The BRUTAL Truth About Running a Sneaker Shop in 2024!

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  • Опубликовано: 29 янв 2025

Комментарии • 165

  • @richiele
    @richiele  Месяц назад +54

    Appreciate everyones support during this journey! Just wanted to switch things up and speak from a ownership perspective. Pls hit that like button!
    Link to shop at Tribute: www.Tribute.shop

    • @GORGON_OG
      @GORGON_OG Месяц назад +1

      THink bigger than sneakers for your store and start doing youtube lives in the store...

    • @shintapeterson10
      @shintapeterson10 Месяц назад

      Richie.. looking forward seeing your clothes and other collection here in the Philippines. Set up shop here.. Your cargo pants are 🔥🔥🔥

    • @youngguru8674
      @youngguru8674 Месяц назад

      Where you get your from?

    • @Bookbagbenny
      @Bookbagbenny Месяц назад

      @@GORGON_OGthat’s what IM sayin, they could just sell RLC at tribute and they’d make it with sellin shoes on the side 🤦🏽‍♂️

  • @zyzzuschrist3410
    @zyzzuschrist3410 Месяц назад +591

    You should tell us the BRUTAL truth about the MNML story in 2024!

    • @mrjonahwhite
      @mrjonahwhite Месяц назад +3

      🤣

    • @Antskix
      @Antskix Месяц назад +4

      FACTS 😂

    • @stayaway7357
      @stayaway7357 Месяц назад +91

      I don’t keep up with this channel like I used to, but it’s good to know I never missed the MNML story lol

    • @GXDSX
      @GXDSX Месяц назад +7

      ALL them Gossip Boys wetting their boxers for a Story thats not even Real😂😂😂 Pathetic! Get Over With It youre never gonna hear it😂😂😂 go touch some grass

    • @stayaway7357
      @stayaway7357 Месяц назад +35

      @@GXDSX relax cool guy. You’re still just sitting here watching the vid like everyone else.

  • @fungbros
    @fungbros Месяц назад +63

    Shoutout to you to for always creating something real….Real clothes and a real store. Always proud of you guys ❤❤❤

  • @KillenEMsoftly
    @KillenEMsoftly Месяц назад +88

    2025 is gonna be the greatest year to be a sneakerhead. No more resell, shoes sitting for half off. Love it.

    • @dangerapple
      @dangerapple Месяц назад +6

      Facts these resellers getting a job because of trump 😂

    • @FFBL2020
      @FFBL2020 Месяц назад +2

      You must be young coz I used to purchase my jordans for 60-80% off back in 2010-2012. So No. Not the greatest year for sneaker enthusiasts.

    • @nghisexy99
      @nghisexy99 Месяц назад

      @@FFBL2020maybe team jordans will go on sale lol, retro 3s,4s,5s.. etc were flying of the shelf at full retail, stop capping lol

    • @dansartain6269
      @dansartain6269 Месяц назад +3

      2025 This is the year sneaker resell will come back Nike is going to limit everything to bring hype to the brand good luck this year getting anything even GR’s will even be hard to get mark my words

    • @Sosa_handles
      @Sosa_handles Месяц назад

      @@dansartain6269i doubt buddy😂 sneaker resell will continue to crash even if nike limits the production. Why? Look at the job market right now-people are stacking their money on stocks and crypto instead of sneakers. If anything, VINTAGE will go up

  • @DecoyVoice
    @DecoyVoice Месяц назад +137

    Opened right at the end of sneaker hype 😢

    • @yonathantadesse3385
      @yonathantadesse3385 Месяц назад +2

      The goat 🐐 I’m a Somali pirate but I do not act like that fool in Korea 😂

    • @Jennytwotoneslice
      @Jennytwotoneslice 23 дня назад

      @@yonathantadesse3385that fool is not even Somali

  • @peterphar1986
    @peterphar1986 Месяц назад +47

    Tribute is the most fair priced buy/sell shop!!! I wish nothing but success for them going in to 2025!! There’s not many sneaker resell shops like em!! And they’re fairly new!!! I had a bunch of size 13s where the boxes straight collected dust!! They shot me a fair prices compared to the other sneaker shops!! And they wasn’t uptight and think they know it all like the other spots man!! I wish nothing but the best for the bros here man!!!

  • @jamiekoh6113
    @jamiekoh6113 Месяц назад +9

    Yeah, shoutout to Brandon. I'm unsure if he's gotten a raise or a bonus already, but he makes that store! When you walk in, he sets the vibe and is happy to interact with any sort of customer, whether they are from the channel or not. Bro genuinely looks interested and interesting.

