Is Content Creator a Real Job?
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- Опубликовано: 8 мар 2022
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Seems like everyone and their brother wants to be a content creator these days. But is it a real job, a small business, or a total crap shoot?
sources:
bettermarketing.pub/the-only-....
www.investopedia.com/ask/answ...
influencermarketinghub.com/yo...
www.forbes.com/sites/maddiebe...
www.gobankingrates.com/money/...
smallbiztrends.com/2021/07/ri...
www.nytimes.com/2021/07/12/te...
www.nytimes.com/2021/03/10/st...
influencermarketinghub.com/cr...
influencermarketinghub.com/ho...
jonasmuthoni.com/blog/how-muc...
www.cnbc.com/2021/04/30/how-m...
www.vox.com/the-goods/2018/11...
www.newyorker.com/culture/inf...
observer.com/2018/02/study-yo...
www.viralnation.com/blog/the-...
instreamly.com/streamers/work...
sellfy.com/youtube-money-calc...
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Two Cents is hosted by Philip Olson, CFP® and Julia Lorenz-Olson, AFC®
Directors: Katie Graham & Andrew Matthews
Written by: Philip Olson, CFP® and Julia Lorenz-Olson, AFC®
Executive Producer: Amanda Fox
Produced by: Katie Graham
Edited & Animated by: Dano Johnson
Fact checker: Yvonne McGreevy
Executive in Charge for PBS: Maribel Lopez
Associate Director of Programming for PBS: Niki Walker
Images by: Shutterstock
Music by: APM
This video should be part of middle school and high school curriculum. It's important for people to understand the reality of becoming internet famous or a RUclips Superstar who gets to buy Lamborghinis etc.
RUclips monthly numbers
10k subscribers = $3,322
25k subscribers = $10,293
50k subscribers = $20,643
100k subscribers = $51,471
You also get money from
Patreon
Superchats
Stickers
Consultations
All of the numbers and the hierarchies make RUclips and media platforms sound like an MLM...
So should the Social Dilemma movie.
Seen it
@@rachel_sj the lead attorney has been a lawyer for 20years. The lead attorney audience is older. The lead attorney has some great relationships advice on why people get divorce. That why I started watching his early videos.he has good advice about the family court system
It’s the old saying “the people who make money in a gold rush are those selling shovels”
What a wonderful saying. I will keep this in mind for the future.
RUclips monthly numbers
10k subscribers = $3,322
25k subscribers = $10,293
50k subscribers = $20,643
100k subscribers = $51,471
You also get extra money from
Patreon
Superchats
Stickers
Consultations
Sponsoring
Membership
I learned this from The lead attorney channel. He's been a lawyer for 20 years
Idk who said that but that’s very true
As a "hobby level" RUclipsr, I can say everything in this video is very accurate. There is definitely a path to make big bucks on social media, but most who "make it" work really really hard to get there. Very difficult to do as a side hustle.
I also wonder the longevity of even the successful creators. Even if they don't burn out, is this a career that can last you 10-15 years while making enough while saving for retirement?
Linus Media Group has been running for a long ass time.
I was pretty successful, but I burned out and couldn't go back. The topic I was once passionate about became a daily slog, and it ruined my enjoyment of the space.
@@FangerZero They're the top tech creator, one of the few who found massive success.
For example, I subscribed to this channel called La Cantina because the creator made videos about Elder Scrolls IV: Oblivion, which was a game released in 2006. This was a niche RUclips channel, and he eventually exhausted every there was to say about such an outdated game that people were forgetting. He made a video and explained there was nothing left for him to discuss about this game and that he would try to branch out to other games. However, much of his audience followed him exclusively for videos about Elder Scrolls IV: Oblivion. I feel like many niche content creators find themselves in a similar dilemma sooner or later, and frankly it is sad to see.
I think it's similar to pop stars - you'll have maybe 7-10 years at your peak when you need to invest wisely. After that, start planning your appearance on a "Where are they now?" segment.
Content creation being compared to the gold rush is perfect. It's not something people should be relying on for any kind of stable income; don't look at the highest earners/most popular creators and assume that can someday be you.
