Hey, all. This is the last video we had in the pipeline, and we'll now be taking a hiatus on the Mac Address channel. Thank you for watching and supporting. Please refer to this post if this is the first you're hearing about the hiatus: ruclips.net/user/postUgkx0zY07tsWuVB7CJUEQfLI1CvJjl3_ZeWL
Jonathan was easily my favorite host out of all the LTT channels. His videos didn't feel like fast info dumps but rather a conversation with the viewer. He could've talked about anything and I would have watched but hopefully he continues making content somewhere else.
He also addressed things that most Apple ecosystem reviewers miss. How many different “rumors and benchmarks and recap” channels are there? But so few address the real way we interact with our devices. Like the experiences those of us who can’t or won’t upgrade to the shiniest, how does the Apple ecosystem interact with the outside world etc. all things addressed in this channel, but I guess at the end of the day a niche of a niche isn’t going to be very broad.
Honestly, despite being a super rich guy now, Linus still has that everyman appeal to me. My favourite LMG host used to be Riley but I think it's back to Linus. These layoffs really seem to indicate that Linus' plan to decentre the company brand from himself isn't working as well as he though. Maybe his CEO has decided to reprioritise Linus?
@@joeltucci1916 I agree as nearly every Apple Review was identical, just like the kit they received & they were dull and boring. Even now a month later, the latest reviews (living with the M4 Mac Mini for 1mth) ends up 50% recap and 50% speed test results - guess what they haven't changed one little bit.... my Intel 5k still gets the same speed test results as it did in Jun 2017. What consumers want is real world testing, the mini left on top of a carpet tile (to stop it slipping on the table) with 5mm pile covered in the typical workstation mess of food crumbs, dust, clipped nails, bogies and other associated mess, with the Mini being used as a drinks stand. Be interesting to see what happens when that filthy carpet tile gets a drink spilt on it and the already dusty cooling fan has to cope with moisture...
every video you wrote was a unique take on what was happening within apple. case and point, the incredible self-repair video with the plot twist ending. so good! yes, I copied this from the first upload lol
I hope he starts his own channel. Then we could subscribe to him and dump the LMG corporation that clearly focuses ONLY on profits and fast pased info dump videos that only appeal to Fortnite watchers.
@@BrockzillagamingNo it's not that. There were company wide layoffs, including longtime Techquickie partner Jon Martin and longtime post-production manager Edzel Yago. It wasn't specific to Jonathan, lots of others got laid off.
Right but there's tons of channels out there and not all of them are profitable which is why they get subsidized by the larger channels. It would have eventually found viability but they didn't market it... I don't know I just find the whole thing disappointing. This is one of the few channels that actually took a measured look at stuff didn't just churn out some half-baked unboxing. The thumbnails weren't so obnoxious. It's just now some of the high quality stuff is being cut so they can do more reaction and short circuit stuff. Which is basically the home shopping network
@@Bucking_Fastardare you really inventing a scenario in your head were the anti-union head of this $100 company just decided to give him severance for no reason¿ You really need to start scrutinizing this channel as what it is which is $100 million media company and not just some cool guy that runs a RUclips channel. You don't know him personally right? It's so bizarre to ascribe these benevolent intentions to him in your mind.
Its going to be sad to see Horst go. I loved this LMG channel so much as it was one of the only ones that felt like its own thing instead of a branch of the parent company. Will definitely miss this channel.
I think that’s part of why they let him go. This channel was just too different from the rest of LMG, for better or worse. I personally liked it a lot.
calling it a "hiatus" is weird as fuck when I guarantee you most people are here because of Jonathan. this was his channel, there is no hiatus, it's dead.
You’re right, after reading it initially I had hope that maybe Jonathan needs some more time after his bike accident. But that’s not the case here. We are here for Jonathan I really hope Jonathan starts his own channel. Would love to watch him without any “shackles”
*Please Anyone let us know were Horst Is Headed next!* i think he's built an audience here that will like to follow him on his next endeavour, if it'll be a public facing one again
The screwed up part is that's WHY LMG's is so quiet about doing things like this. The last thing Linus wants is for other hosts to take people with them when they leave. This is why they try so hard to suppress it when anyone leaves.
@@homelabber i don't believe that. I think that if the departure was done more amicably, then the 2 parties could have agreed on a better oureach to the community about the news. Given that it was a layoff, i dont think the parties parted ways that amicably and there are laws that lmg as an emplyer must follow to not abuse is position of power, so they cannot freely talk about it without the consent of Horst (andrighfully so, why would he give them that, after the layoff) coincidentally, this give them another reason not to go into more detail on what happened, shielding them form a conversation with a dissatisfied community
@@jonathanhorst7194 thank you, already subbed @horstpower just in case :) in any case, even if that's not your future, please post a little update over there! p.s. are you 100% done with apple products/ tech? I think you grew a little following based on your authorship and style, i think you could keep cultivating it elsewere, w/ little problem
@@guyjordan8201 I’m glad, they seem to have successfully convinced a lot of people he left of his own accord. Frankly they should have given the channel to him, he isn’t replaceable without a total rebrand anyway.
@ - he focused on lifestyle and usability rather than straight up reviews. Plenty of unboxing if that’s what you want out there on the rest of RUclips land. Horst was pleasant and conversational, and that made him uniquely valuable.
Huge bummer to see Jonathan leaving, he's a huge reason why this channel has been my favorite in the tech space. Wish you the best in all your future ventures!
