Ed’s Heinz Commercial (Behind the Scenes)

Heinz Tomato Ketchup superfan, Ed Sheeran, came to us with a great idea for a Heinz Advert based on his own experience. We were thrilled to make it happen. Take a look on all the fun Ed had in this behind the scenes and see the full commercial here: • Ed's Heinz Ad

[@GINA-bt8hj]

*Finally* someone doing a commercial and recommending a product they *actually* like!!!

[@lucasromariz9268]

Merci 512

[@lucasromariz9268]

Bonjour

[@jenjenjo]

Imagine working at Heinz and then just ED SHEERAN COMES OUT OF NOWHERE

[@bethmcfarland9790]

What if you were a fan, too!

[@brandongamingtv7545]

i will be like, OMG HI ED

[@jchen8902]

I would scream

[@rubenjanse3065]

Idk I would just ask for a picture

[@bethmcfarland9790]

I would start singing xD

[@proudpoteito]

Him wiping ketchup of the table and floor. He is so humble 😍.

[@sad-bx1uw]

Ikr

[@valeb410]

@TruthBeTold just go to a local McDonald's and see how many people throw their garbage away, return the tray and wipe down any mess they made. Unfortunately this behaviour isn't common anymore, at least not where I live

[@MrsStrong95]

Wow, imagine somebody like Ed Sheeran (!!!) comes with an idea of a commercial he wants to do for you. That's a whole new level of marketing 😂👌

[@Schneeeulenwetter]

MrsStrong95 i also have an idea for a car ad (for 10 years now) which i still think they should do. when you really love a product and you think you have an idea that would sell/be funny of course you’d propose it. others might not have this idea

[@linadorr9367]

I want someone in my live who loves me as much as Ed loves Heinz Ketchup.

[@rosalina3522]

Facts

[@ibraabeemgangshisha844]

Life*

[@ludens1472]

Someone had posted this comment in the original video but who cares......Moving on
Me too mate,me too

[@CJ_that_goat]

A person to put you in a bag and take you out in restaurants

[@elsaevans6656]

The clapperboard said "Edchup" (0:00) :D What an apt title!

[@realGeorgelucas18563]

Elsa Evans you can actually buy Heinz Edchup, the bottle has a little tomato on the label with a leaf to make it look like Ed Sheeran

[@imlilyandimcringey3993]

Actually, it’s
EDCHUP 🍅
You can’t forget the capital letters and emoji!

[@GThinks]

Still the best ketchup "Ed" I've ever seen

[@kosine7741]

There's no way that there is/will ever be a commercial better than this😵😍❤

[@JonathanEBoyd]

this advert is an example of the future of advertising most people watched this ad because they wanted to

[@fauzaarasheed5232]

Ed is so cute i swear. Most humble and talent man in music industry.

[@vanessabrioni5403]

I want a special edition of Heinz "Edchup" bottle

[@TUkan616]

vanessa brioni i have one on my desk right now 😂

[@mizukifuls]

"He's a huge Heinz ketchup fan"

[@rosalina3522]

How is he so damn adorable like damn. 🤤😍

[@alicia_grace]

That one dislike is the mustard. It’s jealous because it’s sibling is getting the attention. Don’t worry mustard I like you too.

[@manasbansal7946]

Ed to Ketchup: "I am in love with the taste of you."

[@linadorr9367]

He is so cute!!!!!

[@sheerio4ever63]

OMG I've really watched this advertisement 60 times and I still like it, ketchup is my life I finally got an edchup here in Belgium. they are very hard to come by but I have one. thanks heinz for the delicious ketchup

[@anhthuta1000]

His precious laugh at 0:50

[@yeah8030]

Two of my favorite things! Ed and ketchup!! Best. Ad. Ever.

[@nicoletavarez610]

He is the actual definition of adorable

[@Lynneheal]

Very talented #EdSheeran

[@khushboopannu5313]

Ed is like...so...pure. 😇

[@feel_the_speed]

Ketchup is red, Ed is red too. Ed loves Ketchup and Ketchup loves Ed. PERFECT DUET

[@itscamyyyy]

Ed is so adorable!!! 😍

[@dxnya4580]

Ed has a ketchup bottle tattooed on him look it up

[@endgamefond]

He's a mega singer, yet he's so humble ♡

[@djs495]

Usually you would expect the opposite from someone like him: carrying a premium ketchup on him because they only serve Heinz.

[@crazygirl9570]

That's why this is the best commercial ever, it is because it's a fucking real story, ed is just perfect ❤️

[@BreyerandSchleichDreams]

This smile in the beginning 😭❤

[@shweta_official]

From songwriting till advertisements...Ed is just SO creative! Love him!❤❤❤ #EdxHeinz

[@ry8729]

0:32 I collect maracas as a hobby, and I want THAT one!

[@nairagar7338]

Me: *usually not a fan of ketchup, only eating it when eating burger or fries*
Director: "because Ed actually approached heinz, he's a huge heinz ketchup fan-"
Also Me: *starts to be a fan of ketchup heinz*

[@edisonbekaj863]

HEINZ tomato is world-renowned for its unequalled texture, giving HEINZ Ketchup the thick, rich flavor we know and love.
Heinz is the BEST company in the WORLD !

[@disadisa86]

Imagine this:
Ed in a super fancy hotel room, taking a long shower. Water is turned off, he steps out of the shower, camera zooms in on a big bottle of Heinz, next to the super fancy unopened bottle of shampoo.
Truth revealed.