It still feels more consistent to make it as a content creator, than striking it rich with gold.
Gold is mostly luck, but the random casino type.
@@antman7673 So are algorythms :D XD
@@DanishCamp algorithm*
@@antman7673 more consistent for who? What are you trading for that ‘consistency’? Trading money for that or trading the chance of becoming famous? Nothing can have it all.
@@letsdoodlesomethinghome3404🤓
Great video, love all your work! As an educational creator with over 100K subscribers, I would add one more non-financial benefit: the benefit of helping people learn something (that I am sure you, as educational creators yourselves, share).
When I created my channel, it was because there wasn't good content online educating people about philosophy, not because I ever thought I could make money doing it. It is still strange to me that RUclips wants to pay me for just doing something I love, and that mentality (treating it as a hobby, not letting the perfect be the enemy of the good) helps me not feel burnt out too often.
Great point! Some of the content creators I enjoy are the "big" i.e. gaming channels, but sometimes the smaller ones fill a niche or form a small but vibrant community, even if the primary content creator isn't making a ton of money off their content.
since this is your hobby, that means you have another full time job, right? might give your channel a look 😊👍 I like philosophy, but not good at it
This entire video was spot on. I spent 4 years on RUclips and Twitch trying to make it (didn't quit my job, don't worry) clawing my way to 2000 subs on YT and barely above 500 followers on Twitch. Needless to say I didn't make enough to even call the income I generated lunch money. I learned a lot about making content and gained a fair few skills I use in my career. Content creation is no picnic and it's not the dream job people make it out to be in their heads. It's easy to get sucked in by the content creator gurus, the tool developers and the platforms themselves but trust me when I say it's rough trying to even turn it into a side hussle. Don't get me wrong. Making content can be a fun endeavor but the emotional toll it takes is quite high. Unless you know for a fact that you'll never get enamored by the attention and purely do it for fun - which, by the way, is a very human thing to fail at - you'll quickly feel like a worthless piece of poop every time your video barely gets a couple of views or your post barely catches any attention.
One thing I feel you got wrong was citing talent as a factor for success. Talent is a misleading term to use as it implies to most people that you need to be born with certain skills and affinities. For sure, we are attracted to particular facial and physical characteristics which are part of our genetics. However, you can become an expert at pretty much every skill if you spend the grueling amount of time required. To that effect, if you already have a skill you're good at and can identify an under-represented market within the platforms you can fill with your skill, then you may have a decent chance at a side-hustle.
Great comment and based on experience 👍
on top of that, just like with most things in the world, some people already have a leg up. if you look at early content creators on youtube, many of them came from good backgrounds and had access to funds for their hobbies. they were able to buy better cameras and equipment, able to take trips to vlog, have higher quality content because they already had access to these things. it's hard to make it as a content creator, especially when you don't already have a leg up on life or have the financial backing to do so. of course there are success stories, but I think we have learned in this video that they are the exception and not the rule.
my solemn belief is that you need the trifecta of hard work, luck and talent. With luck being the dominant factor in the game, and talent being the least important one. Many hardworking people exist out there, but many don't make it. Lots of talent goes to waste. Even many of those who are talented and hardworking never make it. So the analogy of a goldrush, with only a few striking it rich, is apt imo.
Well said👊👍
This was a really informative and worthwhile video, even for someone who has no interest in becoming a content creator.
Omg I actually felt so bad at the start for skipping the ad 😭😭
RUclips monthly numbers
10k subscribers = $3,322
25k subscribers = $10,293
50k subscribers = $20,643
100k subscribers = $51,471
You also get money from
Patreon
Superchats
Stickers
Consultations
Was about to comment that, though not everyone are sticking around just watch the ad break in the middle of the video they watched.
This is exactly why I'm not a content creator. It's just not for me even though I love that you guys do it.
Also after 3.5 years unemployed I FINALLY got a job! Thanks to your videos I know just what to do with my finance salary too!
Congratulations!!
Congrats!! Now save that salary money!!
Congratulations 🎉
Wow! How did you stay hopeful during those 3.5 years? If that was me I'd be a wreck...
Congrats on the job!
