How IKEA Became Sweden’s National Brand

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  • Опубликовано: 26 янв 2025

Комментарии • 1,2 тыс.

  • @ladyx6680
    @ladyx6680 5 лет назад +3646

    Job interview at most companies:
    'Please take a seat.'
    At IKEA:
    'Please make a seat'

    • @LinusLorentzen
      @LinusLorentzen 5 лет назад +86

      Don't make sense.
      IKEA employees have no need for that skill, their customers have.

    • @donaloflynn
      @donaloflynn 5 лет назад +96

      @@LinusLorentzen If that were true then nothing in the showroom would be assembled. Plus I doubt there's a single IKEA employee who isn't also a customer, they probably even get a discount.

    • @donaloflynn
      @donaloflynn 4 года назад +13

      Saffron Sinclair Why the hell would they do that?

    • @bobalex3867
      @bobalex3867 4 года назад +13

      When you lost your last sense of humor

    • @firstoffproductions1462
      @firstoffproductions1462 4 года назад +8

      Ikea Interviewer after witnessing me fail spectacularly :
      "........................................ Your're hired."
      I am convinced they make the building process harder in order to amp up that feeling of not screwing up.

  • @gorrium5027
    @gorrium5027 4 года назад +391

    when you said Ikea was a theme park I was like ok that's a stretch
    but then I realized I go to IKEA mostly just to look at showrooms

  • @tehStarcubed
    @tehStarcubed 5 лет назад +1871

    Honestly I thought the IKEAs in Hong Kong were big until I saw those humongous warehouses. Ikea is always a blast to walk through and one of the things on my bucket list would be to visit an "actual" Ikea
    2022 edit: I've moved to Toronto now and I've seen an actual ikea!!! crazy huge

    • @johndoeanon445
      @johndoeanon445 5 лет назад +16

      @@neville1311 Do you mean "Kungens Kurva"?

    • @nevilis1
      @nevilis1 5 лет назад +1

      @@johndoeanon445 yeah

    • @JYT256
      @JYT256 5 лет назад +65

      The largest IKEA is SCP-3008

    • @motardsanonymous748
      @motardsanonymous748 5 лет назад +14

      I remember when I used to live in HK and went to the one in Causeway Bay. It seemed so small by comparison lol.

    • @neville1311
      @neville1311 5 лет назад

      @@johndoeanon445 oh yes, of course

  • @LonnyH
    @LonnyH 4 года назад +96

    I live in Vegas and we just got our Ikea a couple years ago. I had never been and was dragged along for opening day, thought it was weird that there was so much fuss over a furniture store. Then I saw it.
    The biggest parking lot I'd ever seen in my life had no empty spaces. Cars were parked on the street, in neighborhoods close to the store, on fire-marked curb sides, literally everywhere. The line to get in before it opened was more than half a mile long. There were dozens of news vans and reporters interviewing people in line. I opened Facebook and all you saw were live feeds of other people in line or local news networks showing helicopter feeds of the store, there was a countdown timer to opening hour. I felt like I was at a superbowl parade or something, it was a surreal experience. All for self-assembled furniture.

    • @bazil4146
      @bazil4146 2 года назад +1

      I live in Vegas and this is so relatable

  • @sesmon8167
    @sesmon8167 5 лет назад +2346

    I love how Germany has more Ikeas than the US

    • @yougothere6000
      @yougothere6000 5 лет назад +165

      Well, I guess Ingvar Kamprad was always having keeping a focus on Germany in a way considering that his father was a German.

    • @Arcaryon
      @Arcaryon 5 лет назад +192

      @@yougothere6000 And we are also very conservative with our spending habits which also benefits a company that is based on the promise to keep prices affordable.

    • @sam08g16
      @sam08g16 5 лет назад +28

      It replaced the Goldstein Company that somehow misteriously disappeared

    • @5naf6
      @5naf6 5 лет назад +76

      Germany also had more H&M stores than the US until like 4 years ago :)

    • @Arcaryon
      @Arcaryon 5 лет назад +65

      @@5naf6 I think you are onto something, they are also a Swedish company. Seems Germany is really a good starting point for efficient & functional brands that don't so much more but succeed for these very reason.

  • @cakexpress6235
    @cakexpress6235 5 лет назад +1244

    ”Hard to pronounce names”
    Laughs in Svenska

    • @not3oF
      @not3oF 5 лет назад +60

      Laughs in Finnish

    • @oksemoerbrad
      @oksemoerbrad 5 лет назад +61

      Definitely no laughs in Danish

    • @furbees2662
      @furbees2662 5 лет назад +26

      haha ja förfan

    • @eirikwatz6179
      @eirikwatz6179 5 лет назад +50

      @@oksemoerbrad you cough in danish

    • @bingbongjoel6581
      @bingbongjoel6581 5 лет назад +19

      CakeXpress
      Damn it feels good to be a Svenne

  • @ShaunCheah
    @ShaunCheah 5 лет назад +1424

    "Ikea is legally more Dutch than Swedish"
    G E K O L O N I S E E R D

    • @Dante-wd2gi
      @Dante-wd2gi 5 лет назад +65

      Dat doen we toch weer goed hè makker

    • @arthas640
      @arthas640 5 лет назад +66

      Honestly with the legal structure he described they sound more Swiss then Dutch or Swedish

    • @meowthindegame8127
      @meowthindegame8127 5 лет назад +36

      We winnen altijd over Zweden! Om het songfestival, EK.vrouwen en Ikea. Glorie aan nederland!

