Full Amazon Ranking and Amazon PPC Strategy 2024
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- Опубликовано: 6 июл 2024
- Amazon PPC loves eating profit so here is an updated Amazon ranking and Amazon PPC strategy 2024 which explains how to rank on Amazon profitably. We begin with Amazon SEO using an Amazon keyword tool to conduct Amazon keyword research. Keyword research for Amazon products is the crux, doing this well will enhance your Amazon keyword ranking and your final amazon rank across keywords. Organic Amazon keyword ranking is our ultimate goal. We use this Amazon keyword research tool to conduct keyword research on Amazon and build a minimal keyword list to boost our Amazon product ranking. #amazonfba #amazonppc #amazonranking
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In this Amazon PPC 2023 tutorial, we begin with Amazon keyword tips such as how Amazon keyword search volume can lead to terrible Amazon keyword optimization and difficult Amazon PPC management. We then focus on how to rank products on amazon by starting with an Amazon keyword search via an Amazon PPC software. Finally, we refine our keywords for optimal Amazon SEO optimization. If you’re already selling, this should help you with Amazon PPC optimization and if you’re brand new, this will make for a solid Amazon PPC launch strategy and help you rank Amazon product listings.
Timestamps:
00:00 - Intro
04:06 - Step 1
11:47 - Step 2
15:16 - Step 3
21:49 - Comparison
DISCLAIMER: Content on the Dan Rodgers RUclips Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions. This channel partners with various related companies. These affiliate partnerships support the channel financially and may provide discounts to those who purchase via the affiliate links. If you purchase via an affiliate link, the Dan Rodgers RUclips Channel may earn a commission on that purchase at no additional cost to you. 
Развлечения
Since i started to watch videos on RUclips i haven't liked just 1 video but this video has so much quality content i appreciate the work you just did.
No one explains like you DAN.
I love the way you teach.
This is such a valuable video. Thank you for sharing. I learned so much. The UCLA tennis coach says “you either win or you learn”. So true.
always love to watch his videos , very informative and very well explained
By far, the best video on this topic so far. Thank you
just...just...just another great video and knowledge sharing!!!
keep it up!
Subscribed. The knowledge you provided is awsome
Hi Dan, thank you for this very informative video a masterclass indeed!
Great video, Dan! I appreciate your insights on Amazon ranking and PPC strategy for 2023. Keyword research and optimizing product listings are key to success. Looking forward to implementing these strategies to improve my Amazon presence. Thanks for sharing!
You're welcome AmazonGrowth!! Glad this is helpful
Thanks Dan, amazing video ❤
Great !!! Thanks a lot Dan 😊
Awesome stuff he is one of the best folk out there having in-depth knowledge of amazon PPC and got excellent skills in explaining the stuff to make it easy to understand for newbies. All his videos on PPC in the past are great.
CommerceWit these take a ton of time to produce so I really appreciate that sir!
Dan is really great in explaining! Will you try now a new approach?
This is a Master Class!
Technically i'm working for Amazon because all my profit is being consume by Amazon.
Soo true
Ture, this is organising theft of hard work money
hi Dan, I really like your videos. thank you so much
i am really appreciate you for all of this ONE of the great couch in AMAZON SPACE
i like your video, it all make sense how you analyse it, is just how accurate the data is
Videos are always easy to follow and high quality thx man
Glad this is helpful Juan!
thank you for this video
Nice Video thanks very much!
Hello Dan, excellent explanation on why filtering out specific columns to get high conversions keywords. Coincidentally, I used the similar techniques to find out high quality best performing stocks and ETF.
Thanks Ahmed
Hi Dan.
Thank you amazing content as usual.
Can we perform this keyword research using any Free Software?
Holy shit bro, your vids are NEXT NEXT LEVEL!!! THANK YOU!!!
Excellent. I have been a seller for 7 years one of the best ppc trainings I have seen. I will join the paid group also.
Neck hey! You are very welcome to try a 7 days free trial of Sellerise as well 😉
If you've been selling for this long, it's time that you start automating your processes and focus on scaling. We use Scale Insights for this.
Hey Dan, just watched this video twice. I am going to run my first PPC ads using this strategy in a couple of days. And if this gives me some good results.....oh boy!!
do you get any good results from sellerise?
Hi Dan, thank you for the video!
I fell into the trap of bidding on the HIGHEST impression volume keyword and it's WASTING ad spend. Sellerise looks like it has some unique tools! PPC is a learning curve I appreciate the step by step breakdown on ppc.
Hi Sarah! That's right 🙌! Will be very glad to see you among our subscribers!
Me too. Will try this tool out.
