The MTV analogy was accurate. MTV was the absolute king of youth culture and influence, it had a style and generation ….but it’s pretty much a shell today. TikTok is the king now with its own culture x influence and an entire generation, but if TikTok implodes today will that destroy the music business ? Especially when there are alternatives
They'll forget about you songs in a couple of weeks because tik tok is designed to scroll threw shit so now people just scroll faster and want to new music every two weeks so your music will be forgotten.
If you were paying attention, you’ve seen this coming down the pike. I remember reading about their Oceania experiment, they’ve been preparing for this. I can see TikTok’s relationship with the music industry becoming increasingly adversarial as they become more of a threat to the status quo. Will we see a fully fledged TikTok record label grow into something that can compete for market share against UMG, Sony and Warner?
They’d have to buy catalogues of older music in order for that to be feasible. I do buy the idea of most music used in TikTok being the older, classic stuff
There is no single artist who needs a record company to sell his/her music. There is no single music fan who needs record company to find good music. We are witnessing a very interesting period of time.
I was part of the team at UMG that worked tiktok records we generated over 10 Billion streams on 33 releases in over 20 months utilizing the TikTok mechanisms for growth. No matter how u cut it that’s revenue
@@austinrodriguez4272at least he’s making valid points tik tok literally has a 30 second clip of a song that then if it’s good enough makes the listener go listen to it on a platform that makes the label money and I why alienate TikTok why not take it of all social media oh cause TikTok recognizes the grift and can’t pay like RUclips who has google behind them
Better to go independent than sign first time. Create bange after bangers and build your following. When you come to sign up you will have the upper hand over them and owning your masters.
I’m not buying that the music industry is trying to get more for their artists, they’ve been known for being predatory towards artists all this time…now that they’re losing ground in the financial department they want to spin the narrative that “the artists aren’t getting what they deserve”. When were they? I hope the artists can find a way to cut out the music industry more because they’ve always been the bad guys.
Thank you so much for this breakdown. I was confused but your vid presented both sides pov and provided the stats/financials. Will be interesting to see how it turns out.
There are 45000 uploads on Spotify daily. Music is not off a short supply in fact music is so saturated that many talented musicians have quit music due to not being able to break but with the usage of the internet artists who would in traditional sense struggle or be blackballed have found success. Tory Lanez is an example. Despite going to jail and the whole Megan Thee Stallion drama Tik Tok revitalized much of Tory Lanez music giving him enough of a fanbase to get him a billion streams while in prison for a whole year
@@ashleybanks-wm4cg My drama is mine yo. Music is not my talent couldn't rap three lines to save my life just making an example of how you can use Tik Tok as a musician.
bro all my tik toks got affected again as today there was a second sweep of music purge revolving (Drake, Ken Carson, Carti, Nirvana, Smashing Pumpkins, Billy Idol, Tears For Fears etc)
11:51 this statement is what the music industry's been telling to new artists alll the time so that they can exploit these artists and underpay them what they deserve... now ur crying when the tables are turned? sucks 2 suck doesnt it
@@wethu_ no. But since this video mentioned metrics getting a complete view of numbers when discussing about an artists in this fashion would bring more to the conversation.
Hip hop at this current state has no backbone or to put it differently can’t survive on its own, it needs tik tok or streamers because roll outs are dying
So my label is with the orchard who is owned by Sony and I can tell you for a fact tik toks payout for master usage is disrespectful. An artist I distribute did 548 million on tik tok and that paid out 8k. To put that into context 548 million on Spotify pays out about 1.6 million.
Spotify is a paid music app with ads, TikTok is not, also a lot of the time songs aren't the songs played for under 30s? Not to mention tiktok has to pay out the creator of the content as well.
So pretty much the same thing they did to many artists including Tinashe (that mindfuc.k that made her think that her songs were mid while their producers were just knocking it out the park everytime) and Normani (giving Doja her budget).
I am happy now a specific song would last much longer instead of being exploited but at the same time artists songs became famous through it too so both +ve and -ve ofcourse. Btw lit editing 🔥🔥❤
I'm wondering if UMG and other labels wont begin to petition the usa government, who in the past years has been very interested in limiting tiktok. Lobbying works in America and the music labels have pleanty of reach there.
If you've ever been in an argument with a Rich, mean, intelligent, attractive person then you'll know what Universal must be feeling... Tik Tok has All the Power here and won't burge... there's no winning here they just have to bow to Tik Tok.
Glad that Hip Hop and Rap music is on the way out. It took 30 years. Never forgive such genre of music for killing grunge music in early 90s. Kurt Cobain can now rest in peace!