[@rubenjanse3065]

People will buy shampoo with the smell of Heinz. You basically created a whole new market.

[@SlayerJab0r]

When the "behind the scenes" becomes the extra commercial. Oo

[@vijant1395]

I love it. It’s just so sweet and funny 😂

[@ksenijajemensek6126]

This is my favourite commercial and the best I’ve ever seen. ♥️♥️♥️

[@tammyd.970]

I had no idea that Sheeran and I had so much in common. lol. Nice for a Brit/European not to be dismissive of ketchup, and further to be a fan of the best big brand ketchup. This makes me want to listen to his music, which I have to admit I've never done. I guess I owe at least that much to a fellow Heinz fan! 😄

[@rocolas]

wow, Ed. Stop being so lovable

[@hatsune2659]

Best Heinz add ever!!

[@LittleSailboat]

As someone who grew up putting ketchup on my tacos, I respect Ed’s tastes! And friends, I agree with Ed, a lot of those fancy dishes could use a good dose of ketchup!

[@redinthethevalley]

Thanks for sharing the behind the scenes!!

[@rotemilo3709]

He so cute 😍❤️❤️

[@PetiteDivaTV]

Okay! Now I have to watch the advert again....

[@jenjenjo]

I love that it’s a true story

[@darcytseng6509]

Super adorable ❤️❤️❤️

[@evitalies]

WHAT A LEGEND

[@angeflores7564]

He's....PERFECT!!!!! ❤❤❤

[@jasonervoes1326]

This is awesome 😊

[@user-ii4ww7lt1g]

Omg i love heinz! I always use them~

[@kazyafang3275]

He looks so soft, oh myyyyy!!!!

[@geetjain5792]

Can u upload a video of behind the scenes of behind the scenes video

[@jugemudane]

ed is such a cutieieieie

[@luluclementine6345]

Pure positivity

[@rosalina3522]

I love him. 😭😂💙

[@cont1g0]

how dare they not subscribe to the best tomato ketchup you guys should have millions of subs by now

[@gabriellebraga4753]

When you're ed sheeran and you just make stuff happen😂

[@saraguerra3403]

Love him!

[@70applejack]

Ed=cute as can be❤

[@roberta4887]

Love this

[@tamjidht5583]

ever thought that you'll watch a bts of a commercial???

[@hjonkers._]

I found many advertisements I clicked on purpose...
This and... PITERA
LIKE ALL THE PITERA ADVERTISEMENTS xD
OH PITERA

[@khloeharrison7981]

the advert doesn’t show it but in real life the ketchup bottle actually says ‘tomato edchup’ and has a picture of a tomato on the vine with Ed’s hair and glasses

[@mariavarongonzalez8522]

I need Edchup right now!

[@burndandelions317]

He does look like the bean guy who got a girlfriend, got married, and solved family issues by making different sizes of bean cans

[@sj8814]

Why he so cute 😍

[@hiorihigurashi2308]

I love Ed Sheeran😂😂😍

[@mangom1lktea528]

that's.... adorable.

[@muhammaddanishb.noraffendi2830]

It's perfect

[@phillycheesesteaks5045]

Thanks ketchup

[@vc1278]

Please make more!

[@monicatierney1953]

I ❤Heinz Tomato Ketchup too.

[@yasmine2211]

Ahahahah thank you!! 😂😍❤️

[@cbt639]

Love you

[@Buzia_1]

This is very funny

[@ipekgokay]

So cutee

[@lia4583]

Eddddd 💕🤫❤️

[@kyleandrieomerez7577]

Wow he is really cute

[@CorniFontheCob]

be'heinz' the scenes
^I should get paid for that^

[@alaia-awakened]

Just realised I should start eating ketchup. Commercial works 👍🏻

[@zchuang2094]

Like Sheeran Heinz ketchups

[@MalaysiaBarista]

Ya Heinz should do a special edition of Ed ketchup

[@danielwilliamson6180]

0:06 LOL

[@kevinrochford6842]

I liked you on Stern

[@zchuang2094]

Like Heinz ketchup

[@sushmitaguha5436]

Before 1k views ❤❤❤

[@petrfrizen6078]

I am also Heinz fan. Big fan of all vegan - vegetarian products by Heinz.

[@jllum]

Heinz must be the luckiest company ever.

[@ayannalopez3308]

When Ed sheeran texts you asking to be in your advertisement 0.0

[@whosminou]

might wanna put some ketchup on that wrap-

[@mr.animator8465]

99 % won't read this but
1 % I wish you a good day ❤️ 🍻

[@yasmine2211]

Thanks you too ❤️

[@ivybutopia3458]

Youuu toooo💜

[@supremajullibeama6249]

Literally everyone reads this 😂- (cos of that) hA

[@willowr1735]

Mr. Animator
Oh shi-
It’s night

[@TheDancingBell]

can he do one with beans because that would be 10/10 as well

[@moo_moooo]

why the fuck he is soo cute?

[@lucy-xk4lq]

my biggest question is
*how did they get that chuihauha to make that face?*

[@emmanuellabeille4085]

😂♥️♥️♥️

[@djanedinah]

do you know what camera they are using? by any chance?

[@katrinazvanitaja7]

This is so funny
Hahahaahahahahha🤣🤣🤣🤣

[@shawnhorton2000]

The knife throw never made it to final edit

[@tatty3315]

0:35 that looks like a tattoo lol

[@imk29]

They cut the scene of the chef throwing knife to the "No Ketchup" sign :)))