Love this. Hope your students appreciate that these are real world scenarios and not just academic concepts. In my business life, many of the benchmarking you've highlighted are analyzed every week: year over year sales, YoY new customer acquisition, legacy vs new products growth (actual and %), enterprise vs small accounts, territory vs territory and on and on. Really fun videos, Mark. 👍
Thanks Tosh. That's what I am trying to do with this whole channel. Take those academic business concepts and make them relatable to students so they can "get it" thanks for all the support. Just filmed a video on what not to comment on RUclips videos and your comments on another person's comment directly set up one of them :) should be out in a week or two.
it can be, but in general internal is comparing different parts of the company, while historical is comparing the exact same metrics so internal may be comparing Coke's numbers to Sprite's numbers, while historical would be comparing coke's 2019 numbers to Coke's 2023 numbers
Love this. Hope your students appreciate that these are real world scenarios and not just academic concepts. In my business life, many of the benchmarking you've highlighted are analyzed every week: year over year sales, YoY new customer acquisition, legacy vs new products growth (actual and %), enterprise vs small accounts, territory vs territory and on and on. Really fun videos, Mark. 👍
Thanks Tosh. That's what I am trying to do with this whole channel. Take those academic business concepts and make them relatable to students so they can "get it" thanks for all the support. Just filmed a video on what not to comment on RUclips videos and your comments on another person's comment directly set up one of them :) should be out in a week or two.
Very well explained! Thanks so much. By far the BEST video that BEST descrisbes Benchmarketing.
Glad I could help out
Thank you Professor! Love the back drop as an American that went to UCL for grad school. Very helpful video!
Good info, Professor! 😊
Thank you Vicky
This is helpful. Thank you!
Very well explained!
Thanks!
Glad it was helpful!
Thanks for info god bless
Helped a lot thank you
Very informative Thank you!
Cheers!
This is really helpful, thank you❤️
You're welcome
nice
Thankd
isn't internal and historical benchmarking the same thing?
it can be, but in general internal is comparing different parts of the company, while historical is comparing the exact same metrics
so internal may be comparing Coke's numbers to Sprite's numbers, while historical would be comparing coke's 2019 numbers to Coke's 2023 numbers
benchmarking bonds?
Bond rating company’s like S&P global, rate based on risk and return.