    • @mr.smortguy0-o132
      @mr.smortguy0-o132 5 лет назад +22

      Tyskjävlar!
      /s

    • @Giigigi1122
      @Giigigi1122 5 лет назад +1

      Meowth In de game ja! Bitterballen!

  • @iDunnoMC
    @iDunnoMC 5 лет назад +1507

    Script: Exclaimation Mark
    PolyMatter: Hmm, how about no.

  • @georgeherren606
    @georgeherren606 5 лет назад +481

    8:40 , damn she was really struggling with that wrapping paper

    • @brennenmoloney4736
      @brennenmoloney4736 5 лет назад +25

      I read your comment before watching and the shot came on and I couldn't stop laughing.

    • @Zeckmon3
      @Zeckmon3 5 лет назад +2

      *HESITATION*

    • @DemPilafian
      @DemPilafian 5 лет назад +1

      That's me every morning trying to get out of bed.

    • @giogerard6
      @giogerard6 5 лет назад +7

      I thought I was the only one. I was desperately rooting for her to find a blade to cut that paper.

    • @i_am_nikolas
      @i_am_nikolas 4 года назад

      Actually, that is a 'he'.

  • @LEMMiNO
    @LEMMiNO 5 лет назад +430

    Nice

    • @launcher3694
      @launcher3694 4 года назад +21

      ...how is a comment by LEMMiNO not filled with likes and comments fanboying after him? Welp guess I gotta do it OMG LEMMINO IM SUCH A FAN I LOVE YOUR UFO VIDEO PLEASE DO MORE TOP TENS UWU

    • @argonauts56au1kera6
      @argonauts56au1kera6 4 года назад +9

      You make good videos.

    • @concept5631
      @concept5631 3 года назад +22

      *Swedishness intensifies*

    • @e.z.3427
      @e.z.3427 3 года назад +5

      I'm now among a very select group indeed

    • @arif_annas
      @arif_annas 3 года назад +1

      Cool

  • @azrielsatan8693
    @azrielsatan8693 4 года назад +86

    As someone who has lived in a lot of countries what I love about Ikea is that I can walk into the store and it will be the exact same outside of floor-plan. Its nice to have those little bits of familiarity when in a place that is otherwise completely foreign to you,

    • @eksmad
      @eksmad 3 года назад +1

      Like McDonalds? :D

    • @kmeanxneth
      @kmeanxneth Год назад

      @@eksmad no

  • @LetsGoGetThem
    @LetsGoGetThem 3 года назад +33

    That IKEA managed to enter the US market like that which is famously difficult for outsiders is actually very impressive.

  • @kaissner289
    @kaissner289 5 лет назад +193

    My favorite ride is the one where you need to find the exit in an infinite IKEA

    • @rejvaik00
      @rejvaik00 4 года назад +2

      ruclips.net/video/HowXEBisrkI/видео.html

    • @AmandaDavis6130
      @AmandaDavis6130 3 года назад +3

      Isn’t there an SCP that’s an infinite IKEA?

    • @YasEmisDaBus
      @YasEmisDaBus 3 года назад +6

      @@AmandaDavis6130 3008

    • @0Clewi0
      @0Clewi0 3 года назад

      Can you use emergency exits?

    • @burgerpb5476
      @burgerpb5476 3 года назад +5

      the store is now closed, please exit the building

  • @dragonstormer115
    @dragonstormer115 5 лет назад +556

    “Poly matter: Chin...”
    “Wait, what ???? Sweden ?!?”

    • @mr.boomguy
      @mr.boomguy 5 лет назад +14

      And not one mention of it.
      Unless you consider Hongkong, chinese...

    • @JunSian1001
      @JunSian1001 5 лет назад +9

      @@mr.boomguy Aside of Hong Kong, there is a reference to Chinese-stuff on screen, e.g. a Chinese theme park.

    • @Floedekage
      @Floedekage 5 лет назад +2

      @@mr.boomguy and I don't!

    • @Jgvcfguy
      @Jgvcfguy 5 лет назад +1

      he hinted at a documentary about Macao that he's making at the end.

    • @yesmybagel1256
      @yesmybagel1256 5 лет назад

      Help ruclips.net/video/dpjajoaWxhM/видео.html

  • @Pakanahymni
    @Pakanahymni 5 лет назад +162

    "Famously hard to pronounce names" the legend has it that the founder was dyslexic and thus wanted the names to be easy to pronounce (in Swedish).

    • @camocake8648
      @camocake8648 4 года назад +27

      I’m Swedish and a lot of the names are actually normal Swedish words yet the name ikea is a acronym because he had dyslexia and it was hard for him to say such a long name

    • @davidkonevky7372
      @davidkonevky7372 4 года назад +2

      @@camocake8648 I think people who aren't even dyslexic would have a hard time saying that name

    • @Pakanahymni
      @Pakanahymni 4 года назад +1

      @@icantcomeupwithagoodusername Du sa samma sak som jag fast med andra ord.

  • @Dear_Mr._Isaiah_Deringer
    @Dear_Mr._Isaiah_Deringer 5 лет назад +350

    *00:01:49* IKEA flags flying at half-staff, means the meatballs are out.

    • @athrvakhrbde
      @athrvakhrbde 5 лет назад +4

      Really?

