@Amalyze. Thanks for the very insightful session. Looking forward to apply it to our account. Just one question regarding Ad Group Organisation: Which criteria should we split ad groups by? Match type (close, loose, substitutes, complements) and / or bid value (meaning should the ad groups become the new bid corridors) ?
@Amalyze Thank you very much for a very informative session. For low bid auto campaigns, are you targeting all groups (Substitutes, Close match, Loose match, and Complements)? If so, do you create a separate campaign for each group? Are you using bid adjustments for the 'Top of search' and/or 'Product Pages' placements?
I love this content,Orange Klik!Very great idea and amazing info. Many thanks!
great content about auto campaigns, looking forward to deploy it.
Very insightful
@Amalyze. Thanks for the very insightful session. Looking forward to apply it to our account. Just one question regarding Ad Group Organisation:
Which criteria should we split ad groups by? Match type (close, loose, substitutes, complements) and / or bid value (meaning should the ad groups become the new bid corridors) ?
You can split the ad groups like you want but you don`t need to and you need to try from time to time what is working best.
What is exactly PDP?
And when you speak about refining on your own brand - what kind of campaigns do you speak?
PDP - product detail page
Refine campaings for example all category targeting ads can be set as refine on special things for example brands
@Amalyze Thank you very much for a very informative session. For low bid auto campaigns, are you targeting all groups (Substitutes, Close match, Loose match, and Complements)? If so, do you create a separate campaign for each group? Are you using bid adjustments for the 'Top of search' and/or 'Product Pages' placements?
Yes you target all 4 groups
You can create an separate campaign for each
No, bid adjustments makes it impossible to manage the bids
Amazing info😚rmation