UMG knows tiktok should pay artists and then more but not out of the kindness of their own heart. We need to regulate these companies more and break them up with anti trust laws.
Was tik tok good for the public no But it absolutely Helped The music industry (independamce wise).Labels are pushing for tik tok to pay artist mkre while spotify was given 2 cents for every 1 million streams
tiktok just dont give a fuck. in fact, it is abvious that UMG need tiktok and tiktok dont need UMG. if UMG dont give it music to tiktok, other indie artiste will do and this will promote those indie artiste over UMG artiste. its not because of UMG artiste that tiktok have many users. in fact user dont even give a fuck to UMG they are just on tiktok to have fun and there are so many music on tiktok they can play with in there videos. if i was the tiktok manager, i will not even run into that music silencing deal. i will put it like this "if you are an artiste or label and you want promotion for your music, then put it on tik tok, other wise go ahead". that is it.
UMG pretends its fighting for the artists but its just fighting for itself
and only idiots believe that. UMG showed signed artist have zero control. Which they gave up. Business is business
record company can go to hell for all i care
Fighting for the shareholders and executives at the top.
They have up Their control for exposure just to be shelved
Why wouldn't they fight for themselves? Wouldn't you?
The MTV analogy was accurate. MTV was the absolute king of youth culture and influence, it had a style and generation ….but it’s pretty much a shell today.
TikTok is the king now with its own culture x influence and an entire generation, but if TikTok implodes today will that destroy the music business ?
Especially when there are alternatives
This is a win for upcoming artist to be heard IMO its time NOW to push your art ...good luck
They'll forget about you songs in a couple of weeks because tik tok is designed to scroll threw shit so now people just scroll faster and want to new music every two weeks so your music will be forgotten.
Way before tik tok he had the same problems if people like it let em enjoy it.People make carrers out of it.@@anthonygonzales1027
Also, the platform will slowly die. So it's now or never.
@@Ultralined they said the same thing about RUclips back in the day and Instagram
@@anthonygonzales1027 nobody cares it’s about getting your foot in the door now
If you were paying attention, you’ve seen this coming down the pike. I remember reading about their Oceania experiment, they’ve been preparing for this. I can see TikTok’s relationship with the music industry becoming increasingly adversarial as they become more of a threat to the status quo. Will we see a fully fledged TikTok record label grow into something that can compete for market share against UMG, Sony and Warner?
if they can buy more lobbyists than those music companies it can definitely happen
All they have to do is fund the company and the company will bend over backwards for tiktok or any invester
If u didn’t know TikTok is already a record label lol.
Never 👎
They’d have to buy catalogues of older music in order for that to be feasible. I do buy the idea of most music used in TikTok being the older, classic stuff
Thanks for making this video, the topic wasn’t clear to me, now I understand each side’s motivations
Glad it was helpful!
I remember Napster and Kazaa. Kazaa made me take an interest in computer security.
Tiktok is doing to major record labels what major record labels did to artists and now they're crying "wolf"?
Exactly what I was thinking 😭
Yh and songs get over played n annoying fast
There is no single artist who needs a record company to sell his/her music. There is no single music fan who needs record company to find good music.
We are witnessing a very interesting period of time.
tiktok destroyed mainstream rap and hip hop within 2 years crazy 😂💯
@toxicavenger7073 I agree it destroyed a whole generation of kids
@@nameisaminea whole generation ain’t worth a few artist “breaking”. You must be young.
@@ozon3Easy i’m literally 23 I just don’t use tiktok 😂
@@user-oe7oe2fl8qyea nigga like he said you young
No 😂 the Internet destroyed mainstream all genres you gotta be a kid that doesn't know nothing
crazy how a label pays artists very little but will be mad a tik tok for the same bs
True
Much Needed Topic that needs to be spoken on Today 🔥🔥🔥
Greed and pride is one of the most deadliest sins.
I was part of the team at UMG that worked tiktok records we generated over 10 Billion streams on 33 releases in over 20 months utilizing the TikTok mechanisms for growth. No matter how u cut it that’s revenue
Sure you were buddy
@@austinrodriguez4272it’s true. I was the 10b streams
@@austinrodriguez4272at least he’s making valid points tik tok literally has a 30 second clip of a song that then if it’s good enough makes the listener go listen to it on a platform that makes the label money and I why alienate TikTok why not take it of all social media oh cause TikTok recognizes the grift and can’t pay like RUclips who has google behind them
Lmao😂 @@austinrodriguez4272
Bro GTFOH smh yall fools just lie just too lie
your research is flawless quality keeps me coming back
This is “think of the exposure” at mass scale.