    • @daddyleon
      @daddyleon 5 лет назад +22

      @@athrvakhrbde I had no idea, I worked at Ikea for a year in the food department, never heard that.

    • @athrvakhrbde
      @athrvakhrbde 5 лет назад +1

      @@daddyleon oh. I'll have to confirm then

    • @KamiKaZantA
      @KamiKaZantA 5 лет назад +37

      Or that the founder Ingvar Kamprand died.

    • @Dear_Mr._Isaiah_Deringer
      @Dear_Mr._Isaiah_Deringer 5 лет назад +32

      @@athrvakhrbde No, it was a joke ;)

  • @papejop1138
    @papejop1138 5 лет назад +75

    6:50 “famously hard to pronounce names” shows a magazine in polish xd

  • @tw06le1
    @tw06le1 5 лет назад +334

    I was just recommending IKEA to someone who never heard the brand before..
    ~get outta my head!

    • @wellthen4128
      @wellthen4128 5 лет назад +3

      Can i introduce to the word of Pewdiepie?

    • @campkira
      @campkira 5 лет назад

      Well I living in high quality with high quality production so ikea is a pass for me since it just not for me....

    • @banaroklionrage9536
      @banaroklionrage9536 5 лет назад +1

      @@campkira yea Ikea is pretty "meh" on the quality front, but you get what you pay for and high quality cost exponentially more, Most my furniture is from Ikea, or inherited, but i got a Ikea like 20 Minute walk away so i think i can be excused for that.

  • @denniskarlsson7121
    @denniskarlsson7121 5 лет назад +231

    The greatest thing about this is how the ä in cäpitalism works as it's how a swede with a really strong accent would pronounce it. You always tend to see å, ä and ö put in at random to replace o's and a's with no regard for pronunciation.

    • @Greyalien587
      @Greyalien587 5 лет назад +4

      Dennis Karlsson hahaha sant fan! Fick säga det högt

    • @Mr3344555
      @Mr3344555 5 лет назад

      Ä has no meaning btw, å does.

    • @denniskarlsson7121
      @denniskarlsson7121 5 лет назад +1

      @@Joel-xt4hx hur man skulle uttala det på engelska alltså, inte på svenska.

    • @HotMaxExpress
      @HotMaxExpress 5 лет назад +5

      In German, we use the ä too and it works with our pronunciation as well.

    • @gamingochgeografi4039
      @gamingochgeografi4039 5 лет назад +12

      @@Mr3344555 ä has meaning? It is a Swedish vowel pronounced like ae

  • @Gaaraape
    @Gaaraape 5 лет назад +502

    IKEA's true strength lies in it's ability to avoid paying taxes

    • @alexv3357
      @alexv3357 5 лет назад +69

      They have that in common with every good business though

    • @Jefaextracts
      @Jefaextracts 5 лет назад +2

      Eat your cereal

    • @weltschmertzz
      @weltschmertzz 4 года назад +6

      A lot of those in the USA. 😂

    • @Bananaman-hk6qw
      @Bananaman-hk6qw 4 года назад

      @@Jefaextracts haha......

    • @Galactipod
      @Galactipod 4 года назад +8

      "IKEA's true strength lies in it's ability to avoid paying taxes"
      So, IKEA's strength lies in *it is* ability to avoid taxes?

  • @wilberforce95
    @wilberforce95 5 лет назад +842

    "friendly capitalism" is the best way to describe it. lots of great memories going to IKEA as a kid.

    • @sisyphusvasilias3943
      @sisyphusvasilias3943 5 лет назад +29

      Which you subsidise wih YOUR taxes but IKEA pays zero taxes and hasnt made a penny in donations to charitable causes. You've been duped.

    • @yesmybagel1256
      @yesmybagel1256 5 лет назад +1

      SISYPHUS VASILIAS i need your attention ruclips.net/video/dpjajoaWxhM/видео.html

    • @dazza2350
      @dazza2350 3 года назад +1

      Sweden companies are great

    • @w0mblemania
      @w0mblemania 3 года назад +8

      Corrupt capitalism, really. It's capitalism where you don't have to pay real tax, but where you get all the benefits of capitalism. It's a scam that should be broken up.

    • @0Clewi0
      @0Clewi0 3 года назад +1

      Friendly capitalism doesn't fit to me with illegal deforestation

  • @alexbenavidez4500
    @alexbenavidez4500 5 лет назад +17

    IKEA literally put my town on the map, as it was the first store opened in the UK
    I also think it's funny how the store and it's stock is genuinely identical no matter what country it's in; I've seen a video of an IKEA in Japan and recognised two items in the store that I literally had in my house, that I bought from my local IKEA, that moment

  • @HenrikoMagnifico
    @HenrikoMagnifico 4 года назад +16

    I love how the "Cäpitalism" joke in the title actually works and is prenounced the correct way in English as it says in Swedish :D

  • @BrainsApplied
    @BrainsApplied 5 лет назад +79

    *Doesn't the escalator count as a separate ride?*

    • @meistersan0815
      @meistersan0815 5 лет назад +9

      and the elevator, and the shopping carts.

    • @MK00040
      @MK00040 3 года назад +2

      and the ball pit

    • @somefuckstolemynick
      @somefuckstolemynick 3 года назад +4

      @@meistersan0815 especially the shopping carts.
      It’s essentially bumper cars

  • @jedwardoo
    @jedwardoo 5 лет назад +10

    Yup. Super recognizable brand. Ikea will be opening it’s first stores in the Philippines this year 2020.
    It is so recognizable before it has its first store in the country.
    I hope it goes well and expands to more areas in the country.