Not really a fan of LMG but I loved Mac Address. The videos are just so entertaining and educational, it’s so sad to see Jonathan go. He felt like the perfect host for this channel but I guess things happen that is not predictable. Jonathan, thank you for everything, you really educated me and made me have a blast. I hope this won’t be the only time you talk about Apple
Biking accident to getting laid off right after must be horrible. Quite frankly all other linus channels were kind of boring since they couldn’t stop getting information wrong and it had a weird corporate feeling which was odd given that other corporations somehow manage to avoid that much better. Add that to the fact that tech has been getting boring and i just don’t see myself caring about the other channels. Sucks because so many people depend on these channels for a living but I don’t actually see the company collapsing or anything so yeah. It was nice seeing his channel and too bad it’s probably end up abandoned.
I have zero interest in apple products. But I've watched every Mac Address video. GL on your future journey Mr Horst, you'll be amazing at whatever you decide to do next.
I’m gonna miss this writing. It feels more mature and informed than the mainline LMG stuff, and it was super refreshing to have both of those types of media to enjoy. All the best for your next venture, Jonathan!
I’ll be perfectly honest, even if this channel comes out of hiatus, replacing Jonathan is going to be hard. Jonathan made me love Apple products again. There was a point in time in the internet where using Apple products was marking you as ‘sheep’ (look no farther than LMG’s own fanbase). Jonathan and this channel brought back the view of a realistic Apple fan; a person who loves them, but not afraid to criticize them. Gentle but firm criticism, not full of ranting and looking for self-validation. Sure, you can find channels like that if you look hard enough, but I would have never found that without Jonathan opening that door. I admit I’m more hopeful Jonathan makes his own thing, rather than seeing Mac Address come back.
I have feeling they're not going to replace. If they really wanted to they would probably use an interim host because then you do the algorithm punishes you greatly for taking time off. I think they just want to call it a hiatus to eliminate backlash and drama... Slowly over time people will sort of forget about the channel. 9 months from now it'll be on the wan show and someone buy some merchandise and ask a question...Linus we'll say that they're officially closing down the channel and explain why and get extremely defensive.
LMG dropped the ball here. Linus has hired a profit-centric CEO and whilst profit is key, a great company eats the cost of less profitable 'products' if they are high quality and popular with fans. LMG is starting to feel like Google or Netflix. I don't even use or like Apple, but this channel was damn fine journalism. Bloody ridiculous.
@alexties6933 I'm aware. That said I'm not _quite_ ready to dump this fiasco at their door. Linus' credibility took a major hit very recently, hence him stepping aside. Who would willingly take up a post as CEO only to be micro-managed by the ex-boss? It's not how companies work. Microsoft did loads of crappy things after Bill stepped aside which I'm sure he didn't approve of, and I have a feeling it's the same deal here. You can't realistically do what Linus did only to countermand the new boss's decisions every time you disagree.
@@Blitterbug layoffs are a major decision within a company is a strange thing to do without consulting the board. I am sure that it wasnt linus who had the idea to fire horst, but they would not have done it without him agreeing to do it
@@alexties6933 I actually agree, but how do we know they didn't object, followed by the new fella doubling down leaving them in the position of not wanting to overrule their new hire? We'll never really know.
Jonathan was the lifeblood of this channel. He gave a distinct feel to these videos, a quite refreshing one in the world of endless tech video bombardment. This was the only LMG channel I watched, and without him, this channel is doomed.
Isn't it fucked up how they waited for the host to recover after his motorcycle accident then squeeze a couple more videos out of him just to let him go
I don't get it! if the channel wasn't doing well enough then why lay him off, couldn't he just be reassigned elsewhere as a writer? And if the channel is still going to upload and make content, then why lay him off in the first place? It just feels messed up.
Yep it's a $100 million dollar company they certainly could have done that. They're not obligated but... They all sleep probably could have given this channel more resources and marketing. It feels like he was done dirty but we don't know all the details
@@GianniLeonhartYes to a fault I think. Like the excess of obsession with growth and churning out content really bit them last year. And I don't know maybe they're recovering but the fact that they're laying people off is not a great sign
Mac Address lent LMG some much needed clout outside the PC enthusiast space. Now there isn't much keeping the main channel from becoming even more insular. Make no mistake, they're losing Jonathan, not letting him go.
It was a good run Jonathan, I’m sure this place at least padded your resume. It was really funny to see you slowly beginning to hate on all the weird Apple quirks the more you got into the channel. Best of luck buddy.
Jonathan has a great storytelling style and always has fresh takes and in depth thoughts. I’m looking forward to following him at his next venture. He deserves so much more than LTT
We will miss you so much, Jonathan. Mac Address was the one of the best channels on RUclips. Hopefully you'll be able to do something similar in the near future! We love you buddy! ❤
Dear Jonathan and the MA team, the videos you produced were my absolute favorite and the best looking and sounding videos under the LMG umbrella. I wish you all the best and I hope you can take this excellence to whatever project you do next.
I think the guy could very well run a one man show if he chooses to. Very likable personality and now has recognition. Maybe LMG CEO expected this channel to get 1M views per video, but for 1-2 persons team you don’t need to hit such a high viewership to be viable business. Even 50K average is sustainable in tech. Good luck🥂
The quality of the writing and unique take on Apple stuff really made this channel stand out. Its inconsistent content releases must have hurt its growth. If Johnathan starts his own channel I will be there day one,
Him getting laid off was probably partially caused by the accident, since there were no videos for 4 months and because of this views dropped massively (by like half), which is what linus mostly cares about here sadly. I suspect that over time the channel would have gone back to normal but that's just another example of short sighted business practise. They could have at least moved entirely with Mac Adress to Floatplane, that would convince me to sub to the platform, also that would give them more budget for more frequent videos and even higher quality. I hope Jonathan makes his own channel like this one and continues his best.
