How can marketing agencies stay relevant in the era of

In this video, brand consultant Bruce Turkel explores how marketing agencies can stay relevant in the AI era by leveraging human creativity and deep problem-solving. While AI excels at tasks like copywriting and SEO, it cannot uncover and address clients' true needs, often hidden beneath surface-level requests. Agencies must act as strategic partners, clarifying goals and crafting solutions that AI alone cannot deliver. The key to thriving alongside AI is combining its capabilities with human insight to create impactful strategies that retain and satisfy clients.
To discover how FIU’s Master of Science in Marketing program can equip you to excel in this AI-driven era, visit:
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