If you would change anything, just let us know.
This is one of the best videos I’ve ever seen. I was really struggling for branding colors. Twisted my head several times. But this video, eased the load way too much. God bless and thanks a ton 🏆
My pleasure. Glad it could be of value. We have tones of helpful content coming soon so feel free to subscribe and also check out our website :)
I totally agree!
This was so helpful! It was all I needed. I thought I have to watch tons of video for creating my colour palette but now I have got everything. Thank you so much!! :)
Our pleasure Rohan. If you want to take things even further, feel free to try out our brand building program free for 30 days here: www.wearebrander.com/brand-acceleration-membership
Just stumbled upon this, great straight forward information! Big fan of your energy as well, no need to be bouncing off the walls to keep people hooked.
Really appreciate this feedback. We have plenty more content like this coming soon so be sure to come back and see us soon. Have a great week my friend.
This is by far the best (and succinct) video on creating a brand palette,... mike drop!
If you think this is good, just wait for the 2.0 version we’ll be dropping later this year
You, my friend, are a GOD of colours and a great COACH!!!!! I have been scouring the internet trying to understand this & your simplicity in delivering this quality piece of information did it for me. Thank you a billion times Scott. Cant wait to send off my colour palette for my website design.
My pleasure, Faith. If you liked this tutorial, it may be worth checking out our Brand Accelerator Program. It's going to blow your mind: www.wearebrander.com/brand-acceleration-membership
Perfect video: clear, concise and practical.
And I love your energy. Your voice and pace is so chill and relaxing. It helped me feel less anxious about the colors and to think rationally.
Glad it helped :)
I like this style so much better then your previous videos. Really looking forward to future releases in this series.
Really great feedback. If you would change anything, just let us know.
Omg this is spot on, I was actually looking for a colour palette for Green. Nice video, great for refreshing skills and working more efficiently. Thank you
Our pleasure :) Best of luck for the future with your brand!
I feel very lucking finding this tutorial. Thank you for your efforts in making this widely accessible.
Love this. absolutely helpful
@@ednadorgbefu4758 happy to help
HUGE HELP! Appreciate this
Thanks!! Very useful and appreciated
Our pleasure :)
LOVE LOVE LOVE this video. Thank you!!!!
Glad you enjoyed it!
cool video! I love how much thought goes into every aspect of branding. Brilliant.
Same. Glad you enjoyed the video :)
Thanks, excellent content; now feel more confident about my process of creating a color palette. Well deserved liked 👍
Thank you for this video! Was really perplexed as to how I should go about finding the colors for my brand. Thank God for the internet! I don't know how people would handle things in the olden days!!
Books my friend. They Lilly read lots and lots of books. Not to mention using colour was a little simpler in those days due to digital application not being as popular/important.
Perfect, exactly what I was needing!
This video was going so amazingly that I felt like it just ended abruptly. How could you leave and go like that? Left me alone after being so nice and humorous 😂
It was nice while it lasted. But I just want you to know... it wasn't you... it was me.
@@ScottAdamLancaster 😂😂😂😂
I love this Information. Looking forward to the other video’s. Thank you for sharing !! Great work!
Really appreciate this. Thank you so much Ans :)
Brander Best regards! Cheers!
Thanks a lot for this video. You explained every step in detail
Thank you. We are actually working on a more up to date and advanced version of colour palette theory for the Lancaster Academy of Design & Brand channel. You can find the channel on our page.
Thank you so much for your help, I already had the colors as a paintors colored the element for my logo, Canva extracted the number /code off it so I had them wery simple, what I didn't know is which was which. Now I've arranged them perfectly. Thank you ❤❤❤
Glad we could help 🙏🏽🙏🏽
This was so helpful thank you so much
Thank you soooo much! Super helpful for my current branding project! ))
My pleasure. Hope you have a great NY.
Very helpful video! Thank you!
Our pleasure my friend. If you need anything else to promote and grow your brand, check out wearebrander.com
FANTASTIC video - should be way higher with way more views. EXCELLENT
Glad you enjoyed it!
This video is truly amazing ! Thank you very much !