Hello, can you tell me which membership level is needed in Sellerise to do what Dan did in this video,please/ It looks very helpful.@@Sellerise
Great info!
Very helpful Thank you
You're welcome Rachid!
Hi Dan.
Thank you amazing content as usual.
Can we perform this keyword research using any Free Software?
Wow…thanks Dan
You got it Annie!!
Hey Dan, how did you find the 8 day sales to rank on pg 1? Was this a sellerise tool or something else?
Does this replace prior methods? Click "Read more" on this comment | Also comment below: Do you like this approach?👇NOTE it's a 7 day free trial, not 14 day.
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Does this replace prior methods?
If you watched the 2 Part PPC series (linked below), this essentially replaces how you conduct keyword research and replaces the need of running the test campaigns (Auto, Broad).
You would follow this videos approach IF you want to combat PPC waste at all cost, which has become a problem with "adflation." So you'd do keyword research like this and then create an EXACT match campaign for these keywords.
You'd also skip the other "test" campaigns (Auto, Broad), again saving on ad cost.
For the EXACT match campaign, I would bid aggressively, ensuring placement in the top half of page 1. We only have a few keywords, so this is easy to check and ensure for all of them. That placement will provide accurate data. After running this for about 2 weeks, then assess each keyword individually and adjust accordingly.
As an OPTIONAL extra, you could opt to also run an "Auto" campaign from the outset to test a few other keywords and ASINs, but I would only do that for a max of 10 days for testing and then pushing any good performers from there into the EXACT match and then focus on the EXACT match campaign.
I may make another video on the above if this method proves popular. These take huge amounts of time to create so please click LIKE and COMMENT your thoughts below. I hope this was helpful :)
PART 1 - ruclips.net/video/zPrXCUFOZoU/видео.html
PART 2 - ruclips.net/video/PwbFgWiUJrs/видео.html
Thank you for this video. I will try this out. Been spending 100's of £'s on ppc and organic rank is not where it should be
love the way you talk Dan'
Great video, Dan! Thanks for sharing all your knowledge with us. I have to ask... that backdrop of yours, is it real? What about the lights? They look great.
Hi Dan!
Cool video, thanks a lot!
But could you please clarify how you calculate 8-day sales to rank?
I got the same question
Amazon's sales rank is updated hourly based on recent and historical sales data for each product. To calculate an 8-day sales rank, you'll need to track the rank manually or use software that logs historical sales rank data.
One way is to record the sales rank for a specific product at the same time each day for 8 consecutive days. Then, you can analyze these data points to observe trends and changes in the product's sales rank over that period. This manual method helps you understand how the rank fluctuates and how your product's performance varies over time.
2:09 got me 😂
Wao. Dan Rodgers is in god mode. This is mind blowing. Thanks a lot.
Glad this was helpful Akinyele!
Hey Akinyele Emmanuel! Is this approach 💥 turned to be a new to you?
Hi Dan, I would like to sincerely, thank you for your video which is really well explained with a lot of clarity.I have a question what you explain can we also do it on Jungle scout have you already tried it? Thanks for your reply
2:08 LoL!
Hi Dan, this is very insightful . I watched the 2 part PPC videos as well. Just making sure, you are recommending to ONLY run the EXACT match campaign (without the other 2 types: Broad & Auto?)
@outfitideas3370 thank you 😊👍
@outfitideas3370I want to ask questions regarding ppc how to contact you?
Hi Dan,
Your videos are awesome.
I know you used sellerrise. Can we do this in Helium 10 too?
We have recently purchased helium 10 and we are very small women company and can’t afford any other tools now. For hunter they are charging another $100
Dan, where did u get the "Search Volume" numbers from? I don't see where to pull it from on Sellerise, nor the 8 day sales needed, which u cover at the end of the video.
Lot of good info! I am assuming those keywords are added as "exact" type?
Hi I really was looking for something to minimize the ad spend, cool video. I tried to use the keyword hunter but sellerise is requesting a brand registry and I don't have one. So is there any alternative to sellerise that I can use.
Awesome video! Thank you Dan! What type of ppc do you suggest for these 10 keywords? Exact, phrase or broad?
That's a great question Mia! With this approach, we are essentially skipping the TEST campaigns (BROAD/AUTO) from the 2 Part PPC Series I will link below. So, I would create an EXACT match campaign for these and bid aggressively, ensuring the ads populate at least in the top half of page 1 for at least 10 days and then evaluate them individually.
