The Principles of Design | FREE COURSE

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  • Опубликовано: 3 июн 2024
  • Design principles are a set of rules that can help you create visually pleasing work. In this course, we'll take a look at the main rules for creating compositions that work well and convey organized messages.
    00:00 Introduction
    00:52 Balance
    02:33 Unit
    04:15 Contrast
    06:13 Emphasis
    07:43 Replay
    08:53 Pattern
    10:43 Rhythm
    12:15 Movement
    14:09 Proportion
    15:53 Harmony
    17:58 Variety
    19:58 Conclusion
    Resources used in this video:
    • i.pinimg.com/564x/04/98/63/04...
    • elements.envato.com/summer-pa...
    • 64.media.tumblr.com/07962788a...
    • elements.envato.com/back-to-s...
    • mir-s3-cdn-cf.behance.net/pro...
    • elements.envato.com/company-p...
    • justseeds.org/wp-content/uplo...
    • elements.envato.com/food-day-...
    • i.pinimg.com/564x/6c/4e/d5/6c...
    • elements.envato.com/brand-ide...
    • i.pinimg.com/564x/64/30/5b/64...
    • elements.envato.com/business-...
    • i.pinimg.com/564x/2e/e9/8b/2e...
    • elements.envato.com/90s-summe...
    • i.pinimg.com/564x/38/bc/55/38...
    • elements.envato.com/internati...
    • i.pinimg.com/564x/11/6e/53/11...
    • elements.envato.com/multipurp...
    • i.pinimg.com/564x/09/b5/60/09...
    • elements.envato.com/future-cl...
    • i.pinimg.com/564x/d8/96/19/d8...
    • elements.envato.com/colorful-...
    Learn more about The principles of design on Envato Tuts+: design.tutsplus.com/articles/...
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    Envato Tuts+
    Discover free tutorials and online courses. Design a logo, create a website, build an app or learn a new skill: tutsplus.com/?...
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    All the creative resources you need in one subscription. Customize your project by adding unique photos, fonts, graphics and themes.
    ► Download Unlimited Stock Photos, Fonts & Templates with Envato Elements: elements.envato.com/?...
    ► Subscribe to Envato Tuts+ on RUclips: / tutsplus
    ► Follow Envato Tuts+ on Twitter: / envato
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Комментарии • 286

  • @xinageco
    @xinageco Год назад +564

    Principles, in order of mention:
    1. Balance
    2. Unity
    3. Contrast
    4. Emphasis
    5. Repetition
    6. Pattern
    7. Rhythm
    8. Movement
    9. Proportion
    10. Harmony
    11. Variety

    • @bingo1232
      @bingo1232 Год назад +3

      You, Miss, took the time to keep things organized. When you make your first million, I'll take you to lunch.

    • @rosewurkz
      @rosewurkz Год назад

      Thanks 👍

    • @sohamsarkar5403
      @sohamsarkar5403 Год назад +2

      A hero can be anyone

    • @geminigirl3800
      @geminigirl3800 3 месяца назад

      Thanks

    • @deepikasonkar9956
      @deepikasonkar9956 14 дней назад

      hey can you help me pls .....
      applications of design pls help

  • @ManjuManjunath-dr1jb
    @ManjuManjunath-dr1jb Год назад +453

    Contrast,Balance,Emphasis,Proportion, Hierarchy,Repetition,Rhythm, Pattern, White space,Movement,Variety,Unity.

    • @taariqq
      @taariqq Год назад +7

      Thank you!

    • @obifrancis1164
      @obifrancis1164 Год назад +2

      Can you please explain growth as a principle of design.

    • @kAY-yl5en
      @kAY-yl5en 5 месяцев назад +2

      Different ways to achieve said designing principles?

