Meat Success: Ep 2 - From Desert Farming to Direct-to-Consumer Success: The White Barn Beef Story

Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”?
Then you're in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses.
And they’re going to share their secrets for success with you! From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business!
After the show, be sure to subscribe, leave a review, follow us on social and check out the rest of our educational resources at www.ChopLocalU....
Episode 2:
The Secret Sauce: Family in Farming with Candice from WhiteBarn Beef
In this podcast episode, Katie Olthoff from Choplocal interviews Candice, who runs White Barn Beef with her husband Jason in Portal, Arizona. They discuss their unique approach to farming in the desert, combining crop cultivation with cattle feeding in an environment traditionally seen as unsuitable for such practices.
Candice also highlights their journey into the direct-to-consumer beef market, particularly how COVID-19 spurred their business growth, leading them to sell American Wagyu beef. They delve into their marketing strategies, including social media use, farmer's markets, and the successful transition to shipping beef to broader markets.