yea, back when laptops/PC computers ruled. Now mobile phone chips ruled (they missed it completely), and now AI GPU chips rule (they missed that completely too)....
what are you talking about? Their CPUs are used in mining rigs. Nvidia started dominating AI from the start. They do have a GPU and it's pretty good. What are you talking about.
@@dangerous8333 Yes but you'd be a fool to continue working with their products as they continue to fail. We have met demand from your hobby game player and business needs to when it comes to CPU. Crypto drives command in these arenas because it's the only source of demand that matches exponentially with the advancements in supply. But the most recent release of Intel chips have produced Crowdstrike level results. They fail. A lot.
They make x86 x99 architecture CPUs. They have nothing to do with mobile phones and GPUs! But they could have really used their leadership to innovate more in their platform. Sad truth.
Intel losing 15 000 jobs hurts. Good paying jobs. Well the corporate welfare program called CHIPS ACT did not save those jobs. More taxpayer dollars wasted.😢
Intel is dealing with a PR nightmare due to a problem with their processors that os making them fail at extremely high rates. Personally I think it will pass over time. Intel isn't going to disappear
The US government will not let them fail. Its a matter of national security. They also have all of the High NA EUV machines. They are setup well. And trimming the fat was overdue
@@tatersncorn i agree trimming fat was overdue. but we've seen very large companies vanish from existence many times in the past. it is a very real possibility. they do have a strong balance sheet and revenue, so they will survive for now, but this must improve given the capex
The recession is here, where do investors look at for wealth gains now? mortgage rates still on the rise with higher imports and lower exports, yet the Fed is to lessen cost. Something will eventually break if they keep raising interests and quantitative tightening.
if you want to hold on to cash, put it in a safe deposit box, if you want assets, buy things people need in a shtf society, food, ammo, wood, water filters, tools, have a skill at building and fixing
IMO, when we go into recession, tech will do poorly as a sector considering what's going on in the world, while defense stocks should be doing good, but always do your own research, or speak to a valid advisor before investing your money
Agreed, I've always delegated my excesses to a pro, ever since suffering portfolio steep-down amid covid-19 outbreak. As of today, I'm semi-retired with barely 25% short of my $1m retirement goal after subsequent investments, and only work 7.5 hours a week.
@@Marquis-9 incredible outcome! how can I vet this professional guiding you pleas? definitely would love to end the year well, but also concerned who I let handle growing my finance
Those of us in the sector knew that intel was heading down a dark path a decade ago. Rewind the clock back to 2014. Intel is an unstoppable giant who owns it all. AMD is just starting to walk again after their fall, and the intel fanboys are strait up addics. For those paying close attention, we started to see thr very start of some nasty cracking in intels foundation. No more were we seeing massive technological improvements between the generations. Intel had stagnated. And AMD was about to take off. Fast forward 10 years later, intel is cutting all non-essential staff and projects. What happened? Intel became complacent when AMD didn't present a real competition. What allowed Intel to knock AMD down all those years ago disappeared during intels days on top. And now intel lacks the company culture required to be #1.
I was responsible for up to 1/3 of the complexity of Intel processors, but I left at the end of 2013 because management had become incompetent at almost every level and no longer allowed innovation. I think this somewhat started when Andy Grove wrote "Only the Paranoid Survive", which allowed the most useless people to rise up by complaining about those who were doing all the work. I could see all of the problems in the org chart, because it became important to get around these people to accomplish anything. So I identified the people who were actually needed to succeed at every level, and used this to sneak in necessary design changes that management was too paranoid to approve. Sometimes this was identifying what a hardware bug might look like, then somehow providing a fix before we even know what or where it is. This completely saved several projects from complete destruction, since we could enable these changes in post-silicon when it became clear they were desperately needed. During my final years we secretly architected a new processor in our "free time" that would replace all Intel processors, and we had the backing of the CEO, but things fell apart when they replaced him with a truly destructive CEO. He insisted we start hiring from the terrible resumes provided by HR, rather than finding the best and brightest from our connections at universities. He also "redeployed" truly essential people, clueless how difficult it is to replace that kind of experience and capability. And he put our project under the Atom team, insuring it would be scrapped because that team considered a new processor to be hostile competition. We still had top executive friends though, and they formed a tools team as a cover for us. This would allow us to complete the project without the sabotage of interoffice competition. However useless busybodies realized something was going on when all of the most important workers joined a lowly tools team, and did whatever they could to get in the way. It made us ask "why are we working so hard to save a company that's working against us?". So we all left, and sold all of our stock. Some of us started up AI companies, others switched to better companies like Nvidia, AMD, or Apple. That was right at the time they settled a lawsuit about tech companies agreeing not to hire from each other to keep salaries low, and this was a disaster for Intel because the cream of the crop was at the bottom of their org charts. A couple of our people returned a few years ago, and one of them could be the next CEO. I'll get back in if that happens.