PART 1 - ruclips.net/video/zPrXCUFOZoU/видео.html
PART 2 - ruclips.net/video/PwbFgWiUJrs/видео.html
Hi Dan, this video is great as well. Thank you for sharing. I've a question for you. On 14'45'' can u tell me please how you get 52 kw from 203, please? I think you don't explain on video. Thank you very much
@Dan Rodgers sir kindly tell which tool you have used for keyword hunter?
Hi dan First of all , I Thank you very much for making such a beautiful video . Especially i can learn a lot from your videos . i have a question for sellerise ..? can i use this sellerise for italy marketplace..?
Hey Md jaydul Nahid! Unfortunately, we are not available there currently. But we will keep you informed💥
Speaking sense.
very informative video please make a video how to use helium10 I. UAE
First of all great video! Secondly I would like to know where did you get the keywords sheet with all that datas?
Hey Dan, I recently watched your video "Full Amazon Ranking and Amazon PPC Strategy 2023" and in the video you say to disqualify any keywords with a conversion rate lower than 14%. However I am in a high ticket niche where it will be hard to have many keywords with a conversion rate that high. I sell gaming computers which are over $400 so would you say I should be looking for keywords with at least 5% conversion rate. I appreciate any input thank you!
This video offers invaluable insights into Amazon PPC strategy! Understanding the importance of relevance and conversion over search volume can significantly boost your profits. 🙌
U are very much intelligent
Hi please do share video about ACOS and CTR as i got confuse and hiw mych ACOS should be? For how mych time we should run ppc?
You can do same in ppc optimisation to launch ppc for 400 keywords and then keep filtering
Hi Roger yoy are great.it means we should follow low search volume keywords?
Right? Thank you
Thank you for valuable info.After finding the best long term keywords just like you show in this video , should I use those keywords for exact , phrase or broad on Amazon ppc campaign? Thanks
There's 2 options Ayhan:
1) Just use these in Exact match campaign as you have already filtered to them using Sellerise and therefore can skip testing in other campaigns (auto/broad).
2) Take your set of keywords and run them in an exact match campaign, also in a broad campaign (but set the keywords to negatove exact match in this broad campaign so it only runs for variations of those keywords), and run an auto campaign. After 2 weeks, pause broad and auto and eval the results, pushing the good performers to your exact match campaign and then focus on that campaign.
@@DanRodgers Thank you for your quick response.I have one more thing that You mention in your answer that '' but set the keywords to negative exact match in this broad campaign so it only runs for variations of those keywords'' Some people do not recommend this.Could you please clear me? I trust on your knowledge.Thanks again
this was a great video helping us understand how to optimize AZ PPC using keywords analysis! I am looking for videos to understand the algos that drive AZ PPC ranking - what slots are reserved for PPC ad candidates and how many slots; and ofcourse the ranking algorithm that decides which is the winning bid for the search keyword. Pls help suggest any videos that would help me understand this in detail. thx!
Amazing video. Does this work for Amazon KDP Ads too?
love it but I would love to have the same analyse but with H10
Hi Dan , Actually Does Seller rise give the the keyword hunter tool in the free trial?
Bro nice video, but cant stop staring at those biceps, good for you for hitting the gym man.
Hi Dan,
Thank you so much for sharing such an informative Video❤. I will implement your each n every strategy from now onwards.
Dan I have a Question, could you please answer. I will be Thankful to you
In which PPC Campaign we should Run these Shortlisted Relevant Keywords? Sp Exact or Broad or Phrase or all of them?
Need your best opinion.
Hey abdul, with PPC costs where they are, I think there's a strong case for running your final list simply in an exact match campaign immediately - especially if you're already selling the product.
Where budget allows, and when launching a new product, wanting to ensure you have all the keywords, you can consider doing the above and in addition, bolt on a BROAD and AUTO campaign for the first 2 weeks as test campaigns.
Use the same final list keywords as the base keywords for a BROAD match campaign and then run an AUTO campaign. Turn on Negative Exact Match targeting for those same base keywords, this way Amazon won't run the test campaigns for the same base keywords, it will only run for variations of them, which is our goal - to uncover missed keywords in the first 2 weeks.
Hi Dan, awesome video. My sales have already increased using your techniques. I do have a question about negative keywords. I know they can eliminate my product showing up for the wrong search terms, but will a negative keyword also keep my product from showing on a product page that has that keyword in it's title? Or do I need to add negative product targeting? Thanks in advance!
Yes you will have to add negative product targeting to achieve this
Would this strategy work for Products I’ve wholesaled?
Hello Dan, thank you for you video, I tired the link and it is 7 days free trial.
You are correct R CHAN, apologies, I didn't realised it had changed, I am updating this now!
