Understanding the Bouba/Kiki Effect in Brand Naming

Welcome to another deep dive into the world of branding! In this video, Kyle Duford explores the intriguing Bouba/Kiki Effect and its implications for naming your brand. Discover how our brains link sounds and shapes to specific emotions and meanings and why this is crucial for creating an unforgettable brand name.
🔍 What You'll Learn:
The original 1929 study by psychologist Wolfgang Köhler
The 2001 experiment by Vilayanur S. Ramachandran and Edward Hubbard
How the Bouba/Kiki Effect influences our perception of names
Practical tips for choosing a brand name that resonates
💡 Key Takeaway:
When naming your brand, consider the emotional connections between sounds and shapes. It’s not just about availability or a fun backstory-your brand name should evoke the right feelings and meanings to truly connect with your audience.
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📢 Join the conversation:
What brand names do you think perfectly match their products or services?
🌐 The Brand Leader:
The Brand Leader: thebrandleader.com
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LinkedIn: linkedin.com/in/kyleduford/
Thank you for watching, and stay tuned for more content to help you create unforgettable brands!