Indeed, the media today can be quite perilous. Writers and producers often aim to entice readers and viewers, sometimes at the expense of the truth. This leads to significant misinformation within society, as they no longer report things as they truly are.
President Biden awarded $8.5 billion in grants to Intel, a major investment to bolster the nation's semiconductor production, during a tour of battleground states meant to sell his economic agenda. Speaking from the Intel campus in Chandler, Ariz., Mr.Mar 20, 2024
We’re in trouble and denying it won’t help. When Joe Rogans says Trump is going to lose we’re in real trouble. The Dems switching candidates show they have no integrity.
Only Intel has the depth of semiconductor expertise to get back America's semiconductor manufacturing. Ignore the media. Research for design and manufacturing go hand in hand.
that excuse is good enough to be $8B in gov't subsidy, but investors are not stupid like the US gov't. the prospect of China invading Taiwan is incredibly low, just like North Korea nuking Samsung/South Korea out of the water.
They will get every penny back because the proof was stifled by the government. A new sheriff is coming to town. And they sure as hell are capable of altering results that has already been proven.
0:50 He is wrong rate cuts doesn't means market go up in Oct 1987 when FED cut after few days market dropped, rate cut also means when economy actually not doing well despite made up figures, but rate cut maybe good for Bonds
Companies were hit by cloud price increases with the high interest rates and they did not want to reduce expenses by spending capital to build on premise services. When the interest rates come down, companies will be driven to move some of these services on premise with cheaper capital
This is all because of their faulty 13th and 14th gen processors that they knowingly sold and their terrible responses to it. The layoffs were in direct response to the the huge amount of money they are about to lose from class action lawsuits from multiple countries.
Buy the dip, hold until 2026. If it doesn't pan out, reply to this comment. Things like this take longer than a couple years to turn around and get back on track. Starting from a spiralling negative point back in 2021 when Pat took office, its been taking tremendous work and that takes time. All of this pain right now was more than long overdue and needed to right the course. Pat was brought in to correct plenty of issues with a dying company, its not his fault what Intel did for the last however many years before he took office. Intel will succeed and it will come back to leading the way it should have been back before they decided to skip ultra violet lithography, that mistake is whats hurting them even up until now. That changes now, they own the most expensive most advanced chip making machines money can buy. We are on track, things are on schedule and we are going to survive this mess. Stay calm, hold the line.
I have a shopping list too, but I'm not going to buy here. Need to see significantly more downside. Fed cuts coincided with the 2000 and 2008 downturns, and this one is coming right on time.
⚠️ i didn't buy anything on Prime Day! Didn't see that many Amazon trucks on my block lately. Apple is losing in China to Huawei, Oppo, Zte, . India and Vietnam have another 50 years to have a decent middle class to afford an apple. Currently, Oppo, One plus, Huawei, etc dominate India and Vietnam. Apples not on top 10!
INTC vs. AMAT, TXN, MU, ADI, AVGO, MRVL, MCHP, MPWR, FSLR, and SWKS Should you be buying Intel stock or one of its competitors? The main competitors of Intel include Applied Materials (AMAT), Texas Instruments (TXN), Micron Technology (MU), Analog Devices (ADI), Broadcom (AVGO), Marvell Technology (MRVL), Microchip Technology (MCHP), Monolithic Power Systems (MPWR), First Solar (FSLR), and Skyworks Solutions (SWKS). These companies are all part of the "semiconductors & related devices" industry.
