The ugly side of building a small business | small biz life unfiltered, studio makeover, embroidery
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- Опубликовано: 4 фев 2025
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Hi, friends! Lately, my business has been slow. After my initial panic attack, I calmed myself down and decided to use this time to build a stronger foundation for my online clothing brand. I’m going to be a student again and educate myself on how to run a business and keep up with the algorithm. To make it fun, I’ll treat it as a 100 days challenge. In this video, you will see what I did during Week #1.
Join me as I document the ups and downs of running my small business from home. I hope you find the courage to love yourself and pursue your passion through these vlogs.
Hope y’all have a great day!
Love,
Kayla
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Stay connected:
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Music: epidemic sound
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FTC: This video is not sponsored.
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Subscriber count: 93.5k
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At OVERTHINKER APPAREL, we aim to spread love and positivity through our products. Our cute embroidered sweatshirts and cozy hand-tufted rugs are designed to bring joy to your life. As a POC-owned and operated small business, our mom-and-daughter team creates each piece with love from our home studio in the US. Our unique designs, created by small independent artists, serve as reminders to be brave and embrace your authentic self. Our products are the perfect gifts to treat yourself or show love to a loved one. We currently ship to the US, Canada, UK, and Australia with free shipping on orders over $100 for US customers. Let us brighten up your day.
♡ WE'RE OPEN! Shop here: [[overthinkerapp...]
As someone who really wants to start their own small business. You are an inspiration for all the little guys like me. You started just like someone like myself and now you're here! You became someone that the you that was still selling things for Amazon would be so proud of. You are an incredibly hard worker and an amazing person. You've got this. You make me excited to eventually start my own small business someday. I think you are an incredible, persistent, and wonderful person. YOU CAN DO THIS!
Thank youu 🥹🥹💗💗
This makes me not give up though I felt lost for months then back... Wonder if I can make it like u😢
@@overthinker_apparel I paused it on 00:26 because I need to write a tip for you B4 I'll forget: would it help against plagiarism to have a watermark over your items?
I'm so sorry that this has happened to you 🫂🫂🫂🫂🫂🫂🫂🫂🫂🫂
I followed Flag Nor Fail, a company that started in Rob’s garage 10 years ago, screen printing on shirts from Walmart. Now, they have a beautiful headquarters in Montana. Their clothes are cut and sew.
Don’t give up. Take the obstacles as new ways to learn. You got this!
Thank you!!💗
Same!! Love Dana and Rob. Such good people.
i started my own embroidery business after seeing your videos and it breaks my heart to see people scamming you for all your hard work…..keep going you’re amazing!
When you have thoughts of failure its always best to look back at the days you just started, or even bofere you started and where you are now. Because i think youre doing an incredible job! The fact that your mom is also helping out means she sees you potential. It might go slower then you wished at first, but being to focussed on that can make you unsee how far you have already come and how many people are there in support for your art! Keep it up because I love what youre doing and watching in ahw that youre actually doing this! Your vision is there and glowing!
I really needed this today! Thank you!💗💗
I've been wanting to start my own side business with embroidery and your channel has been an inspiration. Thank you for being so open with the knowledge and teaching us how to do some process and where to get our invetory/materials. Sharing knowledge is very valuable and I thank you for that. I hope you start feeling better and just know that the consistency and commitment you have with your business is what's gon a keep you scalling it and making more income. There some days where you will sell less than expected but that's normal. Enjoy the process and try different approaches or ides when marketing your business. I know brighter days will come because I see how hard you work and how disciplined you are. Keep the good work and may you be healthy! Also having your mom and dog as companions in this process is amazing. Both of them love you tons
Thank you Vanessa🥹💗💗
if you need manufacturer for your brand let me know
please can you tell from where she purchase the plain t-shirts and the sweatshirt or she makes the t-shirts and sweatshirt by own ??