UMG is greedy , but they are right about tik tok under paying . Not just musicians, every content creator on the platform
learned a lot from this video, great work as always!!!
Better to go independent than sign first time. Create bange after bangers and build your following. When you come to sign up you will have the upper hand over them and owning your masters.
this was such a good video, appreciate it yassine
thank you for watching and commenting!
Money is the root of all evil
RUclips Shorts has the perk of UMG already licensing music to non-Shorts uploads and official videos, I think that’s the most secure it’ll get
TikTok made artists blowup
"Blowup"
Say it slowly
B low up
Blowing up on Tik Tok equals a chorus gets recycled for a month and the song plus the artist gets put out to pasture.
Then why did they run back😂@@illphacen
I’m not buying that the music industry is trying to get more for their artists, they’ve been known for being predatory towards artists all this time…now that they’re losing ground in the financial department they want to spin the narrative that “the artists aren’t getting what they deserve”. When were they?
I hope the artists can find a way to cut out the music industry more because they’ve always been the bad guys.
Been waiting on this one💯🔥
Thank you so much for this breakdown. I was confused but your vid presented both sides pov and provided the stats/financials. Will be interesting to see how it turns out.
Fighting over money for infinite growth and everyone loses
There are 45000 uploads on Spotify daily. Music is not off a short supply in fact music is so saturated that many talented musicians have quit music due to not being able to break but with the usage of the internet artists who would in traditional sense struggle or be blackballed have found success. Tory Lanez is an example. Despite going to jail and the whole Megan Thee Stallion drama Tik Tok revitalized much of Tory Lanez music giving him enough of a fanbase to get him a billion streams while in prison for a whole year
Dont blame a talented artist like Tory for your mid life crisis 😂😂😂😂 Either you wanna suceed or you dont.
@@ashleybanks-wm4cg My drama is mine yo. Music is not my talent couldn't rap three lines to save my life just making an example of how you can use Tik Tok as a musician.
bro all my tik toks got affected again as today there was a second sweep of music purge revolving (Drake, Ken Carson, Carti, Nirvana, Smashing Pumpkins, Billy Idol, Tears For Fears etc)
good😂
Helloyassine to a Milli 🎉! This is valuable info for anyone remotely close to the industry from lawyers to engineers.
11:51 this statement is what the music industry's been telling to new artists alll the time so that they can exploit these artists and underpay them what they deserve... now ur crying when the tables are turned? sucks 2 suck doesnt it
Its a shame that we cant see the streaming numbers from Apple Music
Why do you need to know the metrics of a song/album as a consumer, is what you like determined by how many other people like it?
@@wethu_ no. But since this video mentioned metrics getting a complete view of numbers when discussing about an artists in this fashion would bring more to the conversation.
Lmao can you imagine being a label and thinking YOU made TikTok. Their arogance is once again staggering
Hip hop at this current state has no backbone or to put it differently can’t survive on its own, it needs tik tok or streamers because roll outs are dying
It’s like 1/4 the music but everyone else who owns music is already signed. Not TikTok and universal will be alright for the immediate future
Good for Tiktok. That is what Universal Studios deserve
Thank you yassine
pretend its fighting for the artists though its just fighting for itself
Wait tik tok is the biggest I didn’t know that.
This was excellent
So my label is with the orchard who is owned by Sony and I can tell you for a fact tik toks payout for master usage is disrespectful. An artist I distribute did 548 million on tik tok and that paid out 8k. To put that into context 548 million on Spotify pays out about 1.6 million.
Spotify is a paid music app with ads, TikTok is not, also a lot of the time songs aren't the songs played for under 30s? Not to mention tiktok has to pay out the creator of the content as well.
@@helloyassine I understand all of that. Even with them only being licensed to use 60 seconds of a song that pay out is still disrespectful.
Heard they are about to reach another deal.Tik tok is very much needed because the entertainment industry is global.
TikTok gives shows to the world Afro songs that is what they don’t want
What are you talking about tf
That music is literally all over the radio and plays everywhere😂😂
@@Lrxxx321 now yes but not before TikTok
@@Haniboy7911 all depends where you're from major cities. This music was playing everywhere
I like when they say it affects all of us.. LOL
independent here i.m just sitting back enjoying the war
damn TikTok is chad asf
does this mean that chinese have became so good at tech to snack meta's market in a matter of just a few years🤣
I didn't know any of this. Great thing to know!!!