    • @Assscrackkp
      @Assscrackkp 20 дней назад

      100% they need to put more respect on Brandon. Like come on they didn’t even put a stand for his mic on the table right in front.

  • @jeremybustamante3737
    @jeremybustamante3737 Месяц назад +3

    Yalls shoes and clothing (especially) is a gem mine. I bought like 3 jerseys, lost and founds, mochas and a pre-owned essentials hoodie for a gift. Literally premium quality of care for yalls stock. Been following since 2012 even before the store since the pin roll jean days with Richie lmao

  • @romeobravado6334
    @romeobravado6334 Месяц назад +4

    This was dope to see and refreshing. You can tell the passion and joy is still there between these guys. Head up the future still looks bright!

  • @Jitzcrackers
    @Jitzcrackers Месяц назад +5

    Fam, the paisley Sherpa came in today from the drop. This shit is beyond fire. Yall KILT IT. Pics and vids looked dope but still didn’t do them justice. Waiting for my second order to arrive.

  • @davidvazquez5501
    @davidvazquez5501 Месяц назад

    I remember watching this channel like 6-7 years ago. Joggers were the hottest thing out, if u ain’t had joggers you’d roll up your jeans to make a pair. Roshes to even the first adidas Yeezys. Crazy to think ya have came so far to even have a shop. Such a nostalgia trip watching this video

  • @RobJr55
    @RobJr55 Месяц назад

    It’s cool to see how y’all went from sneaker RUclips to owning a store. Have yet to visit Seattle, but one day when I do I definitely want to check the store out. Y’all been killing the game and with the store too you guys are always looking out for the culture with care and love in everything you do. Salutes to you guys and I hope that 2025 brings nothing, but success for the store and you guys individually💯🔥.

  • @mauromireles4112
    @mauromireles4112 Месяц назад +1

    Nah it hit when Big boy Johnny said one of the OG shoetuber Rich. Richie really goated for how long he been doing the sneaker shit. Fr fr

  • @juulfien4682
    @juulfien4682 Месяц назад +2

    yall have amazing deals which is why i continue to only buy from yall. not many shops are as genuine like tribute

  • @WayneLiu945
    @WayneLiu945 Месяц назад +8

    Truly for sneakers, its only up from here. Hang in there boys!

  • @beckvisuals804
    @beckvisuals804 Месяц назад

    Part 2 fasho !! I started my brand 6 months ago ( Global Visuals Brand) and I’m gearing up for my 4th drop. I appreciate the transparency and understanding falling in love with the process

  • @Luckey2212
    @Luckey2212 Месяц назад +1

    I haven’t bought any “hyped” sneakers in a minute and hadn’t really paid attention to the prices or anything. Seeing those union 1 highs going for like 81$ on stock X to me is insane! I remember not too long ago Tang would wear them here and there.

  • @princetonastorga9565
    @princetonastorga9565 Месяц назад

    Thank you for sharing these experiences. For us planning to open our sneaker store anytime soon, this info is priceless ❤

  • @lazzi2462
    @lazzi2462 Месяц назад +7

    I would've hated dealing with that Seahawks player's GF, especially if yall told her the laces weren't dry yet. But yall should've made sure they were dried too though.

  • @edwardrivera8201
    @edwardrivera8201 Месяц назад +6

    I was there at that LA Sneakercon. Your line was out the door lol

  • @WillSavant
    @WillSavant 28 дней назад

    S/o Richie for telling me I won a $50 card on his Live & then never reaching out at all. First & last time I’ll be copping from RLC.

  • @NASCAR24FAN100
    @NASCAR24FAN100 Месяц назад +1

    The outcome of the dunks and union 1 bulk buys was always in the back of my mind.

  • @lazzi2462
    @lazzi2462 Месяц назад +3

    You should do a video about starting a clothing line. Might be different coming from you though, since you already had a big following. But I see a lot of people on IG who start their own clothing brand. I'm pretty sure they didn't start with a big following, so I always wondered how they started & got things rolling that led to a big following.

  • @charlesshootsshots1271
    @charlesshootsshots1271 Месяц назад +3

    Although the sneaker market is nowhere near where it was three years ago, the heart of sneakers lies within storytelling. With Nike and Jordan relying on so much on nostalgia contrasted with the decline of NBA viewership, the basketball aspect of sneakers is dead.
    Where I think Tribute shines though is Curated Corner. Seeing vintage tee's, hoodies, jerseys is something I enjoy browsing online for. That truly is paying Tribute to the musicians , influencers, artists, and creators that resonate with the same audience that loves what sneakers represent.
    I also love the clothing that the brand puts out. I have shirts, hoodies and tapestry jacket from previous collections and will continue to support Tribute. Even if sneakers continue on this downward trajectory (and based on the economy, it probably will) , that Tribute shifts into apparel and clothing that still has the nostalgia/tribute/influence of the stories that resonate with sports, streetwear, and pop culture

  • @rangole9151
    @rangole9151 21 день назад

    Hahahaha love the what would you do story!