"Self worth shouldnt be dependant on achievements" I needed to hear that, thank you 🙏 you make wonderful artwork, and you are inspiring ❤ keep going ❤
Everything looks amazing! Don't give up...all businesses have ups n downs. It will pick up again especially with the holidays coming. You got this 👍 🥰
The beginning of this video made me tear up for you. Just know You’re doing an amazing job. As someone who is trying to save up to start my business let me just say I absolutely love watching your videos. You’re an inspiration for people like me. I know you’re gonna make it! I will be praying for you💕
I love your designs and just bought the "be brave not perfect" t-shirt and "keep smiling keep going" sweatshirt for my daughter's birthday. Keep doing what you do sharing your inspiring message through your videos contents and products. ☺
Not sure where you are in the PNW but I'm from Port Angeles WA and I am sending you much love, I know the feelings of the 'winter blues' we get around here! I some days already feel mega burnt out with my mom life and homeschooling and caring for the home. But i still have this drive to start a small business! Some days it isn't always rainbows and sunshine whether its with normal life, or business ! Again sending you some love and positivity ❤️🙏
Should look into doing pre-orders. Post when pre-orders open, when it will close and when do you expect shipping to occur. This gives you time to organize, produce and ship items.
Im trying to start my own small business and there are plenty of other content creators/small business owners out there i could follow but i really enjoy ur journey..dont give in, us small guys love your work…you got this💯🙌🏽
Hey you, I want to say that I love all your products, clothes, stickers, prints and I’ m definitely team all (single line, colored and graphics). I can literally see myself as your customer in the near future. I am currently looking for a job, life hasn’t been easy. When you wrote “I don’t know how long this downtime will last” you totally reached to me . I am glad for you, your work is so beautiful, Now I can only watch your videos but I’ll come back to purchase everything 😅 in your shop, so until then don’t stop, keep going and you are so much inspiration to me.❤️
Thank you Yuster! Hope things get better soon 🫶🫶
I just recently found your shop/RUclips videos and I am loving your work/content. I always enjoy seeing behind the scenes of how small businesses are run. It amazes me every time how much work it is. I applaud you for doing it! I’m hoping to pick up a graphic sweater and full-color embroidered sweater as well, soon. ❤❤❤
I really love to watch your video Kay, you're such an inspiration to me, I currently also building my small business in education field, recently I really worry about how I should spent my money on advertising, but after watching your videos I think I will give it a try. I always amazed how transparent you are about your business, also thank you for supporting the artist that make the designs to your apparel products, I'm so sorry to know that your design getting copied so many times by evil people, I hope you are always healthy and your business will go even further so those people will get their karma from what they did to you.
I think that you have a wonderful business going for yourself. Don't be afraid to take that risk in hiring just maybe even part-time help a couple times a week to help aid in small tasks like folding, packing, filling orders, etc. This gives you a better opportunity to focus on your creativity and ensure that your business runs the way that you want. Keep up the beautiful work.
I really love the full color embroidery! I know it takes a lot of time but it looks so good! I enjoy the the line art also but feel like I would pick the color over it more often. Keep up the amazing work! I am so glad you have a nice corner to step away from work again it's so important!
I totally agree! Thanks for watching
You are doing an amazing job! Some times we need to change up when we are accustomed to. Sadly they market is changing so often that it’s hard to keep up with y what is relevant. I struggle with this too.
You can do it you are doing great! Wishing you a prosperous 2023 ❤
This is Vidhya from India ...I love your designs and content ❤...still addicted to your videos ...lots of love from us ..keep doing and achieve your biggest dream ...
a huge THANK YOU for sharing your journey with us ❤❤ it means so much to know im not the only one struggling with the algorithm and what not. im trying to get my art business and youtube channel off the ground and it can be depressing to put so much work into something only to have minimal engagement 😅. i appreciate you!
I just found your channel and I want you to know that I see the amount of work and dedication you have put into your business and it's truly inspiring. As someone who has played around with a few of the things you are doing as hobbies, the time commitment alone to produce what you have using the equipment you are using is massive. As you continue to grow and build your business, there's no limit to what you can do!
Thank you!🥹🤎
You are the inspiration for guys like us who just started and wanted to be a successful in business, be patience and consistent its the best way to success..