Our pleasure :)
This is great! Thank you so much for your insight! I was looking for exactly this information! Hope to take the other course when I have some funds
Happy to help :)
Thank you so much for this video! I found my brand colors yayyyyy :) :) thanks :)
Beautifully explained!! this was much needed video.. Thnx a million..! :)
Our pleasure :)
Very useful video. Appreciate the work!
Thank you so much for your feedback. If you need any further help with your brand, just comment or ask us directly. One of our experts will be more than happy to help.
Thank you for this! 👍
I just exported my file and I love it! thank u SO much for this video! :)
Happy to help :)
Aww Thank you so much, this video is really helpful
Glad we could help :)
This was better than expected. Thanks!
That’s what she said…
This was such a good video, thank you!!
This was so helpful, thank you so much
Our pleasure :)
Brillant explanation! thank you!
My pleasure. happy to help.
Really great video- I am starting to build my own brand and this helped so much thank you!
Great to hear. In that case, be sure to check out our new channel Lancaster Academy of Design & Brand. There's going to be some real value for you there. Good luck with your brand Jess
This is video is simple and awesome. Deserve more views. Thank you.
Thanks for sharing
Our feedback:
Overall a really well structured video. We managed to create a colour scheme from watching the video it works! Nicely designed and little hints of humour are great too.
I would maybe say put some music on in the background. Not essential but may just take it to the next level. Thank you for sharing though. Much appreciated.
Thank you Boss. We really appreciate it.
Thank you! This was so helpful.
My pleasure :)
Exactly what i was searching for
This was really Helpful,,Thank you so much
This is EXACTLY what I was looking for 🤯☺️
Happy to help :)
Thankyou Scott , this is truly the best video on colour branding .
My pleasure :)
This was awesome thank you
Thanks the love, Juan. Have an amazing day.
Thank you, this was very helpful!
Our pleasure.
Amazing 🙌🏽
Thank you so much. Let us know if you need any further help `:)
Amazing video 🕺🏻🕺🏻👍🏼👍🏼
Thank you so much!
The BEST educational video ever. ❤
Glad you had fun 🙏🏽
I’m leaving a comment and leaving a huge thumb’s up so I can come back over and over again.
Welcome anytime :)
Followed!!! Quality video 👌🏾👌🏾
Appreciate it very much
This video is really helpful
Thank u. God bless u , its has solve all my challenges on colors for my designs .This has lifted my design skills .simple. precise and filled up with great in-depth message with the right guide. Sincerely am relieved thanks once again.Pls do videos' on variables and prototyping for figma designs. your teaching hmmm wonderful. Diamondeve from Nigeria
Thank you so much. Happy to help. You may find our courses on Skillshare & Udemy helpful so be sure to check them out :)
ok @@ScottAdamLancaster
Amazing and very very helpful
Our pleasure.
Another awesome, awesome video guys, super well structured. With more energy/audio and you will have more people hooked!!
Thank you so much for your feedback Robi. We have added some music to our videos, so you were totally right. It needed a little something in the background. We'll also make sure we have a red bull ready and waiting before recording the audio too :)
THANK U SO MUCH
Awesome video thx so much...❤️
Our pleasure. Glad you enjoyed
Choosing colours is easy. Making them look good on an actual website is whole another story :q
4:20 I loved it
Great editing
Thank you so much
Thanks alooot.. Iwas looking for a long time fot that..
My pleasure :)
Amazing video
Thank you so much Misael, lots more to come :)
thank you
Perfect video
Thanks Daksha
I do not understand colors. but somehow I am moving on to finalizing my color palette. Thanks a lot.
Our pleasure
Thank you so much
My pleasure :) feel free to check out more free lessons and training here: www.wearebrander.com/free-training
@@ScottAdamLancaster I will :)
Thank you for this video, really helpful. But where will the downladed PDFs be saved? I just tried to make a color palette, exported it as PDF and it saied export was successful, but I can't find the PDFs anywhere on my iPad.
Should be in your files on downloads. Or maybe try on a computer.
Awesome video... i've one question.. the 2nd main color needs to be similar to the main color?
Great question, so please remember this approach should be seen as a guideline and not something set in stone.
So the 2nd colour should compliment the main colour, which usually means it should be quite similar. Opting for a darker or lighter version of your main colour is always a great approach here. As it leaves the room for error very small, even for someone with no design experience.