R CHAN, you are very welcome to try our super tools! 🔥
Hi Dan, great content, as always! I am about to launch my first ppc campaign. The methodology that you explain in this new 2023 video does it replace the previously explained steps in other videos? I watched one you did with a one dime guy and there is a recommendation to launch a few campaigns simultaneously. Is it still valid? Thank you so very much!
if you watched the 2 Part PPC series (linked below), this essentially replaces the keyword research phase IF you want to combat PPC waste at all cost, which has become a problem with "adflation." So you'd do keyword research like this and then create an EXACT match campaign for these keywords, skipping the other "test" campaigns. You could also run an "Auto" campaign just to test a few other keywords and ASINs, but I would only do that for a max of 10 days for testing and then focus on the EXACT match.
PART 1 - ruclips.net/video/zPrXCUFOZoU/видео.html
PART 2 - ruclips.net/video/PwbFgWiUJrs/видео.html
@@DanRodgers thank you very much!
nice explaination.. but i expected to use purely the campaign report.. the bad luck is the above mentioned website is under maintenance.
sellerise doesnt work in the uk, it wont connect to my amazon store. is there an alternative that i could use? im trying to follow this tutorial step by step
Thank you for the biceps... I mean content
Are you able to redo this video? I know it's a tall order to ask. Seems like some of the items referenced are already outdated on Keyword hunter. GREAT VIDEO though
I am using Jungle Scout but these Datas such as Conversion rate is not available here. Does Helium 10 better than JS?
Hey Dan, I am in the UAE and the KW tool does not work for our Amazon seller accounts. Do you know any other tool that could work?
I'm using this technique now and it looks like when I download the report, it doesn't have the "other sales %" anymore...
Hi Dan - I got sellerise and when i do the keyword hunter search its showing 4400 keywords in the semantic core unlike your's which is just showing 127. Why is that?
Hi Dan, very useful video. Thanks
I signed up with Sellerise to use Keyword Hunter. Could not use Keyword Hunter - they are saying I need Brand Registry which I don't have at this time. However, I have Brand Approval. Do you know any workaround to that?
Sellerise have taken care of the issue. Thanks
****How did you get the 8 days sales to rank PAGE 1 data??? This is so valuable hopefully you can share !!!!!
Hey Keith that's the CPR column you can find in all Helium 10 reports. CPR = 8 day sales to rank in the top half of page 1
By CPR, do you mean cost per search or cerebro product rank? I tried searching in Google what CPR is and it says it's for us to know how much products do we have to giveaway or be discounted to be able to rank higher. I'm really hoping you can clarify on this.
@@jadeaquilizan9344yes dear, it means we need that number of sales within 8 days time period. To get rank on 1st page half
@jadeaquilizan9344 it's just means that if a product is selling 500 units / 8 days for a specific key word and is ranking on the 1st page for that key word, then you'd need to generate 63 sales / day for that key word to rank on the first page in theory.
When is a good time to start dong this research? I am still about a month and a half out from going live on my product so if I do research now, will it be too soon?
10 to 15 days before your launch, till than do have a dummy listing where you list and see if you do not face any issues like 4554, 5665 etc related to listings and all
Can you use this in manual ppc campaign
What kind of plan you need in sellerise to follow this strategy??
Which other software gives this insights? This software It’s not available in UK 😢
i see the highest sales in the search query report, for the most searched kws. Not long tail - 2- 3 words.
Hey Dan from Down Under! I absolutely love your content ❤ Question for u... Within my current AUTO PPC Campaign, I have included ALL of my products. I sell 1 type of baby product that comes in many different colours & sizes. My entire range in set up in 5 parent listings with endless variations. My question is, do I really need to include my entire range in the ppc campaign? My top selling styles organically place me on pg 1. Do i really need to advertise every single variation when they are all grouped together? Am definitely wasting money on ppc! Any guidance u can offer is greatly appreciated buddy 🙏🏼😁🌈
To optimize your Amazon PPC campaign for your baby products with various colors and sizes, consider the following:
- Focus on top-selling styles: Prioritize advertising your best-performing variations that already rank well organically.
- Separate campaigns: Create individual PPC campaigns for high-performing variations to allocate budgets and bidding strategies effectively.
- Monitor performance: Track metrics like impressions, clicks, conversions, and ACOS to assess the campaign's effectiveness.
- Adjust or pause campaigns: If certain variations don't perform well or generate a positive ROI, adjust bids or pause those campaigns.
- Use negative keywords: Exclude irrelevant traffic by adding negative keywords to refine your targeting and save on wasted spend.