I was at Intel post COVID-19 2021-2023. At this time the company completely flipped. People weren't coming to work, everything was remote, basically entire floors and buildings were shut down. The few projects they did have were run in labs not suited for the equipment which led to a ton of OSHA claims for health and safety violations. Fast forward to 2022 had an incredible time working on Meteor Lake, new hirings, business was looking great, was even looked at as a possible blue badge hire. Then the economy tanked and there were no more boards or processors or any small time projects left. Our team was broke by Halloween, was laid off before Christmas. 2023 had a chance to work on the ASIC blockscale chip for Bitcoin, supposed to be a million dollar farm, Intel canceled the project and was let go in just 2 months. Intel left way too early in the game if they continued to have invested in crypto-mining would have paid off. 2024 all that's left is Manufacturing. I believe leadership and overall culture has to change.
@@evacody1249 ...true or false!? "Bitcoin mining involves massive banks of computers being used to solve complex math problems which have no practical use to society."
Super Micro Computer (NASDAQ: SMCI), more commonly known as Supermicro, has seen its stock skyrocket by 2,220% over the past three years. That stunning rally was fueled by the rapid expansion of the artificial intelligence (AI) market, which drove data center operators to purchase more of its high-performance AI servers.
In the 90s Intel ruled. They got tired and lazy.
yea, back when laptops/PC computers ruled. Now mobile phone chips ruled (they missed it completely), and now AI GPU chips rule (they missed that completely too)....
They’ll end up getting bailed out and split up. Sucks to suck.
Intel missed mobile, crypto-mining, and AI. It's a leadership and complacent problem.
crypto is a joke.
@@evacody1249 Crypto is like the gold-rush. People selling shovels made the most money, not the gold diggers. CPU/GPUS are the "shovels" of crypto.
what are you talking about? Their CPUs are used in mining rigs. Nvidia started dominating AI from the start. They do have a GPU and it's pretty good.
What are you talking about.
@@dangerous8333 Yes but you'd be a fool to continue working with their products as they continue to fail. We have met demand from your hobby game player and business needs to when it comes to CPU. Crypto drives command in these arenas because it's the only source of demand that matches exponentially with the advancements in supply. But the most recent release of Intel chips have produced Crowdstrike level results. They fail. A lot.
They make x86 x99 architecture CPUs. They have nothing to do with mobile phones and GPUs!
But they could have really used their leadership to innovate more in their platform. Sad truth.
Intel losing 15 000 jobs hurts. Good paying jobs. Well the corporate welfare program called CHIPS ACT did not save those jobs. More taxpayer dollars wasted.😢
Wake me up when Intel lays off 50% of their workers.....lowering interest rates when the market is still in a bubble....what can go wrong?
It wasn’t wasted it went straight into the pockets of the rich… and rich people are the only ones who matter 👍
@illegalsmirf 100% fact. 250 Billion Taxpayer dollars in Corporate Welfare . 50 billion cash and 200 billion in tax breaks.
CHIPS ACT = CORPORATE WELFARE!
@illegalsmirf yes, remember it was the Billionaires who installed Harris as the nominee.
@@dannypowers4995 Go beg Xi for all your computer, server, and smartphone chips then genius.
That guy said nothing. Absolutely nothing. Market volatile, pick stocks. There was nothing here that was said that had any value lol
because no one know anything. If he had a edge he wouldnt be in the news he would me making millions. Tf u expect?
"professional" doing what they do best, absolute drivel day in day out.
That’s the propaganda news channels for ya
He's an advertisement
Stability issues with their processors and are not in the position they were in before 2017.
Intel is dealing with a PR nightmare due to a problem with their processors that os making them fail at extremely high rates. Personally I think it will pass over time. Intel isn't going to disappear
sadly, everyone wants them to disappear. most importantly investors
The US government will not let them fail. Its a matter of national security. They also have all of the High NA EUV machines. They are setup well. And trimming the fat was overdue
@@tatersncornsuper good point. They have 1/1
@@tatersncorn i agree trimming fat was overdue. but we've seen very large companies vanish from existence many times in the past. it is a very real possibility.
they do have a strong balance sheet and revenue, so they will survive for now, but this must improve given the capex
@@jonathanjones7751 and all of the orders for 2025 and 2026
But diversity is their strength
And Equity and Inclusion. DEI = Loser.
😂
are you serious?
DEI = DIE
Yes.. they have an Amish CEO!!
We better hope Intel does well. Thats AMD’s only competitor.
Looks like it is about to bite the dust unfortunately ....
@@xxxyyy-h4w I doubt it.
