Видео 20
Просмотров 833

4:56

From USP to Persuasion: The Ultimate Copywriting Technique

9:41

Unearth the hidden gems in your products

10:22

Unearth the hidden gems in your products

10:22

Why is Apple Vision Pro so important to our future?

8:18

Is it “demanding” to demand attention to details? Not really.

8:20

Liberate your mind with "alternative logic"

"Alternative logic" is a crucial skill that broadens creative horizons for writers and marketers while ensuring uninterrupted productivity for others.
My English blog:
foxhole.one/
歡迎訂閱我的行銷電子報：
hardcopy.cafe
我的書《傅瑞德的硬派行銷塾》：
www.books.com.tw/products/0010956151
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hardcopycast.substack.com (hardcopycast.substack.com?CTA_1)

Видео

4:56

You can learn a lot from metaphors

Просмотров 26Месяц назад

Knowledge can be conveyed without understanding, but the metaphors you use will reveal how good (or bad) you really are. My English blog: foxhole.one/ 歡迎訂閱我的行銷電子報： hardcopy.cafe 我的書《傅瑞德的硬派行銷塾》： www.books.com.tw/products/0010956151 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hardcopycast.substack.com (hardcopycast.subs...

From USP to Persuasion: The Ultimate Copywriting Technique

9:41

From USP to Persuasion: The Ultimate Copywriting Technique

Просмотров 39Месяц назад

文案寫作力的深入探索：從USP到說服力：文案建構的終極技巧「大標副標內文」三元素的組合，是企業文案的基本單位；你在幾乎� 何商品網站上都看得到。這類內容看起來並不難寫，但實際上要讓它切中要點、結構清楚、說理順暢，還是需要一點技巧。閱讀中文全文： hardcopy.cafe/p/241104 歡迎訂閱我的行銷電子報： hardcopy.cafe 我的書《傅瑞德的硬派行銷塾》： www.books.com.tw/products/0010956151 The foundation of copywriting is the combination of “title subtitle body text.” You can find this pattern on almost any business website. While it may appear straightf...

Unearth the hidden gems in your products

10:22

Unearth the hidden gems in your products

Просмотров 41Месяц назад

成功行銷的前提，在於深入瞭解自家的商品；不僅要知道「它是什麼」，也要知道「它怎麼來的」、以及「它為什麼了不起」。現在，就讓我們來學學拆解它的簡單技巧。閱讀中文版： hardcopy.cafe/p/241020 歡迎訂閱我的行銷電子報： hardcopy.cafe 我的書《傅瑞德的硬派行銷塾》： www.books.com.tw/products/0010956151 Successful marketing hinges on a profound understanding of your offerings. Don’t just know what they are; delve into their origins and what sets them apart. Here are some practical techniques. This is a public e...

10:22

Unearth the hidden gems in your products

Просмотров 1228 дней назад

Successful marketing hinges on a profound understanding of your offerings. Don’t just know what they are; delve into their origins and what sets them apart. Here are some practical techniques. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hardcopycast.substack.com (hardcopycast.substack.com?CTA_1)

Why is Apple Vision Pro so important to our future?

8:18

Why is Apple Vision Pro so important to our future?

Просмотров 752 месяца назад

Apple Vision Pro不僅是「Apple的XR眼鏡」，也是一款有機會重新創造個人電腦使用典範的產品。至於原因，不妨聽聽我的想法。閱讀中文全文： hardcopy.cafe/p/230616 歡迎訂閱我的行銷電子報： hardcopy.cafe 我的書《傅瑞德的硬派行銷塾》： www.books.com.tw/products/0010956151 Apple Vision Pro’s significance lies not in immediate sales figures but in its role as a milestone in personal computing, mobile computing, and even human-machine interaction. This is a public episode. If you would l...

Is it “demanding” to demand attention to details? Not really.

8:20

Is it “demanding” to demand attention to details? Not really.

Просмотров 122 месяца назад

在經過縝密設計的計畫中，都會有自然留下的容錯空間。但「容錯空間」並不等於「容懶空間」；越注重細節正確的計畫，才會有越低的整體出錯機率。閱讀中文全文： hardcopy.cafe/p/240219 歡迎訂閱我的行銷電子報： hardcopy.cafe 我的書《傅瑞德的硬派行銷塾》： www.books.com.tw/products/0010956151 Do you need to be so particular about the details of a letter? If there's just one letter missing, will the marketing campaign or program fail? Why should we be so critical? True. A single letter or detail may not make...

13:10

Psychological mechanisms of marketing

Просмотров 542 месяца назад

在每個行銷活動之中，其實都有一個心理機制。讓我們來看看如何透過文案的鋪排，在顧客心中建立這個心理機制，並且藉由文案或行銷活動的設計，將顧客導引到我們設定的目的地。閱讀中文全文： hardcopy.cafe/p/241010 歡迎訂閱我的行銷電子報： hardcopy.cafe 我的書《傅瑞德的硬派行銷塾》： www.books.com.tw/products/0010956151 There's a psychological mechanism in every marketing campaign that ultimately leads to closed deals. This episode breaks it down into four stages and makes it a cycle of refinement. This episode explores ...