The Chinese vs. The Jewish
🍿
Tiktok vs Meta
Facts lol
WW3
Pretty much
So pretty much the same thing they did to many artists including Tinashe (that mindfuc.k that made her think that her songs were mid while their producers were just knocking it out the park everytime) and Normani (giving Doja her budget).
Finally the death of an era breathe it in folks 😌
15:00 BRASIL
I saw Noah Kahan today.
Tik tok needs to pay these people their money. It’s their music wtf
“Largest website” 😂
I am happy now a specific song would last much longer instead of being exploited but at the same time artists songs became famous through it too so both +ve and -ve ofcourse. Btw lit editing 🔥🔥❤
They hate that tictoc doing how they do the artist on their labels lol😂
“UMG is a publicly traded company” annnnd that’s everything we needed to know 😂
MAJOR LABELS FUCKED UP ALL MUSIC YEARS AGO!! RIP OFF ARTIST AND ONLY SIGN ACTS THAT BASICALLY COPY EACH OTHER!!
TikTok is humble
I'm wondering if UMG and other labels wont begin to petition the usa government, who in the past years has been very interested in limiting tiktok.
Lobbying works in America and the music labels have pleanty of reach there.
Also I will take caution with “rising”, since artists signed to UMG have already prospered a bit
Bro tiktok so shady fr 😂
Yassine loves changing titles I've come to learn
Made you click and comment didn’t it
Now the labels know how artists feel
Its funny how UMG is talking about ‘’bad deals’’ tf lmaooo record companies play victim
Universal hugely underestimated the Chinese brains 😂
If you've ever been in an argument with a Rich, mean, intelligent, attractive person then you'll know what Universal must be feeling...
Tik Tok has All the Power here and won't burge... there's no winning here they just have to bow to Tik Tok.
4:36 was I the only one who noticed Boris Johnson 😭😂
They should thank TikTok. It's how we learn new songs now.
Life was definitely better without tiktok
TikTok should pay 34 trillion a year
The Proud Universal Music
Glad these record labels are suffering
Universal Music is greedy
I'm proud of TikTok 👏🏿
Lots of good songs are still on tiktok. Lol the ones that left are missing out
hoping to see the downfall of the music industry
Good for TikTok
What would really happen if tiktok allowed music to be on their app illegal what can umg really do lol
Me getting UMG claims on my Facebook Stories 🙂
UMG claimed your video because it contains music, audio or video that belongs to them.
TikTok deserves what coming
Glad that Hip Hop and Rap music is on the way out. It took 30 years. Never forgive such genre of music for killing grunge music in early 90s. Kurt Cobain can now rest in peace!
Sure buddy 😂😂😂 blame ❄️ for them punks
Grunge died cuz Kurt Cobain passed away
Not HIP HOP adjacent
Um g doesn’t like the taste of their own medicine 🤣
TikTok just have to have this own artist program and it's done the goat is still TikTok
I've yet to use tiktok😂
Keep this content up
Tic Tok is the new Facebook
Godbless wasup with a giveaway 🇩🇴
I'm shadow banned on every platform because I didn't sell my soul. It's infuriating. The whole game is rigged.
So crazy
UMG showed signed artist have zero control. Which they gave up. Business is business and read the damn contracts!
UMG knows tiktok should pay artists and then more but not out of the kindness of their own heart. We need to regulate these companies more and break them up with anti trust laws.
Was tik tok good for the public no But it absolutely Helped The music industry (independamce wise).Labels are pushing for tik tok to pay artist mkre while spotify was given 2 cents for every 1 million streams
I hate now Universal Music
tiktok just dont give a fuck. in fact, it is abvious that UMG need tiktok and tiktok dont need UMG. if UMG dont give it music to tiktok, other indie artiste will do and this will promote those indie artiste over UMG artiste. its not because of UMG artiste that tiktok have many users. in fact user dont even give a fuck to UMG they are just on tiktok to have fun and there are so many music on tiktok they can play with in there videos.
if i was the tiktok manager, i will not even run into that music silencing deal. i will put it like this "if you are an artiste or label and you want promotion for your music, then put it on tik tok, other wise go ahead". that is it.
East vs. West
I love TikTok
I will never use Tik Tok use at your own risk believe they have all you information
lol so dose every social media platform your smart phone etc like be for real y’all not worried bout your privacy like you say you are. 🙄
Tik tok putting money in everyones pocket
I find it funniest. I never have downloaded TikTok. Cause I don't trust a Chinese company at all.
Taylor Swift isn't my favorite artist.