    • @deskreanimation
      @deskreanimation Месяц назад

      great
      art is, about sense and taste

  • @gennalalibelatours289
    @gennalalibelatours289 Год назад +341

    The Principle of Design
    1. Visual weight, make balance of your art work for the eye.
    2. Unity, the relationship between elements.
    3. Contrast, creating visual hierarchy. The use of different, colors, textures, shapes
    4. Emphasis, use of negative, positive relationship, colors, lines.
    5. Repetition, repeat the same element through a design, to create consistency
    6. Pattern, the repetitions of multiple design elements
    7. Rhythm, creating organized type of movement, the path our eyes takes us
    8. Movement, the path our eyes takes through a design composition
    9. Proportion a sense of unity creation, well to each other, that can add balance and harmony
    10. Harmony is the sense of cohesiveness between the elements in the composition, somehow related
    11. Variety creates contrast and tension in design composition, can be intriguing for the viewers.
    These are the foundation for creating a composition, that can help you create a structure that is strong and presented in the right way. These principles will also help you understand; how other design are built or if you are missing the piece of the puzzle or editing process, when you are designing something to make sure your design works with these rules and help you design with purpose by giving function to every element in the composition and communicate clear message.
    From now on when you see design you can decode it and why each piece is there and what is its function.

  • @rashone2879
    @rashone2879 Год назад +139

    Excellent presentation…I’m a painter and these same principles apply to fine art; many artists want to skip this type of learning and end up not understanding why their paintings aren’t successful.

  • @Maryyyyc
    @Maryyyyc Год назад +45

    I’m a self-taught artist, and I’m just now taking online RUclips art courses to help improve my art. So thank you for this!

  • @hafsaharoon1211
    @hafsaharoon1211 Год назад +59

    Color Theory is important too. If we don't learn color theory, we could create chaotic art pieces. One more thing, do not add too much contrast. This makes your art piece so chaotic that your brain couldn't process it correctly. Overall, amazing video!

  • @SALLY-js1hn
    @SALLY-js1hn День назад

    thank you so much Laura ❤ I'm learning a lot from you , like I'm literally taking notes from each video of yours, thank you so much

  • @bingo1232
    @bingo1232 Год назад +37

    This woman has her head on straight (and balanced). I like her approach, can learn from her, and be happy with the results. Her examples are great examples, accurate, and helpful. I recommend her to design classes around the world. Thank you Laura for your clear teaching methods and your dedication to a more pleasing world.

  • @TheGhost-mv5dp
    @TheGhost-mv5dp Год назад +6

    I have just invested 2 days into trying to figure out how to get started with design and got nowhere. Then someone pointed me to this video. Now it all makes sense and I feel like I am in a place to explore further into each of the principles you mentioned. So thank you! This was very helpful.

  • @StillOnTrack
    @StillOnTrack Год назад +31

    Excellent video. I really like your examples and your way of explaining. I've been a graphic designer for 10 years but I still like to watch different people's explanations of the basic principles because I like seeing and hearing other peoples ways of interpreting, explaining, and demonstrating them.

    • @josuebenvindo
      @josuebenvindo Год назад

      I'm beginning to study design and art. Could you please share some books where I can study these principles further?

  • @streakphreak
    @streakphreak Год назад +14

    Thank you Laura and thank you Envato Tuts+ for this incredible and cut-to-the-chase video. 😍
    I didn't know the principles but here I am working for a company as a lead UI/UX designer lol.
    I am really glad I stumbled upon this video thanks to RUclips's algorithm haha. 😄
    Edit: In the Rhythm section, we can't also say there's no clear system for the repetition of the colours. If you be a little bit more playful then you'll start to see the pattern or system and using that system the blocks of the same colours were placed. Or maybe it's just me.
    1 - Start from the bottom green block and image a ball hitting and ricocheting to the green block on the top.
    2 - Now continue playing that old DVD icon thing that bounces off the border of the TV screen.
    3 - Now place blocks of the same width right where the box hits and bounces off.
    4 - Increase or decrease the width/height of the blocks and change colours.
    5 - Your last hit point should be the blue block on the top.

  • @noelvillarosa-storytelling
    @noelvillarosa-storytelling Год назад

    You are giving us an eye to interpret the design of images. A good design interacts successfully in the sense of harmonious and beautiful proportion and balance.

