Psychological mechanisms of marketing

在每個行銷活動之中，其實都有一個心理機制。讓我們來看看如何透過文案的鋪排，在顧客心中建立這個心理機制，並且藉由文案或行銷活動的設計，將顧客導引到我們設定的目的地。
閱讀中文全文：
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歡迎訂閱我的行銷電子報：
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我的書《傅瑞德的硬派行銷塾》：
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There's a psychological mechanism in every marketing campaign that ultimately leads to closed deals. This episode breaks it down into four stages and makes it a cycle of refinement.
This episode explores how copywriters can use psychological mechanisms to guide customers’ expected behaviors and takes investment product copywriting strategies as an example to analyze copywriting structures and techniques in detail.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hardcopycast.substack.com (hardcopycast.s...?CTA_1)