Bcz I am suffering now, not having any customer and not any orders..
Hey! first of all. you make me want to start my own business and I'm saving up to buy my own machine thanks to you!
Second - from someone who works in an eCommerce business, this was the silent month for the year! Everyone is waiting for sales etc due to black friday and Christmas coming up. Keep going! this lil dip is right before the storm for the end of the year! You are an inspiration, Always forward.. Never back!
if you find clothing manufacturer we are here in pakistan
I stumbled upon your videos and am truly inspired by your tenacity and diligence to make things happen! Truly amazed at how far you have come in the midst of many challenges. Thank you so very much for being transparent in your thoughts, feelings and emotions. It's exactly how I am feeling at the moment, but seeing this somewhat reenergized my need to continue! YEAH...I'm seeing the light at the end of this tunnel. For sure. Be well! - Iris
and to add to my comment, I too overthink wayyyy too much. It's probably why I gravitated to one of your videos. :)
You're doing so amazing, keep it up, you got this!
I recently started a business, and it's been extremely hard. I've been tempted time and again to give up, but one day I came across one of your videos and you really inspired me to keep going despite the obstacles. Business is still slow on my end, but I'm doing the best I can. One thing that a lot of people have told me is that it does take some time before things start to really pick up, but hang in there, it'll all be worth it :)
I can't wait to be able to buy stuff from you and support you! I just need to make some more sales and save up before I can do that lol but it's definitely on my to do list! I'm a full color and graphic fan, so I plan to get both!
Keep on being amazing and an inspiration to everyone. You're doing great!
Thank you! You got this too💪💗💗
we are manufacturer in pakistan of clothing brand if you need anything let me know.
I'm extremely amazed for your creativity and being hardworking❤️❤️❤️
Thank you for your open thoughts and courage. I sincerely wish you success. Honestly, you inspired me to start my embroidery business in a small town in Russia. Despite the economic and emotional situation. On the contrary, I want to curse everything and especially those in power, but we must somehow survive. I'm a single mother. In my position, it is difficult to find a suitable job and I have to do my own business! Thank you again for your honest videos about work .
I didn't understand the scheme of deception with dropshippers and payment reviews from "customers" a little... Tell us in more detail, please..
Wow! You’re such an inspiration especially to people who are just starting like me 💕🌸 sending more success to your biz !!! all of your designs are all thought out 🤍
the way you managed to put up this incredible video in such a short amount of time... 🙌 Btw, I'm team full color!! love the new designs
Awwww don’t give up you got this!!! Remember that it took many years to create Rome.. it will take you time to get where you need to be but just remember you will get there eventually! 💕💕 i will pray for your success 🙏🏻 keep strong!
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Your creativity is amazing ! Thank you for sharing your work
Love all the embroidery items! Fleece lining would be a major plus as well 🫶 Keep up the amazing work, looking forward to your future work! 🥹💕
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Girl, i also experienced the same things but i guess that's just how life works...stay healthy n strong...everything will be okay n gets better
never give up! i just watched your videos, i feel hopeful to start my brand as well. your story is amazing and i wish you all the best! Stay positive !
Finally another vlog! Your daily work life reminds me of my internship in a small biz. It was stressful but rewarding. What you are going through is just life, so keep on walking
Thanks for your support!🫶🫶
This is God like. You will inspire millions.
We are small business from Croatia and u inspire as a lot. Keep on good job. We love u
Those are amazing designs. I just opened my shop last month and haven’t gotten any orders which has made me a little discouraged but I am going to keep going and see how things go. Keep up the good work.
We got this💪💪
How aout now?
You are doing great. Please don't stop!. You are an inspiration to all of us that want to start our own business!! ❤ keep going!!!
The designs and everything are so cute, you’re going to do well as you are already doing amazing already, I would love to support your business one day as I’m from South Africa 🇿🇦💕
Thanks for watching!!💗
This was such a wonderful experience. I'm seeing such machineries for the first time haha. I'm gonna check more of your videos and see if you have introduced the machines elsewhere in detail, if there aren't i hope you do a video detailing them.