  • @jio18ramos
    @jio18ramos Месяц назад

    A failure is only considered a failure, when there isn’t a lesson to be learned. The store itself is definitely a destination spot with the area that it’s in, the culture y’all have created, and definitely the customer service y’all provide there.
    My question for part 2 video: What has been the hardest lesson/learning curve y’all had to learn since opening the shop?

  • @pormaTV99
    @pormaTV99 Месяц назад

    Sneakers will never be out its just how to pivot to the right shoe at the right time instead of sitting on inventory

  • @cobosupreme13_29
    @cobosupreme13_29 Месяц назад +2

    “How are shoes below resell?” Cause people barely wanna buy shoes for the retail prices that they are now lol

  • @jordananderson5736
    @jordananderson5736 15 дней назад

    “Damn the stutter is crazy, rich” 😂

  • @leosburner627
    @leosburner627 Месяц назад +1

    Smoking that reseller pack!

  • @chrisrobinson5508
    @chrisrobinson5508 Месяц назад

    2025 Sneaker Market will be great for a first in a while, a lot of great buys

  • @rafaar4600
    @rafaar4600 Месяц назад +1

    When are y’all coming to Houston,TX

  • @shutah_cr
    @shutah_cr Месяц назад

    Great video. For a future episode, can each of you guys provide your personal opinion on the current status and future of sneaker's game/business in general?

  • @anthonycordova1330
    @anthonycordova1330 27 дней назад

    Do you have a money value of inventory that you try to have in stock at once?

  • @AttsRealm
    @AttsRealm Месяц назад

    Y’all should do some long af vids about these type of things

  • @parkersmith389
    @parkersmith389 Месяц назад +6

    Why is johnny not involved with tribute and RLC?

    • @Insane22sz
      @Insane22sz Месяц назад +4

      He has his own brand ? Heavy weight

  • @Insane22sz
    @Insane22sz Месяц назад +5

    It was either geno smith or DK metcalf

  • @KTHoopLife
    @KTHoopLife Месяц назад

    Why did you give the shoes back if they are wet?

  • @Trix8574
    @Trix8574 Месяц назад

    Still have the og pair of Richie Le cream denim that I hope to get signed by the legend🙏🏽

  • @angiepaliani
    @angiepaliani Месяц назад

    question for part 2: what is tribute's revenue and profit for 2024? broken down by product line (merch, sneakers, sponsorships)

  • @sofaboi
    @sofaboi Месяц назад +8

    Johnnys calves are monstrous. Let us know the gym routine

    • @Yoitsseb
      @Yoitsseb Месяц назад +9

      Walking around with a big body your whole life will help. Also, he's Asian. They got the best calves genetics in the world.

    • @leosburner627
      @leosburner627 Месяц назад +6

      Make sure to zip it up when you finished

  • @marvinprietos3141
    @marvinprietos3141 Месяц назад

    theres one next to my job on south beach..opened for a month...n that was that.

  • @TwntyUp
    @TwntyUp Месяц назад +16

    sneaker market isn’t dead, you’re just not gonna buy a house off selling one pair of shoes

    • @arcticgoos3
      @arcticgoos3 Месяц назад +11

      Resell market is dead, people figured out paying resell is dumb or they switched to reps

    • @lazzi2462
      @lazzi2462 Месяц назад

      @@arcticgoos3 How do you find good reps? People seem so secretive about them for whatever reason lol. I want to try some rep hooping or gym shoes. I saw Foot Doctor Zach review some rep Kobes a few months ago, he said the quality is just about the same as the real ones, but he just wouldn't trust them to hold up as long. I was in Asia recently, I saw a lot of fake shoes, but not any hooping shoes or gym shoes unfortunately.

    • @zainjal26
      @zainjal26 Месяц назад +6

      Nah market definitely dead

    • @TwntyUp
      @TwntyUp Месяц назад

      @@arcticgoos3 people were reselling shoes that should’ve never sold out, shoes still have value, it’s just not 10x retail

    • @daltonoakleyjr391
      @daltonoakleyjr391 Месяц назад

      Resell isn’t dead . Its just that the ones that be at the malls aren’t making the bank that they thought they were going to make by up charging stock x prices just so they can make a profit while paying their rent

  • @steeven23
    @steeven23 21 день назад

    for some reasons, my interest and love for street fashion and sneakers died around 2 years ago now.