If Horst really was let go, he should just start his own channel. They could have even just given him this channel since it is basically him anyway. He was really good takes on Apple stuff. He's not afraid to call them out on stuff that is dumb even though he's a fan of their products. I think he would do well on his own with the following he has from this channel.
I really enjoyed Mac Address, especially because most apple-centric channels really have to suck up to Apple to keep their access. Horst has been such a great member of the LTT team and I'm hopeful he stays in content creation so I can keep following his journey
original battery on a series 3 is crazy work. I have a series 5 and my original battery is already under 80 percent health. Probalby going to replace it once it gets under 70 percent
I have an old Macbook pro with windows 10. That is the only apple product I have. I don't like apple, but man how I loved this channel. Smooth vibes, clear presentation of items and features, and IMO a presenter that matched the apple aesthetic.. Thank you for everything Jonathan. Sad about what happened. Best wishes and good luck on your next projects.
This was most definitely one of my favorite channels period. The slower pased and more Show not tell/Broadcast feel of the channel is what I think makes it the best atm. Wish you well in whatever comes next MA and Jonathan!
I actually really loved Jonathans take on the tech videos. This whole channel was different in a good way, a breath of fresh air among the overly hyper other channels.
Man, Mac Address was the last LMG channel I was still subscribed to. Recently unsubscribed from Techquickie too. The way MA videos didn't had that Linus clickbaity feel was so good. This channel didn't have the zealous fanboyism of other Apple-focused RUclips channels either. It was so refreshing. I don't know if another host is gonna do as good of a job as Jonathan.
Gonna miss this guy. Honestly with the Apple Watch I'm going to just reiterate that I want a "clever" watch, not a smart watch. All I need is notifications and calendar events. This whole fitness tracker/app ecosystem thing isn't cutting it for me because I'm a lazy fuck. I'm running a Series 5 and I guess I gotta upgrade some time but the one thing I want is a longer battery and that doesn't seem to be much of a priority.
I've enjoyed your reviews since the beginning. They were informative and stylistically unique compared to similar channels. Whatever the future holds, best wishes.
Thanks for everything you've done for the channel Jon, you were easily my favorite host at LMG, and Mac address is still the only LMG channel I watch. Dunno what's gonna happen but I wish you all the best in your future endeavors Jon, you'll be sorely missed !
I got an Apple Watch about 4 years ago to help with health concerns and it's been fantastic, providing all the data I needed to turn some things around. I was actually quite resistant at first but it made a difference. Since that time I have purchased for other family members who needed them for similar reasons and they have all gotten to the point they wear them daily. I too wish for better faces but it does everything I need and more so I'm willing to deal with the lack of inspiration at times.
Our goal for battery life is 18 hours after an overnight charge, factoring in things like checking the time, receiving notifications, using apps, and doing a 60-minute workout. Apple makes fun of its users.
how exactly is that making fun of its users? every other smartwatch with days of battery (except the Apple Watch Ultra with its... ultra size) makes extreme sacrifices to display and/or performance. even close competitors like samsung or pixel watch have over 2-3x the input delay to the point its noticeable in day to day use whereas apple sorted that out generations ago. in terms of user experience the Apple Watch is actually just a phone on your wrist, everything you do is just as snappy as on my phone, whereas other options all feel like, well a watch that happens to track activities and read messages. one of my biggest gripes with my s24 ultra is that even after trying the highest end options from samsung, google, Garmin, Fitbit, nothing, and many others, none are as good as the apple watch the Apple Watch, being the most popular watch in the world, is also much more widely supported good luck unlocking your shiny new bmw with a galaxy watch ultra, but my many years old Apple Watch does or the Lexus (and by extension Toyota) apps technically support android wear but technical support and being usable are two different things, again not an issue on Apple Watch
Jonathan I loved your videos. They were always outside the box but straightforward. I am an android user and have zero interest in iPhone, iPad, or watch but it was always enjoyable to watch you and your passion.
This channel had such a distinct feel from other LMG channels and I applaud Johnathan for being able to do that. I hope he does well wherever he is headed next and that if someone takes up the spot to continue this channel that they’ll do it justice
Still rocking an Apple Watch 3 here … and getting 1.5 to 2 days battery life out of it depending on workout recording. As a type 1 diabetic I’m waiting for the non invasive glucose monitoring version of the Apple Watch … still probably a few years away but what I have does what I need at the moment so no other need to upgrade.
Dang. The way Jonathan and team built these videos felt like a mirror to the Apple products being reviewed or discussed. Also I got a series 9 last year and probably won't upgrade for a long while. I upgraded from a Series 3 watch and if the 9 lasts as long I'll be waiting a good while.
Really going to miss this channel. Jonathan’s style was just reminiscent enough of the other more Apple focused channels like Jonathan Morrison and MKBHD to be in their niche, but different enough that I liked it more. Hope Jonathan is doing well and continues to make great content.
I have a series four, it’s great. Still does everything I want except always on display. I went back to my regular watch because I realized the biggest issue is leaving it on the nightstand from charging overnight, an analog watch needs a new battery every few years.
He was the only reason I watched this channel. I do wish the channel good luck and the best for Jonathan moving on; he was by far my favorite LMG host.
