T-Mobile Brand Case Study:

Building brand love in a category filled with hate.
Watch how T-Mobile uses a disruptor strategy against AT&T and Verizon, to move these competitors into the dumb zone, disconnected from customers. They do this backed by innovative service ideas such as no contracts, and unlimited data plans, they communicate their brand story on the biggest stage, and back it all up with exceptional service that solves the complex problems. Have a look.