  • @yashparmar4873
    @yashparmar4873 11 месяцев назад +4

    The principal of design are as follows:
    1_BALANCE
    2_UNITY
    3_CONTRAST
    4_EMPHASIS
    5_REPITATION
    6_PATTERN
    7_RYTHEM
    8_MOVEMEMT
    9_PROPORTION
    10_HORMONY
    11_VERITY
    12_ THANK YOU FOR THIS

  • @hueyahumana
    @hueyahumana Год назад +2

    The course has a simple and efficient context. It is a must-watch. Miss Keung has a clear tone of voice, and her speech speed is appropriate. Well done, good job!

  • @sharonarcher-thomas9162
    @sharonarcher-thomas9162 Год назад +6

    Another course from Laura! Excited to see this one :D

  • @jjactual9321
    @jjactual9321 2 месяца назад

    wow! I've come across so many videos with titles like this, but they were almost completely useless. This video, however, is very useful and informational! Thank you for sharing

  • @LauraHenneforth
    @LauraHenneforth Год назад +24

    So much good info in a short video! Thank you again!

  • @cloudforest4087
    @cloudforest4087 Год назад

    I appreciate the presentation. It is always great to understand the building blocks of design.

  • @madaranagato3788
    @madaranagato3788 Год назад +9

    Thank you very informative. Perfect lesson and samples.

  • @ieltsproficiency9450
    @ieltsproficiency9450 2 месяца назад

    Thank you. I am a business owner (a bootstrapped startup, to be more accurate) and this is what I exactly needed!! Unless you have knowledge of these concepts, you cannot guide your employees to design better

  • @reeshangeeagrawal8865
    @reeshangeeagrawal8865 3 месяца назад

    So happy that i found this video🎉
    You're doing wonderful job❤

  • @VidyaKamalesh
    @VidyaKamalesh Год назад +1

    Loved the examples picked to illustrate the concepts here 💛

  • @facechriscat4214
    @facechriscat4214 Год назад

    Your general base of teaching is very cool and classy. The lessons worked out too. Thanks a bunch!!!

  • @anissuriani4022
    @anissuriani4022 6 месяцев назад

    Great! I love the way you explaining . Makes easier to understand! Thank you!

  • @albertmalcampo9784
    @albertmalcampo9784 Год назад +2

    Great. I'm a Graphic Designer/ Copywriter/ Painter from the Philippines. This is helpful

  • @thunderstorm1480
    @thunderstorm1480 Год назад

    Woww. This really is like literature. Why elements are used and what effects they create. Really cool stuff.

  • @tanishjain1898
    @tanishjain1898 Год назад +2

    So much thanks for the Wonderful Class! A lot to learn and apply from here! Kudos to Envato for such helpful content that is absolutely free!

  • @minhanhpham2508
    @minhanhpham2508 Год назад

    thank you for making really informative videos

  • @ange77cute
    @ange77cute 5 месяцев назад +2

    been teaching myself design for a few months now and never watched a video on the principle (silly me, I know) but this video made me feel like I suddenly know all the secrets!!! Thank you!! Super helpful!!

  • @wedadajam7114
    @wedadajam7114 Год назад

    Thany u sooo mush for the translation in Arabic , This Arabic translation helped me and gave me the opportunity to learn. I hope the rest of the videos will also be translated
    I love u 💗
    Thanks 🙏🙏

  • @bonniehoke-scedrov4906
    @bonniehoke-scedrov4906 10 месяцев назад

    This is my first time enjoying your RUclips channel. Great content! Looking forward to hearing more from you! Your video was so informative. Thank you so much!

    • @envatotuts
      @envatotuts  10 месяцев назад

      Awesome! Thank you!

  • @BilalKhan-td3hv
    @BilalKhan-td3hv Месяц назад

    Thanks for such an informative and well explained video. I showed it to my Art Class :)

  • @raulra08
    @raulra08 Год назад

    Very nice and clear, thanks! How to get started? How to choose what principle to use?any tips on that? any videos in your channel on these topics?