I switched from my series 5 to a Garmin Fenix a year or so ago. Couldn’t be happier. Love having two week battery life and better health tracking. It still serves me all my notifications, just can’t interact with them 🤷♂️
I've felt no need to upgrade since the series 4. It tracks my workouts, walks and tells the time. It's perfectly fine and has never looked different enough to bother upgrading
I love Mac Adress. Always so Calm and informative Way to deliver and present new devices. I will miss this Channel and Jonathan. im wishing you the absolute Best. Thank you for your Service and I Hope you have a Great Future ❤❤❤
Bought the Series 9 45 mm (GPS + Cellular) w my internship money last month - its def the best decision i ever made - ps its my first apple watch , i aint missing out + its got all the features the series 10's got and its way way cheaper. I intend to use it for years to come.
this was probably my fav lmg channel. horst and the team truly made something special here. The cinematography the visuals the scripting were all top notch and a cut above. excited to see what comes up next
This was the best LMG channel. Jonathan was a fantastic host with great narratives. I could see the low output being an issue and not make the channel profitable. Hopefully hiatus is not a euphemism for killing the channel.
I don’t understand why Garmin Epix has lot of health tracking features some of them are much better, has notifications, maps, navigation and lot of smart features and still great many days battery life but apple can deliver 2 days at max.
Upgraded my SE1 to the 10 shortly after launch. If the battery on my SE could have been replaced for a more reasonable price I’d have stuck with it, but the 10 is a pretty sweet upgrade all the same.
Jhonathan, I loved your vibe and the atmosphere of these videos were always very unique. Excited to see what you cook next. Start your own channel friend we’re all here to back you!
I upgraded from a 5 to the 10 recently, I thought about having a new battery installed on the 5 and keep going with it but overall the 10 is a nice upgrade for me for all the reasons mentioned in this video
Just FYI, the seconds remain visible on Series 10 even in standby when using the Activity Digital face in addition to the two new faces. Definitely weird that all faces didn't get that treatment and also weird that it seems to have been possible with prior models but I will say Activity Digital makes reading the time incredibly easy. Hard to beat large white-on-black text. The downside is it forces the Activity Rings to be prominent but I actually kind of like that, since it's a fitness device and Activity Rings are a major feature of the watch. Between clear high-contrast digital time, better viewing angles, bigger screen, and always-visible seconds, this is a huge improvement to Apple Watch in my opinion, since it's finally exceptional at the most fundamental core functionality of any watch: telling time.
I just glad Jonathan gave me one last review discussing the aesthetics of apple products. It is what this channel’s sole purpose, and why I love it the most.
Hey, all. This is the last video we had in the pipeline, and we'll now be taking a hiatus on the Mac Address channel. Thank you for watching and supporting.
Please refer to this post if this is the first you're hearing about the hiatus: ruclips.net/user/postUgkx0zY07tsWuVB7CJUEQfLI1CvJjl3_ZeWL
Honestly really disappointing. This was my favourite sub channel from LMG. I don't know why you would can this or Jonathan......
You don’t have to be sorry
Thanks for forgetting the sponser :)
Loved your content and always enjoyed the way you edited it. Be safe on all your journeys.
Ummm 4:22?????
Jonathan was easily my favorite host out of all the LTT channels. His videos didn't feel like fast info dumps but rather a conversation with the viewer. He could've talked about anything and I would have watched but hopefully he continues making content somewhere else.
He also addressed things that most Apple ecosystem reviewers miss. How many different “rumors and benchmarks and recap” channels are there? But so few address the real way we interact with our devices. Like the experiences those of us who can’t or won’t upgrade to the shiniest, how does the Apple ecosystem interact with the outside world etc. all things addressed in this channel, but I guess at the end of the day a niche of a niche isn’t going to be very broad.
Honestly, despite being a super rich guy now, Linus still has that everyman appeal to me. My favourite LMG host used to be Riley but I think it's back to Linus.
These layoffs really seem to indicate that Linus' plan to decentre the company brand from himself isn't working as well as he though. Maybe his CEO has decided to reprioritise Linus?
he's my favorite horst for sure
@@joeltucci1916 I agree as nearly every Apple Review was identical, just like the kit they received & they were dull and boring. Even now a month later, the latest reviews (living with the M4 Mac Mini for 1mth) ends up 50% recap and 50% speed test results - guess what they haven't changed one little bit.... my Intel 5k still gets the same speed test results as it did in Jun 2017. What consumers want is real world testing, the mini left on top of a carpet tile (to stop it slipping on the table) with 5mm pile covered in the typical workstation mess of food crumbs, dust, clipped nails, bogies and other associated mess, with the Mini being used as a drinks stand. Be interesting to see what happens when that filthy carpet tile gets a drink spilt on it and the already dusty cooling fan has to cope with moisture...
Which is why they had to scrap it. Doesn't bring in the $$$ that fast paced, hyperactive, inaccurate BS brings in, sadly.
Jonathan, you were my favourite LMG writer, and this was my favourite LMG channel, by far. I wish you nothing but success in your future!
every video you wrote was a unique take on what was happening within apple. case and point, the incredible self-repair video with the plot twist ending. so good!
yes, I copied this from the first upload lol
Haha I hated this guy and his channel
@@Bai-Huibet you’re fun at parties
@@shitpostbotmin
The term is "case in point"
I hope he starts his own channel. Then we could subscribe to him and dump the LMG corporation that clearly focuses ONLY on profits and fast pased info dump videos that only appeal to Fortnite watchers.
For those in the dark, Jonathan Horst posted on Twitter that he was let go. My best guess is the channel wasn’t very profitable for LMG.
It could be that he decided to leave, so they "laid him off" to give him some severance pay.
@@BrockzillagamingNo it's not that. There were company wide layoffs, including longtime Techquickie partner Jon Martin and longtime post-production manager Edzel Yago. It wasn't specific to Jonathan, lots of others got laid off.