Hope this helps and let me know if you need any further support. If you're really struggling, get in touch as scott@clementinehouse.com
@@ScottAdamLancaster thank you sm😁
@@p..587 My pleasure :)
great videos! any idea about the pantone? because not all colors has its pantone.. and for printables , we must have the pantone for the exact same color for printing..
You can usually get the Pantone’s for any colour by using the Pantone website tools
You should’ve shown how to apply the scheme to designs: website, presentation etc
Hey Lev,
Thank you for highlighting this and letting us know. We have spoken to our content creation team and they have scheduled this in for development. The new video will teach you how to apply colour effectively to websites, presentations and other branded materials. Make sure you subscribe to be notified when it is published.
Thank you again for your feedback.
Scott
Tnx
Hey, thank you for very informative video. I watched it 2-3 times and tried to find my brand pallet but I am not getting it. "EE6C0A" Is my main color. Can you tell me what should be other colors? Thank you
Great video Dominic, what do you think of my brand colours?
Hey there, email me them at scott@wearebrander.com and I can check them out for you.
Hello sir, I have a question, the second dominant color is written as “complimentary” (or did you mean “complEmentary” with an E? like the opposite color on the color wheel?), but you picked an analogous color, almost green. Then for the third one, you suggest a high contrast color, which means a complementary color? but you chose blue, while your chart suggests red or pink (complementary colors for green). I am a little confused. Please help.
Your main colour should be picked first. Then pick a colour which compliments it for your second colour.
Your accent colour should stand out from your main colour, but still look good beside it.
You can use many different types of colour wheel and colour theory to create your palette. Just go with what 'feels' best for you.
This has been the most useful explanation that I’ve come across so far looking to understand how to select brand colors. But the website/app colors is not free, although you said it is? Or did I get it wrong?
It is still free we believe. If you’re still struggling, email scott@wearebrander.com and I will help you personally Alisa
It is indeed free to do the palette generation on the website! I first checked the App Store and saw that the app was around €3,50 but it is possible to play with the colours on the web version. I did today, following your great example, the only issue was that the generator didn’t give me that many options for yellow, so I ended up browsing quite a while without getting the good result. I need to give it more time, I suppose. Thank you so much for your quick reaction!
Do black and white count as colors as well (are they part of the five?)
Yes indeed. Black and white do count. Try to keep your colour palette to around 5 to keep things simple for yourself :)
I'm taking orange for my brand . Can you suggest me which color should I choose along with orange
Hi there, so blues and blacks go really well with orange. If you need further help, we currently have hundreds of brand colour palettes on our website. You can currently get them all during the 30 day free trial of our membership program. Learn more here: www.wearebrander.com/brand-acceleration-membership
@@ScottAdamLancaster but my background is black. So suggest any other colours please
@@aspirant3140 Blue would be our choice.
That website is not coming up
Hey there, here you go:
coolors.co
I still like Adobe Color better, especially for finding my tones n tints.
Can u pick more than 5?
Keep it at five to keep things simple. Try not to over complicate as having more will lead to more complex decisions going forward with your application of the palette.
@@ScottAdamLancaster its for illustration ... i need more than 5...
@@Humbledandelion In that case, get 5 and then use the curve of the colour spectrum to find different shades from darker to lighter. This will give you lots of different shade of the same colour to keep everything consistent
@@Humbledandelion And you most likely don't need more than 5 colours for illustration. Use 5 colours and then use different shades of those colours. So you only need 5 colours
Thank you for the tutorial.Recently, I have started using autoRetouch for creating a color palette. It is offering a one month free trial.
I think it's maybe a little too relaxed and should have some more energy. Can completely appreciate you are trying to teach someone something though. Greta and informative. If someone wants to create a colour palette, it gets the job done perfectly. Nice work!
Really great feedback. If you would change anything, just let us know.
SPEAK UP!!
other than that this video was great
ToastDawg thank you so much for the feedback. We upgraded our audio equipment so the audio quality should be better from now on 😊
Instructions unclear, monitor painted with oil colors.
Ah dam… better then water colours though I suppose 🤷🏽♂️