This simple idea changed FMCG Market forever | CHIK Shampoo Case Study

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  • Опубликовано: 13 дек 2024

Комментарии • 1,2 тыс.

  • @ThinkSchool
    @ThinkSchool  3 года назад +218

    Correction @6:08
    It's 36p increase and 76% increase in cost!

    • @venkateshsankella1023
      @venkateshsankella1023 3 года назад +3

      That's a great video pal 🎉

    • @Vicks_Anand
      @Vicks_Anand 3 года назад +13

      This allegedly brilliant idea also gave rise to a very BIG unresolved issue... single use plastic waste. Your videos are brilliant; hats off ! However, I'm sad the BIG corporates are using this idea to slowly kill the planet.

    • @venkateshsankella1023
      @venkateshsankella1023 3 года назад +9

      That's a good point vickram . On the other side of it , companies like Nescafé have announced they'll have 100% recyclable sachets by 2025 .

    • @user-ng5zz8uo2q
      @user-ng5zz8uo2q 3 года назад

      ruclips.net/channel/UCVB7Jz8NuzyhonLru3fVM4A

    • @vridhikhanna1580
      @vridhikhanna1580 3 года назад

      How he reduce sachet cost from rs. 2 to 50 paise

  • @karan_singh_
    @karan_singh_ 3 года назад +591

    Found this channel by mistake, best mistake ever.

  • @AbhinavSharma-li8jb
    @AbhinavSharma-li8jb 3 года назад +328

    Dislikers were his classmates, who used to score more than him..

  • @nitishkalita1026
    @nitishkalita1026 3 года назад +348

    This guy's literally liking and replying to every single comments. Hats of man, you deserve a million subscribers within six months 🙏

    • @ThinkSchool
      @ThinkSchool  3 года назад +20

      Thanks bro :)

    • @manjunathpednekar2184
      @manjunathpednekar2184 3 года назад +26

      I will not skip advertisment for his channel he deserve more 👍

    • @ThinkSchool
      @ThinkSchool  3 года назад +11

      @@manjunathpednekar2184 ❤️❤️❤️ means Alot :)

    • @angad2685
      @angad2685 3 года назад +4

      Saale isko vehla kehte hai

    • @anujpatil4709
      @anujpatil4709 3 года назад +4

      @@angad2685 na bhai. vo apne viewer's ko respect de raha. jin logse kama raha paiss at lest unhe thanks bola toa kya galti ki usne.?

  • @ThinkSchool
    @ThinkSchool  3 года назад +76

    Hi everyone,
    Drop a comment about the lessons you learnt from this case study. Would love to know what you extract from these iconic strategies.
    Thanks for watching
    Cheers
    Ganeshprasad

    • @mohammedsajeed9398
      @mohammedsajeed9398 3 года назад

      bhaiya this whole pandemic is a plandemic
      And international scam by WHO
      Bill Gates is the main leader of this scam
      In the name of Covid19-21 the Governments are controling People's minds, controlling population, crashing economy and stealing human organs and as well as diverting the basic issues from the people (quality education,women security, employment,GDP, infrastructures,......)
      What about the other diseases?
      Lockdowns are not the solution.
      Why not Corona in North Korea? 1)ruclips.net/video/eFgqJvCCxrA/видео.html
      2)ruclips.net/video/TiMoPxdOfRg/видео.html
      3)photos.app.goo.gl/smfi7KcooZPPh1e39
      4)photos.app.goo.gl/N8yG4bMPoghTP8bbA
      5)photos.app.goo.gl/8TZgUgpZtSXdr5tu7
      6)photos.app.goo.gl/Zd9RJF73J7qwsZgj8
      7)documentcloud.adobe.com/link/review?uri=urn:aaid:scds:US:b30878cf-5152-4215-97ef-e1130585ef33
      8)ruclips.net/video/JlvM1o7fQVU/видео.html
      9)ruclips.net/video/TiMoPxdOfRg/видео.html
      1)What about daily waged workers?
      2)The govt and MNC company's employers are satisfied with the lockdowns because the work(duty) burden has been reduced.