And I agree with your point as well. I make TikToks as a hobby, and have occasionally fantasized about making it my full time job. But I currently make three videos a week, when to be successful on tiktok I'd need to be making that many a day. I'm just not willing to do that. If I ever happen to hit the creator fund level, it'll be a nice bonus, but definitely not something I'm willing to invest into.
One of the main reasons I left Instagram was because I was obsessed with likes and follows. It didn't even pan out the way I wanted either. I became disgusted with myself - that I would tie my identity to that. So after a long hiatus from Instagram I nuked my profiles forever.
this was amazing to watch as always but as a creator it’s even better. i’ve been trying to do this for 14 years and only in the past 8 months has it taken off. and it’s only taken off on 1 or 2 platforms. i have a full time job and this is like 2 jobs sometimes. i worked in social media for 5 years and saw the burnout in real time and the toll it takes. my content is really geared towards not being burnt out. i make sure to put my irl people first as much as i can but it takes a toll when things don’t succeed. any way, amazing video and channel as always!
oh you're the guy on tiktok with the series things i wish i knew before 30. Goddamn i dont know you've been in the scene that long, great job!
@@IceQueenSexica oh hey i am! thanks for watching! indeed it’s been a long road to figure this out.
Oh, My Friends, you nailed it. I am a full time youtube creator and fall into that "successful" category and yet still barely make enough to justify the time. So, so very good.
Need to make this a required video for aspiring creators to make informed decisions.
Nice to see you two again. Creating content is a lot of work, it's still just a side hustle for me and I enjoy doing it. I average around $200 a month, nothing to live on but it's nice to have that extra cash coming in.
What's the rpm of your channel?
How you guys don't have millions of subscribers is beyond me. The content is always great and informative.
Because there are 50 millions of content creators according to them, so good luck in people finding you as content creator and good luck in having people finding you to subscribe to you.
What a great analogy. There's a lot of tools, softwares, and services you need to buy in order just to make 1 content decent. And then there's also issue where creators are chasing algorithms until they burnout and lost their personality.
Thank you so much!!! No1 talks about this on youtube and you only hear stories from the people that made it. Thank you fur running the numbers.
Sooo helpful! I try to explain this stuff to folks but they always get caught up in the glitz and glamor to think critically of content creator jobs.
Thanks for posting.
Gee, it's almost like being a RUclipsr should be taken as a hobby, not a profession.
Also, the censored pig on Onlyfans 😂😂😂
This video has so much missing information RUclips monthly numbers
10k subscribers = $3,322
25k subscribers = $10,293
50k subscribers = $20,643
100k subscribers = $51,471
You also get extra money from
Patreon
Superchats
Stickers
Consultations
Sponsoring
Membership
I learned this from The lead attorney channel. He's been a lawyer for 20 years
I've seen a big trend toward my favorite creators taking months to make several hour videos...and it seems to be working. Those videos churn out literally millions of views when some of their shorter work was less than 20 minutes with not nearly the views that the feature length one does. Content creation as a way to attract and develop community for a business is also another way to engage the power of the medium.
I realized that the secret to making a million is saving for a better investment. I always tell myself you don't need that new Maserati or that vacation just yet. That mindset helped me make more money investing. For example last year I invested 80k in stocks (with the help of my Financial Advisor of course) and made about 246k, but guess what? I put it all back and traded with her again and now I'm rounding up close to a million.
The pandemic came and taught everyone the importance of having multiple stream of income, unfortunately having a nice paying job doesn't mean you are financial secured anymore. So we all need to put in an extra-income earning chance, like investments.
@@Dylan-baerber3486 I agree with you, Covid taught us the importance of having a plan "B" income. You are not safe with just one paying job, when nobody knows what will happen next. Look at what happened to so many of u...
Job will pay your bills, business will make you rich but investment makes and keep you wealthy, the future is inevitable 💵
Investment is that tiny line that separates the RICH from the POOR. The foolish from wise sorry to say. I can proudly say I am wise today because I can provide for my family through my investments.
@Doukas Amal Be careful not to jump into trading without any proper training because it can be very detrimental. Many folks jump into trading only to suffer great loss at the very beginning. Do not try to imitate a professional traders, better still ask questions. Get the services of a professional stock expert or a licensed broker.