  • @Cinemahguy
    @Cinemahguy Месяц назад

    What shoes are Big Johnny wearing.

  • @fonze1436
    @fonze1436 Месяц назад

    What pair of sunglasses and and hat is Johnny wearing ?

  • @lildoughboy9925
    @lildoughboy9925 Месяц назад +3

    We closer to the mnml story boys

  • @hunghuynh8764
    @hunghuynh8764 Месяц назад +2

    Can definitely attest to Brandon’s and his team customer service. Visited first time hoping to meet Richie, only bought a tribute shirt and water bottle but Brandon was beyond welcoming. Keep it going guys

  • @B.L.R3y
    @B.L.R3y Месяц назад

    Best bosses in the world. Working for these guys dont feel like work

  • @demaniage
    @demaniage Месяц назад

    Need the ID on the cargos Richie got on

  • @wetwater788
    @wetwater788 Месяц назад

    Yall need to get deeper into the details!

  • @Thelocksa102
    @Thelocksa102 Месяц назад

    I honestly think if I can walk down the block and be able to buy an off-white Jordan 1 it’s a win! 👍🏿

  • @jamaljackson2324
    @jamaljackson2324 Месяц назад +1

    Damnnnnn moldy $10k kicks? Thats crazy

  • @buifreestyle8780
    @buifreestyle8780 Месяц назад +21

    MNML story is never coming is it

  • @emiliopascual8140
    @emiliopascual8140 Месяц назад

    Where did Brandon get that camo hoodie from? 🔥🔥

  • @awesome42611
    @awesome42611 Месяц назад

    What sneakers are those that Johnny has on?

  • @youngguru8674
    @youngguru8674 Месяц назад

    What sweater Richie got on????

  • @djpowerjay
    @djpowerjay Месяц назад

    Ya should stock it up with affordable versions of popular shoes! (Example new balance 9060 instead of the balenciaga)

  • @ONEILGATDASAUCE
    @ONEILGATDASAUCE Месяц назад +1

    Nseaker culture is not bad or cooked. it's just that people now know better that to cop overpriced sneakers when there are better alternatives compared to before.

  • @felipevcarvalho7502
    @felipevcarvalho7502 Месяц назад +2

    To be fair, if you had a week to clean the shoes, you could of had them dry already

  • @kaskovic1993
    @kaskovic1993 Месяц назад

    When is sneaker of the year coming?

  • @jessiegonzalez5525
    @jessiegonzalez5525 Месяц назад +1

    Only resellers think it’s bad sneaker market is great lol

  • @alanfadez
    @alanfadez Месяц назад

    We need a part 2

  • @Bravonewyork
    @Bravonewyork Месяц назад +4

    Late bloomers when it came to sneaker selling. They should’ve opened a concept store. Cafe/retail or resell.

  • @alvinedwards434
    @alvinedwards434 Месяц назад +2

    Off top, Johnny's kicks are tough! Just had to point that out. But also, look at everyone's feet. Nothing super hype. The market is changing...

  • @hellaloudddd
    @hellaloudddd Месяц назад +4

    This shi gotta be like an hour long at least 45 min

  • @masterdinosawr
    @masterdinosawr 28 дней назад

    Anyone with half a foot in the sneaker industry knows that pandas were never gonna last for the insane prices they were.

  • @thunder2ray242
    @thunder2ray242 Месяц назад

    What’s the hat Johnny is wearing ?

  • @renatoko6189
    @renatoko6189 28 дней назад

    when you opened your store tribute it’s too late, the hype was going down

  • @j5daniel182
    @j5daniel182 29 дней назад

    Resell sneakers stores make good when prices are trending up. If prices are stagnant you are just brokers trading on small margins. There is almost no point.

  • @Raider870
    @Raider870 Месяц назад

    Real Sneaker heads just let everything sit 2-3 months and get everything you want then usually black friday is the day you spend 400-500 on that must have

  • @mariocruz378
    @mariocruz378 24 дня назад

    Ngl. I wish you guys are located here in LA instead of coolkicks.

  • @alexnyny
    @alexnyny Месяц назад +1

    Should have waited until the laces dry! 😬😬😬😳😳😳

  • @austinYFG
    @austinYFG 21 день назад

    Not paying yourelf also one of the key signs the business model isnt running properly. your salary/draw should be part of your overhead.

