How to measure flour

When I started working on learning about baking, I was surprised to find that there is a right way to measure flour, a not too bad way, and a really bad way to measure that ALWAYS results in too much flour going into your batter or dough.
Too much flour can have a lot of effects. It might mean that your batter is too dry. It might mean that things don't rise right, or even result in "not quite right" flavors.
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