Right but there's tons of channels out there and not all of them are profitable which is why they get subsidized by the larger channels. It would have eventually found viability but they didn't market it... I don't know I just find the whole thing disappointing. This is one of the few channels that actually took a measured look at stuff didn't just churn out some half-baked unboxing. The thumbnails weren't so obnoxious.
It's just now some of the high quality stuff is being cut so they can do more reaction and short circuit stuff. Which is basically the home shopping network
@@Bucking_Fastardare you really inventing a scenario in your head were the anti-union head of this $100 company just decided to give him severance for no reason¿ You really need to start scrutinizing this channel as what it is which is $100 million media company and not just some cool guy that runs a RUclips channel. You don't know him personally right? It's so bizarre to ascribe these benevolent intentions to him in your mind.
@@BonJoviBeatlesLedZep where'd you see that edzel got laid off?
Its going to be sad to see Horst go. I loved this LMG channel so much as it was one of the only ones that felt like its own thing instead of a branch of the parent company. Will definitely miss this channel.
I feel the same way
How do you know-how he is leaving LMG?
@@radu2703 He said on Twitter that he was let go.
@@radu2703I read a comment on this video that said Jonathan posted on Twitter about it.
I think that’s part of why they let him go. This channel was just too different from the rest of LMG, for better or worse. I personally liked it a lot.
calling it a "hiatus" is weird as fuck when I guarantee you most people are here because of Jonathan. this was his channel, there is no hiatus, it's dead.
Stop being mean
@doodoofart6698 who am I mean to
You’re right, after reading it initially I had hope that maybe Jonathan needs some more time after his bike accident. But that’s not the case here. We are here for Jonathan
I really hope Jonathan starts his own channel. Would love to watch him without any “shackles”
@@doodoofart6698it’s actually pretty supportive of Jonathan.
I agree
i don't use Apple products, honestly i just watched for the vibes & cinematography that Horst & the team brought to this channel. I wish him the best
Thank you
@@jonathanhorst7194OH my gah is it true the u are gone😭
Mac Address won’t be the same without Horst.
Wait why is he leaving where did they announce it?
To me, there's no Mac Address without Horst. They should leave the channel untouched.
@@lgmarquez5469 He said on Twitter he was laid off.
You're dead right. It won't exist.
@@lgmarquez5469 He posted on twitter that he was laid off.
*Please Anyone let us know were Horst Is Headed next!*
i think he's built an audience here that will like to follow him on his next endeavour, if it'll be a public facing one again
The screwed up part is that's WHY LMG's is so quiet about doing things like this. The last thing Linus wants is for other hosts to take people with them when they leave. This is why they try so hard to suppress it when anyone leaves.
@@homelabber i don't believe that. I think that if the departure was done more amicably, then the 2 parties could have agreed on a better oureach to the community about the news.
Given that it was a layoff, i dont think the parties parted ways that amicably and there are laws that lmg as an emplyer must follow to not abuse is position of power, so they cannot freely talk about it without the consent of Horst (andrighfully so, why would he give them that, after the layoff)
coincidentally, this give them another reason not to go into more detail on what happened, shielding them form a conversation with a dissatisfied community
His channel is called @horstpower. No activity there lately
I don’t know what I’m going to do next. Maybe cars? @horstpower
@@jonathanhorst7194 thank you, already subbed @horstpower just in case :)
in any case, even if that's not your future, please post a little update over there!
p.s. are you 100% done with apple products/ tech?
I think you grew a little following based on your authorship and style, i think you could keep cultivating it elsewere, w/ little problem
LMG blew it losing Jonathan. Land well sir; RIP Mac Address
You make it sound like he quit, they laid him off.
@ - I’m aware… they threw him away and in so doing they’ve lost his talent for the organization.
@@guyjordan8201 I’m glad, they seem to have successfully convinced a lot of people he left of his own accord. Frankly they should have given the channel to him, he isn’t replaceable without a total rebrand anyway.
this guy is a "meh" at best. Most of his contents are useless as a review and more like a personal rant.
@ - he focused on lifestyle and usability rather than straight up reviews. Plenty of unboxing if that’s what you want out there on the rest of RUclips land. Horst was pleasant and conversational, and that made him uniquely valuable.
Huge bummer to see Jonathan leaving, he's a huge reason why this channel has been my favorite in the tech space. Wish you the best in all your future ventures!
Thank you!
:( I will miss this channel. Glad to rewatch this reupload..
Not really a fan of LMG but I loved Mac Address. The videos are just so entertaining and educational, it’s so sad to see Jonathan go. He felt like the perfect host for this channel but I guess things happen that is not predictable. Jonathan, thank you for everything, you really educated me and made me have a blast. I hope this won’t be the only time you talk about Apple
Thanks! I’m glad you enjoyed the work.
Rest in peace to an era and the most creative channel under LMG
Biking accident to getting laid off right after must be horrible. Quite frankly all other linus channels were kind of boring since they couldn’t stop getting information wrong and it had a weird corporate feeling which was odd given that other corporations somehow manage to avoid that much better. Add that to the fact that tech has been getting boring and i just don’t see myself caring about the other channels. Sucks because so many people depend on these channels for a living but I don’t actually see the company collapsing or anything so yeah. It was nice seeing his channel and too bad it’s probably end up abandoned.
They’ve gotten pretty good about fact checking recently
it isn’t a hiatus lol, you’ve killed this channel.
I have zero interest in apple products. But I've watched every Mac Address video. GL on your future journey Mr Horst, you'll be amazing at whatever you decide to do next.
Thank you!
I’m gonna miss this writing. It feels more mature and informed than the mainline LMG stuff, and it was super refreshing to have both of those types of media to enjoy. All the best for your next venture, Jonathan!