  • @jpaz17
    @jpaz17 Месяц назад +1

    Appreciate the honesty!

  • @Bookbagbenny
    @Bookbagbenny Месяц назад

    lol i knew tribute was gonna close, not cause im hatin but they fr opened when the sneaker market had already died.

  • @mboone721
    @mboone721 Месяц назад +2

    Can attest to your customer service, Brandon and the team give more then fair prices on shoes I’ve sold to them. I’ve been to sneakcity or lucky dog, and a couple others in Seattle. All of those stores are scalpers and have horrible customer service (act like they’re flight club or something). Tribute is the only store I continually come back to because of the customer service. Keep up the great work guys 💪🏽

  • @NoLimitJw
    @NoLimitJw Месяц назад

    Might as well start a podcast now

  • @jfreeko
    @jfreeko Месяц назад +1

    Her fault for not letting a WET/DAMP shoe air dry smh

  • @tainanking
    @tainanking Месяц назад

    Panda dunks made me so much money tho

  • @reignsneakers
    @reignsneakers Месяц назад +1

    Just close the store, its a failing business. Especially when these sneaker shops lowball tf out of sellers and upcharge crazy prices

    • @Yoitsseb
      @Yoitsseb Месяц назад

      They need to make money. Employees will never understand business acumen

  • @rogermorales927
    @rogermorales927 Месяц назад +1

    What ever happen between y’all and sneakcity ?

    • @alexmok2
      @alexmok2 Месяц назад

      Did anything even happen between them?

    • @lazzi2462
      @lazzi2462 Месяц назад +3

      IIRC, Richie spoke about this in a past video (don't remember which video). He didn't mention their store specifically, but I assume it's them. He posted up a personal pair of sneakers for sale & they hit him up begging for a good deal & implying that they wanted the shoes as their own personal pairs. Since Richie was cool with them, he gave them a homie price. Then a few days later, he saw that they posted them up for sale for significantly more than what Richie gave it to them for. So they basically took advantage of their friendship with Richie to make money off of him, lied to him that they weren't going to resell them.

    • @Oneofakind91
      @Oneofakind91 Месяц назад

      Sneakcity are balaant hardcore resellers, no feelings all numbers. It is what it is

    • @kingchris7519
      @kingchris7519 Месяц назад

      Thick city

  • @jeffrey7273
    @jeffrey7273 29 дней назад

    Finally u guys can’t resell the shoes in unreasonable price

  • @dansartain6269
    @dansartain6269 Месяц назад

    2025 This is the year sneaker resell will come back Nike is going to limit everything to bring hype to the brand good luck this year getting anything even GR’s will even be hard to get mark my words

  • @luishuncho2054
    @luishuncho2054 Месяц назад

    ok but what about that MNML story

  • @alphonsoechavez
    @alphonsoechavez Месяц назад

    🔥🔥

  • @ozarksneakers
    @ozarksneakers 28 дней назад

    i thought jeff wittek had a sneaker podcast

  • @plump1234
    @plump1234 Месяц назад

    Do you think the sneaker market will make a comeback?

  • @lu_dawg95
    @lu_dawg95 Месяц назад

    We might get gta 6 before the mnml story

  • @michaebee23
    @michaebee23 Месяц назад

    Silica. Silica. Silica!

  • @RoderickTom-ge1vc
    @RoderickTom-ge1vc Месяц назад

    Too many Pandas😆

  • @artsim5977
    @artsim5977 Месяц назад

    Love this but way too many people trying to talk over each other!! Hard to listen to!!

  • @skyfall9549
    @skyfall9549 Месяц назад +1

    Sneaker is dead Im happy about it i can actually buy the shoe i want for retail

  • @nuketownmayor
    @nuketownmayor Месяц назад +1

    Fake break in ? Are they talking about sneakcity ? 😂

  • @jorgefranco9817
    @jorgefranco9817 Месяц назад

    Sacrificed the popularity for a bad business call with terrible timing wish I could tell you I didn’t know this would happen but ego is large

  • @Npreaper
    @Npreaper Месяц назад +1

    8 years too late

  • @derykmoates377
    @derykmoates377 Месяц назад

    So it’s not the end? Lol

  • @TreyWaylifeboy91
    @TreyWaylifeboy91 Месяц назад

    Noooo sad 😢 why

  • @masterdinosawr
    @masterdinosawr 28 дней назад

    Resell is dead and you guys made a store basically on the last year (if that) of it.
    You missed the peak where everyone was spending stupid money on sneakers.

  • @manny9025
    @manny9025 Месяц назад

    What happened between yak and MNML? Be real