Thank you for sharing this video and the harsh reality of being a RUclipsr! I am a new creator on RUclips and finding out quickly how challenging this can be. Some people definitely have it easier getting noticed while the rest of us are busting our bottoms for numbers.
I have a full time job and RUclips is just a part time gig, but I would love to be able to make it full time. It’s not easy, but nothing worthwhile ever is! Keep up the great work Two Cents and keep on pushing forward RUclipsrs!
RUclips monthly numbers
10k subscribers = $3,322
25k subscribers = $10,293
50k subscribers = $20,643
100k subscribers = $51,471
You also get extra money from
Patreon
Superchats
Stickers
Consultations
Sponsoring
Membership
I learned this from The lead attorney channel. He's been a lawyer for 20 years
Another great video! I love seeing the highs and lows of being a content creator. It's important for people to get the whole picture before jumping in head first.
For US citizens you are definitely right, but for someone in the poorest of the developed countries or most of the developing countries, let alone other parts of the world, playing his guitar and getting $2000 per month is a dream that would put them well above the average income of their country....
RUclips monthly numbers
10k subscribers = $3,322
25k subscribers = $10,293
50k subscribers = $20,643
100k subscribers = $51,471
You also get extra money from
Patreon
Superchats
Stickers
Consultations
Sponsoring
Membership
I learned this from The lead attorney channel. He's been a lawyer for 20 years
@@tonychesssnutsss1404 you need to be a poor country content creator viewed by US citizens to earn that kind of money. If you create content viewed by your peers, you won't earn that much.
@@indetronable the lead attorney openly showed his numbers with 100k subs the whole break down the lead attorney makes $51k for RUclips per month. When everything adds up he makes 65k per month
Nah man,
Cpm ratio differs as per the country.
Eg: if YT us pays 4 usd for 1000 likes/ subs (not sure which one) , YT india will pay just something around 0.3 usd
@@indetronable the lead attorney showed his private numbers on the money he makes from the RUclips channel. The lead attorney said that there will be people that won’t really tell you how much they make from RUclips because they don’t want you to know
Amazing video! Definitely a dose of realism! Also just remember that being part of that 5% isn’t as hard as it sounds because most videos and creators really don’t have their act together or take content creation seriously. Do a thing for a few years with decent video and sound with relevant topics and you’ll be fine. Be intentional when you stream/post youtube videos. I made like 1k last years from only a few months of streaming on twitch. Key is make content 1-3x a week put yourself out there and be consistent and constantly look for ways to make stuff better. The issue is that being that consistent means a lot of stability in life most people don’t have. I had health issues late last year and had to stop. Hoping to get started again though. I have a few friends that earn over 50% of their income from content creation. It allows them to do gig economy work and earn money in other ways (investments, gigs, etc). Many of my streamer friends are musicians though and most have some sort of team (mods) helping them.
I feel I could shortcut my way there with my ten stray cats, but that seems like exploitation and eventually the cats are going to ask for a percentage 😂
@@carodjah Did you hear that knock on the door? Word got out since your post. 11, 12 and 13 are waiting on their dinner, please let them in.
@@carodjah The cats are (presumably) enjoying free room and board as it is. Monetize them to subsidize their care, and pay yourself for managing "their" channel.
Thank you for the video I needed that honest assessment of being an influencer. I've heard it all before but never in such a digestible way.
This is something I have been wondering about. I have observed that those with specialist skills like health professionals and lawyers do very well on social media. Its been good for a few breakout stars but the majority of people who do well on social media already had the training and life skills for financial stability anyway.
❤❤❤ thanks for sharing your knowledge and experience 🙏. New into this and glad to know the numbers and harsh reality.
Sure, I am a content creator but, I never quit my day job. If anything this has helped me perfect my own personal life skills like time management and public speaking. There are only a few that manage to make this concept a true career.
I always felt like those “how to be a RUclipsr” RUclips channels were a bit of a pyramid scheme. It’s a fun side hustle, but the stress of every decision I make online determining my income for the month would be unbearable.
