Why naming the ski brand "Rabbit on the Roof"? (Peter Steltzner - Work in Progress)

Meet Peter, the craftsman behind the freeride ski brand Rabbit On The Roof!
While in the Work in Progress documentary, Peter shares his vision of craftsmanship and creativity, here is a short story about the funny name of his brand.
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Work in Progress: Why do we even work? is a documentary exploring the Future of Work.
So, why do we even work? To learn new things, to meet with people, to feel useful, to keep us busy… What else do you want to do? Sit on the beach and watch the days go by?
Available online now! www.wipdocumentary.com/2
Written & Produced by Samuel Durand
Directed by Florent Vinouze & Guillaume Mougin (KÖM)
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