You're working very hard, hope you stay happy and blessed~~
Never heard of your brand before and ended up coming across your channel by chance but these videos are so inspirational that I want to shop with you to show support.
Dont give up as life is full of ups and downs and the downs make you stronger and more adamant to succeed, you have an amazing business it will grow and grow, you have invested so much and that investment will reward you, everyone is feeling the pinch with the cost of living expenses around the world and so you may have some days worse than others but always look on the bright side it will get better, sending lots of love from the UK xx
Thank you Liz🫶
Thank you for giving me such an inspiration to running my small business, it’s kinda relaxing watch your videos and make me ready to face my own problem. Thank you ⭐️ And Say Hi fron Indonesia
Your designs are so cute! I'd definitely buy one of the full patterned sweaters if I wasn't in Europe
just recently found out about your channel, and your videos are so soothing and relaxing to watch, you've definitely inspired and motivated me to start on my own business as well! keep up the amazing hard work!
i was inspired.. i am also starting to my small business.. its not easy.. but i keep going.. thanks for sharing your journey..
I cant wait to order a cute hoodie 💗 you deserve all the success I love your art and your content
Thank you so much!!
3:05 hey if you need an attachment 3d printed for your vacuum there so you have something thinner to get in that area, I can do that.
Do you also do booths and local selling of your products? Never underestimate what your surrounding customer base could be! Especially if you live in the larger portland or seattle area in the PNW. Pop up shops or a small 5x5 booth for craft fairs may help fill in those low gaps when you aren't handling order fulfillment. I hope things continue to go well and people keep engagement!
(or even seeing if some local stores will sell your stock for a small fee too!)
nice message on your shirts, and very cute dog, also there is help for your intrusive thoughts
Everything looks amazing! I have been buying from every shop drop since I discovered you five months ago! my mother and I are obsessed with your clothes!
So glad to hear that!! Thank you for your continued support! It truly means a lot💗💗
Binging all your videos because you’re an inspiration & an Angel ❤️ thank you!
Hey love, hope your doing well. I have been very interest in starting my own small business for a while now. Today was my first time watching you and may I say you have done such an amazing job an have inspired me to start making and personallizing my own sweatsuit outfits but I honeslty dont even know where to begin. I was wonder in your next vlog if you could talk about how you got started, how to find artist, and in general how to start from the beginning.
Inspirational! Hope you find more time for your life outside of work too. And I'm team lineart!
I’m glad to see you’re back! I love watching your videos and the items that you make. ❤
Can you post the link to where you purchased your pen that you use to oil your embroidery machine from? TIA
Don't give up! Never give up! Life is better with you! Just like it says on the sweatshirt I bought.
Thank you🥹💪💗
Im inspired by you. I've been looking someone that shows like this business and i found you.
You’re my inspiration ❤
Loving your content 🤍 Glad you’re able to do something you are passionate about.
Keep pushing!! You got this!! 🥰
Hi glad to see again hope you are staying safe and healthy with your dog but glad to see your doing well with your little business hope everything continues to go well with your business and also the holidays are coming soon so you will have many more orders to ship out and also how’s your family doing
Yaay I've been waiting for your vlog
🫶🫶🫶thanks for waiting!!
Hi! I have mad respect for you! Always keep up the great work! Thanks for leaving a lesson for us toooo about the achievements as one's self worth.
You're not alone darling business is very slow nowadays but everything will gonna be ok. I own a phamrcy and it's even hard to pay the rent sometimes i think about to a run away from all my problems but in order to achieve our goals we have to bw patient and always practice the gratitude
Great video! You're doing an amazing job being able to employ and spend time with your mom :)
Hope you have an amazing day Kayla!
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The full color embroidery is so pretty - it has a charm to it!
