Retirement is about exploring your wide open future.
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- Опубликовано: 21 май 2019
- It's the last day as CEO of Mercedes Benz and the long deserved retirement of Dieter Zetsche lies ahead. To the applause of numerous employees, he takes off his company ID, says his goodbyes and leaves the company for the very last time. This could all be a very sad day, wouldn't it be for the one thing waiting at home.
The future of e-mobility is taking shape. The BMW i8 Roadster reveals itself futuristic in every detail and gives you the freedom to go anywhere.
To make sure your retirement won’t feel tedious, here’s a bucket list for retired car people: b.mw/com_bucketlist
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BMW i8 Roadster: Energy consumption in kWh/100 km (combined): 14.5. Fuel consumption in l/100 km (combined): 2.0. CO2 emissions in g/km (combined): 46. The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model. The values of the vehicles are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. [With respect to these vehicles, for vehicle related taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.] The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification. For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at www.dat.de/angebote/verlagspr... 
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Whoever in BMW came up with this idea - give them a medal!
It was probably their ad agency
@@Razrman the question is why did they change the agency for the new commercials?
A raise perhaps!?
F*** medal , give him a nobel.
@@marek1995pl so a medal
why am i getting so emotional?
i can't even afford a bike
Dark Knight lol
Same hahaha
I have managed to buy a bike this year lol
😂😂😂😂genious comment
😄😄😄because you are batman dark knight , you can use it but not own it.
All these German Brands know, how to do a friendly competition.
Yeah on the surface, at least
And they know how to win *OUR* hearts
because when they tried unfriendly competition...
*whispers *
*It didn't go well*
Absolutely right !
They are actually one company.
This ad this video the execution the honesty the idea the professionalism the elegance gave me goosebumps seriously very inspiring
+TheTownExplorer Thank you for the kind compliment ❤️
@@BMWlower yor car prices dawg, come on. And the dealer ship are very expensive too
@@genichiroashina6372 work hard so you don't complain about prices.
@@genichiroashina6372you get what you pay for
@@genichiroashina6372dealer ship💀
yor 💀
its pronounced
dealership
your
Audi, Mercedes and BMW know how to do competition the right way.
@@omkarshah5862 i smell rice
@@omkarshah5862 it means you are a Japanese car manufacturer fan boy or a ricer.
Omkar Shah Nissan?
Those are rolling piles of Junk
@@omkarshah5862 Japanese are extremely boring . Just reliability and nothing else.
@@omkarshah5862 German's are the best automakers. However, their reliability is not great though.
Wow this is the true definition of friendly competition. Love this!!!!!
@@jamieleslie4052 thats not how to catfish or attract people but ok
Jamie leslie Nobody wants to watch your hot video
Well audi did friendly competition first but ok
Til Fo It’s not about who fuckin’ did it first.
❤️❤️❤️
You can clearly see the love in his employees' eyes. He's really a great CEO.
? It's an actor, not Dieter
The "employees" are also actors
😂😂😂😂😂
😂😂😂😂
It is also filmed at the BMW headquarters
Now this is how you throw shade at someone, respectfully and with grace. Americans have a lot of learn about actual competition.
Bold of you to Assume American willing to learn anything.
This is why I love you. BMW respects Mercedes. This made my day.
Zed X They respect each other. Very nice competition
Me too👍🏼
Zed X where did you find a respect? Bmw are mocking to MB as usual.
Audi did the same before them
unconscious 7x true :)
Wow.....this is called absolute professionalism with respect
LOL, I read your name as "Shawshank"!
...and with class
That's not the real CEO. That's a look-alike and the ad was done without his permission. Hardly professional.
@@OmerMaliks u can use Google translate to find the real vocabulary.
@@riya2100 Eh?
The beautiful music.. The German taste.. This is so far the best car ad ever made
We couldn’t agree with you more! 😍
The most brilliant piece of advertising I have ever seen in my life. It's so elegant, so intelligent.... so emotional.....
Retirement is about exploring your wife.
I’m a Mercedes fan myself, but this was just awesome lol. Good on ya BMW, some friendly ribbing is always appreciated!
xxthehuskycaboosexx 100% sure u are an bmw fan!
hama king uh ok? Like I said, I’m a merc fan, but this ad was pretty funny. A gutsy farewell to Dr.z, no need to get all flustered.
hama king What a dick. Lmao
❤️❤️❤️
Im a Merc fan for life. Its great to see the mutual respect between bmw and MB. After all, we aren't enemies, we're rivals!