    • @anikethbhat7777
      @anikethbhat7777 3 года назад

      Hello ganesh,
      Just shared ur video

    • @acousticsudipto5613
      @acousticsudipto5613 3 года назад

      Hey bro... Please make a think school video on online vegetable business and grocery.... Scopes and challenges and big fishes

    • @ThinkSchool
      @ThinkSchool  3 года назад +1

      Noted bro.

    • @trkartik7633
      @trkartik7633 3 года назад

      @@ThinkSchool may i know the name of the anchor/ presenter. Superb skills he has to present the story.

  • @sksaffiulla1701
    @sksaffiulla1701 3 года назад +181

    The way you narrate the case studies, these great ideas seem greatest

  • @chirag_soni_07
    @chirag_soni_07 3 года назад +21

    Dude, your how to skyrocket your productivity and concentration video has literally changed my life. Can't express how thankful I am.

    • @ThinkSchool
      @ThinkSchool  3 года назад +9

      That's wonderful bro ♥️
      Means the world to me :)
      I am very proud of you.
      Everyone sees videos, very few execute! That is what makes you great! 🔥

    • @prernaesther6090
      @prernaesther6090 3 года назад

      Hi. Can you please link that video. 🙏

  • @kirtigupta2187
    @kirtigupta2187 3 года назад +29

    Now I’ve started feeling that there’s absolutely no need to get an MBA. I’ve always thought of going for it after my B.Tech, but I am learning the most valuable lessons from your videos. Please keep making more such videos and motivate all the entrepreneur minds of India. Thanks a lot !!

  • @ppp8626
    @ppp8626 3 года назад +187

    One day we will be looking at a case study of how this RUclipsr went from a few thousand to a million subscribers so quick.

  • @sajibdas9633
    @sajibdas9633 3 года назад +62

    I'm just thankful this channel came into my feed a week ago.

  • @respectsigma8404
    @respectsigma8404 3 года назад +40

    Ideas at the Unexpected time and Unexpected ways = Turning point of life ❤️

  • @rudrathakar7456
    @rudrathakar7456 3 года назад +72

    I still remember that before around 10 years a free Shampoo packet of 2₹ or a small toothpaste or small hair oil bottle used to come free in the Special Sunday newspaper in Gujarat (don't know about other states) sponsered by the manufacturing company.
    Btw you are going to rule RUclips in the upcoming 2-3 years🔥🔥🔥 keep it up👍

    • @ThinkSchool
      @ThinkSchool  3 года назад +8

      Thank you so much :) ❤️❤️

    • @adityavikram6130
      @adityavikram6130 3 года назад +3

      @Rudra Thakker Even Maggi Noodles were distributed free few years back.

    • @chiyan6699
      @chiyan6699 3 года назад +1

      Yeah, they distributed in South also.

  • @subhamshaw08
    @subhamshaw08 3 года назад +6

    I recently read this case study for one of my Marketing classes at IIM-A. We discussed BOP and how sachets were revolutionary in the rural market but the way you narrated this story, it gave me a different perspective to look at it.
    Love your videos!

    • @ThinkSchool
      @ThinkSchool  3 года назад +1

      This means the world to me Shubham coming from you. Thanks alot ♥️

  • @janhavibhatt6333
    @janhavibhatt6333 3 года назад +4

    Wow it's interesting to see how they gamed their customers and still earned profit out of it, hats off to these revolutionary entrepreneurs

  • @harshadshringi8799
    @harshadshringi8799 3 года назад +9

    This is so True. I can relate to this as recently when I went to a kirana store nearby to fetch some household items, I observed that the lower segment people actually asks the shopkeeper for a string of 10 sachets of oil, shampoo etc. instead of buying up a bottle of the same.

  • @rohandhankani3962
    @rohandhankani3962 3 года назад +6

    I think this channel has been the best thing that happened to me in 2020. I wish you all the success and I feel privelaged that I get access to this premium content by literally paying nothing

  • @LawQuotes24
    @LawQuotes24 3 года назад +6

    The way you speak English is Just Great Man. ❤

  • @kumargourav3709
    @kumargourav3709 3 года назад +12

    Mark my words. This channel is going to grow very rapidly. The content you deliver is unmatched. Just keep up the good work. Best of luck.

  • @noueruz-zaman7894
    @noueruz-zaman7894 3 года назад +5

    Once I saw your first video, I was just hooked onto your channel.
    Your storytelling skills is really your USP which is amazing.