ARM and TSMC have to take up the competition in that space now.
@user-ei1ct4gn7s doubt it looks like an opportunity to me
It’s about time to fire Pat
The Amish CEO is a diversity hire.
Another DEI victim. When will companies learn that investments and credit don't make up for the productivity of a company?
Another racist showing his ignorance. Donnie is traitor, when you gonna learn that?
yeah they should fire their CEO who happens to be a transgender biracial midget.
Nothing is too horrible to happen to Alphabet, Microsoft & Amazon. Big Tech. Big Brother.
I worked at Intel... what has happened to the once great company is shameful.
Depression is on the way and this over priced on old demolition homes market bubble is also on the way.
The recession is here, where do investors look at for wealth gains now? mortgage rates still on the rise with higher imports and lower exports, yet the Fed is to lessen cost. Something will eventually break if they keep raising interests and quantitative tightening.
if you want to hold on to cash, put it in a safe deposit box, if you want assets, buy things people need in a shtf society, food, ammo, wood, water filters, tools, have a skill at building and fixing
IMO, when we go into recession, tech will do poorly as a sector considering what's going on in the world, while defense stocks should be doing good, but always do your own research, or speak to a valid advisor before investing your money
Agreed, I've always delegated my excesses to a pro, ever since suffering portfolio steep-down amid covid-19 outbreak. As of today, I'm semi-retired with barely 25% short of my $1m retirement goal after subsequent investments, and only work 7.5 hours a week.
@@Marquis-9 incredible outcome! how can I vet this professional guiding you pleas? definitely would love to end the year well, but also concerned who I let handle growing my finance
Katherine Nance Dietz is the licensed advisor I use. Just research the name. You’d find necessary details to work with and set up an appointment.
Those of us in the sector knew that intel was heading down a dark path a decade ago. Rewind the clock back to 2014. Intel is an unstoppable giant who owns it all. AMD is just starting to walk again after their fall, and the intel fanboys are strait up addics. For those paying close attention, we started to see thr very start of some nasty cracking in intels foundation. No more were we seeing massive technological improvements between the generations. Intel had stagnated. And AMD was about to take off. Fast forward 10 years later, intel is cutting all non-essential staff and projects. What happened? Intel became complacent when AMD didn't present a real competition. What allowed Intel to knock AMD down all those years ago disappeared during intels days on top. And now intel lacks the company culture required to be #1.
I was responsible for up to 1/3 of the complexity of Intel processors, but I left at the end of 2013 because management had become incompetent at almost every level and no longer allowed innovation. I think this somewhat started when Andy Grove wrote "Only the Paranoid Survive", which allowed the most useless people to rise up by complaining about those who were doing all the work. I could see all of the problems in the org chart, because it became important to get around these people to accomplish anything.
So I identified the people who were actually needed to succeed at every level, and used this to sneak in necessary design changes that management was too paranoid to approve. Sometimes this was identifying what a hardware bug might look like, then somehow providing a fix before we even know what or where it is. This completely saved several projects from complete destruction, since we could enable these changes in post-silicon when it became clear they were desperately needed.
During my final years we secretly architected a new processor in our "free time" that would replace all Intel processors, and we had the backing of the CEO, but things fell apart when they replaced him with a truly destructive CEO. He insisted we start hiring from the terrible resumes provided by HR, rather than finding the best and brightest from our connections at universities. He also "redeployed" truly essential people, clueless how difficult it is to replace that kind of experience and capability. And he put our project under the Atom team, insuring it would be scrapped because that team considered a new processor to be hostile competition.
We still had top executive friends though, and they formed a tools team as a cover for us. This would allow us to complete the project without the sabotage of interoffice competition. However useless busybodies realized something was going on when all of the most important workers joined a lowly tools team, and did whatever they could to get in the way. It made us ask "why are we working so hard to save a company that's working against us?".
So we all left, and sold all of our stock. Some of us started up AI companies, others switched to better companies like Nvidia, AMD, or Apple. That was right at the time they settled a lawsuit about tech companies agreeing not to hire from each other to keep salaries low, and this was a disaster for Intel because the cream of the crop was at the bottom of their org charts.
A couple of our people returned a few years ago, and one of them could be the next CEO. I'll get back in if that happens.