I’ll be perfectly honest, even if this channel comes out of hiatus, replacing Jonathan is going to be hard.
Jonathan made me love Apple products again. There was a point in time in the internet where using Apple products was marking you as ‘sheep’ (look no farther than LMG’s own fanbase). Jonathan and this channel brought back the view of a realistic Apple fan; a person who loves them, but not afraid to criticize them. Gentle but firm criticism, not full of ranting and looking for self-validation.
Sure, you can find channels like that if you look hard enough, but I would have never found that without Jonathan opening that door. I admit I’m more hopeful Jonathan makes his own thing, rather than seeing Mac Address come back.
I have feeling they're not going to replace. If they really wanted to they would probably use an interim host because then you do the algorithm punishes you greatly for taking time off. I think they just want to call it a hiatus to eliminate backlash and drama... Slowly over time people will sort of forget about the channel. 9 months from now it'll be on the wan show and someone buy some merchandise and ask a question...Linus we'll say that they're officially closing down the channel and explain why and get extremely defensive.
LMG dropped the ball here. Linus has hired a profit-centric CEO and whilst profit is key, a great company eats the cost of less profitable 'products' if they are high quality and popular with fans. LMG is starting to feel like Google or Netflix. I don't even use or like Apple, but this channel was damn fine journalism. Bloody ridiculous.
The CEO does what the owners want and the owners are linus and his wife
@alexties6933 I'm aware. That said I'm not _quite_ ready to dump this fiasco at their door. Linus' credibility took a major hit very recently, hence him stepping aside. Who would willingly take up a post as CEO only to be micro-managed by the ex-boss? It's not how companies work. Microsoft did loads of crappy things after Bill stepped aside which I'm sure he didn't approve of, and I have a feeling it's the same deal here. You can't realistically do what Linus did only to countermand the new boss's decisions every time you disagree.
@@Blitterbug layoffs are a major decision within a company is a strange thing to do without consulting the board. I am sure that it wasnt linus who had the idea to fire horst, but they would not have done it without him agreeing to do it
@@alexties6933 I actually agree, but how do we know they didn't object, followed by the new fella doubling down leaving them in the position of not wanting to overrule their new hire? We'll never really know.
Jonathan was the lifeblood of this channel. He gave a distinct feel to these videos, a quite refreshing one in the world of endless tech video bombardment. This was the only LMG channel I watched, and without him, this channel is doomed.
Isn't it fucked up how they waited for the host to recover after his motorcycle accident then squeeze a couple more videos out of him just to let him go
I will very much miss Mac Address. This has been my favorite yt channel for tech and was very helpful for info about Apple products
Alas, the last video - and farewell to the most distinctive of all the LMG channels. Good luck, Jonathan!
Appreciate it!
It feel strange to have the channel still upload. I know it's apart of LMG, but it felt unique and different in its own good way.
I don't get it! if the channel wasn't doing well enough then why lay him off, couldn't he just be reassigned elsewhere as a writer? And if the channel is still going to upload and make content, then why lay him off in the first place? It just feels messed up.
LMG likes money
They already had too many writers. That's why at least three other writers were laid off.
Yep it's a $100 million dollar company they certainly could have done that. They're not obligated but... They all sleep probably could have given this channel more resources and marketing. It feels like he was done dirty but we don't know all the details
@@GianniLeonhartYes to a fault I think. Like the excess of obsession with growth and churning out content really bit them last year. And I don't know maybe they're recovering but the fact that they're laying people off is not a great sign
@@destructodisk9074yeah besides maybe John was talking about Union organizing behind the scenes.
I hope you start your own channel Horst, i don't even care about apple stuff but these are always an instant watch for me
I’m enjoying the break at the moment.
@@jonathanhorst7194 ill subscribe anyway, maybe after the break is enjoyed
Will miss this channel. I think laying off Jonathan was the wrong move.
The vids here were such a different but great vibe. Much better than the ones on Short Circuit.
@LeftJoystick agreed. From the outdoor shooting to the slower more methodical pace, I will really miss Jonathan
Mac Address lent LMG some much needed clout outside the PC enthusiast space. Now there isn't much keeping the main channel from becoming even more insular. Make no mistake, they're losing Jonathan, not letting him go.
I’ll miss this guy, sad to see him go 😢
FYI, Johnathan Horst was laid off (he said on his twitter)
I miss this channel so much :(
:-( Gonna miss you, Jonathan. Wishing you the best.
Wow I’m pissed 😡 I love Jonathan and this channel. He made macaddress. He is macaddress. Brightest guy for sure nobody will compare.
Jonathan made these videos entertaining even if you did not care about Apple
It was a good run Jonathan, I’m sure this place at least padded your resume. It was really funny to see you slowly beginning to hate on all the weird Apple quirks the more you got into the channel. Best of luck buddy.
The love hate relationship always existed with all technology.
Jonathan has a great storytelling style and always has fresh takes and in depth thoughts. I’m looking forward to following him at his next venture. He deserves so much more than LTT
We will miss you so much, Jonathan. Mac Address was the one of the best channels on RUclips. Hopefully you'll be able to do something similar in the near future! We love you buddy! ❤
Dear Jonathan and the MA team, the videos you produced were my absolute favorite and the best looking and sounding videos under the LMG umbrella.
I wish you all the best and I hope you can take this excellence to whatever project you do next.
Always loved everything about Horst’s video style. Going to miss him.
I think the guy could very well run a one man show if he chooses to. Very likable personality and now has recognition. Maybe LMG CEO expected this channel to get 1M views per video, but for 1-2 persons team you don’t need to hit such a high viewership to be viable business. Even 50K average is sustainable in tech. Good luck🥂
one of my favorite hosts on the LMG line of channels....shame they are getting rid of this show
Going to miss this channel. Don't think I'm going to keep watching LMG going forward. Not sure it will ever be the same.
