Nike needs to focus on innovation to mount turnaround: Analyst
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- Опубликовано: 29 сен 2024
- Shares of Nike (NKE) are slipping after the company reported earnings following yesterday's market close. The footwear and apparel company slashed its full-year guidance, expecting sales to drop 10% during its current quarter and warning of soft sales in China. S&P Global Ratings consumer products director Amanda O’Neill discusses the results in more detail.
O’Neill notes that Nike's revenue declines are surprising. She adds that the company encountered "many challenges," from a weaker macro picture to lost traction in digital strategy, forcing them "to shift and move more into the wholesale channel." From a credit perspective, the trend is concerning if it continues into 2026, O'Neill says.
To mount a turnaround, O'Neill believes Nike will need to focus on innovation and hone in on key consumer trends, such as athleisure and sport.
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How sweet. She was nervous during the interview.
@@misterbeach8826 she's a real cutie haha
I don't think Nike needs to innovate. I think they need to take their cash on hand and buy back 11.6 billion dollars worth of shares while the stock is down.
I'll not buy this shoes anymore. just soso disgusting~~
Turnaround can only happen with the removal of the disaster CEO John Donahoe. Incompetent, lacks creativity and vision!