  • @yz4043
    @yz4043 3 года назад +14

    Ikea's catalog inspired me to become an interior designer when I was a kid

  • @sebastianelytron8450
    @sebastianelytron8450 5 лет назад +1343

    Wanna hear an IKEA joke?
    Sorry you have to make it yourself.

    • @adamreyes6816
      @adamreyes6816 5 лет назад +48

      "There is only ONE way to find OUT"

    • @leg10n68
      @leg10n68 5 лет назад +6

      Wanna hear a knock knock joke? But you need to start it

    • @neville1311
      @neville1311 5 лет назад +4

      @@leg10n68 knock knock

    • @leg10n68
      @leg10n68 5 лет назад +3

      @@neville1311 Who's there

    • @ganeshkumar269
      @ganeshkumar269 5 лет назад +2

      @@leg10n68 joe

  • @cinnazeyy1245
    @cinnazeyy1245 3 года назад +9

    CORRECTION:
    The holding company, which is according to the video, based in Luxembourg was only founded there and has since 2016 also moved to the Netherlands. Furthermore its trust company, which PolyMatter didn't go into any details about, is called "Interogo Foundation" and is based in Liechtenstein, making IKEA just as much a Liechtenstein company as it is Dutch.
    To Fact-Check and get deeper into the rabbit-hole, you can look up the website of the Interogo Foundation.

  • @at-tegreatest3739
    @at-tegreatest3739 5 лет назад +298

    Wait a video not about China, Impossible

    • @datnguyenthe8300
      @datnguyenthe8300 5 лет назад +6

      Seems like he's working on Macau (9:17) next, which is in China. 'Tis be but a brief intermission.

    • @dday881
      @dday881 5 лет назад +3

      AT-TE Greatest Sweden might be poised to become a Chinese protectorate. Sooooo maybe not impossible.

    • @AaronShenghao
      @AaronShenghao 5 лет назад +3

      Still about China, Ikea store in Hong Kong SAR, is still in China...

    • @AaronShenghao
      @AaronShenghao 5 лет назад +3

      @@thomassynths There are 4 IKEA in Shanghai Alone. It should be many dots in China, not just one.

    • @justinshepherd3098
      @justinshepherd3098 5 лет назад +1

      Dope! I love his china videos

  • @sshah2545
    @sshah2545 5 лет назад +7

    I’m seriously going to consider curiosity stream.
    Wendover, RLL and ofc PolyMatter are amongst my favourite, most well made channels on RUclips.
    You guys are unsung heroes imo. The quality of your research, videos and storytelling is simply amazing. Hats off to you sir, and thank you for what you do. Yours is almost one of the less ad-filled channels on RUclips, which is the real kicker.
    Amazing video, as always

    • @luxembourgishempire2826
      @luxembourgishempire2826 5 лет назад

      Yeah...
      Later you'll see it as a waste of money. Happened with so many other comments on these RUclipsrs who promote it.
      You'll see...
      And you wonder why we Luxembourgers are richer than all the other countries.

    • @sshah2545
      @sshah2545 5 лет назад +1

      Luxembourgish Empire because they’re the cheapest people in the history of the world? Yes, so I’ve heard. Enjoy your wealth, and I’ll enjoy mine.

  • @sisyfos101
    @sisyfos101 4 года назад +48

    PolyMatter: Hmmm how do we make this thumbnail interesting...
    Also PolyMatter: Yes let’s put ä in Kapitalism so that it’s no longer a word.

    • @fanbuoy9234
      @fanbuoy9234 3 года назад +2

      To be fair, the first 'a' in 'capitalism' is the correct pronunciation of the letter 'ä' :)

    • @Crookshanks
      @Crookshanks 3 года назад +1

      @@fanbuoy9234 no. Incorrect

    • @fanbuoy9234
      @fanbuoy9234 3 года назад

      @@Crookshanks Oh? Then how would you pronounce 'capitalism' and the letter 'ä'? I mean you specifically, not the universal 'you'. I stand by my point, but feel free to make an argument.

    • @Crookshanks
      @Crookshanks 3 года назад

      @@fanbuoy9234
      We pronounce Kapitalism kind of close to Capitalism. Its a slight difference in tone/dialect. But all the letters are pronounced the same. The a in capitalism here is pronounced the same as in Kapitalism. The first a in kapitalism is harshly pronounced.
      To be extra clear, I’m half english and half Swedish and live in Sweden. I’m brought up with British English. I would agree with you to some degree if someone had a broad American accent. But then I would argue that you cannot use your description with every English user in the world.
      Here they go through how We use Å Ä & Ö
      ruclips.net/video/ijiaeuKnYRQ/видео.html

    • @fanbuoy9234
      @fanbuoy9234 3 года назад

      @@Crookshanks I'm a Swede, speaking more or less American English (writing in Canadian though). I can see how many accents of British English has more of an 'a' sound, but at least to my ears the 'standard' (RP) British English has a sound very similar to an 'ä' (albeit not as elongated as in American). But you disagree with that?

  • @arbaran01
    @arbaran01 4 года назад +11

    I read it as “how IKEA became Sweden’s national bird” at first and was very confused.