Great competitors with great sportsperson Spirit. I think this video shouldn't get any dislikes
Dislikes from volkswagen group
Dislikes from the Audi fanbase
Dislike from me as a Merc fan.. I see this offensive but clever. There is no way in hell Merc CEO will leave Mercedes to buy a BMW !!
@@ToddyBeer69 lol
@@scorpionz80 Well he's bought one before he left, just because he's the CEO doesn't mean he can't buy other cars. Even the CEO of Samsung had an iPhone. Use some common sense pls
BMW: Hey we made this farewell video of your guy's former CEO leaving.
Mercedes: Ah, Thank you
BMW: lol no YEET he's driving an i8
no bmw and mercedes is friendly competitor
@@oaz8 no he is jokings. Ya geddit? Ok yeah I'm sorry for doing that, I had too, but y'know he's just joking.
😂😂😂
@@oaz8 audi too
Got goosebumps from this! Brilliant!
literally i got goosebumps
I'm a hardcore Benz fan but that was funny, respectful and creative lol
أخي بحيادية هل محركات بي أم أقوى من محركات المرسيدس والبورش ولماذا لحد الآن لم تنتج شركة بي أم سيارة سوبر كار
Sad
@@lor7780 man what he said was fine. Come on!
@@lor7780 u are toxic
@@lor7780 your just a Mercedes-Benz hater
Audi made a video about Mercedes leaving DTM
BMW made a video about Mercedes's CEO leaving.
This is just... beautiful
qsn can you please link the Audi video?
A A just type in: exit of Mercedes DTM
@@AA-jj1jm ruclips.net/video/JCdkUuBGxsA/видео.html
They are itching for surprise from the old bear's magnitude! This is what's up.
Audi also made a video when Porsche came back in Le Mans, then Porsche did the same when Audi left a few years after. I like the level of respect between these German carmakers.
Both companies deserve credit for making awesome cars.
This gets recommended to me once a year and it’s always a joy to watch. One of the best ads ever made. Goosebumps every time.
I legit tought this was Mercedes-Benz video. Respect to you BMW!
Oh dam, thanks for likes guys❤️
Ikr
Laxyzo big respect ✊ ❤️
obviously mercedes gave them permission to film their facilities and i believe this sends a great message for both automakers.
I love how despite the rivalry these companies can always respect each other
business, not respect, it's business...
This is Germany, fellas.
Showing respect is showing class, both of them know that.
I don't know why many of you saw this as a respectful act from BMW towards Mercedes!! I call this smart marketing . No repsect here at all .at the opposite it is offensive and legal at the same time
@@scorpionz80 exacto, you want a true Eixample of dar brand respect? Watch this audi video ruclips.net/video/JCdkUuBGxsA/видео.html
There is something about this video that makes me keep coming back to it. I dont know what.
Even though there is competition between you, you show great respect for each other. Thanks for this.👍
OMG, that was hilarious. I love how Germans compete between them
@@cararoots6363 begone bot
@@xalataf3365 😂👌
400th like
It's not really "competing" but ok....
They don't compete
The short film oscar 2019 goes too BMW!
Wonder tribute, lets not give a Oscar to some edgy ad with political meanings, like sometimes are given rewards just because they are out on the fringes somewhere. This is what I like.....Messages like this one.
Os- car!
Or Sono Motors: ruclips.net/video/zr43n0KDAPc/видео.html ;))))
Watch the one by audi
Nope
Its mecerdes benz better
I don’t know how I missed this, it’s so simple yet it made me so happy.
Inspiring. Two great brands showing that those who play fair have no reason to be angry.
No matter how big you are and how great your company is, respecting your fellow competitors is what makes you a step a head.. #RespectBMW
Thank you for the compliment - we are really glad to have fans like you.
😂😂l
@@BMWwtf BMW replied, respect 📈💹
100 Oscars for BMW marketing guys!!
Are you serious? I drive a BMW, but this is discusting!
@@hanzkranz1319 why
@@hanzkranz1319 i couldnt imagine getting better tribute from rival company.
I just love how bmw is still replying to comments. My passion with cars started with the bmw m3 gtr and the mercedes Slr. it's so nice seeing 2 companies respecting each other while also being "enemies"
True love shines brighter than the sun! We are always here for our supporters 💪
This is a brilliant and loving tribute to a great man. Congratulations BMW.
Real men cry to this.
No, we just cut onions. Sometimes without any onions within miles...
*Real men smile!
I honestly almost cried and I never cry
Love Germany and all it's icons!!! This is --- A true example of healthy competition!!!
@Patrick Schneider
Hahahahaha bullshit
@Rexknopf 007 Einfach nur Aua. Aua.
