Lawyer Explains FTC Endorsement Guides for Influencers

Understanding the FTC Endorsement Guides for Influencers | Legal Insights for Content Creators | FTC Influencer Guidelines 2023 | New FTC rules | New Influencer Rules | Federal Trade Commission | Rules for Influencer Marketing | Influencer Laws | When Do Influencers Need to Disclose
CHAPTERS
00:00 - Introduction to the FTC Endorsement Guides
2:16 - Key Influencer Vocabulary
4:14 - FTC sues Teami about Cardi B.
5:32 - What happens if you violate the FTC Act?
6:48 - How to comply with the FTC as an influencer
7:13 - When do influencers have to disclose?
8:23 - How should influencers disclose?
11:12 - What is deceptive advertising?
12:22 - Recommendations for influencer compliance
14:01 - Things to avoid as an influencer
14:58 - Resources for influencer marketing
15:50 - Outro / See ya!
Grab a cozy seat, some coffee, and a notebook as Lawyer Kae dives deep into the world of influencer marketing and the crucial guidelines set by the Federal Trade Commission (FTC) regarding endorsements, e.g. paid or gifted product features and other paid partnerships.
As an influencer or content creator, it's essential to understand how these guidelines impact your brand collaborations and ensure transparency with your audience. Kae breaks down the key aspects of the FTC Endorsement Guides, including disclosure requirements, proper influencer standards, and potential legal consequences for non-compliance.
Whether you're an aspiring influencer or already in the industry, this video provides valuable legal insights to help navigate the ever-evolving landscape of influencer marketing. Stay compliant, build trust with your audience, and protect your brand's reputation by learning from Kae's expertise.
Don't miss out on this opportunity to stay informed and safeguard your influencer career. Subscribe to my channel and hit the notification bell to never miss another valuable legal update!
Disclaimer: This video is for informational purposes only and does not constitute legal advice. Please consult with an attorney for personalized guidance on your specific situation.
CONNECT WITH KAE:
Email [e-mail]
Message on social media: @lawyerkae
GRAB YOUR FREE LEGAL ROADMAP:
www.startupheartup.com/legal
FTC LINKS FOR INFLUENCERS:
The Endorsement Guides (aka 16 CFR 255):
www.ecfr.gov/c...
FTC Press Release on Updated Guides:
www.ftc.gov/ne...
FAQ about the Endorsement Guides (aka What People Are Asking):
www.ftc.gov/bu...