Backstage at Gosha Rubchinskiy's Autumn Winter 2016 Fashion Show

See the process of a Gosha Rubchinskiy runway in this film created backstage at his AW16 show. Director Avdotja Alexandrova captures the build-up to the catwalk which saw streetcast models, including London-based photographer Tom Emmerson, take to the catwalk.
Although ‘post-Soviet skatewear’ is the term most used in relation to his work, Rubchinskiy showed that there’s so much more to his design vocabulary than this. He cited multiple subcultural references including punks, skaters and skinheads like the ones he said hung out at the TaMtAm (Saint Petersburg’s first independent music club) in the early 90s. This comes across very literally in the lookbook model’s hair (or lack thereof).
Directed & edited - Avdotja Alexandrova
Camera - Avdotja Alexandrova, Nikolay Ladonkin
Music - Buttechno
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[@PS-pr7ul]

Gosha did a fantastic job picking these models, I'm entranced

[@ur.house.is.haunted]

amazing looking models

[@merinfraser8957]

so cute

[@jovanamiskovic3160]

these people are gorgeous omg

[@riverfaithcooper]

iconic

[@BOCABEATS]

gosha is so raw

[@theGirlMachine666]

Where did they find the models? On a Russian playground sniffing glue?

[@Alexander-yg7wc]

They're Gosha's friends......

[@MaxLakebeach]

hahahha

[@30m3]

haha savage!

[@dnntrzt]

lol i understand that gosha usually makes recruitment via instagram

[@Xyz123Etc..]

Seriously they’re like 10 year olds

[@Avantgarde-yk7rk]

Ностальгия.

[@enjoyskater26]

the girl at 1:47

[@smkrtkn]

buttechno as always sounds supacool !!! yyy !!! johnskingdoms style !!!

[@TIGERTIGGER100]

name of the track?

[@Pandreore]

Not wearing based Adidas tracksuits
>dropped

[@ElisaBenaggoune]

someone from my college wheres his clothes and im like how

[@arschleckerify]

what? where?

[@GamePlayersDK]

dope

[@missanime1234]

When the school shooters link up 😩😤👏

[@diealysse]

👏🏾😩👏🏾😩👏🏾😩👌🏾👌🏾👌🏾

[@princessmarshella654]

back to school looks 2k17

[@merinfraser8957]

transfigurations a spacey Hype Beast thing for me! so cute

[@user-pm1rn9tl1g]

крутой концепт.

[@efk6956]

awesome

[@LowOfSolipsism]

butovo design

[@BlueSky-tw6iq]

They looks like they are about to beat up rival football fans.

[@rodrigomiloni5249]

Does anyone know who she is? 1:47

[@cam-ih7mc]

absolutely gorgeous

[@SlowJoman]

pretty sure she is a UK model if that helps

[@nikamepharishvili3767]

damn, does anybody know what's her name?

[@imSoGlow]

ig @camitoboll

[@cam-ih7mc]

Dart fucking love u

[@kodokushiHill]

ngl i miss the aesthetic of this brand

[@allanmanzanares3119]

Lotta

[@yardbird7617]

who's the blue haired boy at the beginning????

[@qi.1-r6q]

extravaganza

[@olivegardenhoe6942]

fresh

[@papafranku5085]

Посоны, я понял, что это buttechno, но че это за трек (inb4, darude sandstorm не катит)

[@gawkzilla]

begging for that edgy award.

[@Alexander-yg7wc]

Were they told not to smile or something?

[@dnntrzt]

1:17 what is the name of that boy? i've seen it in many gosha videos

[@aysetp8587]

affraidbae I know

[@aysetp8587]

affraidbae sever

[@johnosullivan767]

its like their under a trance or miserable

[@WantTeaBag]

sooo forced

[@flexulant]

I wish

[@stimerstimer]

Спаси и Сохрани

[@danilkasimov1496]

ооо боже какой крутой шмот

[@ayuka7]

GO$HA 🤘😈🤘

[@윌리스-b8w]

anyone knows the boy who is at 0:22 ?? with yellow hair.. 👱

[@lemonkeik3284]

선우 Anton Schmidt/elske_kage on insta

[@victorryj6059]

techno

[@brthr2681]

Флаг России и Китая они обсуждают

[@waveygang.2495]

no females? danm I could not be there

[@MoonshineSunset]

I think there were at least three females :) but maybe they were just filling up the spaces, I think all gosha's models are males

[@waveygang.2495]

maybe it's cuz they have similar cuts it was a bit hard to make it out

[@MoonshineSunset]

lil JuJu The form of the face in most cases is different :) but I guess there aren't so many females cuz' is male fashion what he designs (?) maybe

[@waveygang.2495]

i love his pieces soooo much , i love vintage and deadstock clothes and his clothes remind me of champion kinda , soooooo good

[@MoonshineSunset]

lil JuJu I love'em too, but srsly I don't have the money haha nor the confidence to rock'em, but you find some good stuff in thrift stores, you just have to look carefully ;)

[@revok1000]

lmao so edgy