The quality of the writing and unique take on Apple stuff really made this channel stand out. Its inconsistent content releases must have hurt its growth. If Johnathan starts his own channel I will be there day one,
Him getting laid off was probably partially caused by the accident, since there were no videos for 4 months and because of this views dropped massively (by like half), which is what linus mostly cares about here sadly. I suspect that over time the channel would have gone back to normal but that's just another example of short sighted business practise. They could have at least moved entirely with Mac Adress to Floatplane, that would convince me to sub to the platform, also that would give them more budget for more frequent videos and even higher quality. I hope Jonathan makes his own channel like this one and continues his best.
If Horst really was let go, he should just start his own channel. They could have even just given him this channel since it is basically him anyway.
He was really good takes on Apple stuff. He's not afraid to call them out on stuff that is dumb even though he's a fan of their products. I think he would do well on his own with the following he has from this channel.
"They could have even just given him this channel..." not seeing that happening coming from LMG, see "TheyAreJustMovies"
I really enjoyed Mac Address, especially because most apple-centric channels really have to suck up to Apple to keep their access. Horst has been such a great member of the LTT team and I'm hopeful he stays in content creation so I can keep following his journey
Seeing the goodbye hand at intro is heavy. Wishing you the best Jonathan
I really hope Horst starts his own channel with a similar premise. He’s awesome and I wish him all the best.
I've been using my Apple Watch Series 3 for 7 years, and it still lasts all day on its original battery. I couldn't live without it.
original battery on a series 3 is crazy work. I have a series 5 and my original battery is already under 80 percent health. Probalby going to replace it once it gets under 70 percent
@@HearMeLearn My Series 3 is at 88% battery health.
Series 5 was the first one to have AOD, that probably puts more stress on the battery.
Series 6 here with AOD enabled, still going strong but battery health is technically at 76%. Might replace the battery at some point.
@@bibasik7 you know, I don't even have the aod enabled so maybe my battery is just worse than it should be lol
Yah. I’ve heard people without always-on displays getting lots of longevity from their batteries.
I have an old Macbook pro with windows 10. That is the only apple product I have. I don't like apple, but man how I loved this channel. Smooth vibes, clear presentation of items and features, and IMO a presenter that matched the apple aesthetic..
Thank you for everything Jonathan. Sad about what happened. Best wishes and good luck on your next projects.
This channel was so refreshing and insightful vs the regular LTT channel. Jonathan deserved better.
This was most definitely one of my favorite channels period. The slower pased and more Show not tell/Broadcast feel of the channel is what I think makes it the best atm. Wish you well in whatever comes next MA and Jonathan!
This was one of the most interesting voices that came out of LTT because its style of storytelling was so different to everything else.
RIP Mac Address - The best LMG channel by far.
Wish you all the best Jonathan
RIP most creative LTT channel
I actually really loved Jonathans take on the tech videos. This whole channel was different in a good way, a breath of fresh air among the overly hyper other channels.
Man, Mac Address was the last LMG channel I was still subscribed to. Recently unsubscribed from Techquickie too. The way MA videos didn't had that Linus clickbaity feel was so good. This channel didn't have the zealous fanboyism of other Apple-focused RUclips channels either. It was so refreshing. I don't know if another host is gonna do as good of a job as Jonathan.
I will miss you Jonathan 😢
Will miss you too!
There’s no hiatus horst IS the channel
Gonna miss this guy.
Honestly with the Apple Watch I'm going to just reiterate that I want a "clever" watch, not a smart watch. All I need is notifications and calendar events. This whole fitness tracker/app ecosystem thing isn't cutting it for me because I'm a lazy fuck. I'm running a Series 5 and I guess I gotta upgrade some time but the one thing I want is a longer battery and that doesn't seem to be much of a priority.
I've enjoyed your reviews since the beginning. They were informative and stylistically unique compared to similar channels. Whatever the future holds, best wishes.
Appreciate it
Thanks for everything you've done for the channel Jon, you were easily my favorite host at LMG, and Mac address is still the only LMG channel I watch.
Dunno what's gonna happen but I wish you all the best in your future endeavors Jon, you'll be sorely missed !
Appreciate it!
I owned a series 5 for 5 years, and loved every minute of it, Now my series 10 upgrade feels amazing!
I got an Apple Watch about 4 years ago to help with health concerns and it's been fantastic, providing all the data I needed to turn some things around. I was actually quite resistant at first but it made a difference. Since that time I have purchased for other family members who needed them for similar reasons and they have all gotten to the point they wear them daily. I too wish for better faces but it does everything I need and more so I'm willing to deal with the lack of inspiration at times.
Okay everyone, gather around again for the memoriam of Jonathan leaving to the sunset.
HaHa! 🌅 and at this time of year you’ll be able to make it home for dinner.
I'm gonna miss mac address! It's the only balanced youtube channel that covers mac products I find.
I will miss you, Jonathan.
Thanks for bringing the new flavour on LMG videos, wishing you the best on your future work
Glad you liked it!