@Rexknopf 007 Das einzige Gegenargument bei Fff ist, dass Schüler die Schule schwänzen :D
@Patrick Schneider Ich stimme dir per sé zu, aber ab und an dürfen wir uns doch auch mal selber für unsere Unternehmenskultur auf die Schulter klopfen. Was Mercedes und Herr Zetsche erreicht haben verdient Respekt. Auch BMW für dieses Video.
@Rexknopf 007 Na klar :D
Can’t believe even if they are rivals they still end up with a good laugh and said this was a great rivalry
one of the BEST ad ever made.
paying respect to the strongest competitor while pushing forward a common narrative. well done BMW!
This is how competition should be. Great job BMW.
This is not how competition should be, these companies work together and that is illegal in most countries, but Germany depends on them so they don't bother
Jonathan Daniel showing respect for the opponent doesn't mean it's a team match
Jonathan Daniel no thats not a “cartel” they dont work together at all and not against civs and others
@@jonathandaniel7321 they don't work together, they are the true Rivals of each other🔥
Well played BMW. Well played!
It feels so good to watch this video several times!!!
Such elegance and powerfull messages. Thank you BMW to make us mere mortal understand how respect, ethics and professionalism are still celebrated.
CLASS from BMW. Thank you Dieter Zetsche. BMW showing respect where its due.
You mean Series😜
Good one.
That's not Dieter Zetsche
What a way to recognize someone's lifework and some friendly puns. ⚡
I didn't spot one pun in this. Where are the puns?
@@WillyJunior
Free at last.
(Then he comes out with a BMW)
@@Thawtoy
Pun
noun
1.
a joke exploiting the different possible meanings of a word or the fact that there are words which sound alike but have different meanings.
That's a gag/joke, not a pun.
@@WillyJunior
It can have "different possible meanings" tho.
Doesn't usually have to be the words that "sound alike but with different meanings"
@@Thawtoy Unfortunately, yes it does.
I wanted to push that like button a million times but you are given the chance of doing it just once! Congratulations to both Mercedes Benz and BMW for this beautiful and meaningful ad.
German commercials of automakers are the best. I love how each of them possesses clever yet remarkable scenarios.
Without competition there wouldn't be any fun and improvement
No, thanks to competition there is innovation.
Yeah just like subies when evos are gone
Awesome! Simple, elegant, respectful. Very well done 👌
still trolling
This is a video proving of a german's respect and love to another german. Its a video showing that one thing that one does good does not get another jealous but inspired because that good thing done by one may get better with another one and this is always true. Its an old saying.."Not knowing is not a shame but not learning is!"
This video is so inspiring.
It is about how to work hard, excel, compete, win and yet respect and appreciate each other and live friendly and inspire others.
Sky is the limit.
Love the germans ❤
What a great gesture of respect. Well done bmw
Are you serious? I drive a BMW, but this is discusting!
@@hanzkranz1319 it's not it's friendly competition. And if you didn't know bmw and Mercedes have an alliance
@@simbarashemaketa29 - Bla bla bla
Inspirador. Duas grandes marcas mostrando que quem joga limpo não tem motivo para raiva.
Exatamente
Keine Ahnung was das heißt aber like trotzdem XDD
@@Nilstv24 hahahaha Er hat gesagt: "inspirierend. Zwei größe Branchen zeigen, dass wer fair spielt, hat kein Motiv für Hass."
301st like
@@Nilstv24 Hello, there’s a new translation feature
bro this was pure touching
This is true sportsmanship, respecting the competition...
Klasse gemacht! Das ist eine Werbung für beide Konzerne!...mit einem Augenzwinkern...
Since BMW logo appears at last I thought this is a video from Mercedes 🤣
Good job BMW
Biggest respect ever what I given. Thank you so much BMW Team. We love you too!!!Mercedes-Benz Driver-lover-and dreamer!
Audi : See you 'mercedes'..
BMW : 'The last day'..
" RESPECT!!!"
0:18 - 0:21 most emotional part of the video. Seeing the office where Mr. Dieter worked for 49 years for the last time. 😢
Aman Kumar The few seconds of the last trip home were absolutely beautifully put together
I love how much of frenemies BMW and Merc are. The rivalry continues.
Love something like that. Especially in that time right now where it is normal to spread hate.
For me this symbolises the pure love for the automobile and nothing else and that's what I respect BMW for.
The.Best.Advert - Respectful, Jovial and just down right amazing
The dislikes are from audi
HAHA Audi must feel so isolated and ignored, Mercedes and BMW have always competed above Audi 😂
@@UnfortunateLee 😂😂
and opel
and maybe a bit ford
nah. audi pokes fun at porsche and vice versa
And the Marketing Agency which created this amazing ad. deserves every Euro you paid for. Brilliant!