Where’d you get that heart disco ball sun catcher thingy at 4:27? It’s so adorable ☺️ with your manager that corner seems so cozy
Thanks! And i got the disco ball from Amazon. Just search up “heart shaped disco ball” and it should pop up
I love watching your mom help! You got this 💪🏼
Hey! Love the studio flogs ! Have you ever thought about renting out a storage space to use as your office/work area so you can separate work and home ? People use storage spaces as gyms so you can find one with a window or door? Also you can rent one for around 100 bucks a month so it’s not that expensive❤
I’m trying to save up for a warehouse next year. Hopefully that could go as planned 💪
@@overthinker_apparel that will happen for you!! I am excited to continue to watch you grow and succeed past what you though was possible ❤️ YOU GOT THIS!
Don't give up. You're on the brink of big success. It's always a big dip before a huge rise. The only time quitting is an option is when the passion is gone. Then it's time to sell the business. I have an idea for the brand that would work with those designs. I'm not leaving it here in public. Hit me up if you're in the states. No, I'm not selling anything. Just a business owner that loves to do what almost all successful business owners have a passion to do....help other entrepreneurs.
Hey, your work is so inspiring ❤️
From where are you importing/buying the tshirts/full sleeve tops?
3rd! And btw new sub! And keep u the hard work!
4:09 i love this part😂😂😂😂❤
You're amazing. I'm inspired and am sending you lots of hugs and prayers
You should try setting up a pop up shop at a flea market or something in person!
Let’s gooo!! 🔥
Shoutout to you on this one.
Iam starting like your business because you are inspiration iam in 8th but i have confidence 🥰
wow, thanks this video was really inspiring with lots of useful informaton. have a good day!
OMG, Hi, I am a big fan and you are literally my idol! I got the ´life is better with you’ sweatshirt. I hope it arrives soon; excited to the deaths. The name will most likely be under ‘Tangie’! Also, Skippie is so cute, and I hope your business goes well!- Avery
Happy to see you back 🥰... Love your videos and I really wanna start a business like yours..
And this too will pass don't worry just go ahead and love your dream 😘😘.. lots of love from Cochin, India
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I love that your dog lays in the window like a cat lol! I want to expand to get an embroidery machine 😍 One day!! If your looking for a new heatpress i have a starcraft and love it. It was very affordable.
Wow, it's crazy how much I can relate to so many things in this video. Keep it up, you're a champion!
Also, I am team everything-art. :P
I admire you!
hey, great video! How do you prevent cheap dropshippers from stealing your designs? I've been struggling myself with this, and I'm feeling quite worn out...! Love your content. You got a new superfan
Don't worry sis🤗 Love from India❣️
New subby and im obsessed with your designs!!! Definitely going to put in some orders!
so proud of you! which kind of printer do you use? for labels to stick on packages also who prints out your customized stickers for you?
Have you tried to reachout to your heat press maker to see if they could fix or reimburse you for a faulty machine? Your new production upgrades look great for improvement. Maybe you can look into hiring someone else to help ease some stress on you and your mom.
can you please deliver to Egypt! i watch you all the way from hear!!!
I am from India. And your stuff is too cute. I can't stop watching this making process and those cute embroideries.
you want this
@@Madeinpkstn i want like this stuff for business. Plain stuff for print
Wooow beautiful shirts 😍😍😍😍
in my area clothes like that are very cheap, usually at prices usually starting from 7-10 dollar..and in 10$ up its good quality
I’ve been looking for the machines that print onto cloth like that for my business if u could give me a clue what they’re called or where I can get them I will be so happy for life and ur business is great♥︎♥︎:))never give up and remember that ur business inspired many people out there♥︎♥︎♥︎
Sorry I don’t understand???♥︎
Is it the name of the machine???
You are so inspiring 😊. Is there some where I can get these designs.
Love the hard work and gl with your business❤️
I always waiting for your videos 🥰
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How do you make the designs originally though? before you digitize them and embroidery them? Do you just use Adobe Illustrator? Or do you hire an artist? because some of those designs if self illustrating them must take hours
Which one embroidery 🪡 machine you used please tell me I would like also to starting this business..
I really like it
keep going never give up 💪💪