Our goal for battery life is 18 hours after an overnight charge, factoring in things like checking the time, receiving notifications, using apps, and doing a 60-minute workout. Apple makes fun of its users.
how exactly is that making fun of its users?
every other smartwatch with days of battery (except the Apple Watch Ultra with its... ultra size) makes extreme sacrifices to display and/or performance.
even close competitors like samsung or pixel watch have over 2-3x the input delay to the point its noticeable in day to day use whereas apple sorted that out generations ago.
in terms of user experience the Apple Watch is actually just a phone on your wrist, everything you do is just as snappy as on my phone, whereas other options all feel like, well a watch that happens to track activities and read messages.
one of my biggest gripes with my s24 ultra is that even after trying the highest end options from samsung, google, Garmin, Fitbit, nothing, and many others, none are as good as the apple watch
the Apple Watch, being the most popular watch in the world, is also much more widely supported
good luck unlocking your shiny new bmw with a galaxy watch ultra, but my many years old Apple Watch does
or the Lexus (and by extension Toyota) apps technically support android wear but technical support and being usable are two different things, again not an issue on Apple Watch
Jonathan I loved your videos. They were always outside the box but straightforward. I am an android user and have zero interest in iPhone, iPad, or watch but it was always enjoyable to watch you and your passion.
This channel had such a distinct feel from other LMG channels and I applaud Johnathan for being able to do that. I hope he does well wherever he is headed next and that if someone takes up the spot to continue this channel that they’ll do it justice
Still rocking an Apple Watch 3 here … and getting 1.5 to 2 days battery life out of it depending on workout recording. As a type 1 diabetic I’m waiting for the non invasive glucose monitoring version of the Apple Watch … still probably a few years away but what I have does what I need at the moment so no other need to upgrade.
Letting Jonathan go was a big fat L for LMG
I have a Series 6, media playback and call functionality is active since day 1. (I'm in Turkey tho, don't know if that makes a difference)
Has your series 6 battery replacement meant you can’t use it swimming now?
Dang. The way Jonathan and team built these videos felt like a mirror to the Apple products being reviewed or discussed.
Also I got a series 9 last year and probably won't upgrade for a long while. I upgraded from a Series 3 watch and if the 9 lasts as long I'll be waiting a good while.
4:22 “this won’t go down further than six METERS.” 😂
Really going to miss this channel. Jonathan’s style was just reminiscent enough of the other more Apple focused channels like Jonathan Morrison and MKBHD to be in their niche, but different enough that I liked it more. Hope Jonathan is doing well and continues to make great content.
I have a series four, it’s great. Still does everything I want except always on display. I went back to my regular watch because I realized the biggest issue is leaving it on the nightstand from charging overnight, an analog watch needs a new battery every few years.
Me:
"Why I don't love this channel going away" 😢
He was the only reason I watched this channel.
I do wish the channel good luck and the best for Jonathan moving on; he was by far my favorite LMG host.
I switched from my series 5 to a Garmin Fenix a year or so ago. Couldn’t be happier. Love having two week battery life and better health tracking.
It still serves me all my notifications, just can’t interact with them 🤷♂️
we wish you the best! great video!
I've felt no need to upgrade since the series 4. It tracks my workouts, walks and tells the time. It's perfectly fine and has never looked different enough to bother upgrading
I unsubscribed to LTT last year but stayed subscribed to MAC Address but with Jonathan leaving its time to hit the unsubscribe button here.
Literally same.
Same
same brother
Okay this is sad. Nobody can replace Mac Address. 😞
Wishing Jonathan all the best. Always enjoyed the insight and perspective
Thank you for everything Jonathan. You were awesome
I love Mac Adress. Always so Calm and informative Way to deliver and present new devices.
I will miss this Channel and Jonathan. im wishing you the absolute Best. Thank you for your Service and I Hope you have a Great Future ❤❤❤
Bought the Series 9 45 mm (GPS + Cellular) w my internship money last month - its def the best decision i ever made - ps its my first apple watch , i aint missing out + its got all the features the series 10's got and its way way cheaper. I intend to use it for years to come.
I got the product red watch w the new nike strap from the apple website - it looks so good and comfy yo- i love it so much
this was probably my fav lmg channel. horst and the team truly made something special here. The cinematography the visuals the scripting were all top notch and a cut above. excited to see what comes up next
This was the best LMG channel. Jonathan was a fantastic host with great narratives. I could see the low output being an issue and not make the channel profitable. Hopefully hiatus is not a euphemism for killing the channel.
This was my favourite LMG channel, and the only one I had been watching for years now. It's tragic that it's on the down and out now.
I don’t understand why Garmin Epix has lot of health tracking features some of them are much better, has notifications, maps, navigation and lot of smart features and still great many days battery life but apple can deliver 2 days at max.
Upgraded my SE1 to the 10 shortly after launch. If the battery on my SE could have been replaced for a more reasonable price I’d have stuck with it, but the 10 is a pretty sweet upgrade all the same.
Jhonathan, I loved your vibe and the atmosphere of these videos were always very unique. Excited to see what you cook next. Start your own channel friend we’re all here to back you!
Thumbs down for Firing Jonathan
I upgraded from a 5 to the 10 recently, I thought about having a new battery installed on the 5 and keep going with it but overall the 10 is a nice upgrade for me for all the reasons mentioned in this video
Just FYI, the seconds remain visible on Series 10 even in standby when using the Activity Digital face in addition to the two new faces. Definitely weird that all faces didn't get that treatment and also weird that it seems to have been possible with prior models but I will say Activity Digital makes reading the time incredibly easy. Hard to beat large white-on-black text. The downside is it forces the Activity Rings to be prominent but I actually kind of like that, since it's a fitness device and Activity Rings are a major feature of the watch. Between clear high-contrast digital time, better viewing angles, bigger screen, and always-visible seconds, this is a huge improvement to Apple Watch in my opinion, since it's finally exceptional at the most fundamental core functionality of any watch: telling time.
I just glad Jonathan gave me one last review discussing the aesthetics of apple products. It is what this channel’s sole purpose, and why I love it the most.