  • @ayushdave7540
    @ayushdave7540 3 года назад +1

    Bro seriously bro i saw your channel one week ago i have seen nearly 20-25 videos of yours in this week like this is so underrated i so wish your channel grow ×100 genuinely i will be happy this is my first genuine comment in the RUclips and all this work you do it actually shows i am 17 years old people of my age see live stream i recommend them to watch this real thing bro seriously love youuu❤️

  • @ppp8626
    @ppp8626 3 года назад +13

    I bet he spends half of his time reacting to each and every comment and giving good replies XD. Love your content. Keep posting such awesome case studies. He literally made a dent in a BIllion dollar industry that was running for decades. Absolute legend.

    • @ThinkSchool
      @ThinkSchool  3 года назад +2

      Thank you :) I love your comments 😂

  • @priyabratamazumder878
    @priyabratamazumder878 3 года назад

    It feels like a course on startups and business.
    Lot more better than MBA.
    Thanks from bottom of my heart.

    • @priyabratamazumder878
      @priyabratamazumder878 3 года назад

      Can u make a video on how the funding or approaching investors or venture capital work plz?

    • @ThinkSchool
      @ThinkSchool  3 года назад

      Thank you so much :)
      Funding isn't something that I have indepth knowledge about but will mostly cover it during podcasts when we start :)

    • @priyabratamazumder878
      @priyabratamazumder878 3 года назад

      I want to ask u for an advice
      I am an MBBS student but I want to do startups can I go for it ?

  • @chinmayverma2760
    @chinmayverma2760 3 года назад +15

    Now it's not an underrated channel🔥🔥🔥 congrats for 180 k

    • @ThinkSchool
      @ThinkSchool  3 года назад +2

      Thank you so much :)

    • @omsonone5608
      @omsonone5608 3 года назад +1

      This all is because of this amazing man's efforts
      Hats off to the creator

  • @XBeatsMashups100
    @XBeatsMashups100 3 года назад +7

    I just love the fact that How one small idea can turn everything upside down. How little do we observe around and how careless we are in finding opportunities

  • @abhishekmohapatra4810
    @abhishekmohapatra4810 3 года назад +5

    Every thing that a rich person can afford should be affordable for everyone

  • @siddamsettyabhilash3484
    @siddamsettyabhilash3484 3 года назад +76

    Now a days small cococola bottle price is more than the big cocacola bottle 😂

  • @lalithraaj3015
    @lalithraaj3015 3 года назад +7

    You deserve a million subscribers for this rich content you're bringing up.

  • @bibeshshrestha2506
    @bibeshshrestha2506 3 года назад

    The best thing that happened in this lockdown is I found this channel during this time. Thank you youtube for recommending this. Love from Nepal.

    • @ThinkSchool
      @ThinkSchool  3 года назад

      Means alot ❤️ Thank you so much :)

  • @rohithsamuel4022
    @rohithsamuel4022 3 года назад +20

    Love from Tamilnadu!❤️
    Keep up the good work!

    • @ThinkSchool
      @ThinkSchool  3 года назад +3

      Lots love bro ❤️

    • @341-csaurabhrane4
      @341-csaurabhrane4 3 года назад +1

      @@ThinkSchool you are going to be trending in few months for sure .
      will comment you back on that auspicious day
      best of luck .

  • @TheSameersuni
    @TheSameersuni 3 года назад

    Usually I don't subscribe any RUclips channel ,but this guy earned it

  • @nishantshukla7255
    @nishantshukla7255 3 года назад +31

    Your English can be understood by even a kg student😎

  • @vinayakjha319
    @vinayakjha319 3 года назад +1

    I'm glad this channel came in my recommendation.

