UNILEVER CEO Met IMRAN KHAN | PTI GOVERNMENT | SHAZIA SYED | REDBOX | RBTV | CURRENT ECONOMY

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‘Economy needs stimulation’
You know you’re interviewing a celebrity CEO when she tells you casually she’s meeting the prime minister for lunch later that day.
As head of a multinational that claims to reach 97% of households nationwide, Unilever Pakistan CEO Shazia Syed has access to a gold mine of consumer spending data.
So what message did she have for Imran Khan as the IMF-prescribed austerity drive curbs consumer demand and slows down economic growth?
Unilever Pakistan CEO Shazia Syed says, ‘Next 18 to 24 months will be challenging. If we get our fundamentals right, I think the situation would improve’
Although she would not say it in so many words, Unilever is in the kind of business that thrived under the old economic order: a consumption-led, import-driven model that ensured low inflation, high growth, cheap credit and artificially low exchange rate without caring two hoots about exports or the balance of payments. The company rolled in money by doubling its business “every few years”.
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