LONGCHAMP | Le Pliage Green

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  • Опубликовано: 5 окт 2024
  • “It is not a bag. It is Le Pliage®”
    The Longchamp icon unveils a new sustainable version: Le Pliage Green®
    Since its launch in 1993, Longchamp’s Le Pliage® has indisputably attained celebrity status. Universal. Colourful. Versatile. Customisable. The bag that has been more than a bag, is also now something else - sustainable. Le Pliage®’s new campaign coincides with the launch of Le Pliage® Green and represents the culmination of Longchamp efforts to source sustainable alternatives to its durable polyamide canvas. In 2019 and 2020, Longchamp introduced sustainable fabrics like recycled polyester canvas and ECONYL®-certified recycled polyamide canvas in its My Pliage® Signature and Green District lines, respectively. Today Le Pliage® Green is the first Le Pliage® made with recycled polyamide, marking the start of Longchamp’s transition to using this responsible material throughout the entire Le Pliage® collection by 2022.
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