  • @Owenbegowen
    @Owenbegowen 5 лет назад +4

    I was in NYC one time and went to this old Asian market wanting some dinner. When me and my group walked in, it was actually a free IKEA experience celebrating the new products and 75 years. It was set up like 5 Ikea showrooms, with qr codes hidden around the room on different pieces of furniture. These codes led to questions about Sweden and IKEA, and if you got them right you got some points. At the end of the experience was a bunch of free meatballs and a prize stall, where you could exchange your points for IKEA items. I got some plastic silverware, and it was an awesome time!

  • @JGuyTriple5
    @JGuyTriple5 5 лет назад +6

    This is one of your best videos! Absolutely love this one!

  • @NorwaysWannabii
    @NorwaysWannabii 5 лет назад +4

    The first stores outside Sweden were opened in Asker, Norway in 1963 and Denmark in 1969. The stores spread to other parts of Europe in the 1970s, with the first store outside Scandinavia opening in Switzerland in 1973, followed by West Germany in 1974. :) :) :)

  • @cardy4ever
    @cardy4ever 4 года назад +55

    "The business is a private company owned by Inter IKEA Systems B.V., registered in the Netherlands and controlled by the sons of its founder Ingvar Kamprad." The CEO of IKEA is Swedish and it's only purpose of being registered in the Netherlands is for tax purposes. There is literally zero Dutch ownership on the management side. It is a family-owned company.

    • @ABC-ip6jq
      @ABC-ip6jq 3 года назад +6

      It's still a dutch company. The brand is however swedish

    • @fmattiasc
      @fmattiasc 2 года назад

      Inter IKEA Systems B.V. owns the brand and license it to INGKA Holding B.V. that runs the stores.

  • @prettypic444
    @prettypic444 5 лет назад +4

    The ikea in my area is so big, my college had a massive (like 500+ people) hide and seek game in it (we were subsequently banned)

  • @yahwea
    @yahwea 4 года назад +7

    When I got stuck in Moscow, I took a cab to my friend's place in Kimke, 12 miles from city center - and passed a HUGE Ikea in the boich forest on the way... the company seems to get it's wood products from Russia

  • @jurgen4796
    @jurgen4796 5 лет назад +58

    Ikea:
    The Netherlands: G E K O L O N I S E E R D

  • @UNVIRUSLETALE
    @UNVIRUSLETALE 5 лет назад +14

    Last time I tried to spell the name of my desk I accidentally summoned a demon that cooked meatballs for a week

  • @8illy
    @8illy 3 года назад

    my favorite IKEA ride is going down to the warehouse room, pushing and zooming in their big ass shopping carts

  • @isaacmahoney5947
    @isaacmahoney5947 5 лет назад +57

    I love ikea so much, no lie, theyre make me so happy. Its like if amazon was a real place and want predatory. Favourite company ever.

    • @Djuntas
      @Djuntas 5 лет назад

      there peeler and many more kitchen items rocks. Not even my tubberware peeler is better vs carrots and so on,,,good shit for the money

    • @Ritaaw1
      @Ritaaw1 5 лет назад

      I’m from Finland and all of my funiture and kitchen ware is from ikea

  • @woundedcowproduction1754
    @woundedcowproduction1754 5 лет назад +17

    Why Polymatter’s titles always start with ‘Why’ (sponsored by Brilliant)

  • @kaso9386
    @kaso9386 4 года назад +7

    "Who could hate a theme park?"
    Me: *Looks at Disney*
    Also Me: "I think I could"

  • @tamaraturner6081
    @tamaraturner6081 4 года назад +2

    I live 10 minutes away from Michigan's IKEA and I dearly miss going in to look at the showroom and eat lingonberry waffles.

  • @chungus3223
    @chungus3223 5 лет назад +7

    You can skip certain parts of IKEA with shortcuts, even the whole department if you like.

  • @lzh4950
    @lzh4950 4 года назад +2

    1:33 1 of the IKEAs in my country has it's entrance accessible only via a lift & escalator that are only in one-way operation (except during the period when the restaurant is open before the store, which both share the same entrance). Any other time if you want to exit the store you have to take a different lift/staircase that forces you to meander thru the market hall & warehouse 1st ;)

  • @rakaipikatan8922
    @rakaipikatan8922 5 лет назад +36

    Sweden: IKEA
    Denmark: Lego
    Finland: Nokia (RIP)
    USA: *_Debt_*

    • @MrMediator24
      @MrMediator24 5 лет назад +9

      Nokia is actually back now after dark MS days

    • @-.---.-.-.-
      @-.---.-.-.- 5 лет назад +4

      Sweden: IKEA
      Norway: Oil
      Denmark: Lego
      Finland: Nokia (RIP)
      USA: Debt
      (FTFY)

    • @rakaipikatan8922
      @rakaipikatan8922 5 лет назад +1

      @@MrMediator24 Well yeah, but not as strong as when they were leading handphone market in early 2000's, if I recall correctly.

    • @shotelco
      @shotelco 5 лет назад +1

      USA response: Global. Reserve. Currency...you suckers. Who else can take 10% off the top of 3/4 of all international settlement transactions? And we don't manufacture anything, well, except for War to maintain our position.

