Embracing African Beauty: Amanda Sebolai's Journey with Dignify Afro Beauty (S9, D5)

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Amanda Sebolai is the founder of the South African natural haircare brand, Dignify Afro Beauty (www.dignifyafr...) and my guest in this episode of Shades and Layers.
Amanda's personal journey of embracing her natural hair led her to create a line of innovative haircare products that celebrate African beauty and self-love. Inspired by her daughters, Amanda's products are helping to transform hair care for African women in post-apartheid South Africa. Her story gives insight into how long it takes and exactly what it takes to build a brand step by step.
There is no entrepreneurial journey that is totally smooth and Amanda's is no different. In our conversation she highlights some of the bumps she hit while transitioning from homemade formulations to becoming a thriving business that seeks to own its entire value chain. She also credits customer engagement and feedback as the core of Dignify Afro Beauty's success. According to her, one of the most important pillars of her brand is being rooted in cultural identity and empowerment.
Amanda wants to build a legacy company and leave a meaningful imprint on the world. Find out how she plans to do it all.
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