6:48

Relieve your AI anxiety by having fun

Просмотров 222 месяца назад

「AI焦慮症」已經變成一種現象：有些人玩指令畫圖證明自己也有創造力、有些人對AI幫忙寫文案嘆為觀止、有些專家擔心自己被取代……；其實不用太焦慮，清楚自己的能力和需要、用它可以做什麼，而且別忘了尋找樂趣就好了。閱讀中文全文： abei.club/p/230413 歡迎訂閱我的行銷電子報： hardcopy.cafe 我的書《傅瑞德的硬派行銷塾》： www.books.com.tw/products/0010956151 "AI anxiety" has become a phenomenon in the past few months. Some people play with prompts to prove their creativity, some marvel at copies written by AI, and some experts worry about b...

8:52

Steve Jobs' persistence

Просмотров 3292 месяца назад

本文寫於2021年，也就是Steve Jobs過世的10週年紀念日。雖然認識已久，但說不上私交；在觀察Jobs和Apple超過30年之後，我對於這兩個傳奇因素的組合還是有一些自己的看法：除了能力與機運之外，「貫徹」也是Jobs成功的重要因素之一。閱讀中文全文： hardcopy.cafe/p/211005 歡迎訂閱我的行銷電子報： hardcopy.cafe 我的書《傅瑞德的硬派行銷塾》： www.books.com.tw/products/0010956151 Steve Jobs was a friend of mine, though only professional. I wrote this article in 2021, a decade after he passed away. I admire him not for his success but for h...

10:45

Four purposes of marketing activities

Просмотров 642 месяца назад

所有的行銷活動的共通點，除了資源、技巧之外，就是目的；或許有些行銷活動缺乏資源、或是沒有刻意使用技巧（例如路邊水果攤主隨手寫的「不甜砍頭」），但我們很難想像「沒有目的」的行銷活動。閱讀中文全文： hardcopy.cafe/p/241004 歡迎訂閱我的行銷電子報： hardcopy.cafe 我的書《傅瑞德的硬派行銷塾》： www.books.com.tw/products/0010956151 All marketing campaigns have their respective purposes. Some campaigns may lack resources or techniques, but have you heard of one without a goal? Marketing activities can be categorized into fou...

10:32

How will your "second brain" look like?

Просмотров 1142 месяца назад

因為「第二大腦」和各種筆記觀念的崛起，近年市面上也出現了各種各樣的筆記工具。在選擇工具之前，不妨先瞭解自己的筆記方式與用途、以及背後的理由，再看看哪個工具最適合你。閱讀中文全文： hardcopy.cafe/p/241001 歡迎訂閱我的行銷電子報： hardcopy.cafe 我的書《傅瑞德的硬派行銷塾》： www.books.com.tw/products/0010956151 The "second brain" concept and note-taking methods sparked a new wave of tools. There's no "best one", but the one that fits your style and needs. This episode discusses the selection of Personal Knowled...

9:39

The power of copywriting

Просмотров 52 месяца назад

文案是一種基於商業目的而經過「特化」的文字，就像卡車是一種針對商業目的而特化的汽車衍生產品一樣。因為有目的，所以難免有框架；而文案作者的功力，就是在框架之下也要能妙筆生花。閱讀中文版： hardcopy.cafe/p/240929 歡迎訂閱我的行銷電子報： hardcopy.cafe 我的書《傅瑞德的硬派行銷塾》： www.books.com.tw/products/0010956151 Copywriting is a "specialized" form of writing, just like trucks are a form of cars serving commercial purposes. Purposes come with frameworks, and copywriters must serve both brilliantly. This is a p...

9:09

The power of words

Просмотров 92 месяца назад

你可能聽過「一張圖畫勝過千言萬語」這個說法。這句話是對的，而且很有力量；但你發現了嗎？這個觀念是透過文字流傳下來的。閱讀中文全文： hardcopy.cafe/p/240928 歡迎訂閱我的行銷電子報： hardcopy.cafe 我的書《傅瑞德的硬派行銷塾》： www.books.com.tw/products/0010956151 This episode is taken from the third chapter of my book Hardcore Copywriting: 45 Essential Marketing Strategy and Writing Courses (www.books.com.tw/products/0010956151) (written in Traditional Chinese). The articles in this cha...

3:51

Displaced and replaced

Просмотров 62 месяца назад

紙本書不一定會滅絕；只要還有一定程度的市場支持，就還是會存在，只是會變成一種藝術型態、甚至一種收藏品，而它本身的意義、以及造就它的細緻工藝，都會超越「閱讀」的本質，給它另外一個層次的意義。而我對「AI作為人類工作的替代品」也是相同的看法，特別是那些很容易被「replace」的職位。閱讀中文全文： hardcopy.cafe/p/240924 歡迎訂閱我的行銷電子報： hardcopy.cafe 我的書《傅瑞德的硬派行銷塾》： www.books.com.tw/products/0010956151 The "displacement" and "replacement" effects happened in the book market and many others in the evolving world, and they will affect your caree...