    • @shotelco
      @shotelco 5 лет назад

      @Hernando Malinche I type on a Chinese manufactured computer (keyboard, mouse, monitor made in Korea), as do you and 98% of everyone else in the world. On an "American domiciled" company website (true), but Google (Alphabet, owner of RUclips) holds 60% of its cash profits offshore. If Alphabet - and every other large corporation (like how Apple who holds 93% of its cash offshore, Microsoft who holds 97% offshore, Pepsico 97%, Cisco 98%, Jonson & Jonson 99%) was so positive about the U.S., ...as U.S. based companies, ...why don't they re-invest here instead of hiding their cash elsewhere??
      Almost None of the products you mention are manufactured in the U.S. There are exponentially more undersea cables laid by foreign companies than U.S. companies. If this were 50 years ago, everything you are stating would be true. How long do you think living off of the fumes of former industrial glory will hold up?

  • @PirrePirre
    @PirrePirre 5 лет назад +2

    I work at the heart of IKEA in Älmhult at the old office, some of the picture was från Älmhult and IKEA Museum in Älmhult. In Älmhult they are doing the catalogue, all design for the furniture and much more. The best company to work for by far, the benefits and the culture at IKEA is amazing.

    • @luxembourgishempire2826
      @luxembourgishempire2826 5 лет назад

      "The best company to work for by far"
      *Laughs in Luxair*
      Yeah you got that wrong buddy. We get paid like money is water. No wonder we are drowning in cash.

    • @PirrePirre
      @PirrePirre 5 лет назад

      @@luxembourgishempire2826 Do you work for IKEA? Were at?

    • @luxembourgishempire2826
      @luxembourgishempire2826 5 лет назад

      @@PirrePirre No. I work for Luxair.

    • @PirrePirre
      @PirrePirre 5 лет назад

      @@luxembourgishempire2826 Okej, well in many survey IKEA is in top. In Sweden they are nr 1 before google and others.

  • @SupremeLeaderKimJong-un
    @SupremeLeaderKimJong-un 5 лет назад +57

    Shanghai Disneyland: Am I a joke to you
    PolyMatter: Yes
    You didn’t even mention the park in Mainland China

  • @Helpie114
    @Helpie114 5 лет назад +5

    Thanks for the time and effort

  • @Daye04
    @Daye04 5 лет назад +19

    I got a notification about PolyMatter, so I immediately stopped watching the RUclips video I was watching, and switched to this one

    • @DarkPortall
      @DarkPortall 5 лет назад +2

      #relatble

    • @adamreyes6816
      @adamreyes6816 5 лет назад +1

      So I was browsing about World history then this was next on my recommended list

  • @lucaduren6979
    @lucaduren6979 3 года назад +2

    Hold up? IKEA is an whole day affair? Since when. I just cycle to IKEA, buy what I need and go home? Am I doing it wrong?

  • @ADummie
    @ADummie 5 лет назад +5

    Fun fact: The red building at 2:46 contains an IKEA.

  • @opportunityinvestinganalys6986
    @opportunityinvestinganalys6986 5 лет назад +1

    That customer journey concept is an awesome concept. A real life sales funnel

  • @skade245
    @skade245 5 лет назад +4

    I heard 19.99 and totally expected to hear "a month" but for one year damn that's actually good. I can respect that price.

  • @princessLilytea
    @princessLilytea 5 лет назад +130

    Me: oh Ikea is mostly dutch, cool.
    ... Offcourse the netherlands is some form of a tax haven.

    • @princessLilytea
      @princessLilytea 5 лет назад +4

      @CanadianLoki76 hence the remark :... offcourse the netherlands is some form of tax haven.
      This was a thought around 7:41 where the video said "legally ikea is more dutch than swedish"
      It was more a remark on myself that it was stupid to be exited to hear that ikea was partly dutch. Because in most cases that means the netherlands is just a part of the tax avoidance scheme. Which the video then explained is exactly the situation.

    • @flp322
      @flp322 5 лет назад +2

      @CanadianLoki76 It's not just the charity I think. The company 'Inter IKEA Systems B.V.' is registered in Delft, the Netherlands

    • @Katt1n
      @Katt1n 5 лет назад +1

      @@princessLilytea Why is that a bad thing? They are just protecting their property from being stolen.

    • @Katt1n
      @Katt1n 4 года назад

      @Joakim von Anka That's what i said

    • @Rismannen
      @Rismannen 3 года назад +1

      No matter what people say IKEA is 100% Swedish

  • @mdukasa
    @mdukasa 4 года назад +32

    Sweden has PewDiePie
    Sweden has Creator of minecraft, Mojang
    Sweden has Ikea
    Sweden is a good country
    Be like Sweden

    • @Holland1994D
      @Holland1994D 4 года назад +5

      Sweden is a great place, but it is in my opinion consumed by political correctness.

    • @arunnakamura7415
      @arunnakamura7415 4 года назад

      @@Holland1994D all the Scandinavian countries are like that.

    • @inigo8740
      @inigo8740 4 года назад +1

      @Just some Forest Ranger with Internet Access are they really racist, or is it just a bit of rivalry in a "tongue in cheek" manner?

    • @Perrirodan1
      @Perrirodan1 4 года назад

      @@arunnakamura7415 I think Norway is not as crazy as the others and Sweden is really the craziest. Everyone in the Nordic countries make the "Ha ha ha Sweden GAY!" joke
      From least to most crazy: Finland, Norway, Denmak Sweden.