People in the comments have absolutely no idea what they are talking about. And the video title is so incredibly misleading
Indeed, the media today can be quite perilous. Writers and producers often aim to entice readers and viewers, sometimes at the expense of the truth. This leads to significant misinformation within society, as they no longer report things as they truly are.
President Biden awarded $8.5 billion in grants to Intel, a major investment to bolster the nation's semiconductor production, during a tour of battleground states meant to sell his economic agenda. Speaking from the Intel campus in Chandler, Ariz., Mr.Mar 20, 2024
even tmsc produced ZERO chips in four years here in AZ
We’re in trouble and denying it won’t help. When Joe Rogans says Trump is going to lose we’re in real trouble. The Dems switching candidates show they have no integrity.
It shows they’re the only ones with integrity. If trump is so great, go win, shouldn’t matter who the dem is.
Only Intel has the depth of semiconductor expertise to get back America's semiconductor manufacturing. Ignore the media. Research for design and manufacturing go hand in hand.
Notice how Global Foundries was relegated to being a legacy chip manufacturer. We cannot split manufacturing from design.😅
Overconfidence destroyed Intel 😊
Too big to fail. We need intel if China makes an actually Taiwan play
that excuse is good enough to be $8B in gov't subsidy, but investors are not stupid like the US gov't. the prospect of China invading Taiwan is incredibly low, just like North Korea nuking Samsung/South Korea out of the water.
Interesting Job Guys Keep Up The Good Work 👍
Intel will fight back and has to fight back.
Intel got Destroyed by AMD.
No sir. Their 13th 14th gen processors were faulty and they sold it knowing they were faulty
lol
Didn’t you have to pay 787 million for lying about dominion?
They will get every penny back because the proof was stifled by the government. A new sheriff is coming to town. And they sure as hell are capable of altering results that has already been proven.
😂😂😂got tossrd
@@Whitecat76 no it did not
0:50 He is wrong rate cuts doesn't means market go up in Oct 1987 when FED cut after few days market dropped, rate cut also means when economy actually not doing well despite made up figures, but rate cut maybe good for Bonds
Companies were hit by cloud price increases with the high interest rates and they did not want to reduce expenses by spending capital to build on premise services. When the interest rates come down, companies will be driven to move some of these services on premise with cheaper capital
We should do a survey, how many people here have bought a laptop with an intel processor chip within the last year, and how many didn't?
i got an AMD, the intel chip is way more power hungry, not good for battery life.
Advertisement to stop the sale off, I’m not buying anything till I start seeing companies going bankrupt
Bullsh1t intel had a bad quarter so what.
Intel revenue is over 2x of AMD and everyone acts like they are done. I remember seeing the same thing about AMD in 2013
Intel is BEST BEST case scenario 50/50 that they haven't passed the point of going forward concern.
Make sure you focus on hiring the right color
First in line 😊
AMD Rocks 😊😊😊😊😊
This is all because of their faulty 13th and 14th gen processors that they knowingly sold and their terrible responses to it. The layoffs were in direct response to the the huge amount of money they are about to lose from class action lawsuits from multiple countries.
Buy the dip, hold until 2026. If it doesn't pan out, reply to this comment.
Things like this take longer than a couple years to turn around and get back on track. Starting from a spiralling negative point back in 2021 when Pat took office, its been taking tremendous work and that takes time. All of this pain right now was more than long overdue and needed to right the course.
Pat was brought in to correct plenty of issues with a dying company, its not his fault what Intel did for the last however many years before he took office. Intel will succeed and it will come back to leading the way it should have been back before they decided to skip ultra violet lithography, that mistake is whats hurting them even up until now.
That changes now, they own the most expensive most advanced chip making machines money can buy. We are on track, things are on schedule and we are going to survive this mess. Stay calm, hold the line.
Pat has been the CEO at Intel for more than three years already. Lisa Su turned AMD around in the same time frame.
Rsi super low, way oversold, BUY
Come to India. We have so many dirt-cheap engineers. We want to go the home stretch with you. Intel-India just rhyme so well.
I have a shopping list too, but I'm not going to buy here. Need to see significantly more downside. Fed cuts coincided with the 2000 and 2008 downturns, and this one is coming right on time.