Loved the Sauron reference in your graphic.
I think ur videos are so entertaining that once its start we have to watch it in full. Love uh both.
Love this! I never realized that corporations and schools that encourage the creation of influencers had such a shady motive. Yeesh.
I’m straight up going to show this to my students in class next week! Thank you!
It is a job. Does it add value to the marketplace? is the real question.
they are just the new medium to advertise products from sponsorships right? Instead of TV, they are the entertainment that brings ads to the viewers for the consumers to buy the products.
RUclips monthly numbers
10k subscribers = $3,322
25k subscribers = $10,293
50k subscribers = $20,643
100k subscribers = $51,471
You also get money from
Patreon
Superchats
Stickers
Consultations
Great video! Good is your best cold open to date. That was quite funny, lol. I loved the Sauron analogy with RUclips.
I did not skip the add before this video, but the two ads, plus the add in the middle of the video plus the one at the end.
I have no problem with ads, but on RUclips there are just too many of them. So many that if you don't block them, the site becomes unusable.
That's why I tend to support channel in different forms...
Thank you for this video. It makes me feel much better by having a regular job. I do get most of the benefits mentioned from my company. We kind of seem allured that people on RUclips are making tons of money, but that's for very few people.
I value y'alls videos more than you can imagine!
thx for all the info and help. yall are amazing and love when we run the numbers
god ive always freaking loved you guys. keeping it real, thanks for the content : )
This just opened my mind that maybe I should stick the work i have, before really deciding to quit something that's not well for my social anxiety. Keep hustling before doing something I want to do full time.
Another fantastic video, I need to bookmark this link to share with some younger relatives. And really cool tattoos, guys!
RUclips monthly numbers
10k subscribers = $3,322
25k subscribers = $10,293
50k subscribers = $20,643
100k subscribers = $51,471
You also get extra money from
Patreon
Superchats
Stickers
Consultations
Sponsoring
Membership
I learned this from The lead attorney channel. He's been a lawyer for 20 years
I have to admit, in respect to the gold rush metaphor, that PBS supplies some pretty darn good shovels and picks for media; like the Sears and Roebuck catalogue during the real gold rushes.
A bit late to the party, but one thing I recommend is starting cheap with RUclips. If you check almost any popular RUclipsr, you can see extremely low budget videos early on. Just work with equipment you have and as your channel grows, you can upgrade. You will have less pressure to get views (you most likely will not for a while) and because the videos are not as fancy, you will spend less time with each video and avoid burnout. Fantastic video as always (I'm binging them) and I learned a ton.
Very insighful and informative. I enjoy your videos. Keep up the good work.
As always great videos! Love you guys
Thank you for the video, those are some valuable cents. I don't think it's sustainable for most people to be a full-time content creator, but as a side hussle, it can probably offer you some benefits.
RUclips monthly numbers
10k subscribers = $3,322
25k subscribers = $10,293
50k subscribers = $20,643
100k subscribers = $51,471
You also get money from
Patreon
Superchats
Stickers
Consultations
love ur videos and can not wait for next one
super helpful, thank you guys so much for the great content!!!
Great vid, thanks for shedding some light on the hiden reality of content creator's financial and personal life.
Eye opening! Thank you
Great catch on "totally disrupts business strategy". Look what happened with youtube in Russia - one click of the button in google HQ - and ALL of youtubers there were left without and income immediately.
I appreciate this video because I've been thinking about this topic a lot
I thought about being a content creator myself. However, after taking on a fulltime job and realizing that I'm the sort of person who can't give up her days off unless if it's a paid work emergency, it makes me wonder if ever I'll get the luxury to even travel to New York or Los Angeles to become an actress/model. Plus, I need health insurance so yeeeeaaahhh...I'm going to need a HECK of a lot of help if ever I want to "have my own hours" again. I got bullied by my then-partner for wanting to work like a Chinese person (meaning I wanted at least one day off a week, which he didn't like) back in my freelance writing days...Thanks for making this video, by the way! It was rather informative.
This video is so relevant to today. LOVE THIS! I'll be sharing with everyone. Thank you.