  • @Lgg130
    @Lgg130 Год назад +3

    Great video thanks! Just a small question regarding the second to last example "a bout de souffle". It also plays with breaking the words outside of frame and I wonder how this style fits into variety or one of the others mentioned in the video (how to use it correctly and when not to). great work!

  • @Jhonnyw1ck
    @Jhonnyw1ck 9 месяцев назад

    Balance : equal spread of visual element.
    Unity : consistent layout, style, and matching combination of colors.
    Contrast : making hirarchy or making vocal point through different use of shape, color, for, etc.
    Emphasis : using contrast to point out specific thing.
    Repetition : create consistency for branding, can be used for unity.
    Pattern : can be used for branding or give character to your design.
    Rythm : creating movement with specific organizationan pattern.
    Movement : Dynamic compotition to create a sequeance for the eye.
    Proportion : the unity of scaling to create balance, and also give hirarchy.
    Harmony : cohesivness of the element of the design, same templates, related shape, matching color or using gradient, ect.
    Variety : using Variety of element to create more contrast.
    From what i learn form this video, every element are related with each other, and sometimes it can make us confused which one come first. It better for us to choose some principle based on our big concept of the project, and then use the other non chosen principle to enhance the chosen principle.

  • @marieperroud9031
    @marieperroud9031 Год назад +4

    That was so helpful thank you so much ! I finally found the rules of design I was looking for.

  • @oxtertutorials
    @oxtertutorials Год назад +4

    so useful! thanks!

  • @lilibethducsagonzaga6114
    @lilibethducsagonzaga6114 Год назад +2

    Thank you so much Sensei! You are a blessing!

  • @juanversion3922
    @juanversion3922 Год назад

    Much love.. Thanks
    My fav is balance harmony pattern and randomness

  • @thippeswamy9780
    @thippeswamy9780 Год назад +4

    Superb presentation, engaging delivery of content, aptly explains in most simplistic way about design elements

  • @xBLACKOUT19
    @xBLACKOUT19 Год назад +1

    really loved the poster examples you picked out for this video! super helpful

  • @ayyanrazzaq
    @ayyanrazzaq Год назад +2

    Nice info about Graphics design principles.

  • @zionangel7995
    @zionangel7995 Год назад

    I'm Praise, and new to graphics design I came across this great tutorial session. It was helpful. Thank you so much.

  • @mrunseen3797
    @mrunseen3797 Год назад

    Thank you for this highly informing video!! Well done

  • @talentstorynetwork6705
    @talentstorynetwork6705 Год назад +1

    Love this lessons! True design mindset. Thanks Laura

  • @user-gs1jb5ji7p
    @user-gs1jb5ji7p 9 месяцев назад +2

    Thanks for this course. It would be more helpful for beginners, if we could see examples where these principles are not reflected. For instance, to see something without unity or without balance etc.

  • @scribblezgfx
    @scribblezgfx Год назад

    11:31 this is a reference poster by Rosmarie TISSI is in the style of De Stijl style follows the rules of modernism with abstract which makes sense for it’s “no clear system” - What is also not explained is how the rectangles are related to typography layout of setting this border (highlighted) which is the system, part of a branded series without the set the context/system is missing the understanding of it’s “system”.
    Stated in an article “I have always reduced my design to the essential, employed only few elements and played with the proportions and the empty spaces.” - Designculture

  • @deskreanimation
    @deskreanimation Месяц назад

    art is sense and taste
    thanx for info

  • @linhphuongg6394
    @linhphuongg6394 Год назад +1

    Great video! Thanks you a lot.

  • @chriswalid6874
    @chriswalid6874 Год назад

    Thank you, it works perfect!

  • @KIDNOFACE
    @KIDNOFACE Год назад +1

    DEAR YT ALGORITHM: please recommend me more design lessons, filled with tips and experience such as this video. Thank you, truly yours.

  • @nairamohamed6503
    @nairamohamed6503 Год назад

    Very cool, I wish more videos for graphic design❤️❤️❤️❤️

  • @josuebenvindo
    @josuebenvindo Год назад +1

    Such a great video! I'm beginning to study design and art. Could you please share some books where I can study these principles further?