  • @Nikhil-yy7lp
    @Nikhil-yy7lp 3 года назад +15

    Was eagerly waiting for this
    And thank you very much coz this channel is now a part of my activities I do 👍

  • @jackrulz08
    @jackrulz08 3 года назад

    Accidentally got the suggestion from RUclips and since then liking each & every business case studies

  • @moi9499
    @moi9499 3 года назад +4

    Yesterday i am watching this chikk shampu story in a tamil you tube chanel
    But this vidio more information
    Thank u

  • @harshbagaria7003
    @harshbagaria7003 3 года назад

    m so glued to ur channel now,even if something is irrelevant to me as an Investor, I still like to watch it and in the end it does provide with lot of knowledge

  • @gana6004
    @gana6004 3 года назад +4

    Hey Ganesh!
    I've no plans to take up MBA after graduation. But, if you start MBA program at Think school, I'm in for that. 🔥

  • @leemekhe188
    @leemekhe188 3 года назад

    This channel is shaping my life really God bless you 🙏

  • @kamalsingha8174
    @kamalsingha8174 3 года назад +7

    The way you speak or present your videos that made us wait eagerly for another video of yours. Keep going 🧡

  • @anirudhgupta7547
    @anirudhgupta7547 3 года назад

    I've watched the video multiple times and still get something new every time

  • @Piyussh
    @Piyussh 3 года назад +25

    Congratulations for 180k & thanks for providing such valuable informations :)

  • @sweetyshine6306
    @sweetyshine6306 3 года назад +1

    'Little drops of water makes mighty ocean' suits for this video
    Very well said... Sometimes when we concentrare on large aspect we foget the smaller ones.
    This was a great lesson...🌟🌟👏👏👏

  • @nandyad
    @nandyad 3 года назад +11

    Watching your every single video and it actually feels like getting wiser with new learning points. 🙌🔥

  • @whatsnewnow4469
    @whatsnewnow4469 3 года назад

    this is the only youtube channel that has no extraordinary animation but the channel fame growing exponential due to the excellent narrating skill of the this young and enthusiastic guy,

  • @saiprayastha7141
    @saiprayastha7141 3 года назад +12

    Finally this is how the whole world is wrapped up in plastic pollution today

  • @riddhi_chatterjee
    @riddhi_chatterjee 3 года назад +2

    Respect+ for you for reaching every comments ❣️

  • @thebeast2707
    @thebeast2707 3 года назад +3

    Keep working man , soon you will complete 1 million

  • @yuvrajgaccount6584
    @yuvrajgaccount6584 3 года назад +1

    Watching your videos are not less than MBA degree 🥰 REALLY APPRECIATE IT 😚

  • @SaurabhSinhaViren
    @SaurabhSinhaViren 3 года назад +3

    I watch your videos during my entertainment time. So much value-creating content. Your case studies are honest, interesting and without any ostentation. Keep up the good work, this channel is going to boom soon enough within a year span. Kindly don't lose the simplistic and thoughtful touch you bring to your videos.

  • @rockstareditz4690
    @rockstareditz4690 3 года назад

    I have been following your since starting of u r channel back few months back u 60-70k subs now u show what success is . Superb bro

  • @swaraj5751
    @swaraj5751 3 года назад +3

    Straight to the point video with great story telling. Great job Ganesh!

  • @lakshyagupta4211
    @lakshyagupta4211 3 года назад

    You are doing a great job man I just completed all your business case studied in just 3 days after discovering your channel.
    Your way of telling stories is so engagaging that a person can digest easily without getting bored.

  • @Ram_i_
    @Ram_i_ 3 года назад +2

    Learning : reach, building trust and ofc solving even the most basic problem are important in business. Once you do that. There will be tonnes of opportunities to make profit.

  • @bigvlogger2940
    @bigvlogger2940 3 года назад

    Please never stop uploading okay your videos really changed my thoughts on how business work. I always thought money was the sole purpose of money but I was wrong

  • @niharbheda5813
    @niharbheda5813 3 года назад +8

    man your case studies are just super informative, the amount of information and the authenticity and the quality of the content is far beyond commendable, Respect for you and the team!!

  • @SudheerKumar-SKR
    @SudheerKumar-SKR 3 года назад

    I open the video just to listen to the way of explaination.. No matter what the topic is.. Simply lovely. Keep going.

  • @YashChopra14
    @YashChopra14 3 года назад +2

    Bro, please make a video on how you prepare your scripts and how to speak in videos. Your work is just amazing 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

  • @PrashanthSvr
    @PrashanthSvr 3 года назад +2

    Excellent explanation. That's why I started buying sachets for coffee, shampoo and even fabric conditioner. Because relatively they're cheaper and quantity is more.

