How Blogilates’ Cassey Ho Is Building A Fitness Empire Beyond YouTube

With over 6 million subscribers to her ‪@blogilates‬ RUclips channel, Cassey Ho is more than just a fitness influencer. By leveraging her social media success, Ho has built Blogilates into a brand that sells gym equipment and nutrition powders as part of a holistic approach to fitness. Ho sat down with ForbesWomen Editor Maggie McGrath to discuss what’s next for her growing business and share advice for other creators around translating online fame into IRL entrepreneurial success.
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Part of our ForbesWomen series, Cracking The Success Code, which spotlights RUclips’s most dynamic female creators and business-builders.

[@blogilates]

So honored to sit down and share my story with ForbesWomen! Thank you for this opportunity ❤️

[@vuyolwethucocoa2136]

I'm incredibly inspired by her business model & especially by her as a minority woman in the health & fitness industry.

[@diamondqtpi]

You rock Cassey - continue to do you ❤️

[@avd831]

This Video Deserves More Views 🙂👍

[@irodarozuboyeva5233]

We love you 💜

[@randoomly39484]

How are u this inspirational 🤩

[@kristinchong629]

Liability. Is she saying where that stuff is made. Dank gulag.