  • @ajantharanaweera1451
    @ajantharanaweera1451 Год назад +3

    Hi, could you please elaborate on the origins of these principles? Thanks

  • @kittykathleenonyango1443
    @kittykathleenonyango1443 6 месяцев назад

    Awesomeness! Thank you so much for this!

  • @actorjay
    @actorjay Год назад

    Listen at 2x speed. 10 mins. well spent. Thank you.

  • @plastique45
    @plastique45 Год назад

    Great course as always!

  • @youareloved1222
    @youareloved1222 Год назад

    Thank you so much for this informative video....I am learning...

  • @bdm993
    @bdm993 11 месяцев назад

    HI! Great explanation! I was wondering what software did you use to create the animations in between? they were very balanced and respecting the unity principle as well.

  • @FatemeLife
    @FatemeLife 13 дней назад

    thank you so much

  • @Lizard1582
    @Lizard1582 Год назад

    nice, I never really consciously acknowledged that using different fonts styes (like sans vs seriff) was also a form of contrast.

  • @designernil
    @designernil Год назад

    I'm feeling pretty excited....!!

  • @iyanuoluwafaith-rr1gg
    @iyanuoluwafaith-rr1gg Год назад +1

    Just the answer I've been looking for. Thank you so much

  • @EntertainmentWatch
    @EntertainmentWatch Год назад +1

    Thank you for your great tips!

  • @Kasaragod2023
    @Kasaragod2023 Год назад

    very much informative indeed !
    Keep it up 👍👍👍👍👍

  • @sandstormhill
    @sandstormhill Год назад +6

    Cool editing! What software did you guys use to edit and make the animations?

    • @vidvertise001
      @vidvertise001 9 месяцев назад

      I'm trying to figure that out as well

  • @cerosdotcom
    @cerosdotcom 8 месяцев назад +6

    Wow, a free course on the Principles of Design - what a gift! It's resources like these that help fuel the creativity that we, at Ceros, strive to bring into our work. We're all about empowering designers with the right tools and knowledge. Your content is a wonderful contribution to the design community. Keep up the exceptional work!

    • @envatotuts
      @envatotuts  8 месяцев назад

      You're very welcome!

  • @MrBlackretreat
    @MrBlackretreat Год назад

    Thank you and you have a great speaking voice ..

  • @HugoGTArtz
    @HugoGTArtz Год назад

    Excelente ❤️

  • @arniedesigns
    @arniedesigns Год назад

    thank you for sharing this information! 😊

  • @Thinknicee
    @Thinknicee 10 месяцев назад

    thank you very much sis for your easy and understandable explanation what it's means principles of GD !

    • @envatotuts
      @envatotuts  10 месяцев назад

      Most welcome 😊

  • @Nix_09
    @Nix_09 Год назад +1

    Hello Thank you so much for the video.
    Can you also explain what is the defference between unity and harmony
    Thanks in Advance

  • @dancu9271
    @dancu9271 Год назад

    A lot of thanks for making and sharing your video!!

  • @TheSatzy6699
    @TheSatzy6699 Год назад

    Amazing content and explanation 👍🏼

  • @SAMANTHABAINES-xq8nu
    @SAMANTHABAINES-xq8nu 3 месяца назад +1

    Can you also show in your next videos, examples of a 'bad' version, where the design can go wrong, not just when it goes well please?

  • @ShahidAli-kn4te
    @ShahidAli-kn4te Год назад +6

    There are so many principles to take in to account, while composing a winning design, and obviously THERE is NO WAY one can incorporate all the mention elements in one art piece or project,
    So could you help us in understanding with your NEXT TUTORIAL what to retain and what to let go or in other words what element complement the other element and what work in contrast so while we sit to execute a project we can actually produce a compelling design and don't get BRAIN FREEZE considering all mentioned elements altogether.
    Your reply/ next tutorial will really be appreciated.