Do they though? First of all this is general marketing. It says nothing about you the viewer and they cant even measure what good came from this shor ad. They have no metrics for that. Second it, differently from direct response advertising, it as no call to action. It doesnt invite you to try or see the car. So this is money burned for nothing. If they could have KPI for this, they would fire the marketing guy within 24 hours. Google David Olgivy and you will see what real marketing is!
ه
@@EugenePrendi Ever heard of branding? Not all marketing efforts and ads are targeted for direct conversions or measuring responses. Top companies invest a sizeable chunk out of their marketing spends just for brand building. Because it’s complementary to direct marketing efforts. Even the most targeted and measurable ads will often fail if the brand doesn’t ring a bell with the users.
Ah, Germans. The whole world could learn from your professionalism, dedication and skill. If only everyone were quite so passionate about their jobs.
wit and humor make the competition as beautiful as flower.
*That man is gonna have a hard time getting in and out of the BMW i8*
Lol
Toms Jis : there’s no roof lol
@@lordshimura1976 i said the BMW I8 not that BMW i8
@@tomsjis736 you literally said i8 not an I8
The moment with the i8 is a fake Dietez Zetsche
Retired old man with a back problems getting out from tiny little roadster ..yeah right 😁
Wooo wooowww !!!! The last scene where he drives BMW after retirement...! Amazing!!!!
darshan mv that part is harsh on Mercedes, I think
The background score is so amazing.
Absolutely love this ad. HAPPY RETIREMENT!
Makes you feel proud to be a part of the family. Excellent professionalism from both power houses. This is the meaning of friendly competition.
The man behind the idea of this adv deserve a noble price
Mutual respect and admiration.
best commercial video i have ever seen in my life
Haha !!! This video was insane " FREE at last"
You look quite emotional though 😉
i think we are the only ones who have understood this spot 😂
free at last, Now I'm finally allowed to drive a bmw 😄
Oscar for the bmw marketing guys!!!! Einfach nur ein genial umgesetzter, kreativer Humor :-) BMW
Bald mein Wagen junge
audi war zuerst mit nem mercedes video da
Felix Konle Und das macht die Version von BMW nun schlechter? ;)
@@felixkonle5555 niemand interessiert diese "Möchtegern"-"Luxusmarke.. Audi ist ein aufgehübschter VW.. Nicht mehr und nicht weniger..
Mercedes-Benz und BMW sind Jahrzehnte in Entwicklung und vor allem Sicherheit voraus
@@myzeal4889 Ja, wenn man sich das so einredet, dann kann man das ruhig glauben.
Aber versuch das ganze mal aus ner faktischen Perspektive zu sehen.
Wer entwickelt denn letztendlich die ganzen Autos, egal ob BMW, Mercedes oder Audi?: Mitabeiter.
Und BMW sowie Mercedes hat genauso qualifizierte Arbeiter, die die Autos letztendlich entwickeln, wie Audi auch, also kann es doch faktisch gesehen keinen großen Unterschied geben.
Das ist genauso wie die Leute, die meinen, VW könnte keine Sportwagen bauen, nur weil sie's sonst nicht tuen. VW müsste einfach nur die richtigen Leute ans Werk lassen und schon können die auch Sportwagen bauen.
Das hat also fast gar nichts mit dem zu tun, was die Marke ausmacht.
Also im Endeffekt merkt man vielleicht, dass es echt keinen so riesigen Unterschied geben kann.
Kleine vielleicht, da manche Mitarbeiter innovativer sind als andere, aber das war's dann auch schon wieder.
Oder kannst du mir erklären, warum die Mitarbeiter bei Mercedes oder BMW achtzig mal besser sein sollten, als jene, bei anderen Milliarden Unternehmen?
Bmw has been my favourite since I was 3....I started playing nfs most wanted in 2011 and Im12 now .....Bmw m3 gtr is an old car but still rests in my heart...
What a way to say thank you, and market your brand . This passive idea is genius
Volkswagen Group, BMW Group, Daimler AG. These are literally Gods of Automobiles. #Respect
Sushanth Ramesh 100%, at this point in time these names mean so much, when you drive any of these cars, you are driving a piece of automotive history. A BMW or Mercedes from the 1980s is on another planet compared to a Toyota or Honda or Ford from that same time period. Think of the first generation 8 series for example, a 90s car, but to this day not many manufacturers have really topped it, not even BMW themselves. Just imagine riding in an 8 series or S Class in the 80s, must’ve been an unbelievable experience at the time. People forget, these German manufacturers truly set a standard for automobiles. Even the Japanese took notes from them.