    • @naveenkr5992
      @naveenkr5992 3 года назад

      Is there difference in quality ?

  • @swaroopnachu4934
    @swaroopnachu4934 3 года назад +12

    Sometimes small ideas give huge results!
    When a toothpaste company found that there was lack of growth in its business inspite of good quality standards and great customer response, it had increased size of hole of the tube.
    It had resulted into growth in its sales.
    A small marketing gimmick!

  • @prakharrawat6005
    @prakharrawat6005 3 года назад

    The video was a game changer for enterprises .. But there are many important problems in the market for a common man.

  • @trishaghosh1618
    @trishaghosh1618 3 года назад +2

    Love your content! ❤️
    Every video is so informative and well narrated.

  • @ParmodSharma-ju2fr
    @ParmodSharma-ju2fr Год назад

    I work for this company, CavinKare Pvt. Ltd.
    Now owned by Mr. CK Ranganathan.
    Feel really proud to be a part of such a wonderful company. We are still working on be more innovative and offering clean beauty brands in personal care, professional care and pet care brands.

  • @krishnarajsingh9734
    @krishnarajsingh9734 3 года назад +4

    You have good narration skills, I think you should also start making videos on the concepts of marketing.

    • @ThinkSchool
      @ThinkSchool  3 года назад +2

      Thank you so much :) will do bro.

  • @pankajmandal71
    @pankajmandal71 3 года назад

    couldn't resist myself from sharing it to everyone.....everything from the video the way it was told was perfect caught my attention right from the beginning

  • @abhishekk-w2w
    @abhishekk-w2w 3 года назад +3

    That qouting action is like sharique shamsudeen💗

  • @NirmalKumar31
    @NirmalKumar31 3 года назад +2

    Once I click your thumbnail unable to go out without completing a video. Good job ❤️

  • @akanshajha5098
    @akanshajha5098 3 года назад +2

    Thank you so much for giving us such good case studies and knowledge.❣️

  • @Spikebio
    @Spikebio 3 года назад

    This guy is so good....first time i wish a youtube channel should reach 1 million or more

  • @reelestatee
    @reelestatee 3 года назад +3

    Waiting for ur valuable Research Information

  • @arpitjain1893
    @arpitjain1893 2 года назад

    This is the best channel I have ever found

  • @rahulgaja5000
    @rahulgaja5000 3 года назад +5

    WoW.. Proud to be india Tamilan... bcz Chinni Krishnan was born in Cuddalore.. one the District in south india... and which is near by 27 km to my home town, His first product was Velvet Shampoo, A collaboration company to godrej... i used it in my childhood..

    • @IamRanJos
      @IamRanJos 3 года назад

      Hope you never get bald

  • @shubhamdesai7321
    @shubhamdesai7321 3 года назад +1

    You always make sure that your viewers get some new knowledge because I am learning something new in your every video👍

  • @yourfriend9935
    @yourfriend9935 3 года назад +3

    I used to listen this from my Mom like there was a famous shampoo that was Chik Shampoo.

    • @ThinkSchool
      @ThinkSchool  3 года назад +2

      Same here. That how I decided to make this

    • @yourfriend9935
      @yourfriend9935 3 года назад

      @@ThinkSchool You are doing really great job.

    • @ThinkSchool
      @ThinkSchool  3 года назад +1

      Thank you so much :)

  • @hansad.k6273
    @hansad.k6273 3 года назад

    If I ever get to establish a billion dollar company, I think I know the first guy to ask for Chief growth officer title. 100% great video man, this channel is a gold mine

  • @bipinrahul6640
    @bipinrahul6640 3 года назад +4

    He also gave free shampoo sachets in exchange for empty sachets! Of other shampoo brands too!!

  • @karthikopt07
    @karthikopt07 3 года назад

    Best channel ever. Best way to learn business. Thank you

  • @ishapotdar7276
    @ishapotdar7276 3 года назад +3

    While this case study is amazing, the amount of plastic used in these sachets is tremendous. I guess it was appropriate at that time. But today, being environmentally sustainable is as important as thriving in the market. I would love to hear about this topic from you.