Great couple you are guys, always bringing good info.
this is the best 2 Cents video I've ever seen. Very real and very to the point. I'm going full-time this year and this prompted me to lock in on tracking my revenue even more closely.
This is one of the best RUclips channels. Thank you for your honesty!
Thanks for your "2 cents". Great advice
Being a solid content creator requires diversification and being a savvy businessperson. It is very difficult to launch to success on one platform alone.
Really enjoyed this realistic perspective on content creation as a career! I think this is something anyone should watch before considering creating content, even as a side hustle.
This video has so much missing information RUclips monthly numbers
10k subscribers = $3,322
25k subscribers = $10,293
50k subscribers = $20,643
100k subscribers = $51,471
You also get extra money from
Patreon
Superchats
Stickers
Consultations
Sponsoring
Membership
I learned this from The lead attorney channel. He's been a lawyer for 20 years
Thanks for being honest!
I have a tiny blog about books and reading that i started this January. The audience is just my 4 close friends, who always ask me about a good book to read. So, instead of recommending the same book 4 times, i just publish a small post about it and make a funny pic. And i must say, that I don't make elaborate videos, but even writing a blog post and taking a funny pic is rather challenging since i have a day job, a side hustle at the university and lots of other stuff called life. Yet, since I don't depend on it as my primary source of income, i am actually enjoying the challenge. Besides,this blog serves as a reader's journal, you know, to keep track of books i read, interesting quotes etc.
Yes, this is the video topic I really wanted to know about, especially in a time when anyone can become an online celebrity
RUclips monthly numbers
10k subscribers = $3,322
25k subscribers = $10,293
50k subscribers = $20,643
100k subscribers = $51,471
You also get money from
Patreon
Superchats
Stickers
Consultations
@@tonychesssnutsss1404 Where do you pull these figures from? Subscriber count has very little to do with revenue. Only the views and revenue per view that counts.
@@AravindNaick I got these numbers from the lead attorney. he shows his financial journey on RUclips having 100k subscribers making $50k a month. He has only335 patreon members he get an extra $7,000 a month from Patreon. He also gets money from super chats In consultations sponsorship Totaling $ 66,000 per month.
@@AravindNaick go 3minutes into the video Tasha k makes on 140,000 a year on the lead attorney channel
No joke 0:08 contains better range and acting than 99% of all Insta/TikTok videos. 😂 Nicely done Julia!
Vibing with the new look, Phillip. Rock on.
Great insight 👍🏾
Another thing that I like to remind myself of too is that lots of content creators, just like yourselves, are married and that spouse often works at a job completely unrelated to what the content creator is doing. That job is the one that has the stable income, benefits, and retirement plan that can support the creator's less stable income. Even if a person is running a channel themselves chances are good there's support behind them both financial and otherwise that we don't see.
Another issue I see for many creators (if not most) is the diminishing returns in the quality of their videos. The demands of chasing an algorithm do not go well with the creative process, I think.
I know restraints and barriers can stimulate creativity, but not when you're constantly under pressure.
Damn this was good! Will keep it as a side hustle/hobby for now.
Thanks for this. Out of all the "what do I make on youtube" and "can you make a living" this one beats all of them by miles with concrete facts.
Yo ya me he dado cuenta de que lo que dicen es muy cierto y es de sentido común! !!! Se ve en la cara de algunos creadores de contenido que cuando dejan su trabajo yse dedican solo al eso al principio se les ve exultantes pero después de un tiempo están aún más angustiados que con su vida anterior ..y si han formado una familia no te cuento ...Se les nota en la forma de hablar , su aspecto físico etc😦😓😓
Great video - looks to be a realistic assessment to anyone interested in going down this route. However, I still think it's important to distinguish between those who are "full-time" vs keeping it a side hustle. If making videos is an enjoyable hobby for someone I think they should continue with it, and to just remember that it doesn't need to take more time than it's ultimately worth.
Awesome video, love you work
Aouch! I felt that one! 😅
Well put guys!
You guys are awesome!
Thanks for the great vid! Can you run the numbers for singers as well?