    • @Perrirodan1
      @Perrirodan1 4 года назад

      @@inigo8740 Sweden likes to pretend it is not racist but people live in highly segregated cities. I have also talked with someone from Ethiopia who studied and worked there (and then in several other European countries), and he described to me how they keep the appearances of being nice while being rather racist in some manners. In the end he couldn't stand being left on the side and so he left.

  • @LinusLorentzen
    @LinusLorentzen 5 лет назад +2

    International expansion did not started in Switzerland, but in Norway (1963) and Denmark (1968) and 10 years after Norway, IKEA opened in Switzerland in 1973.

  • @hassetjifrebro8222
    @hassetjifrebro8222 5 лет назад +16

    Mr beast: *Plants 20 million trees*
    IKEA: I’m about to ruin this mans entire good will.

  • @Crookshanks
    @Crookshanks 3 года назад +6

    If you’re a frequent IKEA visitor you find ways around that don’t take excessive time. It’s all about knowing what you want or need before setting your foot in the store.
    I’ve been brought up in Stockholm with the largest IKEA and I love the simplicity.

  • @lexfacitregem
    @lexfacitregem 5 лет назад +5

    Wow! I live in Warrington, UK. Never knew that we had the first IKEA!! I feel so special now!!!

    • @lexfacitregem
      @lexfacitregem 5 лет назад +2

      @CanadianLoki76 Sorry for the confusion....I meant first Ikea in the UK (as per the info he showed on the Wikipedia site). Trust me.... I know that Warrington isn't THAT special!!!! LOL

  • @XRyXRy
    @XRyXRy 5 лет назад +2

    Honestly I'd say IKEA isnt one big ride, it's more like a funhouse that has different cooridors you can walk down. I've never directly tried to follow the path marked out by IKEA, but you eventually find yourself going down pieces of that path anyways just because of the structure of the building, and it requiring you to go down part of the path to reach specific items you're looking for

  • @davidkonevky7372
    @davidkonevky7372 5 лет назад +9

    IKEA seems more fun than Disney, and you get a sofa out of it!

  • @speedy_the_cat
    @speedy_the_cat 5 лет назад +1

    Amazing perspective on Ikea that I've been waiting for. Fantastic job!

  • @rebeccastolberg2148
    @rebeccastolberg2148 2 года назад +9

    Wh-what? IKEA is not a theme park. *Remembers that I literally planned a birthday party scavenger hunt in IKEA*
    For real, though, when you're going crazy in the middle of a Midwest winter, a walk through IKEA is bliss.

  • @CybranM
    @CybranM 5 лет назад +47

    Svåra att uttala namn? Jag må vara lite partisk men jag tycker de är ganska lätta att uttala :)

    • @thomasjensen9976
      @thomasjensen9976 5 лет назад

      Hmmm gad vide hvorfor...?

    • @eskilforsberg3544
      @eskilforsberg3544 5 лет назад

      Höhöhö

    • @jonathancederlund1203
      @jonathancederlund1203 5 лет назад +2

      Jag håller med😂 👍🇸🇪

    • @micoberss5579
      @micoberss5579 5 лет назад

      I also thought those names are hard to read, because of å, ö and ä. But after i moved to Sweden, those names seem natural.

    • @antonberglund117
      @antonberglund117 5 лет назад

      Håller med👍🏻.
      Man kan ju nästan tro att det är från utlandet😱😉.

  • @thebrownguy79
    @thebrownguy79 5 лет назад +2

    Putting together my Malm dresser was so eventful that it s a take home one time assembly roller coaster. Even better with the glass top! Thanks IKEA for your lack luster thrill.

  • @obambaman
    @obambaman 3 года назад +1

    It's kinda funny because i think Ikea also serves as an example for many swedish companies as well, because many associate ikea with sweden and therefore expect a similar style of doing business of other Swedish corporations.

  • @cloroxbleach7262
    @cloroxbleach7262 5 лет назад +46

    actually i take the staff shortcuts through it so i don’t take the “transit lines”

    • @fortniteirony9597
      @fortniteirony9597 4 года назад +3

      Clorox Bleach wait, that's illegal

    • @inigo8740
      @inigo8740 4 года назад +3

      "Staff" shorcuts? I'm pretty sure those are for anybody

    • @icantcomeupwithagoodusername
      @icantcomeupwithagoodusername 4 года назад +2

      "Staff shortcuts"? Those shortcuts have always been open to everyone and the IKEA closest to were I grew up even had those shortcuts marked on its map of the store (however they changed the map a year or two ago from being a top down view of the IKEA to just being a line telling you that the bedrooms can be found after the bathrooms for example which means that instead of telling you the exact location in the IKEA were you can find the shortcuts they instead now just say that there exists a shortcut between two areas which you have to find for yourself)

  • @shuzzbot
    @shuzzbot 5 лет назад +1

    In Europe there are many IKEA stores that would not be considered outside the city. They put them up where they have the space.

  • @maxemore
    @maxemore 5 лет назад +3

    "After all, who can hate a theme park"
    This is so on point

  • @shreerambalasubramanian4604
    @shreerambalasubramanian4604 5 лет назад +1

    1:32 Ikea doesn't have just 1 ride, it has three. The Showroom, the marketplace and the warehouse.