@@mycomputergl0wsblu well said mate. I'm an Indian and it was always a dream of mine to own one, but i'm glad that i work for one of these iconic brands. Germans are pioneers in Automobiles. Respect from India.
I hope you remember scams done by one the gods you mentioned. VW
keyur trivedi That’s why I prefer to bmw, mercedes, Porsche or audi.
@@gorego Porsche and audi are basically expensive VW 😂
What an awesome career and gentleness about this man. This commercial is priceless. Thank you #BMW and #MB for all the competitive and respectful rivalry. More to come, The Next 100!
Years later, I still come to view this AD and enjoy it all over again. This is so beautiful!
+CharlesDara We're so happy to hear that this touched you so deeply! Thank you for your support, always 💙
I loved the video. It is so inspiring. Healthy competition is always but most of all respect for our competitors.
This shows you how healthy Germany is.
no, just no. Im a german myself and my country is socialy ruined.
@@arminiusmaximus2793 lmao
@@arminiusmaximus2793
Kein Grund zur Übertreibung.
Läuft nicht alles rund im Moment, aber auch das wird man hinbekommen :-) .
Healthy? 😂😂😂
@@Siqipilaci den Optimismus hab ich schon aufgegeben mein Freund
This man is part of the reason why Germany is a economic powerhouse and the leading country in therms of quality cars.
This video shows the friendly competition between two companies that have coexisted before everyone of us was born.
Exactly Bro. Greetings from Poland.
no bro bmw pays this man atleast 100 million to make that video so that they can fuck mercedes hahahaha
Economic powerhouse? Even Greece surpassed Germanys growth rate recently, Germany has one of the lowest pensions, worst infrastructure in west europe and highest tax. This Country is literally falling apart...
@@DenyBlackburn American? Oh you don't know what Germany is. Its an country in middle Europe end WAY richer then the USA, bcs it doesn't spent 600b dollars on its army when it has nukes.
@@user-ye2ym4ho6y and you are German I guess? 😏
This is pure sportsmanship
the German car companies are not actually having competition - they are just trying to push out their own products.
props to you !! I love you guys ❤
OMG, what an idea!
I loved every detail of this great video, it implies that competitors should respect each other, and that’s exactly what happens between BMW and Mercedes.
Thanks BMW.
I can't stop watching the ad..i swear
Audi did it before ;)
Nici Nici: Didn’t know that, thx😘
@@ballahm8016 okay haha😂🙌
If they respect each other they will work together against you. I want to see a grudge so I can have good products
This is an awesome example of friendship between rivals! This is what all brands (and not just car brands) should be.
My favourite video on the entire platform of youtube
I am a true fan of u ,,, I really inspired from u to became an Mechanical engineer ,,, love u so much sir ,,, and we'll definitely meet after 10 years after completing the mechanical engineering ,,, see you sir in the future and all the best for rest of your life ,,, love u sir ,,, live from India
I have watched this so many times.
It’s just pure respect, sometimes- JEALOUSY. You like the other guy’s work and brilliance so much you wish you were the one all together in both worlds.
Mit Abstand die coolste Werbung einer Automarke ... Grossartig
Valentin Astner ich verstehe es nicht..
SUPER!.....👍👍mehr respect kann die Marke BMW seinen besten Concurenten Mercedes nicht geben......grosse Klasse ....schönen Gruss aus eurem Nachtbarland die Niederlande ...😊
@@m03ysr54 der Mercedes CEO geht in Rente. Das Video ist bei BMW online. Das bedeutet sie haben eine freundschaftliche Wettkampf Beziehung
Leute, das ist PR, sonst nichts!
@@exurban5207Natürlich ist das PR, aber dennoch hat es sich BMW nicht nehmen lassen, Zetsche in einem Commercial Repekt zu zollen und das(!) obwohl unter Zetsche Mercedes BMW in einigen Bereichen wieder überholt hat.
Truly inspiring, clean competition
What a respect between these two companies. Amazing
This shows that even in business, people respect each other
The "Free at last" and Zetsche on BMW. 😭😭😭😭😍😍 I cried right at that moment. This is such a beautiful video.
This gave me chills so many yimes
Gentleman..This is pure CLASS!
Seeing 2 of my favorite car companies with friendly completion made my day! This is why I LOVE BMW! Love you too Mercedes!
Nothing but pure respect for both BMW and Dieter, and everyone’s a BMW fan on the inside 😉😂
Great job on the advert guys!
at least every car workshop owner
Thomas Alexander at least here dude
@@Tom81dd So true 😂😂
Beautiful example of healthy competition and cooperation