  • @UDAYKUMAR-ng2mz
    @UDAYKUMAR-ng2mz 6 месяцев назад +3

    00:00 Understanding the principles of design is crucial for creating visually pleasing and functional work.
    02:37 Design principles: Unity and Contrast
    05:38 Design principles: Contrast, Emphasis, and Repetition
    08:29 Design principles: repetition, pattern, and rhythm
    11:21 Design principles: Rhythm and Movement
    13:59 Design principles: Proportion and Harmony
    16:24 Harmony and variety are important principles of design.
    19:06 Understanding the principles of design is crucial for creating a strong composition.
    Crafted by Merlin AI.

  • @smiley-jc4wc
    @smiley-jc4wc Год назад

    thanks man . you helped me so much thank you again

  • @PegahSahrakar-rj7vn
    @PegahSahrakar-rj7vn 7 месяцев назад

    Thank you so much. I appreciate you a lot.

  • @transcendmind
    @transcendmind Год назад

    This was an awesome course. Simple a strait to the point I loved it. But I wish Envato would recognize that we know this channel is Branded by Envato, so there is no need to call every example "An Envato Elements Example". It gets kinda distracting and Annoying after the 7th time. 😂It's like "I know this is ENVATO'S ELEMENTS! I KNOW!" LoL 🤣It's not really that serious, but it was distracting every time I heard it after the 7th time. BUT I LOVED THE LECTURE, AND HER TEACHING STYLE. IT WAS PERFECT PERFECT PERFECT!!!!! 😍🤩🥰

  • @editingnads3012
    @editingnads3012 Год назад

    Very informative tutorial!

  • @lisethenriquez5331
    @lisethenriquez5331 9 месяцев назад

    I love you brother!thank you so much

  • @designersan
    @designersan Год назад +1

    Yay I made it to this one!

  • @bubblesandbiscuitspawspa
    @bubblesandbiscuitspawspa Год назад

    Love your tutorial. Do you do branding /logo work?

  • @billycroacker
    @billycroacker 11 месяцев назад

    What the hell, once I saw that you work with Dan Scott I was sure your team offers great courses 👍 nice video btw!

  • @bornkool
    @bornkool Год назад +1

    Good video I appreciate you fine presentation

  • @dorrzi
    @dorrzi 8 месяцев назад

    So helpful!

  • @patbailey-persad6516
    @patbailey-persad6516 Год назад

    Very informative. What would have helped me a bit more would be to be shown examples of bad design as well as examples of good design

  • @HONGNHUNGYOUTUBE
    @HONGNHUNGYOUTUBE Год назад

    so amazing. Thank you!!!

  • @zimnelredoran9985
    @zimnelredoran9985 Год назад

    Awesome, thanks for this one :))

  • @kwamenamcbanson4118
    @kwamenamcbanson4118 Год назад

    Thanks for your time

  • @healcono
    @healcono Год назад

    So informative 👏

  • @peras1567
    @peras1567 Год назад

    YOU ARE THE BEST!!!!!!!

  • @EBXEL
    @EBXEL 2 месяца назад

    Muchas gracias por los doblajes al Español ❤

  • @BR24FX
    @BR24FX Год назад

    Great Video ..Thank You So Much

  • @azzpdg
    @azzpdg Год назад +5

    Wonderful tutorial and chnnel

  • @thilinaalagiyawanna3680
    @thilinaalagiyawanna3680 9 месяцев назад

    Thank you very much

  • @guillermosalinas4904
    @guillermosalinas4904 Год назад

    Nice Class, thanks!

  • @kaoutherboud640
    @kaoutherboud640 Год назад +1

    I loved it so much 😍 & i wanna ask what program she's using 😊 i appreciate it if u answer me 🥰

  • @ManalGraphic
    @ManalGraphic Год назад

    Thank you so much, this was so helpful ,
    I just want to ask , I'm a bignner , dose these whole principles always should be in every design we made ? for example I want to make a design and I will follow all the principles in my design exapt the " Movment principle " for example , is that will be ok ?
    sorry my English not that good