  • @valikmikze
    @valikmikze 3 года назад +3

    I can confirm froma friend of my mine that worked at ikea that he worked side by side in the warehouse with the store manager and found out he was the store manager after a few weeks😂

  • @wedontknowwhat9818
    @wedontknowwhat9818 4 года назад

    In Johor, malaysia, there is a shopping centre connected to an ikea, and both are built in front of another shopping centre. We locals call it " the trio"

  • @Willion
    @Willion 5 лет назад +5

    Best Thumbnail 👌🏻

  • @larrygardner8293
    @larrygardner8293 5 лет назад +2

    IKEA's entire business model is in the "so hair-brained it wraps back around and becomes effective" category

  • @alexh853
    @alexh853 5 лет назад +4

    I legitimately just go to IKEA for the reason of going. It's like a promised land

  • @saintarj4552
    @saintarj4552 3 года назад +1

    The whole theme park thing had nothing to do with this

  • @aeiouaeiou100
    @aeiouaeiou100 5 лет назад +3

    Today I learned I live 1 kilometer from the IKEA headquarters (in Delft, the Netherlands)

    • @lonle6506
      @lonle6506 5 лет назад

      The real IKEA headquarters is still in the town where Ingvar was barn

    • @luxembourgishempire2826
      @luxembourgishempire2826 5 лет назад

      Dude. Don't steal our flag man.

  • @ultimatestoryteller
    @ultimatestoryteller 5 лет назад +2

    IKEA has always impressed me with the quality of their products. Plus , it's damn hard to resist not buying anything whenever you're in an IKEA store.

  • @HaldirZero
    @HaldirZero 5 лет назад +23

    "Dutch sandwich" gets a new dimmension with Ikea... 😶

  • @TheLeonroi
    @TheLeonroi 5 лет назад

    Great video man, the 10 min felt like 2, so much interesting info too.

  • @mdem5059
    @mdem5059 5 лет назад +9

    they have an elevator too, to technically two rides :p

  • @teknologist7914
    @teknologist7914 4 года назад

    I think there's an error in the video. You say around the 5:40 mark that the first store opened in Switzerland, but it would seem that the first store actually opened in Sweden.

    • @zackgeorgly5099
      @zackgeorgly5099 4 года назад

      He said "Expanding internationally", as opposed to nationally, so it kinda means setting up a store in another country.

  • @buckydragon
    @buckydragon 5 лет назад +4

    "the ride might be called käpitalism, the theme of the park - Sweden"

  • @MaebhsUrbanity
    @MaebhsUrbanity 5 лет назад +1

    In London, it is still out of town(excluding the new dessin place) but it is dense anothe to have a multi-level car park .

  • @BramOuwerkerk
    @BramOuwerkerk 5 лет назад +21

    G E K O L O N I S E E R D

  • @SkashTheKitsune
    @SkashTheKitsune 3 года назад

    *Ikea opens up in Antarctica* "Hej, jag är ny här" everyone on the island: "give us the chair!"

  • @roshgilluw
    @roshgilluw 5 лет назад +40

    volvo: *cries in geely*

  • @KaaimanProductions
    @KaaimanProductions 3 года назад

    Here in the Netherlands. We have one of the biggest ikeas in Amersfoort. It has playgrounds everywhere. Has the biggest cafetaria as far as I know. And even has a drive through where you can get Swedish meatballs. And in the winter they organize this big children’s event with bouncy castles and an big firework show at the end. Much of it closed down to COVID-19 though

    • @stantinkabel6855
      @stantinkabel6855 3 года назад

      So now ikea’s office is in the Netherlands and kiddos claiming Minecraft is Dutch wtf stop taking our brands

  • @largestbrain
    @largestbrain 5 лет назад +4

    4:13 sir there is something wrong with that clock of your’s

  • @mywristuncut
    @mywristuncut 5 лет назад

    Small error in the video: Netherlands Antilles doesn't exist anymore. It's now called Carribean Netherlands following a change in the legal status of the individual islands.

  • @yurusan721
    @yurusan721 5 лет назад +17

    I just realized we have 4 IKEAs in Hong Kong...

  • @FrozenBusChannel
    @FrozenBusChannel 4 года назад +1

    2:45 that's the Kowloon Bay IKEA in Hong Kong ;)
    inside the red cube named "MegaBox"

  • @charliedutchman4908
    @charliedutchman4908 5 лет назад +49

    ME: TRIES TO PRONOUNCE IKEA FURNITURE NAME
    THE MANAGER: OH NO
    THE DEMON I JUST SUMMONED: OH YES ITS ALL COMING TOGETHER

    • @eamartig
      @eamartig 5 лет назад

      How do you pronounce it?

  • @scotthouston7852
    @scotthouston7852 5 лет назад +1

    Southampton is a noticable exception to the "out of town" rule, as they were forced to build the ikea close to the town centre by the council.

  • @hx7004
    @hx7004 4 года назад +4

    It's funny. I'm Swedish and hearing you say things that are supposedly different or weird in other places, such as calling colleagues by their first name. Here it's common practice. You always call others by their first name :)

    • @Vixen1525
      @Vixen1525 3 года назад

      Even when you visit a doctor?

    • @dcr645
      @dcr645 3 года назад

      @@Vixen1525 i mean ye

  • @cagedtigersteve
    @cagedtigersteve 3 года назад

    The problem I have with it is if I just want to pick up one thing. I have to walk the entire maze to find it.

  • @petersmythe6462
    @petersmythe6462 5 лет назад +19

    "The average size of a store is around 35000 m^2."
    That average is artificially inflated due to SCP-3008.