  • @msdoo-07
    @msdoo-07 3 года назад +1

    Everytime I saw your video, everytime i fall in love with your english and story telling talent......I think you will get 1M in year from now ...remember my name save this reply buddy👍

  • @pritish369
    @pritish369 3 года назад +3

    Can you share some books or sources where you learn from or recommend? I know pieces of knowledge come from a lot of cross reading and consistency but if you can share some, it will be great.

  • @ankitmallik3296
    @ankitmallik3296 3 года назад

    Better than my online classes.❤️
    Very thankful 🙏

  • @kuldeepjadeja7724
    @kuldeepjadeja7724 3 года назад +6

    Just a bit of observation that you didn't start with "Hi everybody" 😅. I mean bro that is one of your USP plz don't miss it.

  • @aarongerald6688
    @aarongerald6688 3 года назад +1

    Seriously underrated channel, this dude is so talented. Keep going

  • @mihirbharadia5122
    @mihirbharadia5122 3 года назад

    I have been seeking such content for ages, and guess what someone found a niche and is now absolutely killing it!

  • @yogendradabi3208
    @yogendradabi3208 3 года назад +1

    Wow I saw this channel grow from 25k to 180K.
    Keep it up

  • @amityforever895
    @amityforever895 3 года назад

    I seriously want to know.. who the hell give dislikes to such beautiful video...
    preety informative, i must appreciate for the research👍🏼

    • @ThinkSchool
      @ThinkSchool  3 года назад

      Thank you so much bro ♥️ :)

  • @SahiTeluguReview
    @SahiTeluguReview 3 года назад +1

    I Found my pot of gold in this channel 🔔

  • @musafir_hoon_yaaron_
    @musafir_hoon_yaaron_ 3 года назад

    This indeed was a revolutionary idea. Small entrepreneurs should think of starting with a little capital but with a bigger impact. Thanks for bringing this to us.

  • @MegaMaratha
    @MegaMaratha Год назад

    Best RUclips channel of India

  • @yashwanthreddy7015
    @yashwanthreddy7015 3 года назад

    The way you narrate ,the content is provide is really awesome..hats off to you ...you deserve a million subscribers

  • @venkateshsankella1023
    @venkateshsankella1023 3 года назад +1

    As a kid , I used to think that the boost in bottle was of better quality than that of sachet .
    Sachet's are great as one doesn't have to spend hundreds of rupees to try the product .
    Thanks to Mr.Chinni Krishnan .

  • @SrikarAnanthula
    @SrikarAnanthula 3 года назад

    Thanks!

  • @jhaswanthreddy9646
    @jhaswanthreddy9646 3 года назад

    Bro I'm jhaswanth. Last time in comment section I asked you to upload more business videos. Thanks bro. All my friends are watching it now.

    • @ThinkSchool
      @ThinkSchool  3 года назад +1

      That's the sweetest thing I heard today :) thank you

  • @pradeep7700v
    @pradeep7700v 3 года назад

    The good thing watching you is 8 min video feels like 2 min video.👌👌👌👌🙏

  • @vamshi19881
    @vamshi19881 3 года назад

    Best channel i have come across recent times

  • @kakuarora3015
    @kakuarora3015 3 года назад +1

    Really appreciate your video, awesome information, I bet they teach this in all MBA schools.

  • @cathroulette
    @cathroulette 3 года назад

    Thank you for giving gyaan about FMCG. I love this sector so much. Because it has so much potential now that India has a rising middle class population.

  • @aspirantofmbainitcrushwith3111
    @aspirantofmbainitcrushwith3111 3 года назад

    I heard about this person so, By Searching over RUclips I got this person literally don't know what was the direction of god to know to me about this knowledgeable guy, really bro you're Such role model.
    Hope you will be getting 1M Brothers soon .....

  • @anonymous-4149
    @anonymous-4149 3 года назад

    Your channel is the best things happened to RUclips. I am impressed bro.

  • @gvisvanat4949
    @gvisvanat4949 3 года назад

    You have provided some simplistic economics, but certainly an important aspect to think about in market granularity. Thanks guy!

  • @jograjkumbhar5834
    @jograjkumbhar5834 3 года назад

    Each time i come here and watch a video I feel motivated. One of the best channels in youTube. Just need more case studies videos.