I started my channel as a side project years ago, and then let it sit idle before coming back to it in 2019. I view it as a very difficult hobby with a negative monetary cost rather than a "job". Having finally obtained monetization rights, I reckon that I've made a return of about 25 cents an hour on my hard work. It's an interesting thing to try, and I'm glad to have had the chance to sharpen skills outside of my day job, but it's very risky to try full-time, and the smarter owners of the successful channels all have an exit strategy.
It rubs me the wrong way when RUclipsrs have SquareSpace sponsorships, because their ad-read definitely preys on hopeful creatives, encouraging them to sign up for a subscription before they even have a business plan. I personally know someone who's had a website for years through such a service, but their business isn't really even up and running.
Great video guys!
$2000 dollars in latin america is way above the average wage and more than enough to live comfortably, it's almost the double of what I earned in my 9 to 5 job, still it looks so complicated to succeed as content creator, thanks a lot for all this information and data !!!
I have been on RUclips for 12 yrs, I don't make any money, I just have fun sharing videos. I have never gotten money directly from youtube, a few times I got a referral, but that maybe was enough for me to pay for a dinner.
I'd say it depends on your usage of content creation. If you rely on affiliates, sponsorships, ad revenue, it's rough. But if you use it to advertise another business (say products) it's an effective marketing channel
The financial bros of RUclips im curious about their legitimacy though..they will make videos titles with claims such as " how i make $4,000 a week on RUclips"
Hey two cents.. maybe your views are less.. but I find your videos very interesting. Please keep making them despite low views. I watch your every video. Keep going. Love you two cents.
i do some content creation, but i realise that i will never get money from it, and don't plan to do so, i just do it as a hobby.
Thank you for this very important lesson. Many teenagers need to see this.
“Hey, did you just skip the ad”
Me with RUclips premium 😊
i have premium too. I work at the post office and can afford it.
Would be great to get insight into the team size and weekly/monthly time spent to produce an episode
Right now, I put my all into being a creator as best I can, but I have a sort of unprivileged privilege:
My full-time job is taking care of my grandpa. So there’s a lot of downtime where he’s napping and I can make dumb TikToks and tune up my Twitch setup. This also affords me time to keep grinding and build without becoming homeless from small/no income. But, also fully aware that if I want this to be a career, I’ve got to go from three digit followers to being in the recommended section of any algorithm, and it sometimes can feel impossible to break through (especially insta; I have NO idea how you grow on that app, like…at all).
Granted I quit Instagram I think it is the easiest to grow on.
1. Is to provide value
2. Follow accounts that are in the same niche as you.
3. Answer a few questions on those accounts. Not too many 2 a week is good.
4. Interact with the creator's stories. Be you.
You'll be helping people while building a supportive helpful community.
5. Post your own content of course. Express yourself but keep parts of you private. Aim for balance. Not too little... Not too much. My suggestion is 2 grid posts a week 3 story days and a reel or two. Hold off the reels. You're already producing enough video content. Therapy is expensive.
6. Hype other people's content. You don't know everything. Never think you do.
Old school...but organic
Remember, you are not as important as you think you are and you are more important than you think you are. Take a few days of social media. It is a wormhole. It eats and eats.
If you can attend in person events. Don't mention them on your platforms. It'll keep you from being sucked dry by corporations that couldn't care less and give you human connection that being a content creator sucks from you.
Thats a lot. But cross hype your platforms and don't be everywhere. Good luck
Great video!
I rarely hit the “like” button, but only do it for this channel. I like every videos.
hands down the best educational channel on youtube!!
Loved that LOTR reference
Finally found someone who caught that!
Gotta be honest, thumbnails were more clickable when Philip still had the mustache 🙉
Best video about creator economy ❤️
Great video. The only question I have is, for example, you mentioned the top 3 percent of youtube creators make x amount, but what is the total number used. Is it anyone who has ever uploaded even 1 video, or is it people who upload weekly, monthly, or in the past month? I ask because I uploaded about 10 videos for my math students a few years ago, but then stopped and just share those videos via Google Classroom. I should be included in the total, but maybe I am depending on how you decided to count a content creator. Thanks.
5:43 is SPOT ON! Don't battle for status.