I hope Elon Musk buys Intel! He will save the company from being incompetent, lazy and greedy
⚠️ i didn't buy anything on Prime Day! Didn't see that many Amazon trucks on my block lately. Apple is losing in China to Huawei, Oppo, Zte,
. India and Vietnam have another 50 years to have a decent middle class to afford an apple. Currently, Oppo, One plus, Huawei, etc dominate India and Vietnam. Apples not on top 10!
FED PRINTS MONEY. That's the stock market
INTC vs. AMAT, TXN, MU, ADI, AVGO, MRVL, MCHP, MPWR, FSLR, and SWKS
Should you be buying Intel stock or one of its competitors? The main competitors of Intel include Applied Materials (AMAT), Texas Instruments (TXN), Micron Technology (MU), Analog Devices (ADI), Broadcom (AVGO), Marvell Technology (MRVL), Microchip Technology (MCHP), Monolithic Power Systems (MPWR), First Solar (FSLR), and Skyworks Solutions (SWKS). These companies are all part of the "semiconductors & related devices" industry.
Wow.. 8.5billion direct funding under six months ago and headed for bankruptcy....???😂 Bye bye money!
This old man forget about 2008?
Lmao
lmao. fox says.
that means it's 100% a buy
too late to short😄
Good ..hope all those share holders that are living the dream ?? start going a little hungry like the rest of us!!!
These guys are wrong intel gunna boom at 19 dollars
Modern technology is going to be the downfall of this society
$787 million
China ban Intel, AMD and Microsoft in govt PCs and servers 😂
I'm a baggie, but at least I'm not a -160k baggie like that regard....
Sorry Intel, I gave you a chance lost money on my investment...
Yeah right. With 55 billion in revenue and billions of $$$ in profits intel sure is a broken company
At last RUclips ai sorting seems working 😂😂😂. Finally some information are available
Seems like Intel is more likely to be an acquisition target, rather than being a viable standalone tech company. 💯
It will be soon a nice investment oppurtunity. Maybe in 1-2 years when it drops further.
I said that a few years ago. I reckon TSMC will buy them out
Intel was proud of leading DEI (and Boeing), I wonder how they feel about it now.
I'm being shadow banned again.
DEI company
Its decline in gpu comparative and NVIDIA AI leaps.
I was at Intel post COVID-19 2021-2023. At this time the company completely flipped. People weren't coming to work, everything was remote, basically entire floors and buildings were shut down. The few projects they did have were run in labs not suited for the equipment which led to a ton of OSHA claims for health and safety violations. Fast forward to 2022 had an incredible time working on Meteor Lake, new hirings, business was looking great, was even looked at as a possible blue badge hire. Then the economy tanked and there were no more boards or processors or any small time projects left. Our team was broke by Halloween, was laid off before Christmas. 2023 had a chance to work on the ASIC blockscale chip for Bitcoin, supposed to be a million dollar farm, Intel canceled the project and was let go in just 2 months. Intel left way too early in the game if they continued to have invested in crypto-mining would have paid off. 2024 all that's left is Manufacturing. I believe leadership and overall culture has to change.
crypto mining is what got us the high prices we had back in 2020 and 2021.
@@evacody1249 ...true or false!?
"Bitcoin mining involves massive banks of computers being used to solve complex math problems which have no practical use to society."
Super Micro Computer (NASDAQ: SMCI), more commonly known as Supermicro, has seen its stock skyrocket by 2,220% over the past three years. That stunning rally was fueled by the rapid expansion of the artificial intelligence (AI) market, which drove data center operators to purchase more of its high-performance AI servers.
i was reading micro as mario 😂
Intel is getting DEI chips act govt money. They only need to please the govt, not the competitive market.
AI super computers are gonna put major market dampeners on current gpu qualifiers.
💚
This is cost the US has to pay, after you force Huawei to make its own chips.
AI technology will dominate the market so get on board or sell out if your making GPUs
Intel got tons of government money, couldn't make a new chip.
Intel is defeated by AMD and NVIDIA.
🍸
Give a replacement for my 14700k not a mail mentioning it as a motherboard problem
a shoppng list lol. Pure cash, nothing but cash. As in cash getting 65% of it's buying power back in the next year.
Intel gets bought..
Intel will die... because of Qualcomm
Watch all Chinese stocks ready to skyrocket!
mark my words intel will be a penny stock in 10 years
Unprofitable companies keep showing up on my feed today....
Intel what a crappy company. Hope it goes out of business.