@@JR20584 Thanks so much for taking the time to respond! I already do all of the things u suggested, but do appreciate better now that it's best to spend the most ppc on my top selling styles. I do have some styles that rarely convert & end up wasting money, so have been experimenting with pausing them... From what I can tell, it has had no negative impact. The paused styles still sell organically. Much to think about as always! Thanks again Mr Fezze 🙏🏼😁🌈
@@JR20584 just to clarify, u suggest I focus mainly on my top selling styles right? This way the best sellers listings will move up the rankings naturally & because I have all of my variations linked to the top selling listings, this will automatically expose my other styles to the customers.... Right?😂
How does Sellerise keyword search volume compare to Helium 10 ?
Stanislav, I will add this to an upcoming vid for comparison
Unfortunately the keyword hunter tool is only available for the US market. Do you know of any similar tools you could use in Europe?
Helium 10 you can utilize that for Uk and EU marketplaces
Great video! apparently the link is not working with the Dan promotion, I only mention it for your check!
Thanks Leonel, it's working on my side but let me see what's happening
give me the link for the spread sheet please
Fantastic video Dan! Pity Sellerise is not available in the UK. Any chance to have a similar approach with Helium10? thanks a lot!
Remi glad this helps! Yes sir, that's been asked for a lot here, it won't be exactly like this but I will see what I can do.
Unfortunately or fortunately, Helium10 is not able to provide the same approach to the keywords. So just wait for our availability in the UK! We will try to make it happen!😉
@@Sellerise This tool isn't even available if I don't have a registered brand!! Are you going to change this? This is so limiting!!
Hey Dan! Great info you share in this video, and also, the tools seems really good but they ask for give permission to the seller seller account, event for "edit", why? That's is very weird for me...
Hey TerraOil, that's just so it can link up and provide various tracking features or perform functions, for example, if you want it to automate the Request a Review button it needs access obviously, but you can limit that access only to what's needed for security.
@@DanRodgers thanks Dan! I Spoke with them, this features are just available for brand registry
Hey Dan, My amazon seller account and Helium 10 is linked to the Canadian Market so when I go and use Keyword Hunter it says its only available in the USA Marketplace. Is there another tool I can use in Canada or using Keyword Hunter with the US market place would be okay?
Use the same keywords that are in the USA
Not major difference
In order to track as many words as this video shows seller use charges $1089.99
Is there a way to do it with helium 10?
I really don’t want to subscribe to another software now
Hey zeek, I think there would be a way to get close with H10, it won't be this exact process but let me think on this, maybe it could also be a video
Hey zeek Y! You won’t regret! Just give it a shot! The data of Helium10 is based on analyze of a search volume, which is not anymore effective for successful sales.
i am in the UK how can I use sellerise
Can anyone tell me is sellerise is working for amazon UK market?
Hey Muhammad, not yet! But we will be glad to see you among our subscribers once it happens 🙌
Great content Dan, thank you! Are there any other tools that show the conversion rate of keywords, Sellerise is not available in the UK but I do have a helium 10 subscription.
Hey techbananas! If this one's popular, I may make another on how to use H10 similarly, it won't be perfect but it could follow similar principles
@@DanRodgers yes, that would be fabulous!
Hi Dan, great content, as always! I am about to launch my first ppc campaign. The methodology that you explain in this new 2023 video does it replace the previously explained steps in otter videos? I watched one you did with a one dime guy and there is a recommendation to launch a few camps simultaneously. Is it still valid? Thank you so very much!
@@DanRodgers That would be really appreciated :)
@@eugheniat.2121 glad you liked this one! Yes, so, if you watched the 2 Part PPC series (linked below), this essentially replaces the keyword research phase IF you want to combat PPC waste at all cost, which has become a problem with "adflation." So you'd do keyword research like this and then create an EXACT match campaign for these keywords, skipping the other "test" campaigns. You could also run an "Auto" campaign just to test a few other keywords and ASINs, but I would only do that for a max of 10 days for testing and then focus on the EXACT match.
Why doesn’t Helium 10 offer conversion % ?
Bro, I believe more than 50% of the people are using Jungle Scout and there is no mention of it anywhere in your channel. Please consider creating videos based on Jungle Scout as well. Thanks
Hello, I am trying to follow your strategy, but they have changed the columns in there is no (other sales %), there is only the other sales column without percentage 😢😢
I am having this same issue
I can help you getting sales
So, just create one. 🤷♂
Does it work with Canadian marketplace?
Alexander hey! If your question is about availability of Sellerise in Canada, our answer is YES 🙌
Great content as usual Dan, however, seems that keyword Hunter isn't available for Amazon U.K. sellers
Hey Ant Zam! You are right, but we are working on it. And we will make this happen soon!😉
@@Sellerise excellent looking forward to that